BOBBY HELGAGER

Chicago, IL | 818-456-6406 | bobbyhel@icloud.com | www.linkedin.com/in/bobbyhelgager

Education
Bachelor of Arts in PR & Advertising, Minor in Marketing
DePaul University - Class of 2025| 3.95 GPA

Relevant Coursework and Skills

Marketing Research
• Through hands-on data analysis, gained expertise in interpreting market trends and consumer
behavior, enabling an understanding to make more informed business decisions.
• Looked for ways to identify consumer preferences, enabling more targeted and successful
campaigns.
Design Applications
• Refined practical abilities in graphic design and visual communication via effective software
applications such as Adobe Photoshop, InDesign, and Illustrator.
• Considered aspects of layout, color theory, and typography to translate concepts into complex
visual media.
Advertising Media Planning
• Embarked on a thorough analysis of the planning that goes into campaigns, exploring the means
of attaining optimal reach and frequency via various channels while keeping costs in mind.
• Analyzed audience demographics and behavior to identify the optimal platforms for messaging
delivery.
• Created comprehensive media plans for Airbnb that maximized the campaign's impact within the
budget restraint.
Computational Reasoning
• Established a solid understanding of computational thought via Decomposition, abstraction, and
algorithm creation.
• By honing HTML and JavaScript skills, successfully incorporated interactivity into website design.
• This knowledge supports contributions to the evolving technological landscape shaping the
industry.

Work Experience
Advantage Marketing| November 2023-Present
• Intern working in mass media, digital media, design, and content creation.
• Managing Meta Ads, Google Ads, Looker Studio, and Google Analytics to meet business
objectives.
• Plan content calendars for organic social media with various clients.
Target Team Member | 2023
• Dedicated to delivering top-notch customer experiences at Target achieved through dedicated
service and attention to detail that enhances customer satisfaction and loyalty.
UO Media Services Production Assistant | 2021 - 2022
• Expertly arranged live streaming logistics for hitch-free YouTube and Zoom broadcasts of university
events and classes.
• Worked diligently alongside clients to accomplish goals and exceed expectations.