Globalization and Its Impact To Small Scale Businesses in Marikina City

NATIONAL COLLEGE OF BUSINESS AND ARTS 0
Cubao, Quezon City

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GLOBALIZATION AND ITS IMPACT TO SMALL SCALE BUSINESSES IN
MARIKINA CITY
A Business Research submitted to
The Faculty of Business Administration Department
In Partial Fulfillment of the Requirements of the course Marketing Research
for the degree Bachelor of Science in Business Administration
by
Candelaria, John Lloyd
Zapalay, Micha
Panes, Ma. Cristina A.
Quisagan, Ricalen Rose
Villamor, Jastine S.
January 2023
Commitment * Integrity * Service to All * Accountability

Cubao Tel. No. 8913-8787 * Fairview Tel. No. 34270290 * Taytay Tel No. 86586992
Cubao, Quezon City
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Cubao, Quezon City
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APPROVAL SHEET
This research entitled “GLOBALIZATION AND ITS IMPACT TO SMALL SCALE BUSINESSES
IN MARIKINA CITY” S.Y 2022 - 2023. Prepared and submitted by Ma. Cristina Panes, Jastine
Villamor, Ricalen Rose Quisagan, Micha Zapalay and John Lloyd Candelaria who examined and
recommended for acceptance and approval for the final project and been approved by the
Committee on Oral examination with a grade of ________ on ____________.
Examiners:
Dr. Maricel E. Makinano Guian Paolo G. Delaro, MBA
Member Member
Jhul P. Rio, MBA
Chairman
Accepted and approved in partial fulfillment of the requirements of the course of
Bachelor of Science in Business Administration.
Dr. Djonito S. Ursua
Program Head
Dr. Maricel E. Makinano Atty. Concepcion Nancy T. Pasion
Research Director College President

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CERTIFICATE OF ORIGINALITY
The author hereby declares that the contents of any submitted research paper are free
from any material already published by another researcher nor does it contain a statement lifted
without due acknowledgment of the sources. All of the materials taken from the sources are
properly quoted.
The content of this research is authentically produced by the authors and may have
received assistance from others on style, presentation and language expression.
This certificate is being issued this______________________, to attest to the
authenticity of the research’s manuscript submitted to the Faculty of Business Administration
Department, National College of Business and Arts, Cubao, Quezon City.
Panes, Ma. Cristina A.

Villamor, Jastine S.
Quisagan, Ricalen Rose
Zapalay, Micha
Candelaria, John Lloyd

Cubao, Quezon City
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ACKNOWLEDGEMENT
This research would not be able to finish without the kind help and support of many individuals.
We would like to extend our sincere thanks to all of them.
Foremost we would like to thank our God Almighty for the wisdom he bestowed upon us,
the strength, the knowledge, and for the good health in order to finish this study.
We would also like to thank the companions of this research who willingly helped and
gave their distinguished skills and talents in this field and giving ideas and suggestions.
And to our professor Dr. John Ursua who gave his support, advice, valuable comments
and provisions that benefited the completion and success of this study. And also by giving an
endless helping to finish this study.

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ABSTRACT
Globalization has been rapidly developing in the Philippines ever since the influence of
the United States during World War II. The globalization of the Philippines has grown since the
development of the country. There are a lot of technological and global advances that have
gone on in the Philippines and I feel that if this country continues to progress in this direction, it
will eventually reach the goals that have been set. Small businesses need to evolve to stay
relevant and this includes creating an online presence with the allure of being accessible and
being open to automated solutions that will aid manufacture in the long run. The learning curve
can seem daunting and expensive, however there are a myriad of benefits to adopting this new
way of doing things.
As Marikina City is experiencing the increase in Globalization the tax is also increasing,
depending on the location of the business, it may be subject to complex tax regulations. As we
can see, globalization has a great impact on small businesses, especially the businesses that
have just started. This study will help to better understand and give the correct information to
the readers to somehow expand their knowledge not only to people with positions but also to
the simple citizen.

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TABLE OF CONTENTS
APPROVAL SHEET 1
CERTIFICATE OF ORIGINALITY 2
ACKNOWLEDGEMENT 3
ABSTRACT 4
TABLE OF CONTENTS 5
LIST OF TABLES 10
CHAPTERS
1. The Problem and Its Background
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Background of the study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Statement of the Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Conceptual Framework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Significance of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Scope and Limitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Definition of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
2. Review of Related Literature
Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Synthesis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
3. Methodology
Research Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

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Sample and Sampling Technique . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Research Instruments and Techniques . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Description of the Respondents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32
Data Gathering Procedure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Treatment of Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Statistical treatment of data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
4. Presentation, Analysis, and Interpretation of Data
5. Conclusion, Interpretation and Discussion
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Summary of Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
REFERENCES AND APPENDICES
Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Profile of the Researchers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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CHAPTER 1
INTRODUCTION
This chapter presents the chosen topic to study. It includes the background of the study,
the statement of the problem, conceptual framework, significance of the study, and scope and
limitation of the study, which are manually laid out by researchers so that the audience can fully
understand its purpose.
Almost all business owners are excited about opening their new business, but with the
growth of Globalization there are challenges that have to be faced by their business. just like the
difficulties in balancing growth and quality in a business. Globalization is the means by which
countries interact with each other. For small businesses, growth often comes with growing
pains. In many instances, you have to make the choice between working long hours and asking
your staff to do the same or finding ways to cut corners. Neither is a great solution, meaning
that, ultimately, you will have to find a way to grow your business without hurting your business.
According to Melanie Chan (2017), there are many challenges small businesses face,
the most prominent being competition and price wars. One analogy puts it this way, suddenly
small businesses are like small fish in a big sea with other small and large fish. The other
smaller species compete for the same food, while the larger fish simply eat the smaller ones to
keep themselves going.

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Small businesses also need to adopt technology in their businesses. The only way small
businesses can compete on the same scale as larger ones with globalization is to adopt
methods of automation and connectivity. It may not be effective anymore for the local vineyard
to simply service the same clients they always have, writing out receipts and steering away from
anything remotely computerized. Small businesses need to evolve to stay relevant and this
includes creating an online presence with the allure of being accessible and being open to
automated solutions that will aid manufacture in the long run. The learning curve can seem
daunting and expensive, however there are a myriad of benefits to adopting this new way of
doing things.
The impact of globalization in Marikina City can be also considered as an opportunity by
making their business more advanced through trading, technology, society and politics as a key
to the development of their business to make it inevitable and irreversible. Adapting to
globalization and participating in it can be able to make the business grow faster and reduce
poverty. Though globalization requires a high level of education and literacy and poverty level is
still increasing, owners of small businesses in Marikina city should reduce the standards on
seeking applicants to give them opportunities for those that are in need for a living. As Marikina
City in the Philippines is one of the places that was affected by Globalization, and there was
much to look forward to on the business, the people hope to bring developments within the
business as well on the economy in order to help the society to be on its better status.

