Bo CHUONG 3: PHUONG PHAP NGHIEN CUU Churong 2 48 trink bay IY thuyét nda ting; téng quan nghitn ci trong va ngoai nube lin quan dén 03 wi; cc khéi nigen lien quan dén nghien cru; oa xay dumg va 48 xuit imé hinh nghién citu dya trén co s6 If thuyét. Churong tiép theo sé gigi thigu quy trinh nghién ciu, mé ta phuong php nghién ciru duge thye hign dé xay dng va dnh gi thang do duge sir dyng dé do hung cde kha nigm nghién eiru va kiém djnh mo hinh Iy thuyét di 8 ra, bao gm? (1) Chon miu nghién eiru; (2) Phuong phip nghién cifu dinh tinh: Thiét ké va két qua cia nghién cia; G) Thidt Mp dang cau Hoi va dibu tra s0 9 xem c6 trd-ngei gi wong thu thap dir Ligu hay khong, néu khong sé thiét ké bang edu hoi chinh thie; (4) Phuong phip nghign cim dinh hrgng: Céc buée phan tich,thiét ké thang do cho bang edu hoi Kho sit, dign dat va ma héa thang do. 31 Quy trinh nghién edu Coa ok Nita cova a De path ay , ‘estan iy dae ike Seip ee aie beep le L_,— Te gu aehitacs Hinh 3: Quy trinh nghién edu2 322 Phuong phap dinh tinh: 3.2.1 Mye tiéu nghién ctu dinh tinh Nihign er dinh ih 18 bude Khoi dw quan tong trong qu tinh nghign eu. Thong aqua vige tim higu vd pin tich cde nghitn cin td dy bing céch sr dung céc ngudn cit Ligu thir ofp, nhém s¥ sing loc cde jtwéng va phic thio md hinh iéng cia nhém, Tuy nhién, phong dodn khong thé trinh khoi sai s6t. Nhém s& tip tye digu chinh bing céch phéng vin déi mat véi céc ban sinh vign dang bee tai trong BH UEH, Thong qua kJ thudt thio ludn nhém tp trung, ching t0i c6 thé kiém tra lai m6 hin va higu chinh thang do dé phi hop va chinh xéc hon cho nhimg nghién citu dinh hang tiép theo. 3.2.2 Thiét ké nghién eiru djnh tinh = Giai dogn 1: Nghién ciru mn hinh so va gi thuyét nghign iru ‘vé tng quan IY thuyét cia dé tai, tir d6 the gid s8 dé xudt M6 hinh nghién cima durge dé xuat & churomg 2, ede yéu tS cua LSQ tie ding dén si hai DBD ote stat cies EEE ic ETT tiga ke dink nhur sau: (1) Tinh chinh xée cia don hang, (2) Tinh trang don hang, (3) Su kip thoi, (4) Trao ddi thdng tin hoat dGng, (5) Chi phi, (6) Bao mat. (Céc thang do duge do luéing nha sau ‘© Thang do Tinh chinh xe ciia don hing (Order Accuracy) STT | Thang do gic Thang do dich sang Tiéng | Ngubn vier 1 | Shipments ‘asely contain the |Don Hing duor giao idm | Meatzer, ‘wrong items ii sai sin phim Flint, and Hult (2001) 2 [Shipments rarely contain an] Don hing duge giao hiém incorrect quantity kh sai s6 lugng sin phim 3 Shipments rarely contain} Bon hing duge giao hiém substituted items hi chia cde mgt hing thay© Thang do Tinh trang don hang (Order Condition) ST | Thang do géc ‘Thang do djch sang Tiéng | Ngudn Viet 1 | Order received from logistics | Bon hing niin duge tr dich | Hasan Uvet services is undamaged vu logistics khing bi hur hai | (2020) 2 | Order damage rarely occurs | Hing hod khéng bj hur hong asa result of the transpor | trong qué trinh van chuyén mode 3 | Order damage rarely occurs | Bon hang hiém khi xay ra hur asa result of the transport | hai do vige xir If; etia dom vi carer handling van chuvén ‘© Thang do Sy kip thai (Timeliness) STT | Thang do gbe ‘Thang do dich sang Tiéng | Ngubn viet 1 | The time between placing | Thai gian tir khi dit yéu ciu | Hasan Uvet én khinhan hing nein — | (2020) 2 | Deliveries arrive on the date | Giao hing vio ngiiy di cam aoe kt 3 amount of time a|Khoding thoi gian cho mot isition is on back-order is | yéu cu dat hing Iai la ngdn24 ‘© Thang do Trao déi thong tin hogt dng STT | Thang do gic Thang do djch sang Tiéag]| Neubn Viet 1 [Delivery information [Thing tin giao hing duve | Rafiq and Zena AEST RCT | Hae ANTGNAaTED A Wek| Iocan available (imely, traceable) [18 e® in (kip thai, e& thé (2007) theo doi) 2 | Delivery information [Thing tin giao hing duge communicated by the eurier is |ngudi van chuyén cung cp adequate la day dit 3 | Delivery information [Thing tin giao hing due communicated by the carrer is | ngudi vin chuyén ung eip accurate ta chinh xac © Thang do Chi phi (Cost) STT | Thang do gée Thang do dich sang Tiéng | Ngudn vige 1 Satisfaction with shipping | Sw hai long v8 phi vin chuyén | Shashank charges Rao. 2 [All charges were presemed | Tat eA ede chi phi di duye| Goldsby, cleatly prior to order trinh bay 18 ring trade ki gi , submission don dat hing sania Grits, Deepak Iyengar ou,25 © Thang do Bao mét STT | Thang do g6c Thang do dich sang Tiéng | Ngudn vigt 1 ‘Théng tin cé nhén cia 16i | Parasurama It does not share my personal Khong bi chia sé véi cie]n et al information with trang web kh: (2005) other sites 2 [it protects information about |Théng tin vé hinh vi mua my Web-shopping behavior. | sim trén web cia t6i durge bio ve. 3 | This site protects information | Trang web nay bio vé about my eredit car. thong tin vé thé tin dung iia ti. ~ Giai dogn 2: Nhim sit ding phuong phip thao lug nhém v6i S ban sink vign dang, thoo hye tai DH UEH da timg mua sim trén cic sin TMBT. Vé noi dung cia budi phong vin da duge hodn thign ké hoch tir trade (xem phy ue 1) gm bing edu hoi phing vin véi cde elu hoi mé vé dank gié tri nghigm mua hing tn céc sin TMT & cae yéu 6 Tinh chinh xée cia don hing, tai Vigt Nam, thai 46, nl Tinh trang don hang, Sy kip thei, ‘rao d6i thong tin hoat dng, Chi phi, Bao mit e6 te dng nhur thé nio dén dink gié LSQ trén sin TMT. Cée bign quan sit o6 thé ding 6 do lung duge ligt ké 48 cde ban sinh vién cho ¥ kién thdo lufn, bé sung, higu chin an xét, dinh gid {ir d6 lam co 86 xy dymg thang do va bing cau hoi cho nghién ciru dinh Ign,3.2.3. Két qua nghién ciru djnh tinh, ‘Thong qua phing van chuyén siu, nhém te gia da chinh cdc edu hoi nghién eiru «4 pha hop véi die diém bi ch nghién ciru, cy thé lt Trurée mghién etru djnh tinh Sau nghién ecru djnh tinh 1. Thay déi ngi dung cu hai ‘Tinh trang don hang ‘Don hang nhjin duge ti dich vu logisties khong bj hur hai Don hing aha tir dich vy Logistics khong bi thit thot, that Ine ‘Don hang hiéin khi xay ra hur hai do vige str ly ctia don vi van chuyén Hing hod khdng bj hur hong béi cfc thao tae nang ha, sip xép, xir ly cua bén van chuyén ‘Trao déi théng tin hoat dong Thang tin giaa hing divqe ngwii_ vin chuyén truyén dat la 66 sin (kip tha, 06 thé theo dai Naw vin chuyén sin sing cung ip thong tin giao hing mot eich kip thoi dé