Name : Kevinia Mayumi Amran

NIM : 2220522066

DEFINING STRATEGY FROM EACH ELEMENT OF THE BUSINESS MODEL

CANVAS
A. Value Proposition
1. Affordable Pricing Strategy
- Volume-Based Discounts  Offer discounts or special prices for customers
buying in bulk or larger quantities, and for every customer who become a
member.
- Economical Menu Items  Introduce the menu dedicated to budget-friendly
items without compromising on quality.
- Happy Hour or Daily Specials  Certain items or meals are offered at reduced
prices during off-peak hours to attract more customers during quieter periods.
2. Blend of Traditional and Modern Food Offerings
- Fusion Menu Development  Combine traditional recipes or ingredients with
modern culinary techniques or Flavors, providing a unique and enticing menu.
- Storytelling and Heritage Emphasis  Highlight the stories or origins behind
traditional dishes on the menu.
- Flexible Menu Options  Ensure the menu includes both traditional favourites
and modern, trendy items to cater to diverse customer base.
3. Special Hampers and Board Games
- Customization Options  Offer customizable hampers where customers can
select specific items to include, catering to individual preferences or occasions.
- Collaborations and Bundles  Partner with local board game stores or suppliers
to offer exclusive bundles combing hampers with popular board games.
- Themed Hampers  Seasonal events, holidays, or specific celebrations to
increase their appeal and uniqueness.
B. Customers Segments
1. Young Professionals
- Convenient Grab-and-Go Options  Offer quick and healthy meal options for
busy professionals on the move, emphasizing convenience without
compromising quality.
 - Happy Hour Promotions  To attract young professionals looking for a place to
unwind with colleagues or friends.
- Digital Engagement  Leverage social media platforms to showcase the café’s
atmosphere, menu items, and any events catering specifically to young
professionals.
2. Families, Students
- Family or Kid Meal Packages  Introducing for multiple people and designated
area or activities for children.
- Special Events for Families  Like movie nights, storytelling sessions, or arts and
crafts workshops to attract families during weekend or holidays.
- Student Discount  Offer special discounts or loyalty programs for students,
acknowledging their budget constraints while building brand loyalty.
3. Local Business
- Corporate Catering Services  Providing meal options for meeting or office
events.
- Networking Events  Meetups, positioning the café as a gathering spot for local
professionals.
- Tailored Packages  Create customized packages or deals for corporate clients
based on their specific needs or preferences.
4. Community-Oriented Individuals
- Community Events  Organize events that support local causes, charity drives,
or community initiatives, positioning the café as supporter of community
welfare.
- Discounts for Community Members  Offer special discounts or perks for
members of community groups or associations.
- Local Art or Music Showcases  Art exhibitions or live music performances
showcasing local talent, fostering a sense of community engagement.
C. Channels
1. Location
- Targeted Local Marketing  Utilize local publications, community boards, or
neighbourhood newsletters to promote the café, targeting nearby residents and
businesses.
 - Geo-Targeted Ads  Employ geotargeting in digital advertising campaigns to
reach potential customers in the vicinity of the café through platforms like
Google Ads or social media.
- Local Events and Sponsorship  Participate in or sponsor local events, festivals,
or gatherings, positioning the café as an active member of the community.
2. Social Media Platforms
- Engaging Content Creation  Showing the café’s ambiance, menu items,
events, and behind-the-scenes glimpses to captivate followers.
- Interactive Engagement  Encourage user-generated content by running
contents, challenges, or featuring customer photos or experiences on social
media platforms.
- Regular Updates and Engagement  Maintain active engagement by promptly
responding to comments, messages, and reviews, fostering a sense of
community and customer care.
3. Local Partnership and Collaboration
- Cross Promotions  Partner with local businesses or attractions for cross-
promotional campaigns, offering mutual benefits and expanding the customer
base.
- Product Collaborations  Create a unique offering exclusive to the café,
attracting niche markets.
- Discounts for Partner Customers  Offer exclusive discounts or perks to
customers of partner businesses, encouraging cross-traffic between
establishments.
D. Key Resources
1. Skilled Culinary Team
- Continuous Training Programs  Implement ongoing training sessions to keep
the culinary team updated on new recipes, cooking techniques, and industry
trends.
- Recognition and Reward System  Establish a recognition program to
acknowledge and reward exceptional performance, encouraging motivation and
retention of skilled staff.
 - Networking and Skill Sharing  Facilitate opportunities for the culinary team to
attend workshops, culinary events, or collaborate with other chefs, fostering
skill enhancement and industry networking.
2. Trained Service Staff
- Customer Service Training  Conduct regular customer service training sessions