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BACKGROUND OF THE STUDY
Globalization has been very effective in the Philippines. There have been major changes
in the economy since 1995 when the Philippines took part in signing agreements with the World
Trade Organization. There have been changes in the country such as more labor and more
companies that have emerged to help the economy. Globalization has been rapidly developing
in the Philippines ever since the influence of the United States during World War II. The
globalization of the Philippines, in my opinion, has grown since the development of the country.
There are a lot of technological and global advances that have gone on in the Philippines and I
feel that if this country continues to progress in this direction, it will eventually reach the goals
that have been set.
Marikina City is full of new small businesses and it is known that most of them
are experiencing risks and challenges because of Globalization. Though increasing of
Globalization is a great sign of development of an economy, it also has a negative impact on the
small businesses resulting in their business putting it to a competition. One example of small
businesses in Marikina City are milk tea shops, street foods shops, coffee shops etc.
Technology is also one of the main tools of competition and the quality of goods and services.
On the other hand it necessitates quite a lot of cost for the company. The company has to use
the latest technology to increase their sales and product quality, this affects the lifespan of small
business and environment in different ways. These have affected all small businesses related
to competition and rapid changes of technology.

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Globalization is best to describe the interdependence of the economies, cultures, and
populations, brought by trading in goods and services, technology, and flows of investment,
people, and information. It speeds up the movements and exchanges of goods, services,
technology, and capital in the business. As Globalization leads the concept of main factor in the
business industry, the competition gets bigger which affects the small businesses in Marikina
City. The said competition affects the target market, technological adaptation, the cost of goods
and services etc. the small or local businesses have to compete with bigger corporations that
produce cheaper or lower costs of goods which puts the small businesses at risk. Biswanath
(1988) has conducted a study of small scale industries to analyze whether the productivity level
of these industries is up to their optimum level or not. He observed that small scale industries
have very lower labor productivity, however capital productivity is very high. His overall
productivity is found to be very low.
Globalization also affects the needed capital for starting a business. As globalization
increases, the chance that a business owner needs a larger capital to start a business grows,
because he needs to keep up with the growth to advertise his business. Also because of
Globalization, customers have a large multitude of choices in the market and this affects their
behaviors. They want to acquire goods and services quickly and in a more efficient way than
before. They also expect high quality and low prices. All these expectations need a response
from the company, otherwise sales of the company will decrease and they will lose profit and
market share. A company must always be ready for price, product and service and customer
preferences because all of these are global market requirements.

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Small businesses in Marikina City begin to lose their distinctive features, and lose their
global diversity. There are many new businesses that change the theme and adapt it to what is
the current trend that is popular globally So that it will also affect our own product and the other
country's product is more recognized than our own product. Since the resources available and
the amount of the capital to be invested in businesses are quite low, establishment and
development of large size industries is not an easy task for such businesses.
One of the disadvantages of globalization is the increasing number of jobless people.
Increase in the standard for hiring employees, so even if an applicant can do the job, they are
not given a chance because they do not fit the said standard of a business or company. The
increasing demand and low supply of job opportunities may cause employees to offer cheaper
labor to secure employment. As a result, it also makes it easy for employees to opt for cheap
labor in places that have higher employee exploitation due to lax or non-existent labor laws.
This situation creates a vacuum and removes employees in the company or industry, increasing
unemployment and inequality in the country. Although there's the option of retraining employees
and re-integrating them into new international markets, this may take considerable time, further
increasing the global competition for limited job opportunities. Provisions may contain different
rules regarding employee rights and obligations, work permits, termination procedures, filing
procedures, and social responsibilities.
As Marikina City is experiencing the increase in Globalization the tax is also increasing,
depending on the location of the business, it may be subject to complex tax regulations. As we

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can see, globalization has a great impact on small businesses, especially the businesses that
have just started. This study will help to better understand and give the correct information to
the readers to somehow expand their knowledge not only to people with positions but also to
the simple citizen.
STATEMENT OF THE PROBLEM
This study aims to determine how the small business owners in Marikina City overcome
the challenges in their business throughout the increasing of Globalization. Specifically, the
researchers seek suitable respondents to answer the following questions.
1. What is the demographic profile of the respondent in terms of the
Following:
1.1 Age
1.2 Gender
1.3 Civil Status
2. How are small scale businesses in Marikina City impacted by Globalization?
2.1 Pricing
2.2 Technology and Equipments
2.3 Employee
3. How business owners handle the situations in their business through the impact of
Globalization?
4. Recommendations of business owners to their fellow business owners who are also
experiencing the impact of Globalization in their business in Marikina City?

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CONCEPTUAL FRAMEWORK
The model below illustrates the relationship between three major parts of the research
such as input, process, and output.
Input Process Output
Figure 1 shows the input where the demographic profile of the respondents is
considered, the process is the ways that a business owners willing to risk to overcome the
challenges they’re experiencing and lastly the output of this study which contains the
recommendations of the respondents to the people who are going to start up a business and to
improve and keep up in today's trends in time of globalization.

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SIGNIFICANCE OF THE STUDY
The primary beneficiaries of the study are the participants who will benefit positively from
the topic. This research will significantly improve the amount of knowledge available in the realm
of exploration. Furthermore, it will provide huge benefits to the following:
To the small business owner: This research will be beneficial with the small business owners
to assist them with understanding of overcoming the challenges in business in the effect of
globalization.
To the Customers/Consumers: This study will help them to understand that they are also
affected by the market and as a guide to them to know how to be practical in buying goods and
services.
To the Students: this will also be beneficial to the student of marketing major to get information
and to further expand their knowledge.
To the future researcher: the future researcher can also gain significance from this research,
this may serve as their guidance to gather information that is related to the study about
globalization and its impact on small scale businesses.

