Figures of Rhetoric (Plug & Play)

As you write a piece of copy, try to sprinkle in some examples of the figures of rhetoric below.

Alliteration

Use words that begin with the same letter in the same sentence, paragraph or piece of copy.

The Simple way to Scale your agency.

Antithesis

Say one thing, and then say the opposite.

Don’t work in your business, work on your business.

Assonance

Use words with syllables that sound the same.

Productise, optimise. Automate, delegate.

Apophasis

Say something by claiming you won’t say it.

I’m not going to mention the worst way to make money online because this post isn’t about dropshipping.

Diacope

Create a ‘sandwich’ of words.

Simplicity. The key is simplicity.’

Enallage

Make a deliberate mistake in your copy to stand out.

GADZHI Season 2, soon come.

Epistrophe

Use the same word/phrase at the end of every sentence to make a point.
Figures of Rhetoric (Plug & Play)
Why do I do what I do? For you. Why do I give up my weekends and evenings? For you. Why I’m I
writing this right now? For you.

Hyperbole

Use grand exaggerations to make a point.

This mistake will bankrupt you.

Litotes

Define something by what it isn’t.

This isn’t dangerous (it’s safe).

Metaphor

Compare to different things to create an allusion.

An agency without clients is like a plane without a propellor.

Paradox

Say one thing and contradict it.

The billion-dollar business that’s gone broke.

Personification

Giving human qualities to an inanimate object.

This simple guide will hold your hand as your set up your new account.

Rhetorical Questions

Ask a reader a question to keep them engaged.

Why are you still reading?

Syllepsis

Use the same word to mean two different things.

It’s time to grow up, and grow your business.

Figures of Rhetoric (Plug & Play)

Synecdoche

Use an example of something to refer to the whole

How many retainers do you have coming in? (Where ‘retainer’ is a synecdoche for ‘client’.

Tricolon

Group three elements together.

Blood, sweat and tears.