The Psychological Influence of The Word BERCYANDYA at SMP Negeri 3

Semarang
Najla Syafa Elmeirra, Muhammad Fairuz Izdihar, Alkautsar Raga Firas Sigit, Vino Rayya
Rarendra, Fadilla Aqilla Nur Syifa
SMP Negeri 3 Semarang Jl Mayjen D.I. Panjaitan 58 Semarang

The word BERCYANDYA, which was popularized by Abigail Manurung, went viral and is
widely used everywhere and even earned Abigail Manurung an award more than the Indonesian
teenager who managed to find a rare insect in Maluku. This research aims to find the cause of the
viral BERCYANDYA karta and its psychological impact on students at SMP Negeri 3 Semarang.
From the research results, it was found that the word BERCYANDYA became popular because
of the tendency of SMP Negeri 3 students to follow trends both at school and at home, and had a
negative psychological impact on listeners at SMP Negeri 3 Semarang.
From the research results, it was concluded that the word BERCYANDYA became popular
because it followed trends and had a negative impact on students with a significance of - 0.059 to
0.342.
I. Introduction
The habit of imitating many apparently stole the attention of netizens.
Indonesian netizens seems to imitate When answering this question, Abigail's
celebrities or artists, for example Ronaldo, facial expression and tone of speech while
Syahrini, Nagita Slavina, Aldi Taher, Ayu punning a joking word into a joke went viral
Ting Ting, Genta and other artists or on TikTok, Abigail also moved her hands,
celebrities. the video has been viewed more than 42.5
Recently, what has gone viral on the internet million times.
is the rise of the word BERCYANDYA. The So far there has been no research examining
word BERCYANDYA is known to be a pun the psychological impact of the word
on the word BERCYANDYA. Bercyandya's bercyandya on listeners. In this research, the
joke was first uploaded by the tik tok issues of concern are: 1. What causes the
account @thesadewa which interviewed 2 word bercyandya to go viral? And 2. What is
new UGM (Gajah Mada University) the psychological impact of the word joking
students on August 8 2023. in the daily speech of students at SMP
Danang, a TikToker, asked two new NEGERI 3 Semarang? Meanwhile, the aims
students, namely Abigail and one of her of this research are: 1. To find out the
friends, Danang asked, "Is getting into UGM psychological impact of the word
easy or difficult?" then Abigail's friend bercyandya in the daily speech of female
answered because she was lucky which students at SMP NEGERI 3 Semarang.2. To
made Danang immediately confused, then find out the cause of the word bercyandya
Abigail also answered because she was going viral,
lucky and she was smart which made
Danang surprised and surprised, and
immediately Danang was greeted with the
words: Bercyanda...Bercyandya. his
II. Materials and Methods Used
This research uses field research
methods using e-surveys via Google Form
questionnaires and then analysis is carried
out using quantitative descriptive methods
followed by a qualitative approach aimed at
explaining symptoms, facts and events
accurately regarding the psychological
impact of the word cyandya at SMP Negeri
3 Semarang. The research was held from 10
– 13 October 2023.
The sample used according to Taro
Yamano formula is 100 students from total
population 900 students of Junior High
School 3 Semarang.
III. Discussion
Imitation is a social process or action
by someone to imitate other people through
attitudes, appearance, lifestyle, and even
what other people have (Sasmita, 2011).
According to Sarsito (2010), imitation is a
cognitive process for carrying out actions or
actions as carried out by the model by
involving the senses as recipients of stimuli
and pairing the perception ability to process
information from stimuli, with the action
ability to carry out motor movements. Based
on several definitions of imitation that have
been stated above, it can be concluded that
imitation is behavior that is produced by
someone by copying or seeing another
individual do something, whether in the
form of appearance, attitude, behavior and
lifestyle of the person being imitated. In this
case, imitation behavior is more visible to
children, especially in the family
environment through direct observation.
In the last few weeks the word
"joking" has gone viral on social media,
especially Instagram and TikTok. The
pronunciation with a unique emphasis
"Bercyandya" makes those who hear it ring
out.
The device used in this research is laptop
with Microsoft Excel and SPSS application
and a set of quizioner as seen in appendix 1.
The reason we chose Junior High
School 3 as our research subject are :
1. Junior High School 3 is located in the
middle of the city and the students mostly
came from upper middle class students
that’s familiar with social media.
2.Students of Junior High School 3 mostly
computer literate and uptodate to
information, so they must be know about the
word “Bercyandya”.
The emergence of the word "Bercyandya"
started from content created by the
Instagram account @thesadewa or Danang
Giri Sadewa who was asking light questions
to two new students at Gadjah Mada
University (UGM).
In the KBBI the word "joking"
comes from the word "joking" which means
behavior, joking, joking. Meanwhile, the
affix (ber) produces the meaning of acting,
joking, joking, and having fun.
In accordance with the context
established by Danang and Abigail,
"Bercyandya" is a word with emphasis that
produces a joking sound. Bercyandya” also
seems to be slang. Referring to research
conducted by the Ministry of Education and
Culture, slang is Indonesian language that is
spoken in everyday interactions to express
self-expression. This was made worse by
Abigail being awarded the word
"Bercyandya" and being invited to many TV
stations, much more famous than Davis
Marthin Damaledo, a high school student
who discovered a new type of insect, as we
can see in pic 1.
Pic 1. Comparison between Abigail “BERCYANDYA” Manurung and Martin Damaledo
( Source : Instagram )