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SCOPE AND LIMITATION
This study will be focusing on determining how the small business owners in Public
Market, Sumulong Highway, Marikina City to overcome the challenges in their business
throughout the increasing of Globalization. The study considered the demographic profile of the
respondents and surely that they are suitable for answering the questions provided. This
research will cover up only the responses of the questions provided by the questionnaire. To
gather such data the researchers will be using survey questionnaires to the target respondents.
The collection of data can be conducted by the researchers of Marketing Management
students of National College of Business and Arts, Cubao branch. Furthermore, this study will
only cover 30 respondents of vendors or owners in respective small business owners in
Marikina City.

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DEFINITION OF TERMS
For better clarification and understanding of the terms related to this study, the following
terms are defined conceptually and operationally.
Globalization - is the word used to describe the growing interdependence of the world's
economies, cultures, and populations, brought about by cross-border trade in goods and
services, technology, and flows of investment, people, and information.
Business - the practice of making one’s living by engaging in commerce.
Technology - the application of scientific knowledge to the practical aims of human life.
Industry - group of companies that are related based on their primary business activities.
Market - where exchange of goods and services takes place as a result of buyers and sellers
being in contact with each other.
Competition- a situation in which someone is trying to win something or be more successful
than someone else:
Pricing- is a process of fixing the value that a manufacturer will receive in the exchange of
services and goods.
Consumers- a person who buys goods or services for their own use: The new rates will affect
all consumers, including businesses.
Economy- the wealth and resources of a country or region, especially in terms of the production
and consumption of goods and services.
Global Market- The activity of buying or selling goods and services in all the countries of the
world, or the value of the goods and services sold.

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CHAPTER 2
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter presents the relevant literature and studies that the researcher
considered in strengthening the claim and importance of the present study. The literature and
studies adduced in this chapter addresses the different ideas, concepts, generalization,
conclusions and also the different development related to the study starting from the past up to
the present. This will serve as a guide for the researchers in developing the project.
Foreign Literature
Economic globalization has created many challenges for small and medium enterprises
(SMEs) due to the rapid increase in competition. At present, the economic competition is seen
in global domains, and it has become severe after the 1980s with economic globalization and
turned more severe after accessing the WTO (World Trade Organization) trade regime in 1995.
As SMEs build a vital corporation to the economies in developed and developing countries, it is
vital to consider the influences of economic competition on SMEs than other industries due to
industry-specific features such as low technology base, high concentration in the labor-intensive
sector, low entry barriers, relatively low fixed costs of production, and mainly producing
price-taker goods (Prasanna et al. 2019). Today, the WTO is the leading multilateral
organization which governs global trade and promotes the free trade conditions in the global
economy.

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Currently, the speed of globalization has been accelerated by the advancement of
information and communication technology, and most SMEs are adopting this strategy to
increase their market competitiveness. Furthermore, the fall of communist economies, the
interaction of the market economy, financial liberty, and capital movement deregulation have
accelerated the globalization process (Sung et al. 2016).
According to (Rabiul Islam, Fakhrorazi, H. Hartini, Md. Abu Raihan, April 2019),
International business can be defined as the exchange of services and goods among individuals
and multiple countries. An international business company is engaged in business among
multiple countries. International business comprises all commercial transactions, whether
private and/or governmental, investments, sales, and transportation that takes place between
two or more countries and regions beyond political boundaries. International business is
focused on global resources and objectives of the organizations are on global business
opportunities and threats. In this paper, the problem statement is “What is Malaysia’s import,
export, and trade balance in international trade?” International trade can be defined as the
exchange of capital, goods, and services across international regions. Many countries define
such trade as a significant share of gross domestic product.
However, much research conducted in OECD (The Organization for Economic
Cooperation and Development) countries started concentrating on income inequality, financial
development, and economic growth (Madsen et al., 2018), globalization, financial development,
and environmental quality (Zafar et al., 2018). ., 2019a). However the impact of globalization,

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natural resources, and human capital on financial development in OECD countries has not been
studied. Many research findings have shown how financial development and globalization
promote economic growth, but detailed analyses of structural changes in the financial system
and human capital have yet to be published in full. SMEs face many challenges in the
globalization era including absence of adequate and timely finances, limited capital as well as
access to international market and knowledge (Anand, 2015).
Industrialization has been seen as a major force in structural change, a crucial and
powerful engine in the overall development process. It will remain crucial to the future growth of
developing countries (The United Nations Industrial Development Organization (UNIDO, 2016).
Globalization is one of the most important factors of today’s economic development,
fundamentally influencing all fields, including production. Globalization has challenged the way
industrial development takes place (Lee et al., 2016).
Local Literature
(John Villa, Aug 2016), Globalization has offered considerable controversial impact. It
has been viewed as a process that is a major factor that is a key to the development of the
world economy and also it is inevitable and irreversible. Some regard it with hostility, fear that
increases inequality between nations, threatens employment and living standards and social
progress. These brief facts are an overview of some aspects of globalization and aims to
identify ways in which countries can tap the gains of this process while remaining realistic about
its possible abilities and its dangers. In fact, globalization offers essential opportunities for global
developments but it is not progressing at an even pace. Some countries have adapted to

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globalization and are participating in the global economy faster than other countries are. This is
because countries with globalization have been able to integrate and are growing faster and
reducing poverty. However, the effectiveness of globalization in developing countries is widely
active because globalization helps give opportunities in such countries in order to establish
stability especially in the economy, trade, politics, society, labor, technology and to reduce
poverty level.
Country’s credible and efficient implementation of inflation targeting (Guinigundo
(2017), Globalization is also considered as one of the factors for the observed decline in the
sensitivity of inflation in the Philippines to changes in real economic activity or the flattening of
the Phillips curve. On the one hand, a flatter Phillips curve implies that demand shocks and
policy errors will not translate into large inflation movements. On the other hand, this means
that, if inflation is above target, bringing it down to the target level would entail a greater
sacrifice of output, giving greater weight to the central bank’s commitment to its primary
responsibility for price stability (Guinigundo (2017). This attribution is based on three
observations of Iakova (2007). First, strong international competition constraints businesses
from increasing prices when demand rises. Second, increased trade and investment flows have
made prices less responsive to domestic demand pressures. Third, global migration, which has
intensified in recent years, has caused wages and prices to become less sensitive to domestic
demand shifts. These apply to the Philippines’ exports or imports, which have become less
concentrated (concentration index declined from 0.36 in 1995 to 0.29 in 2016, with 1 as highly
concentrated) and the country has also reduced its divergence from world trade patterns
(diversification index dropped from 0.62 in 1995 to 0.56 in 2016, with 1 as greatly divergent).13

