Group 7 Assignment 1 and Assignment 2

No. Reg No. Name

1 ENB211-0029/2020 Amos Kibet
2 ENB211-0005/2020 STEPHEN MAINA
3 ENB211-0218/2020 Monda Deborah
4 ENB211-0057/2020 Okeyi robbinson
5 ENB211- 0040/2020 Gletus Chepkosgei

Assignment 1:
Name of What They Identified Entrepreneurial Creative
Person Did/Are Doing Issue/Problem Characteristics Solution
Peter CEO of Safaricom, Challenges in Strong Introduced
Ndegwa - a leading telecommunications: leadership, innovative
Safaricom telecommunications accessibility, strategic vision, mobile
CEO company affordability, and innovation banking
innovation solutions like
M-Pesa,
addressing
financial
inclusion and
accessibility
Tabitha CEO of Keroche Limited Determination, Produces a
Karanja - Breweries, an opportunities for resilience, range of
Keroche alcoholic beverage local entrepreneurs commitment to alcoholic and
Breweries company in the alcoholic local businesses non-alcoholic
CEO beverage industry beverages,
dominated by providing
multinational competition to
companies international
brands and
contributing
to the growth
of the local
economy
Erick CEO of Shades Lack of high-quality Innovation, Offers
Kinoti - System East Africa, and aesthetically attention to innovative
Shades outdoor shade pleasing outdoor design detail, and visually
System East solutions shade solutions in market appealing
Africa CEO the market awareness shade
solutions,
benefiting
businesses
and
individuals
 seeking
functional and
attractive
outdoor
spaces
Julie Founder of Arimus Limited diverse and Vision, Produces
Gichuru - Media Limited, a positive communication content that
Arimus production representation in the skills, reflects the
Media company media industry commitment to diversity of
Limited diverse Kenyan
Founder narratives society,
contributing
to a more
inclusive
media
landscape
Lorna Founder of Plastic pollution and Environmental Recycles
Rutto - EcoPost, recycling lack of sustainable consciousness, plastic waste
EcoPost plastic waste into waste management problem-solving into durable
Founder lumber solutions skills, and eco-
sustainability friendly
products,
contributing
to waste
reduction and
sustainable
development

Assignment 2:
1. Smart Shopping Cart: Enhancing the Retail Experience
Executive Summary:
The Smart Shopping Cart initiative envisions transforming the retail experience through a
technologically advanced shopping cart. Equipped with RFID technology, user-friendly
touchscreen displays, and an automated checkout system, this innovation aims to address
common challenges associated with traditional shopping carts. The Smart Shopping Cart
streamlines the shopping process, offers real-time personalized promotions, and enhances the
overall efficiency of the retail journey.
Business Description:
Our mission is to redefine the retail landscape by introducing the Smart Shopping Cart, a
revolutionary upgrade to traditional shopping carts. The business is dedicated to providing
retailers and consumers with an innovative solution that combines cutting-edge technology with
a fundamental aspect of the shopping experience. Our objective is to improve customer
satisfaction, streamline operations for retailers, and set new standards in the retail sector.
Market Analysis:
The retail industry is dynamic and evolving, with a growing demand for innovative solutions that
enhance customer engagement and convenience. The Smart Shopping Cart targets supermarkets
and retail chains seeking differentiation in a competitive market. Through a detailed examination
of the industry, target market, and competition, we aim to position the Smart Shopping Cart as a
transformative solution for retailers and a delightful experience for consumers.
Organization and Management:
Our organizational structure is composed of a dynamic team with expertise in technology, retail
operations, and product development. Key team members, including [names and roles], bring a
wealth of experience and dedication to the success of the Smart Shopping Cart initiative. Their
collective skills will ensure effective implementation and sustainable growth.
Product or Service Line:
The Smart Shopping Cart is a sophisticated shopping companion designed to revolutionize the
retail experience. With features such as RFID technology, user-friendly touchscreen displays,
and automated checkout, the product assists customers in locating items, provides real-time
personalized offers, and ensures a seamless checkout experience. The Smart Shopping Cart
benefits both retailers and consumers, contributing to operational efficiency and an enhanced
shopping journey.
Marketing and Sales:
Our marketing strategy focuses on educating retailers about the advantages of adopting the Smart
Shopping Cart and creating consumer awareness through targeted campaigns. Collaborating with
key retail partners and leveraging digital channels, we aim to promote the innovative features
and benefits of this transformative shopping solution. The sales approach involves building
strategic partnerships and direct engagement with retailers to facilitate widespread adoption.
Funding Request:
To support product development, marketing efforts, and initial deployment, we are seeking
USD10,00 in funding. This investment will accelerate the adoption of the Smart Shopping Cart,
establish a strong market presence, and drive sustainable growth. Detailed financial projections,
including income statements and cash flow analyses, are provided to outline the anticipated
return on investment.
Financial Projections:
Financial forecasts indicate a positive trajectory, with revenue projections based on widespread
adoption within the retail sector. Detailed financial projections, including income statements and
cash flow analyses, are presented to showcase the anticipated financial performance and return
on investment.
Considerations:
While the benefits of the Smart Shopping Cart are evident, we acknowledge potential challenges.
Widespread technology adoption, maintenance costs, and concerns related to privacy and data
security must be carefully addressed to ensure the successful implementation and sustainability
of this transformative retail solution.
Appendix:
Additional documents supporting the business plan, including market research data, technical
specifications, and any other relevant information, are included in the appendix for a
comprehensive understanding of the Smart Shopping Cart initiative.