to ensure staff are well-equipped to handle customer queries, provide
recommendations, and offer excellent service.
- Feedback Mechanism  Establish feedback loop where staff can provide input
or suggestions for improving service standards and operations.
- Empowerment And Autonomy  Empower service staff to make decisions and
resolve customer issues independently, fostering a sense of ownership and
accountability.
3. Board Games Inventory
- Customer Suggestions  Encourage customers to suggest new games or genres
they would like to see in the inventory, incorporating popular requests into the
selection.
- Diverse Game Selection  Continuously update and diversity the board game
inventory, keeping up with popular trends and rotating games to maintain
customer interest.
- Game Events and Tournaments  Organize game nights, tournaments, or
themed events highlighting specific board games, encouraging customer
engagement and participation.
4. Marketing And Promotional Materials
- Digital Marketing Expansion  Invest in digital marketing strategies such as
targeted online ads, email newsletters, or influencer collaborations to expand
the reach of promotional efforts.
- Engaging Content Creation  Develop captivating marketing content, including
visuals, videos, or blog posts, showcasing the café’s offerings and unique selling
points.
- Feedback Utilization  Analyse customer feedback to refine marketing
strategies, focusing on channels and messages that resonate most with the
target audience.
E. Key Partnerships
1. Local Food Suppliers and Produces
- Establish Long-Term Relationships  Foster strong relationships with local food
suppliers and producers, ensuring reliability and consistency in the quality of
ingredients.
- Promotion Local Sourcing  Highlight the partnership with local suppliers in
marketing materials or on the menu to emphasize the café’s commitment to
supporting local businesses.
- Collaborative Menu Development  Work closely with suppliers to develop
custom products or ingredients exclusive to the café, adding uniqueness to the
menu.
2. Event, Planners, or Businesses
- Preferred Partnership Agreements  Forge preferred partnership agreements
with event planners or businesses, offering special packages or discounts for
their clients who choose the café as a venue.
- Collaborative Event Planning  Collaborate with event planners to host
themed events or parties at the café, leveraging their expertise in organizing
successful gatherings.
- Cross-Promotional Events  Jointly market events organized by event planners
at the café, reaching a wider audience through shared promotions and
marketing efforts.
F. Cost Structures
1. Rent, Utilities, and Maintenances Expenses
- Negotiate Long-Term Leases: Seek extended lease agreements to secure
favourable rental terms, providing stability and predictability in costs.
- Energy Efficiency Measures: Implement energy-saving measures or technology
to reduce utility expenses, such as LED lighting or energy-efficient appliances.
- Preventive Maintenance: Regularly maintain equipment and facilities to
minimize repair costs and prolong their lifespan.
 2. Ingredient and Inventory Programs
- Bulk Purchasing and Supplier Negotiations: Negotiate bulk discounts or special
terms with suppliers to reduce ingredient costs.
- Inventory Management Systems: Implement efficient inventory management
systems to prevent overstocking or wastage, optimizing ingredient use.
- Seasonal Menu Planning: Plan menus around seasonal ingredients to capitalize
on lower cost produce and create innovative offerings.
G. Customer Relationship
1. Personalized Customer Services
- Customer Preferences Database: Develop a database to track customer
preferences, enabling personalized recommendations and service.
- Tailored Offerings: Customize offers or menu suggestions based on individual
customer history and preferences.
- Personalized Communications: Send personalized messages, greetings, or
exclusive offers to loyal customers.
2. Customer Feedback and Loyalty Programs
- Feedback Integration: Encourage and act upon customer feedback to
continuously improve services and offerings.
- Loyalty Programs: Implement loyalty programs rewarding frequent visitors with
discounts, special offers, or exclusive access to events.
- VIP Customer Treatment: Recognize and reward loyal customers with perks
such as priority seating or complimentary items.
H. Revenue Streams
1. Food and Beverages Sales
- Menu Diversification: Regularly update and diversify the menu to attract a
wider customer base and retain regular customers.
- Upselling and Cross-Selling: Train staff to effectively upsell or cross-sell
additional items or specials to increase average order value.
2. Hampers Services and Customizations
- Customization Options: Offer tailored hampers with customizable items or
packaging options for special occasions.
 - Seasonal Promotions: Introduce seasonal hampers or themed collections to
appeal to different customer preferences throughout the year.

3. Membership or Subscription Fees

- Exclusive Membership Benefits: Offer premium memberships with exclusive
perks, such as discounts, priority bookings, or members-only events.
- Subscription-Based Services: Create subscription plans for regular customers
offering perks like free delivery, periodic discounts, or curated offerings.