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The former indicates the presence of more diversified products, and more competition in the
domestic market, while the latter implies that the export/import structure of the Philippines is
becoming less different from that of world trade. Distribution of income, dispersed economic
activities to the countryside and most importantly, SMEs are potent forces in the war against
poverty.
According to Kenton (2018), the broader meaning of globalization is that it is also a
social, political, cultural, and legal phenomenon. In social terms, the concept represents greater
interconnectedness among global populations. Culturally, globalization represents the exchange
of ideas, information, and even values among cultures, and also a trend toward the
development of a single world culture. In politics, countries’ political activities have been shifted
by globalization to the global level.
(Eric S. Parilla 2015) In the midst of economic slowdown and recession, many people
are deprived of enjoying basic living needs. The creeping truth of an economic disease is further
contaminated by hateful political ignominies and social unrest; hence the small and average
economic forces are pinned down to poverty and scarcity of economic needs. It is however with
this eminence that many individuals look for alternative sources of income and become
entrepreneurs. The Philippines enacted R.A. No. 9178, a law that promotes the establishment of
Barangay Micro Business enterprises by providing incentives and benefits in promoting the
formation of micro enterprises, which serve as seedbeds of Filipino entrepreneurial talents, by
giving them fiscal and non-fiscal incentives that will help them survive and grow into viable
enterprises. The importance of entrepreneurship in the development of the country had been

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undeniably significant. Private sector development and entrepreneurship development are
essential ingredients for achieving the Millennium Development Goal of reducing poverty. While
sound macroeconomic policies and providing market access are crucial, emerging markets
need to nurture and develop entrepreneurs able to take advantage of opportunities created by
globalization.
Foreign study
As per (Oobayashi, 2018, p.137) Under globalization, the subcontracting structure in
business is continuing to drop. Global transformation has a severe impact on small businesses.
According to Oobayashi, these changes mean the loss of the conventional foundation of the
existence of small businesses. Thus, it will result in the loss of job opportunities and the
foundation to start a business. It eventually will lead to the loss of national economic strength.”
The mass production system not only caused the rate of profit to fall, it also resulted in a
reduction in the amount of profit caused by the economic slump. With the amount of profit
declining, the attempt to increase financial income was made through financial speculation.
However, the financialization of the economy boosted the instability of finance, as epitomized in
the 2008 financial crisis. Thus, finance regulations were enhanced with the Basel Capital
Accord. Thus, financing small businesses became difficult. Originally, small businesses in Japan
suffered a chronic fund shortage, and financing from banks made their existence possible.
Nevertheless, the reinforced financial regulations exacerbated the fund shortage of small
businesses and endangered their existence.

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Fiseha and Oyelana (2015) Emphasized that SMEs play an important role in local
economic growth in South Africa since they create jobs, wealth, alleviate poverty, and generate
income. Yet, SMEs in poor nations suffer various hurdles, notably, lack of capital, lack of
business skills and lack of operational space. Local governments, the business sector, and civil
society should expand their support for SMEs in order to increase their contribution to local
economic development. The participation of all sectors is also required in the formation and
maintenance of assistance for SMEs.
Sajuyigbe, A. S. Alabi, E. Adewale, A. J. (2016) suggests that globalization has
positively affected the performance of small scale enterprises in Nigeria in terms of profitability.
This could be due to the Nigerian federal government's deregulation of critical sectors. The
report therefore proposes that small scale enterprises in Nigeria need to promote quick
innovation, new range of products and build up new markets. The Nigerian government has to
reform its regulations by establishing legislation that include openness, credibility and
transparency in government operations as well as reducing bureaucratic interference and
corruption. Furthermore, the government should provide incentives for global corporations to
establish relationships with small-scale firms in Nigeria.
According to Vanham (2019), previous waves of globalization were characterized by
rapid growth. Global trade is expanding, which is frequently accompanied by cross-border
investment. The first wave started. from the nineteenth century to World War I; in the first wave,
steamships and railways made transportation-enabled trade possible. GDP share of global

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trade increased from 6 percent in 1800 to 14 percent in 1914. The first wave, on the other hand,
ended in an Over the course of two world wars, there was a period of catastrophic conflict and
economic malaise.
Small businesses in developing countries, as part of global supply chains, are
sometimes assumed to respond in a straightforward manner to institutional demands for
improved working conditions. This article problematizes this perspective. Drawing upon
extensive qualitative data from Tirupur’s knitwear export industry in India, we highlight
owner-managers’ agency in avoiding or circumventing these demands. The small businesses
here actively engage in irresponsible business practices and “evasion” institutional work to
disrupt institutional demands in three ways: undermining assumptions and values, dissociating
consequences, and accumulating autonomy and political strength. This “evasion” work is
supported by three conditions: void (in labor welfare mechanisms), distance (from institutional
monitors), and contradictions (between value systems). Through detailed empirical findings, the
article contributes to research on both small business social responsibility and institutional work.
In terms of minimized barriers and openness of the world, the inevitable process of
globalization and the business actions represent projects that are facing success potentials, as
well as risk and failure potentials. The indisputable accent on these aspects is certainly the
success and the reliability of the business ventures for which the ultimate goal is the economic
satisfaction, minimizing the risks as well as the establishment of long-term experiences in order
to maintain a particular enterprise in a particular environment. The participation on the world's
global markets, the internationalization and the transfer of the business activities on all

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geographic meridians, encountering different and often uncertain environments is a constant
business story of the international economic activity for at least three centuries ago. (Ristovska
Katerina, Ristovska Aneta, August 2015).
Local study
The global economy has recognized the role of micro-and small businesses in providing
jobs, social development, and serving as an alternative to unemployment, all of which are
critical for economic growth (Rungani & Potgieter, 2018; Tefera, 2013) [38, 43]. Prior research
emphasizes the importance of micro and small businesses in alleviating poverty and
unemployment (Medalla and Mantaring, 2017) [31]. MSEs accounted for the majority of
business entities in the majority of industrialized and emerging economies. However, a recent
study indicates that the growth of microenterprises has remained a challenge, particularly in
underdeveloped countries where capital is scarce and opportunities are limited (Tambunan,
2019)
The Philippines, which has hitherto been reaping the growth dividend from the third
wave of globalization owing to a functioning democracy, achieving monetary stability,
liberalization of trade, and related market reforms. In a fast-changing world, the strategies
forged previously may need a fundamental rethinking to enable the country to survive, and
thrive, in an era of global transition. There are four key features of the new globalization:
economic restructuring; worsening global inequality; threats to international cooperation in
providing global public goods (GPGs) and weakening of traditional ties of social cohesion and
trust. The paper develops a set of recommendations for policymakers and other stakeholders in

