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    This document presents the results of an independent samples t-test comparing two groups (groups 1 and 2) on five variables: BrandImage, Overallpers, Lifestyle, ValuesAll, and SATIS. The Mann-Whitney U statistic and p-values are reported for each variable comparison. Normality was assessed using the Shapiro-Wilk test, with violations found for some variables. Descriptive statistics including sample size, mean, median, standard deviation, and standard error are also reported for each group for each variable.

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    This document presents the results of an independent samples t-test comparing two groups (groups 1 and 2) on five variables: BrandImage, Overallpers, Lifestyle, ValuesAll, and SATIS. The Mann-Whitney U statistic and p-values are reported for each variable comparison. Normality was assessed using the Shapiro-Wilk test, with violations found for some variables. Descriptive statistics including sample size, mean, median, standard deviation, and standard error are also reported for each group for each variable.

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    7 views1 page

    Asdasd

    Uploaded by

    ltprecillas00415
    This document presents the results of an independent samples t-test comparing two groups (groups 1 and 2) on five variables: BrandImage, Overallpers, Lifestyle, ValuesAll, and SATIS. The Mann-Whitney U statistic and p-values are reported for each variable comparison. Normality was assessed using the Shapiro-Wilk test, with violations found for some variables. Descriptive statistics including sample size, mean, median, standard deviation, and standard error are also reported for each group for each variable.

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    Independent Samples T-Test

    Independent Samples T-Test

    Statistic p

    BrandImage Mann-Whitney U 4348 0.153


    Overallpers Mann-Whitney U 3948 0.016
    Lifestyle Mann-Whitney U 4344 0.150
    ValuesAll Mann-Whitney U 4704 0.579
    SATIS Mann-Whitney U 4876 0.895

    Note. Hₐ μ 1 ≠ μ 2

    Assumptions

    Normality Test (Shapiro-Wilk)

    W p

    BrandImage 0.978 0.003


    Overallpers 0.874 < .001
    Lifestyle 0.991 0.280
    ValuesAll 0.975 0.001
    SATIS 0.971 < .001

    Note. A low p-value suggests a violation of the assumption of normality

    Group Descriptives

    Group N Mean Median SD SE

    BrandImage 1 85 3.89 3.64 1.293 0.1402


    2 116 3.62 3.43 1.324 0.1229

    Overallpers 1 85 6.82 7.00 2.471 0.2680


    2 116 7.26 8.11 2.009 0.1865

    Lifestyle 1 85 2.98 3.00 0.815 0.0884


    2 116 2.79 2.76 0.716 0.0665

    ValuesAll 1 85 3.32 3.27 0.774 0.0840


    2 116 3.28 3.45 0.787 0.0731

    SATIS 1 85 3.38 3.20 0.894 0.0970


    2 116 3.34 3.40 0.877 0.0814

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