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Self-Reg.
Satisfcn..
Confirm.
71.2
Mobile
Add.
Add.
App
PU
14.2
6. Usage Duration 8.21 7 - -
7. Perceived 0.69 0.87 0.86 PU 0.833*
Usefulness 6.15 1.1 4 2 4 Habit 0.516 0.878
0.77 0.90 Mob. Add. -0.150 0.141 0.747
8. Habit 6.23 1.05 1 8 0.9 Self-Reg 0.018 0.004 -0.449 0.814
0.55 0.79 0.77 App. Add. -0.161 0.001 0.648 -0.311 0.739
9. Mobile addiction.. 3.64 1.78 8 1 1 Satisfcn. 0.452 0.305 -0.060 -0.026 -0.165 0.885
0.66 0.85 0.87 Confirm. 0.466 0.367 -0.091 -0.012 0.023 0.466 0.811
10. Self- Regulation 3.24 1.72 3 3 4
0.54 0.78 0.77
11. App addiction 3.45 1.77 6 2 8
*Diagonal values represent the squared root of AVE
0.78 0.93 0.93
12. Satisfaction 5.85 1.1 3 5 3 Table 2. Correlation Matrix and Discriminant
0.65 0.85 0.84
13. Confirmation 5.19 1.12 8 1 2 Validity Assessment
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