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the Philippines. (Roehlano M. Briones, Michael Ralph M. Abrigo, Connie B. Dacuycuy, and
Francis Mark A. Quimba, September 2019).
If a company produces less and sells more cheaply, it can raise its market share.
The rationale of this study in finding the impact of globalization on business performance is that
the business performance is driven by profit-making policies and procedures and leads to the
overall development and well-being of the business and the country which is not possible until
the business is recognised globally (Camillus et al, 2017).
According to (Miranda, A.T. and Miranda, J.L.F., 2018), In rural communities, business
establishments such as the SMEs can be a source of power, more so, if they are making a dent
on the lives of a significant number of rural people. Obviously, SMEs have the capacities and
capabilities to generate employment and income that at the very least will provide the people
fair chances of accessing, owning and controlling resources. Through employment and income
that SMEs can provide, people get opportunities of availing improved services on health,
nutrition and education and further maximize their potential toward availing better facilities on
housing, water and power supply. The emergence and growth of SMEs in rural communities
becomes evident when the needed support mechanisms that will make the business
environment more conducive to business operations are in place. Trade policies, for example,
should encourage investors to establish, develop and expand their businesses. Other factors
that may prove beneficial to the emergence of SMES such as the presence of credit institutions
with good lending packages; the technical intervention and support from the government and
private sectors such as capability building and skills enhancement programs to equip and

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capacitate the management and staff of the SMEs on the intricacies of business management.
SMEs are recognized by the Philippine Government as the cornerstone of economic growth. In
particular, the government has enacted the Republic Act 8289, also known as the Magna Carta
for Small Enterprises, which aims to support and strengthen the SMEs development, particularly
those that are rural and agriculture-based. The sector contributes about 33 per cent to the
country’s economic growth and employs about 67 per cent of the labor force. The role of the
SMEs in the economy’s growth is very vital. They contribute to a more equitable society.
Synthesis
After conducting a literature review and study, many researchers and authors.
Conducted research to maximize our ability to analyze the effects of globalization on a small
scale However, the actual impact is still uncertain. The reason is the influence of globalization.
Number of globally generated factors. The second is the research conducted Does not offer
suggestions for improvement for infant developmental efforts. Expand your industry to match the
pace of globalization. Therefore, a study was needed to clarify the above aspects. This research
work is done to find the answer to this question, along with the proposed Recommendation.
Economic globalization has created many challenges for small and medium enterprises
(SMEs) due to the rapid increase in competition. As SMEs build a vital corporation to the
economies in developed and developing countries, it is vital to consider the influences of
economic competition on SMEs than other industries due to industry-specific features such as
low technology base, high concentration in the labor-intensive sector, low entry barriers,
relatively low fixed costs of production, and mainly producing price-taker goods. SMEs face

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many challenges in the globalization era including absence of adequate and timely finances,
limited capital as well as access to international market and knowledge.
On the other hand, Globalization is one of the most important factors of today’s
economic development, fundamentally influencing all fields, including production. Globalization
has challenged the way industrial development takes place. The rationale of this study in finding
the impact of globalization on business performance is that the business performance is driven
by profit-making policies and procedures and leads to the overall development and well-being of
the business and the country which is not possible until the business is recognised globally.
Through employment and income that SMEs can provide, people get opportunities of availing
improved services on health, nutrition and education and further maximize their potential toward
availing better facilities on housing, water and power supply. The emergence and growth of
SMEs in rural communities becomes evident when the needed support mechanisms that will
make the business environment more conducive to business operations are in place.

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CHAPTER 3
METHODOLOGY
This chapter discusses the necessary information about the research methodology that
has been adopted in our study. The researchers describe the research design, followed by
sample and sampling technique. The instrument used is also described as well as the validation
instruments gathering procedures and Statistical treatment of data.
Research Design
The researchers used Descriptive Research Design to gather and analyze the data. It is
designed to describe the status and aims to obtain information and describe the situation of an
identified variable. It aims to systematically obtain information to describe a phenomenon,
situation, or population. The research design was used carefully to develop and ensure that the
results are valid and reliable.
This method is used to identify and understand how Globalization impacts small scale
businesses in Marikina City, to maintain the circumstances and it could also be to understand
the respondents, their opinion and attitude about this study.
\Sample and Sampling Technique
As expressed in the primary part of this study, owners of small businesses in Marikina
City will be accumulated for this examination on how Globalization affected their business.

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Specifically, the owners will be distinguished as key respondents in this review.
The researchers chose probability sampling where a researcher selects a few criteria
and chooses only small business owners to be questioned. The sampling method used is
conducted by small business owners in Marikina City who have a capability to become part of
the sample. The specialists chose a total of 30 individuals as respondents.
Research Instruments and techniques
The questionnaire was prepared and focused on answering the statement of the
problem. The following instruments and technique were utilized in data gathering:
1. Survey Questionnaire. To procure necessary data, the instrument that will be used in this
study is the google form questionnaire. This instrument will contain questions presented in
chapter one to determine how Globalization impacts their business. Further, the questionnaire
will include 5 close ended questions that will be answered via google form.
Table 1. 4-Point Likert Scale System
SCALE VERBAL INTERPRETATION RANGE-VALUE
4 HIGHLY DISAGREE 3.25.4.00
3 DISAGREE 2.50-3.25
2 AGREE 1.75-2.50
1 HIGHLY AGREE 1.00-1.75