Based on the results of the analysis of the NEGERI 3 SEMARANG, which can be
influence of the word bercyandya at SMP seen in graphs 1, 2, 6 and 7 below:
NEGERI 3 SEMARANG, then: 1. Based on
the explanation above, it was found that the
results of research on the psychological
influence of the word bercyandya at SMP
NEGERI 3 SEMARANG were NEGATIVE
using quantitative methods and with
significance values ranging from -0.059 to -
0.342. 2. If specifications are carried out,
there are 7 categories of psychological
impact of the word cyandya at SMP
Graph 1.
In graph 1, the psychology of students at
SMP NEGERI 3 SEMARANG is presented
when a friend says the word bercyandya,
namely 64.6% are normal, 20.7% are
annoyed, 12.4% imitate and 2.3% are happy.
Graph 2
In graph 2, it is presented how the students
of SMP NEGERI 3 SEMARANG responded
when they heard their friends say the word
bercyandya, namely: 69.2% were normal,
25.6% were annoyed, 2.6% were happy and
2.6% were angry.
Graph 6 (question no 7)
In graph 6, it is presented whether students
of SMP NEGERI 3 SEMARANG get angry
when they hear the word cyandya, namely:
35.2% normally, 30.8% sometimes, 22.5%
no and 11.5% yes
Graph 7 (question no 10)
In graph 7, it is presented how the word
cyandya is said according to the students of
SMP NEGERI 3 SEMARANG, namely
58.8% are normal, 25.1% are annoying,
14.1% are funny and the rest are cool.
Based on the reasons why students of
SMP NEGERI 3 SEMARANG say the word
bercyandya, it is specified into 3 categories
of reasons why students of SMP NEGERI 3
SEMARANG say the word bercyandya,
which can be seen in graphs 3, 4, 5, 8, 9, 10:
Graph 3 In graph 5, it is presented whether students
of SMP NEGERI 3 SEMARANG often say
the word bercyandya, namely: 45.4% rarely,
24.8 sometimes, 24.5% never, 5.2% often
Graph 8:

In graph 3, it is presented who influences the

students of SMP NEGERI 3 SEMARANG
to say the word bercyandya, namely: 72%
friends, 23.6% school environment, and the
rest are home and family environment.
Graph 4
Graph 8 shows when students at SMP
NEGERI 3 SEMARANG started saying the
word bercyandya, namely: 59.4% since it
went viral on social media, 24.2% recently,
11.2% 1 month ago and 5.2% 1 week ago.
Graph 9:

In graph 4, it is presented where the students

of SMP NEGERI 3 SEMARANG say the
word bercyandya, namely: 53% school,
21.9% all places, 13.8% home and 11.2%
games.
Graph 5