Khich hang o6 thé theo dai (vé dia diém, thai gian) Toi hii tong v6i chi ph vin chuyén Tat ca ede chi phi da duge trinh bay 16 ing trade Khi giti don dat hang Tit ed ee chi phi duge trinh bay #6 rang, ‘ew thé trade khi dom hang duge thie hign Bio mat ‘Thong tin cé nhiin eta ti khong bi chia sé véi cée trang web khée Don vj van chuyén khéng chia sé thong tin cé nhan ctta t6i vi nhimng 18 chite, c& hin kde. “Thong tin vé hin vi mua sim trén web Don vi vin chuyéa dim bio ode thing27 cia ti durge ito vé Khong duge phép nao, tin khich hang cung cp khong bi thay 061 hoe phé hug bing bit eit céch thite 2. Bé sung Thang do inh gid chung vé chit hong dich vu Logistics trén nén ting TMDT => Ket qui nghién citu dinh tinh cho thay vé co bin eae nhain t8 ban du ta phi hyp vi bi cin eda dich vu Logisties. Két qui higu chinh va mits thang dour sau Bang 1: Thang do digu chinh va ma hoa sTT Tenbién Ma hod ‘Thang do Tinh ehinh xie etia don hang s : OA ‘Dom hang durge giao hiém khi sai sin phim 2 | Bom hing durge giao hiém khi sais Inrong sin phim a2 3. | om hang durge giao hiém khi chia ede mat hing thay thé a3 ‘Thang do Tinh trang don hang 1 | Bon hang nhan ti dich vy Logistics khong bi that thoat, hit Iae | OCI 2 | Hang hod khéng bi hw hong trong qua trinh van chuyén oc2 3 | Hang hod khéng bj hu hong bai ede thao tae nang ha, sip xép, xir] _OC3 1g cia bén van chuyén Thang do Su kip thoi |_| Thai gian tr khi djt hang dn khi nhan hing li ngin TH 2 | Giao hing vio ngiy da cam két TR28 hosing thdi gian cho mgt yéu edu dt hing lil nin TB ‘Thang do Trao dai thong tin hogt dng Naud vin chuyén sin sing cung cp thing tin giao hing mot] —1Q1 ich kip thei dé khich hang c6 thé theo doi (dia diém, thoi gian) ‘Thong tin giao hang duge nguoi vin chuyén cung cap la day dia 192 “Thang tin giao hang duge ngudi vin chuyén cung cép la chinh| 103 xe Thang do Chi phi “Tai hai long vei chi phi van chuyén cor Tat c@ cc chi phi durge trinh bay 19 ring, eu thé trude khi don} COZ hang durge thye hign, ‘Thang do Bio mat Don vi van chuyén khOng chia sé théng tin ed nhan eta ti v6i] SE nnhding 6 chite, ef nhan Khe ‘Don vi vin chuyén bAOIv@ thGAg th vé thd tn Gung GAA Wi SE2 Don vi van chuyén dim bao cde théng tin khach hing cung cap! SE3 Kh6ng bj thay 46i hodc pha huy bang bat ctr céch thite khong. dduge phép nao, ‘Thang do Sy hai long khéch hing Nhin chung, chat Iugng dich vy Logistics cua céng ty t6t SAL ‘Toi tin tuéng vio chat lrgng dich vy Logistics cia cong ty SA2 "Toi hoan ton hai long véi chat lugng dich va Logistics cia cing| SA3 ty.29 Thang do durge sir dung trong nghign eiru nay la thang do Likert S mite 46 v6i sit bya chon tir I dén 5 nhur sau: Mie 46 1: Hoan todn khong dng #5 Mire d9 2: Khong dng Js Mite di 3: Trung dung; Mite d6 4: Déng §; Mite d6 5: Hoan toan dng Ngoai ra bang edu hai cén bao gém cic thang do dinh danh dé thu thip thong tin ca han cil dip vign: gi6i tinh, truimg DH dang theo hee,...tir 46 giip phiin bigt va so sinh céc nhém d6i tugng trong miu nghién ciu théng qua céc dic tinh cia hg. Bang cu hoi khdo sit djnh Iugng duge trinh bay chi tiét & phy Iue 2, 33 Phuong php dinh lugng: 