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2. Validation of Questionnaire. Comments and suggestions of the professor were sought. This
will help the researchers polishing the questionnaire. This will ensure the accuracy of the
questionnaire to determine whether the researchers ensure that every item corresponds to a
desired measurement and that everything that should be answered is actually answered.
Description of the respondents
The researchers gathered a total of 30 respondents of business owners in Marikina City.
The respondents are described according to their demographic profile as presented in Chapter
1, their Age, Gender, and Civil Status are considered in this study. The business owners who
run business are selected because they are the ones who are applicable and suitable to answer
the problems and questions posed in our study.
They answered the questionnaire that we gave them which supplies the information that
we need. They are the one we chose as the respondents because they already have an existing
business and are currently experiencing the impact of Globalization.
Data Gathering Procedure
The first step was to ask permission from the owner of the business to conduct a survey
using the method of google form questionnaire. The researchers explained the purpose of the
study to the selected respondents and made sure that the participant corresponds to the
questions given. Answering the google form questionnaire was done without a waste of time
and the researchers used the time allotted for vacancies to avoid distractions to the other

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professors and class discussions. After the respondents have answered the questions we
checked, interpreted and analyzed the data gathered.
Treatment of Data
In order to conduct research responsibly, the researchers need to understand how to
treat data correctly. The respondents of the study were described by their demographic profile,
they answered the questions via google form and answered the questions related to the
questions from chapter 1. The researchers have developed and have continually improved
methods and tools designed to maintain the integrity of the research. The collection of the data
is gathered in following the procedure to maintain and establish clear expectations and
responsibilities.
Statistical Treatment of Data
30 respondents of the small business owners in Marikina City responses to the
questionnaire by the researchers were analyzed with the data that was gathered in the
answered google forms. The answers were analyzed with the data instruments of the study.
Descriptive statistics such as frequency, number of respondents and rank are considered.
1. Percentage
This will be used to determine the frequency and percentage distribution of related
variables of the respondents.
Formula: % = F/N x 100

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% is the percentage
F is the Frequency
N is the total number of the respondents
100 is a constant value
2. Average Weighted Mean
This will be used to determine the assessment of the respondents with regards to
answering the questions.
Formula: WM = Fx/N
WM is the weighted mean
Fx is Frequency the weight of each item
N is the number of cases

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CHAPTER 4
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
This chapter discusses the presentation, analysis and interpretation of data that were
gathered by the researchers. The data gathered were summarized in tables. The results of the
computations on these data were used as tools for the interpretations of data.
In this study utilized the quantitative method with a descriptive design in order to gather the
relevant data needed to answer the presented research question in the first chapter of this
paper. Subsequently, the researcher also included 30 respondents that were chosen via Google
forms in the Public Market in Sumulong, Marikina City. The Survey questionnaire, which serves
as the primary research instrument, was divided into two (2) parts. The first part aims to know
the Demographic profile of the respondent, such as their gender, age, and civil status. The
second part consists of questions conducted to determine the situations and challenges faced
by small scale businesses in Marikina City. Data were gathered, and the result underwent
statistical treatment to ensure the accuracy and fairness when presenting the processed data.

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The Profile Of The Respondents
The following tables show the profile of the respondent in terms of their gender, age, and
civil status.
Table 2
Profile of the respondents according to their Age
Age Frequency Percentage
18 - 25 7 23%
26 - 35 9 30%
36 - 45 12 40%
46 - 50 2 7%
TOTAL 30 100%
Table 2 exhibits the profile of the respondents according to their Age, it shows that out of
30 respondents in Public Market near Sumulong highway, Marikina City. 12 answered that they
were 36 - 45 years old and 9 answered that they are 26 - 35 years old and 7 answered that
they are 18 - 25 years old while the remaining 2 answered that they are 46 - 50 years old who
owns a small scale business.

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Table 3
Profile of the Respondents According to their Gender
Gender Frequency Percentage
FEMALE 20 67%
MALE 10 33%
TOTAL 30 100%
Table 3 exhibits the profile of the respondents according to their gender in small scale
business owners. While gathering data, the researchers found that out of 30 respondents, 20
answered that they were Female and 10 answered that they are Male. The data shows that
most of the respondents who are Small scale business owners in Public Market Sumulong
Highway, Marikina City are female with the percentage of 67% percent, while the remaining
33% percent belongs to the male population of the respondents.
Table 4
Profile of the respondents according to their Civil Status
Civil Status Frequency Percentage
Single 9 30%
Married 19 63%
Annulled 0 0%
Widowed 2 7%
TOTAL 30 100%

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Table 4. Shows the profile of the respondents according to their civil status. And the
researchers found that out of 30 respondents, 9 answered that they are single 19 answered
they are married 2 answered that they are widowed and 0 are annulled. The data shows that
most of the respondents are married with the percentage of 63% single with 30% widowed with
7% and 0% for annulled.
Table 5
How are small scale businesses in Marikina City impacted by Globalization.
Weighted Mean Verbal Interpretation
1. Globalization has an impact to 2.50 Strongly Agree

small scale businesses Marikina City
2. Does the change of price affect 3.00 Strongly Agree

the business
3. Globalization helps you to benefit 2.50 Strongly Agree

your business
4. There is a change in your 2.50

business since globalization started Strongly Agree
5. There is a change in the prices of 2.50 Strongly Agree

goods or services from before
Table 5 indicates how a small scale business is impacted by globalizations. The
researcher found out that while gathering the data, it shows that 2.5 of the respondents strongly
agree that their businesses are being impacted by globalization and 3.00 of the respondents
also strongly agree that the change in price is affected. the respondent in public market
sumulong highway, marikina city says that globalization help them to benefits their business and

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answered results is 2.5 strongly agree, while also 2.5 from the answered of respondent strongly
agree that since globalization in small scale business started their is a change and the
respondents believes that from before they have change the price of their good/ service and
answered result 2.5 strongly agree.
Table 6
Technology, Equipment and Employee
1. Technology helps to easily 2.40 Strongly Agree

promote your business.
2. Vehicles and machines are very 3.20 Strongly Agree

important to your business
3. Setting high standard on finding

an employee for your business 2.00 Agree
4. Experiencing problem on using 2.40 Disagree

technology in the business
Table 6 indicates questions that are related to the use of technology and equipment and
employees. It says that technology helps them to improve their business while vehicles and
machines are a great help in running the business. Using technology results in 2.4 highly
agreed while the use of vehicles and machines results in 3.2 weighted mean highly agreed.
Business owners agreed that they set high standards on finding employees and the results for
this is 2.00 weighted mean agreed. As for the business owners, they disagree that they are
experiencing problems or conflicts in using technology thus it helps them to improve their
business. This results in 2.4 weighted mean disagree.

