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Rice Retailer Company

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

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Golden Gate Subd., Talon III, Las Piñas City
Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22

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A Project Feasibility Study

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Presented to

The Faculty of Dr. Filemon C. Aguilar Memorial College

of Las Piñas

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Email In Partial Fulfillment

of the Requirement for the Degree of

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Bachelor of Science in Business Administration

Major in Financial Management

Presented by:

Buyugan, Lovely

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Encinas, Jayson

Laroya, Marvin

Mahilum, Christian

Molina, Albert

IV-8

Page | 1

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

Golden Gate Subd., Talon III, Las Piñas City

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22

CHAPTER I

INTRODUCTION

This feasibility study is the systematic analysis of all the factors that affect the
possibility of success in this business. Other findings presented in the study become the
basis in deciding whether or not the operation can be sustained. It is a type of business
that determines the achievability of the product.

Rice is one of the most basic and important necessity in a Filipino’s daily life. It is
also considered as an important food in many Asian countries. Philippines is one of the
biggest rice importers in South-east Asia. Rice is being considered as one of our staple
food and comfort food.

To have rice in every meal is one of the traditional we inherited from our
ancestors. A Filipino can’t last a day without eating it. We are used to have it in every
breakfast, lunch and dinner.

Putting up a rice retailer busin ess named “Three Rice Retailer” which a wise and
a good choice because of the high demand of rice here in our country. It will offer high
quality but affordable varieties of rice.

The aim of the study was to look at the feasibility and potential of various
techniques.

A. Business Objectives
1. To provide jobs within the community.
2. To meet the demand of the consumers.
3. To know the potential buyers.
4. To give the customer quality rice at fair competitive price.
5. To build the good relationship to the customers.

Page | 2

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

Golden Gate Subd., Talon III, Las Piñas City

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22

B. Mission Statement

To provide quality rice and service that meets its customer’s satisfaction.

C. Vision Statement
To be the number one rice retailing store in Las Piñas City and to help community
by giving high quality and affordable rice.

Page | 3

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Learn more

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

Golden Gate Subd., Talon III, Las Piñas City

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22

CHAPTER II

TECHNICAL ASPECT

Objectives

1. To describe the product that will offer in the market.

2. To determine the cost and profit for each product offered.
3. To know what kind of supplies, equipment and furniture and fixture the business
will use.
4. To know the overall investment cost.

A. Company Description

One great factor in the success of a business is its name, for it will give the firm its
own personality and will be distinguished from other business. It will stand as a flag
on which lies the performance of the business. With the name alone it can attract the
prospect investors and clients to respond to the product. The name of the firm can
give them a great impact and leaves a mark to the customers.

The name of the business is “Three Rice Retailer” . This will give an easy
recognition because every Filipino loves to eat rice three times a day.

B. Type of Business Organization

Sole Proprietorship is a type of business organization that is owned and controlled

by one individual and in which there is no legal distinction between the owner and the
business. The owner receives all the profits (subject to taxation) and has unlimited
responsibility for all the losses and debts. Every asset of the business is owned by the
proprietor.

Page | 4

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

Golden Gate Subd., Talon III, Las Piñas City

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22

These are the factors that were considered in choosing sole proprietorship as the
form of business organization of Three Rice Retailer.

1. The formation of sole proprietorship business is very easy and simple. No legal
formalities are involved for setting up the business excepting a license or
permission in certain cases.
2. The entrepreneur owned the controlled the business alone. The entire profit goes
to his pocket. This motivates the proprietor to put his heart and soul in the
business to earn more profit.
3. The entrepreneur takes all the decision of the business.
4. Each and every aspect of the business is looked after by the proprietor and the
business.
5. The sole proprietorship business is undertaken on a small scale. If any change is
required in the business operation, it is easy and quick to bring the changes.
6. The scale of operation of sole proprietorship is small and also the employees work
under his direct supervision, the proprietor must maintain the harmonious
relationships with the employees.
7. The cost of formation of a sole proprietorship is to minimal because no cost is
involved in its formation excepting the license fee in certain cases.
8. The dissolution of the sole proprietorship is also very easy. Since the proprietor is
the supreme authority and no regulations are applicable for closure of the
business he can easily dissolve his business any time he likes.

Page | 5

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

Golden Gate Subd., Talon III, Las Piñas City

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22

C. Product Description

Products Description

Dinurado / Denorado Denorado rice or Mindoro rice a type of rice popular in the
Philippines because of its great characteristics, quite
expensive than the other rice.

This rice is tender, slightly sticky when cooked sweet and

pearly white color. Good for household consumption.

Sinandomeng This rice is also mostly bought by people because if you

cooked it the grain is soft and delicious. Sweet preferred for
household consumption.

Milagrosa This type of rice is aromatic long-grain rice with almost

translucent grain. It is very soft, sweet and good smell when
cooked.

Angelika This type of rice is soft, tender and sweet when coke. It is
pearly white in color.

Page | 6

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