33.1 Tim e@ miu Khi sir dung phuomg phip phan tich nhin t5 tong qué trinh phan tich dir ligu, o& mu durge sir dung trong bai nghién ciru phai dit Kin, Kich thaGe miu ti thiéu la SO, tt hom, 1a 100 va ti 1g quan savbién do hong la 5:1 ( Hair va cng sy 2006), Nghién ciru nay ©6 tng ong 20 bign quan sit nén kich thuée méu 16i thiéu phai la 100, Bing phirong php chon mu thudn tign la sinh vién hg chinh quy dang hoc tip ti TP.HS Chi Minh, ‘hom da khdo sit duge 250 ban, thu vé 250 bing trong d6 c6 244 bang edu hoi hop Ig va duxge dua vao phan tich nghién city, 3.3.2 Phurong php wir lf va phain tich s6 tigu 3.3.2.1 Théng ké mé ti Phurong phap thong ké m6 ta (Descriptive Statistics) durge sir dung dé tm tit hoe m6 td mot tip hop dit Higu, mot miu nghién ete dudi dang s6 hay bigu db trye quan gitp ngudi doe hiéu duge céc tinh chit cita mot b6 dir ligu da thu thip. Cae bién dinh tinh duge thye hign ki it va xem xét n dinh gitip phan loai d6i twong, higu 18 mau khio s sy phan phéi di ligu trén cdc bién quan sit, 33.22 Kiém dinh inc cia thang do bing hg s6 Cronbach’s Alpha Kiém dinh d® tin cGy Cronbach's Alpha nhiim mye dich xéc dink mire 46 twong quan sia cde bién quan sit trong eding mot nha 18, NO cho biét trong cée bién quan sét eta mit nhan 8, bign ndo da dang gp vio vige do rime khai nigm nhan 130 HG s6 Cronbach's Alpha cé gia tr) tir 0 dén 1, hé s6 nay cing cao thi thang do cing co 46 tin edy cao, Nunnally (1978) nhan dinh ring. Theo Hair va c6ng sir (2009), hé s6 Cronbach's Alpha dat 0,6 1 66 thé chip nhjin due. Chi sé Corrected Item ~ Total Correlation ciing edn duge danh gid vi né thé hign méi tuong quan gitta bién quan sé nay v6i ete bién quan sft kde trong thang 4o, Theo Nunnally & Burnstein (1994), ede bién quan sit s8 bj logi khi c6 hg s6 twomg quan bién ting. <0.3 33.23 Phan tich nhan t kham pha EFA ‘Theo Hair va edng sir (2014), phan tich nha 18 Khim phi FA la phurong php phan tich thing ké ding 48 xée dinh cu trie chung ea ban cho mot nhém bién quan sit trong nghién ecu dinh lugng. EFA duge ding rit gon mit tip gim cfc bién quan sit €6 twong quen voi nhan to thinh mot t8p nhd hon cée bidn ting hop nhumg vin git durge ni dung théng tin cia tp hgp ban div. ‘Digu kign dé phan tich nhan t6 kham pha ‘© H s6 tai nhan t6 (Factor loading) la chi tiéu dé dam bao mite ¥ nghia thiét thye ciia EFA. Hé s6 tdi nha 5 lon hom 0.3 duge xem la dat mire t6i thiéu, Lon hon 04 dusge xem la quan trong, Kin hon 0.5 duge xem la e6 § nghfa thye tién, Hair & cfg (1998) khuyén ring: néu chon tigu chun factor loading > 0.3 thi c& mau it nhdt phai 1a 350, néu ed miu khodng 100 thi nén chon tiéu chuin factor loading > 0.55, néu ef miu khosing 50 thi fuctor loading phai > 0.75, # 0.5:SKMO< 1: Hé sé KMO thé hign mite 46 thich bgp khi thy hign phan tich nhdn 15, KMO 6 gia tri nim trong khoding 0.5 dén 1 thi b@ di ligu thich hop dé thye hign phan tich nhan «8 kbd phi, '® Gerbing & Anderson (1988) yéu cau ring phuomg sai trich phi dat tir 50% tré {én thi thang do duge chip nhan. ‘© Kiém dinh Bartlett c6 ¥ nghta thong ké (Sig. < 0.05) thi cdc bién quan sit tuemg quan véi nhau trong ting thé,