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Table 7
What kind of situations do the business owners are facing.
1. Globalization affects the expenses

and financial needs of your business 2.50 Strongly Agree
2. Experiencing competition in your 3.00 Strongly Agree

business
3. Experience is required to venture

the impacts of Globalization 1.50 Disagree
4. As a business owner, running

business through globalization 2.40 Strongly Agree
consumes energy, effort and critical
thinking
5. Competition makes hard to find 2.60 Strongly Agree

and gain customers
Questions in Table 7 are related to the situations that businesses are experiencing
throughout globalization. One of the questions says that the financial needs and expenses of
the business are impacted by globalization and result in 2.5 highly agreed. Competition is also
answered 3.00 strongly agreed and 2.6 strongly agree that competition makes it hard to gain
customers. While in question 3 results in 1.5 disagree which means that business owners didn’t
agree that experience is required to venture globalization in the business, but they strongly
agreed that energy, effort, and thinking critically is needed to run a business especially that
globalization is continuously growing.

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To further explain the results, we only gathered the most answered choices in each
question to focus more on the main factors on what that affected and changed businesses ever
since globalization affected them. And as you can see, Globalization really helps businesses
because technology also grows which makes it easier to run the business like making deliveries
and promoting their businesses. Even though there are many changes happening in their
business, they were able to adapt through globalization and use it as an opportunity to make
their business grow.

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CHAPTER 5
CONCLUSION, INTERPRETATION AND DISCUSSION
Introduction
This chapter presents the summary of findings based on the research objectives sought
to be attained in the study. It also includes the conclusions , interpretation and recommendations
derived from the result of the study. The significance of this study on how Globalization affects
or impacted the small scale businesses in Marikina City. The scope of the study was located at
Public Market in Sumulong Highway, Marikina City and gathered 30 respondents who are
suitable to answer and knowledgeable in answering the questions from the statement of the
problem. These conclusions are relevant to the results and depend on the findings of the
researchers. Recommendations are shown by the end of the chapter.
Summary of Findings
Considering the findings and conclusion of this study, the researchers were able to get
the number of respondents that are suitable to answer the questions related to Globalization
and its impact to small scale businesses located in the Public Market near Sumulong highway,
Marikina City. The researchers asked permission to the owners to answer questions and the
questionnaires were distributed via google form.
After conducting the survey, the researchers studied and analyzed all data that has been

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collected from the respondents. Through such data, the investigators have procured various
results based on the respondents provided by the key information of this study. The researchers
found out that Globalization has a big impact even on small scale businesses like in Marikina
City because they are also adapting from the changes brought by Globalization. They take
these challenges as an opportunity to keep up from the competitions and changes in using
technology.
Conclusions
As globalization continuously grows and increasing the chance that a business owner
needs a larger capital to start a business grows, because they need to keep up with the growth
to advertise their business. As Marikina City in the Philippines is one of the places that was
affected by Globalization there was much to look forward to on the business, the people hope to
bring developments within the business as well on the economy in order to help the society to
be on its better status. On figure 5 the respondents all agreed that they are impacted by
globalization, there is a change in price of goods and services which results in 2.50 weighted
mean strongly agree. But also globalization helps to benefit their business. On figure 6 the
questions are related to the use of technology, equipment, and standards on seeking for
employees. Both technology and equipment are helpful to improve and promote their business.
Seeking employees for the business is also set high by the owners to ensure to whom to trust
on running the business. On figure 7 the questions are related to the situations that the business
owners face and one of these situations they’re experiencing is competition, the respondents
answered that it is hard to compete with other businesses and gain customers attention. Also, it
affects the expenses and finances of the business and on running the business it requires

Cubao, Quezon City
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energy and critical thinking to make good decisions for the business but they answered that
experience is not needed to start a business while globalization grows.
The rationale of this study in finding the impact of globalization on business
performance is that the business performance is driven by profit-making policies and
procedures and leads to the overall development and well-being of the business and the country
which is not possible until the business is recognised globally. Globalization affects the target
market, technological adaptation, the cost of goods and services etc. the small or local
businesses have to compete with bigger corporations that produce cheaper or lower costs of
goods which puts the small businesses at risk.
Recommendations
With respect to the findings and conclusions this study has procured, the researchers
have listed some recommendations designed for owners of small scale businesses to venture
throughout globalization.
1. The researchers recommend to avoid being paranoid to handle the situations in
business correctly and professionally.
2. Take the impact of Globalization as an opportunity to improve the skills and thinking to
make good decisions for the business, experience is the best teacher.
3. Keep in line with the standard business expenses, do not spend that exceeds the
budget and income came from the business to avoid bankruptcy.
4. Conduct a study on how to take risks in doing business throughout globalization to
educate yourself how to keep up with risks and competition.

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BIBLIOGRAPHY
(Prasanna et al. 2019) foreign literature (https://www.mdpi.com/2227-7099/8/4/79)
(Oobayashi, 2018, p.137) foreign studies
(https://www.econstor.eu/bitstream/10419/200142/1/1667379135.pdf)
(Miranda, A.T. and Miranda, J.L.F., 2018) Local Literature
(https://www.emerald.com/insight/content/doi/10.1108/APJIE-12-2017-0045/full/html)
(Rabiul Islam, Fakhrorazi, H. Hartini, Md. Abu Raihan, April 2019) Foreign Literature
(https://www.studocu.com/pe/document/universidad-le-cordon-bleu/service-quality-management
/1032-main-article-text-2339-1-10-2019-0614)
(Ristovska Katerina, Ristovska Aneta, August 2014) Foreign Study
(https://ideas.repec.org/a/ibg/eajour/v47y2014i3-4p83-89.html)
(Guinigundo, (2017) Local Studies (https://www.bis.org/publ/bppdf/bispap100_q.pdf)
(Nguyen Thi Cam Van National Economics University, Vietnam) (october 16 2018)
(http://jed.neu.edu.vn/Uploads/JED%20Issue/2019/Vol%2021%20Special%20Issue/Article%201
_JED_Vol%2021_Special%20Issue.pdf)
(Eric S. Parilla Northwestern University, Laoag City, Philippines)
(https://www.jbrmr.com/cdn/article_file/i-14_c-118.pdf)
Imelda T Angeles * College of Commerce and Business Administration University of Santo
Tomas, Manila, Philippines (January - February 2022) Review Related Study.
(https://www.researchgate.net/profile/Imelda-Angeles-2/publication/358492947_A_qualitative_st
udy_on_the_effect_of_access_to_finance_on_the_growth_motivation_of_micro-_and_small_ent
erprise_owners_in_the_Philippines/links/6204ae184d47431e1f52a595/A-qualitative-study-on-th

