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2023-2024 - BA4205 - BUSINESS RESEARCH METHODS

S.No. UNITS Pedagogy Topics

Unit 1 Flipped Classroom The role of theory in research


1

Research paper Validity of findings


2 Unit 2
Z to A approach Descriptive Research Design
Video Lecture Survey vs Observation

Unit 3 Research Paper Construction of questionnaire


3
Keller Plan Determinants of optimal
sampling size
Collaborative Learning Quantitative data analyses
4 Unit 4 Z to A approach Application of statistical software
Flipped Classroom
Contents of a report
5 Unit 5

6 Unit 1 to 5 Case based learning Wherever applicable

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