In graph 9, it is presented how female

students at SMP NEGERI 3 SEMARANG
know the word bercyandya, namely: 74.9%
because it is viral, 24.5% friends and 0.6%
family.
Graph 10:
IV. Conclusion and Suggestion
4.1.Conclusion
Based on the explanation above, it was
found that the results of:
1. The word BERCYANDA went viral
because of the tendency to imitate
something that went viral on social
media and in the environment such as at
school and at home, this can be seen
from the graph
2. Research on the psychological influence
of the word bercyandya at SMP
NEGERI 3 SEMARANG was
NEGATIVE using quantitative methods
Reference
Afriani, Y., 2014, PERILAKU
KEAGAMAAN ANAK DALAM
LINGKUNGAN KELUARGA ,
Skripsi, FAKULTAS PSIKOLOGI
UNIVERSITAS ISLAM NEGERI
SULTAN SYARIF KASIM RIAU
PEKANBARU
Nurhasanah, N., 2014, PENGARUH
BAHASA GAUL TERHADAP
BAHASA INDONESIA, Forum
Ilmiah Vol 11 Nomer 1 Januari 2014
In graph 10, it is presented what the
purpose of students at SMP NEGERI 3
SEMARANG is to say the word
bercyandya, namely: 46.7% are
exclamations, 44.1% are just joking and
9.2% are provoking emotions.
From the results obtained, it can be
said that the word BERCYANDA went viral
because of the tendency to imitate
something that went viral on social media
and in the environment such as at school and
at home.
and with significance values ranging
from -0.059 to -0.342.
4.2.Suggestion
The suggestions for this research are:
1. There needs to be further study of
the word BERCYANDYA both
from the psychological side and
from other sides
2. There needs to be a more selective
attitude from the students of SMP
Negeri 3 Semarang not to just
imitate what is viral on social
media because what is viral is not
necessarily good.
Aziz, Firman. dkk. (2014). Taktis Berbahasa
Indonesia di Perguruan Tinggi, Asas
UPI, SOSIAL,Dosen Bahasa dan
Sastra Indonesia,Bandung
Setyawati,N.,2014 PEMAKAIAN BAHASA
GAUL DALAM KOMUNIKASI DI
JEJARING FPBS Universitas PGRI
Semarang.
Fibria,D.dan Widiarto, D.S, 2022
PENGGUNAAN BAHASA GAUL DI
SOSIAL MEDIA Fakultas Ilmu
 Komunikasi, Universitas Dr. Soetomo
, Surabaya
Tarde,G.(dalam Gerungan),2010
PSIKOLOGI SOSIAL Bandung : PT.
Refika aditama.
Soekanto,S.(dalam Arif),2005.Sosiologi.
Jakarta: Raja Grafindo Persada.
Tarde,G.(dalam Sella,Y.P),2013 Analisa
Perilaku Imitasi Dikalangan Remaja
Setelah Menonton Tayangan
Drama Seri Korea di Indosiar ( Studi
Kasus Perumahan Pondok Karya
Lestari Sei Kapih Samarinda ),
Mahasiswa Program S1 Ilmu
Komunikasi. Fakultas Ilmu Sosial dan
Ilmu Politik, Universitas
Mulawarman.
Sarwono,S.W(dalam Sella,Y.P),2013
Analisa Perilaku Imitasi Dikalangan
Remaja Setelah Menonton
Tayangan Drama Seri Korea di Indosiar
( Studi Kasus Perumahan Pondok Karya
Lestari Sei Kapih Samarinda ),
Mahasiswa Program S1 Ilmu
Komunikasi. Fakultas Ilmu Sosial dan
Ilmu Politik, Universitas Mulawarman.
Sasmita,2011 Perilaku Imtasi. Perilaku
Imtasi, skripsi.
Sarsito,2010 Imitasi Perilaku Keagamaan.
Imitasi Perilaku Keagamaan.
 Appendix 1

Correlations
Soal 1 Soal 2 Soal 3 Soal 4 Soal 5 Soal 6 Soal 7 Soal 8 Soal 9 Soal 10
Soal 1 Pearson Correlation 1 .542** -.023 .273* .340** -.176 .426** -.155 .239* .278*
Sig. (2-tailed) .000 .837 .014 .002 .118 .000 .170 .032 .012
N 80 80 80 80 80 80 80 80 80 80
Soal 2 Pearson Correlation .542** 1 .071 .008 .171 -.206 .344** -.207 .420** .326**
Sig. (2-tailed) .000 .531 .941 .129 .066 .002 .066 .000 .003
N 80 80 80 80 80 80 80 80 80 80
*
Soal 3 Pearson Correlation -.023 .071 1 -.066 -.109 -.052 -.043 .252 .116 -.122
Sig. (2-tailed) .837 .531 .563 .336 .649 .703 .024 .304 .281
N 80 80 80 80 80 80 80 80 80 80
* *
Soal 4 Pearson Correlation .273 .008 -.066 1 .161 -.059 .085 -.275 -.190 .054
Sig. (2-tailed) .014 .941 .563 .154 .604 .454 .014 .091 .635
N 80 80 80 80 80 80 80 80 80 80
Soal 5 Pearson Correlation .340** .171 -.109 .161 1 -.342** .116 -.102 .196 .226*
Sig. (2-tailed) .002 .129 .336 .154 .002 .305 .367 .081 .043
N 80 80 80 80 80 80 80 80 80 80
Soal 6 Pearson Correlation -.176 -.206 -.052 -.059 -.342** 1 -.099 .171 -.209 -.092
Sig. (2-tailed) .118 .066 .649 .604 .002 .383 .130 .063 .419
N 80 80 80 80 80 80 80 80 80 80
** ** **
Soal 7 Pearson Correlation .426 .344 -.043 .085 .116 -.099 1 -.117 .427 .342**
Sig. (2-tailed) .000 .002 .703 .454 .305 .383 .302 .000 .002
N 80 80 80 80 80 80 80 80 80 80
* *
Soal 8 Pearson Correlation -.155 -.207 .252 -.275 -.102 .171 -.117 1 -.056 -.192
Sig. (2-tailed) .170 .066 .024 .014 .367 .130 .302 .621 .088
N 80 80 80 80 80 80 80 80 80 80
Soal 9 Pearson Correlation .239* .420** .116 -.190 .196 -.209 .427** -.056 1 .346**
Sig. (2-tailed) .032 .000 .304 .091 .081 .063 .000 .621 .002
N 80 80 80 80 80 80 80 80 80 80
Soal 10 Pearson Correlation .278* .326** -.122 .054 .226* -.092 .342** -.192 .346** 1
Sig. (2-tailed) .012 .003 .281 .635 .043 .419 .002 .088 .002
N 80 80 80 80 80 80 80 80 80 80
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).