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Chaitanya Gorle Ceres
Chaitanya Gorle Ceres
Chaitanya Gorle Ceres
Question 1
Operating Cash Flow is the category that majorly decreased the ‘change in cash’ and
the reason is the significant increase in the accounts receivable over the years.
Reason: This is due to the increase in Accounts receivable from $9,20,000 to $41,85,000
between 2003 and 2006E.
Cash flow from Investing activities shows an increasing trend over time.
Reason: Significant investment was made during the first two years on land and then
dropped to $0 in subsequent years. But investments in Property, plant and Equipment is
one asset which has grown in the fiscal year 2006 as compared to 2005.
Cash position of the company: As the graph clearly shows, the company's cash position
is negative. This means there is insufficient cash to improve the operations and pay off
debts.
Question 2
Write your answer for Part A here. Paste the excel sheet containing your calculations
here.
Write your answer for Part C here. Paste the excel sheet containing your calculations
here.
Though the Ceres company offered long credit periods to encourage the dealers and
made buying decisions easier, there is a negative impact on the Working capital . The
reason is that the Accounts Receivable increased exponentially over the years and which
inturn affects the company’s liquidity.
Question 3
Write your answer for Part A here. Also, paste the economical balance sheet prepared by
you here.
Economical Balance Sheets 2002 - 2006
Paste the excel sheet containing the final answers for Part A here.
ROE is showing a downward trend over the years. The owner’s equity is the
predominant factor, where it increased exponentially(~90%) between the years 2002 and
2006.
ROACE is showing a downward trend. The reason is that the Capital employed has
increased over the years which implies a decline in efficiency inturn decreasing the
returns.
Question 5
Pros:
1. The GetCeres program established a strong market position for Ceres Gardening
Company because of its long credit period provided to dealers, which resulted in
an increase in sales and profits.
2. The GetCeres program enabled the dealers to get fully stocked in advance which
helped Ceres Gardening company in two ways. It allowed them to slightly raise
the price of most of its products. And it reduced the cost of inventory maintenance
which is evident from the decreased DIO numbers over the years.
Cons:
Overall, when the pros and cons are considered, the GetCeres program is having a
negative impact on the company. Operating cash flows have decreased over the years,
affecting their day-to-day business operations. In terms of risk, the negative cash flows
over the years may result in bankruptcy.