Cubao, Quezon City
________________________________________________________________________
e-effect-of-access-to-finance-on-the-growth-motivation-of-micro-and-small-enterprise-owners-in-
the-Philippines.pdf)
Review Related study Small business and social irresponsibility in developing countries:
WorkingConditionsandEvasion”institutionalwork.
(https://journals.sagepub.com/doi/abs/10.1177/0007650316644261?journalCode=basa)
(Vanham, 2019) Foreign Study
(http://www.ijarp.org/published-research-papers/july2019/The-Impact-Of-Globalization-To-The-Fi
lipino-Language.pdf)
(Kenton, 2018), Local Literature
(https://pidswebs.pids.gov.ph/CDN/PUBLICATIONS/pidsdps1908.pdf)
(Camillus et al, 2017) Local Study
(https://www.researchgate.net/publication/351853760_ANALYSING_THE_IMPACT_OF_GLOBA
LISATION_ON_BUSINESS_PERFORMANCE_CASE_OF_UAE_FOOD_INDUSTRY)
(Madsen et al., 2018), (Zafar et al., 2018 - 2019) (Anand, 2015). Foreign Literature
(https://www.researchgate.net/publication/335502262)
(John Villa, Aug 2016) Local Literature
(https://discover.hubpages.com/politics/Globalization-in-the-Philippines)
(Roehlano M. Briones, Michael Ralph M. Abrigo, Connie B. Dacuycuy, and Francis Mark A.
Quimba, September 2019) Local Study (https://www.think-asia.org/handle/11540/11189)
Fiseha and Oyelana (2015) Foreign Study
(https://www.researchgate.net/publication/321223057_An_Assessment_of_the_Roles_of_Small
_and_Medium_Enterprises_SMEs_in_the_Local_Economic_Development_LED_in_South_Afric

Cubao, Quezon City
________________________________________________________________________
a)
Sajuyigbe, A. S. Alabi, E. Adewale, A. J. (2016)
(https://scholar.google.com/citations?user=ChJSUE4AAAAJ&hl=en)

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APPENDICES
GLOBALIZATION AND ITS IMPACT TO SMALL SCALE BUSINESSES IN MARIKINA CITY
Good day! We are researchers from the Business Administration Major in
Marketing Management Department of National College of Business and Arts. We are
conducting a survey regarding the “Globalization and its impact on small scale businesses in
Marikina City”.
Part I. Demographic Profile
SURVEY FORM
Directions: Please indicate your level of agreement or disagreement with each of these
statements regarding the impact of Globalization to small scale businesses in Marikina City.
Place a check “✔” mark in the box of your answer.
Q1. Respondents demographic profile
Please identify your age.
𞠡 18-25 𞠡 26-35
𞠡 36-45 𞠡 46-50
Gender
𞠡 Female 𞠡 Male

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Civil Status
𞠡 Single 𞠡 Married
𞠡 Annulled 𞠡 Widowed
Where is your business located?
Q2. How are small scale businesses in Marikina City impacted by Globalization?
STRONGLY AGREE DISAGREE STRONGLY

AGREE DISAGREE
1. Globalization has an impact to

small scale businesses Marikina
City
2. Does the change of price affect

the business
3. Globalization helps you to

benefit your business
4. There is a change in your

business since globalization
started
5. There is a change in the prices

of goods or services from before

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________________________________________________________________________
2.2 Technology, Equipment and Employee

AGREE DISAGREE
1. Technology helps to easily

promote your business.
2. Vehicles and machines are

very important to your business
3. Setting high standard on finding

an employee for your business
4. Experiencing problem on using

technology in the business
Q3. What kind of situations do the business owners are facing?

AGREE DISAGREE
1. Globalization affects the

expenses and financial needs of
your business
2. Experiencing competition in
your business
3. Experience is required to
venture the impacts of
Globalization
4. As a business owner, running

business through globalization
consumes energy, effort and
critical thinking
5. Competition makes hard to find

and gain customers

Cubao, Quezon City
________________________________________________________________________


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NATIONAL COLLEGE OF BUSINESS AND ARTS 0

Cubao, Quezon City

GLOBALIZATION AND ITS IMPACT TO SMALL SCALE BUSINESSES IN

A Business Research submitted to

The Faculty of Business Administration Department

In Partial Fulfillment of the Requirements of the course Marketing Research

for the degree Bachelor of Science in Business Administration

Candelaria, John Lloyd

Panes, Ma. Cristina A.

Quisagan, Ricalen Rose

Commitment * Integrity * Service to All * Accountability

Commitment * Integrity * Service to All * Accountability

Committee on Oral examination with a grade of ________ on ____________.

Dr. Maricel E. Makinano Guian Paolo G. Delaro, MBA

Jhul P. Rio, MBA

Accepted and approved in partial fulfillment of the requirements of the course of

Bachelor of Science in Business Administration.

Dr. Djonito S. Ursua

Dr. Maricel E. Makinano Atty. Concepcion Nancy T. Pasion

Research Director College President

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This certificate is being issued this______________________, to attest to the

authenticity of the research’s manuscript submitted to the Faculty of Business Administration

Department, National College of Business and Arts, Cubao, Quezon City.

Panes, Ma. Cristina A.

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We would like to extend our sincere thanks to all of them.

endless helping to finish this study.

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way of doing things.

the simple citizen.

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1. The Problem and Its Background

Background of the study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Statement of the Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Significance of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Scope and Limitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

2. Review of Related Literature

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Research Instruments and Techniques . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Description of the Respondents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

Data Gathering Procedure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Statistical treatment of data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

4. Presentation, Analysis, and Interpretation of Data

5. Conclusion, Interpretation and Discussion

REFERENCES AND APPENDICES

Profile of the Researchers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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understand its purpose.

keep themselves going.

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The impact of globalization in Marikina City can be also considered as an opportunity by

to the development of their business to make it inevitable and irreversible. Adapting to

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BACKGROUND OF THE STUDY

that have been set.

are experiencing risks and challenges because of Globalization. Though increasing of

to competition and rapid changes of technology.

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Globalization is best to describe the interdependence of the economies, cultures, and

productivity is found to be very low.

preferences because all of these are global market requirements.

Committee on Oral examination with a grade of on ____.