2. Smart Farm Irrigation System: Revolutionizing Agriculture

Executive Summary:
The Smart Farm Irrigation System is a groundbreaking solution designed to address
inefficiencies in traditional farm irrigation methods. By integrating advanced sensors, weather
data, and automated controls, this system revolutionizes agricultural practices, offering precise
and intelligent water distribution. The innovation aims to enhance water conservation, improve
crop yield, and reduce reliance on manual irrigation management, contributing to the
sustainability and productivity of farming operations.
Business Description:
Our mission is to propel agriculture into the future by introducing the Smart Farm Irrigation
System. This innovative system represents a significant leap forward in agricultural technology,
providing farmers with a tool that enhances water usage efficiency and optimizes crop growth.
Our objective is to empower farmers with the means to achieve sustainable and productive
agricultural practices.
Market Analysis:
The agriculture industry faces ongoing challenges, including inefficient water usage and manual
monitoring issues. The Smart Farm Irrigation System targets farmers seeking a modern,
technology-driven solution to address these challenges. Through a comprehensive market
analysis, we aim to position this system as a transformative tool that meets the evolving needs of
the agriculture sector.
Organization and Management:
Our organization consists of a dedicated team with expertise in agricultural technology,
engineering, and product development. Key team members, including [names and roles], bring
valuable insights and skills to ensure the successful development and implementation of the
Smart Farm Irrigation System.
Product or Service Line:
The Smart Farm Irrigation System is a technological marvel designed to optimize water
distribution in agriculture. With integrated sensors, weather data, and automated controls, the
system ensures precision in irrigation based on crop needs, weather conditions, and soil moisture
levels. The benefits extend to farmers, contributing to water conservation, improved crop yield,
and a more sustainable and productive farming environment.
Marketing and Sales:
Our marketing strategy involves educating farmers about the advantages of adopting the Smart
Farm Irrigation System. We plan to collaborate with agricultural organizations, leverage digital
platforms, and conduct demonstrations to showcase the system's capabilities. The sales approach
includes building strong partnerships with agricultural suppliers and directly engaging with
farmers to facilitate widespread adoption.
Funding Request:
To support product development, marketing efforts, and initial deployment, we are seeking
USD10,000 in funding. This investment will enable us to accelerate the adoption of the Smart
Farm Irrigation System, provide technical support to farmers, and establish a significant presence
in the agricultural technology market.
Financial Projections:
Financial forecasts project positive outcomes, with anticipated returns based on the widespread
adoption of the Smart Farm Irrigation System. Detailed income statements and cash flow
analyses are provided to illustrate the potential financial performance and return on investment
for stakeholders.
Considerations:
While the benefits of the Smart Farm Irrigation System are significant, we acknowledge potential
challenges. Initial setup costs and the need for farmers to adapt to the technological aspects may
pose obstacles. Technical knowledge dissemination and ongoing support are crucial elements for
the successful implementation and long-term success of this innovative agricultural solution.
Appendix:
Additional documents supporting the business plan, including technical specifications, market
research data, and any other relevant information, are included in the appendix for a
