“An Evaluation of the Marketing Operations of evaly”

Supervised by
Dr. Mohammed Masum Iqbal
Professor
Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

Submitted by
AshrafunNahar Anika
ID: 203-14-3219
Major in Marketing
MBA Program
Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

Date of Submission: December 7, 2021

©Daffodil International University

“An Evaluation of the Marketing Operations of evaly”

Supervised by
Dr. Mohammed Masum Iqbal
Professor
Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

Submitted by
AshrafunNahar Anika
ID: 203-14-3219
Major in Marketing
MBA Program
Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

Date of Submission: November 8, 2021

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©Daffodil International University

 LETTER OF TRANSMITTAL

November 8, 2021

Dr. Mohammed Masum Iqbal

Professor
Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

Subject: Submission of Internship Report titled, “An Evaluation of the Marketing Operations
of E-valy”

Dear Sir,
I am pleased to submit here by the Internship Report on “An Evaluation of the Marketing
Operations of evaly” for your kind evaluation. This report is based on work experience in
“Commercial Department” of E-valy.com Limited. To prepare report I have collected most
relevant information to make this report more logical and reliable. I have tried my best to achieve
the objectives of the report and hope that my effort will serve the purpose.

I shall be grateful if you kindly accept the internship report and oblige thereby.

Sincerely Yours

AshrafunNahar Anika
ID: 203-14-3219
Major in Marketing
MBA Program
Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University iii

©Daffodil International University

 STUDENT’S DECLARATION

I am AshrafunNahar Anika, student of Masters of Business Administration (MBA). ID No: 203-

14-3219, major in Marketing from Daffodil International University, would like to declare here
that an internship report on “An Evaluation of Marketing Operations of evaly” has been
authenticallyprepared by me. While preparing this internship report. I didn’t breach any
copyright act intentionally. I am further declaring that, I didn’t submit this internship report
anywhere for awarding any degree, diploma or certificate.

Yours Sincerely

AshrafunNahar Anika
ID: 203-14-3219
Major in Marketing
MBA Program
Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

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©Daffodil International University

 SUPERVISOR’S DECLARATION

This is to certify that the internship report titled An Evaluation of the Marketing Operations
of evaly” has been prepared by AshrafunNahar Anika, ID No: 203-14-3219, as a requirement of
MBA program under the Department of Business Administration and the Faculty of Business
and Entrepreneurship at Daffodil International University.

The report is recommended for submission.

Professor Dr. Mohammed Masum Iqbal

Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

©Daffodil International University

 ACKNOWLEDGEMENT

First of all, I wish to express my gratitude to the almighty Allah for giving me the strength to
perform my responsibilities as an intern and completed the report within the stipulated time. I am
deeply indebted to my University supervisor Professor Dr. Mohammed Masum Iqbal,
Department of Business Administration, Daffodil International University for his valuable
suggestion, continuous encouragement and keen interest at every stage of this study. Without his
supervision that would have been extremely difficult to accomplish.

I would like to convey my gratitude toTafique Ahmed, Business DevelopmentManager,

Commercial Department of evaly.com Limited, for helping me in furnishing the report.

Moreover, I would also like to thank to my senior and colleagues who gave me good advice,
suggestions, inspiration and support. I must mention the wonderful working environment and
group commitment of this organization that has enabled me to deal with a lot thing.

I humbly appreciated the endurance & assistance of the entire individual at evaly who spent their
time in making me able to complete my internship report.

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©Daffodil International University

 Executive Summary

E-valyestablished its business from 16 th December 2018 and it has become the largest online and
mobile commerce company in Bangladesh in just a few months and barely anyone expected it to
be so successful. It has provided numerous business opportunities for small and medium
enterprises to leverage the innovative technology to compete more efficiently domestically and
globally. This study describes E-valy's communication model, strategies for generate income,
technology and ethics, and some important lessons that were carried out by E-valy to achieve
success in this complex world of online trading. In this report, we examine a few key factors of
E-valy’s success such as its specific marketing strategies, various challenges, its strong branding
image, superior customer value proposition, better shopping experience, huge sales volume and
economies of scale.

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©Daffodil International University

 Table of Contents
LETTER OF TRANSMITTAL……………………………………………………… iii
STUDENT’S DECLARATION……………………………………………………... iv
SUPERVISOR’S DECLARATION…………………………………………………. v
ACKNOWLEDGEMENT…………………………………………………………… vi
EXECUTIVE SUMMARY………………………………………………………….. vii
TABLE OF CONTENTS……………………………………………………………. viii
1.1 INTRODUCTION……………………………………………………………….. 1
1.2 BACKGROUND………………………………………………………………… 1
1.3 SCOPE…………………………………………………………………………... 1
1.4 OBJECTIVE…………………………………………………………………….. 2
1.5 METHODOLOGY……………………………………………………………… 2
1.6 LITERATURE REVIEW……………………………………………………….. 3
1.6.1 4Ps…………………………………………………………………………….. 4
1.7 MARKET STRATEGY OF E-VALY………………………………………….. 9
1.8 BUSINESS STRAGIES OF E-VALY…………………………………………. 11
1.9 SALES GENERATING PROCESS OF E-VALY…………………………...... 14
1.10 PROBLEMS OF E-VALY…………………………………………………… 15
1.11 RECOMMENDATION………………………………………………………. 16
1.12 CONCLUSION……………………………………………………………….. 17

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