Independent Samples T-Test

Independent Samples T-Test

Statistic p

BrandImage Mann-Whitney U 2382 0.533

Overallpers Mann-Whitney U 2275 0.322
Lifestyle Mann-Whitney U 2330 0.425
ValuesAll Mann-Whitney U 2536 0.923
SATIS Mann-Whitney U 2116 0.124

Note. Hₐ μ 2 ≠ μ 3

Assumptions

Normality Test (Shapiro-Wilk)

W p

BrandImage 0.981 0.008

Overallpers 0.873 < .001
Lifestyle 0.989 0.134
ValuesAll 0.975 0.001
SATIS 0.974 < .001

Note. A low p-value suggests a violation of the assumption of normality

Group Descriptives

Group N Mean Median SD SE

BrandImage 2 171 3.71 3.50 1.304 0.0997

3 30 3.88 3.82 1.386 0.2531

Overallpers 2 171 7.14 7.89 2.222 0.1699

3 30 6.71 7.67 2.219 0.4051

Lifestyle 2 171 2.87 2.81 0.800 0.0612

3 30 2.90 2.86 0.521 0.0952

ValuesAll 2 171 3.30 3.36 0.778 0.0595

3 30 3.26 3.50 0.804 0.1468

SATIS 2 171 3.32 3.20 0.872 0.0667

3 30 3.59 3.70 0.922 0.1683