comprehensive understanding of the Smart Farm Irrigation System initiative.
3. Wearable Health Hub: Beyond Fitness Tracking
Executive Summary:
The Wearable Health Hub introduces a paradigm shift in personal health management,
transcending the limitations of traditional fitness trackers. By fusing fitness tracking with
advanced health monitoring features, this groundbreaking wearable device provides users with
comprehensive health insights and personalized recommendations. The Wearable Health Hub
empowers users to proactively manage their well-being, offering a holistic approach to health
tracking and early detection of potential issues.
Business Description:
Our mission is to redefine the landscape of personal health tracking by introducing the Wearable
Health Hub. This innovative wearable device is designed to address the shortcomings of
traditional fitness trackers, offering users a multifunctional tool for comprehensive health
management. Our goal is to empower individuals to take control of their health and well-being
through proactive monitoring and personalized insights.
Market Analysis:
The health and wellness market is evolving, with an increasing demand for wearable devices that
offer more than basic fitness tracking. The Wearable Health Hub targets users seeking a holistic
health management solution. Through a detailed market analysis, we aim to position this device
as a transformative tool that meets the growing expectations of health-conscious individuals.
Organization and Management:
Our organization is composed of a dynamic team with expertise in health technology, product
design, and user experience. Key team members, including [names and roles], bring a wealth of
knowledge and dedication to ensuring the successful development and launch of the Wearable
Health Hub.
Product or Service Line:
The Wearable Health Hub is a revolutionary device that redefines the concept of personal health
tracking. Offering advanced health monitoring features beyond conventional fitness metrics, the
device tracks vital signs, provides personalized health recommendations, and acts as a
comprehensive health management tool. Users benefit from a proactive approach to well-being
and early detection of potential health issues.
Marketing and Sales:
Our marketing strategy focuses on educating consumers about the Wearable Health Hub's
capabilities and positioning it as an essential tool for holistic health management. Leveraging
digital platforms, collaborations with healthcare professionals, and targeted campaigns, we aim
to create awareness and drive adoption. The sales approach involves partnerships with health and
wellness retailers and direct-to-consumer sales channels.
Funding Request
To support product development, marketing efforts, and the initial launch of the Wearable Health
Hub, we are seeking USD10,000 in funding. This investment will enable us to accelerate the
adoption of this innovative health device, provide user education, and establish a strong market
presence.
Financial Projections:
Financial forecasts indicate a positive trajectory, with revenue projections based on widespread
adoption of the Wearable Health Hub. Detailed income statements and cash flow analyses are
provided to illustrate the anticipated financial performance and return on investment.
Considerations:
While the benefits of the Wearable Health Hub are significant, we acknowledge potential
concerns related to privacy and data security. Robust measures and transparent policies are
essential to address these considerations and build user trust. Additionally, user education on the
device's multifaceted functionalities is crucial for optimal utilization and user satisfaction.
Appendix:
Additional documents supporting the business plan, including technical specifications, market
research data, and any other relevant information, are included in the appendix for a
comprehensive understanding of the Wearable Health Hub initiative.