VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL ijPageVISION Improving Livelihood. MISSION Poverty & hunger are curses. Qur aim is to generate employment and earn dignity & self-respect for our compatriots through profitable enterprises. AIM To Generate Employment and Earn Dignity & Self Respect for our Compatriots through Profitable Enterprises. CORE VALUES PRAN - RFL believes in providing quality by considering the customers’ demands and Expectations. Continuous innovation and impravement is the motive of this organization by focusing customers and tries to maintain fairness and transparency in all segments. The Corporate values for PRAN - RFL are- * Consumer care * Supplier care * Employee care * Trade care. GOALSL: > Quality maintenance and improvement. > Satisfied customers. > Hold on to the current customers and again gain customer loyalty. > Gain competitive advantage over all the competitors. ® To double sales and expand production capacity every 7-8 years. To become one of the biggest names in international fruit and vegetable processing industry 2iPageREVIEW OF COMPETITORS: > Currently there are so many juice companies in our country. Close Competitors of PRAN-RFL group: * Square food and beverage * ACI Foods and Beverage * GAZI plastic * AKil food and beverage ® Among them pran is the leader of juice sector in Bangladesh. Except pran, Mojo, RC cola; Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger, Shezan Juice, Rasna, MARKETING STRATEGY OF PRAN-RFL POSITIONING > Pran always try to position theit product through image differentiation, because related marketing, and product differentiation, & Pran will use logo and short advertisement so that people can consistently see the advertisement so the product will occupy a clear, distinctive, and desirable place in the mind of the consumer relative to competitors’ product. > ran will use USP (Unique Selling Proposition) for their product. PRODUCT MARKETING: ® For launching a product in the market, there is some procedure that shotlld be followed by every marketer to move in the long run. > Product will enable customers to have a different experience to try our juice. > They will be able to differentiate our product in quality which is unique in the soft drinks market. > They will not be able to feel the same way for the other soft drinks in the market. a|PagePRICING STRATEGIES: > We shall charge based on “Overhead Expenses” and “Cost Plus”, Overhead Expenses include rent, gas and electricity, business telephone calls, packing and shipping supplies, delivery and freight charges, cleaning, insurance, office supplies, postage, payroll taxes, repairs, and maintenance. ® The accuracy of our costing will depend on estimating logical amounts for all categories of expenses, PLACE OR DISTRIBUTION: & We will primarily use our existing distributors for distributing Our new product Pran Juice then; we will make some new channels and assign someidistributors to promote our product to all over the country. > We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. We will make our consumer by Value Delivery Network. ADVERTISING AND PROMOTION: > The most successfu| advertising willbe through BTV, NTV, Channel |, ATN Bangla and RTV which are the mast populartelevision channels in the country. & We will also use soitie bill-boards and leaflets and we will hold a sport event to promote the product. > We will also use ourexperience so that we can create attention to the customers. TARGET MARKET > Their main target market people are the young age’s people who like ta drink juice very much. » Mostly the school going students and the children. Beside that we also focus the young generation people > Although their main target market is young people but we also prefer the people of adult and old ages people a|PageWhy RFL > POWER GENERATION Self-generating power units of 45 MW are more feasible in terms of economics of cost and operation. Also it intend to 24 x 365 non-stop production to meet the deadline, & RAW MATERIAL They only import virgin raw material. So as a buyer with the potential of 4800 MT/month can assess to find the best supplier for the best price in the market. & PRODUCTION CAPACITY Maximum utilization of their actual capacity lowering the per.unit cost of production. & LOGISTIC AND TRANSPORTS Their own set of transportation system having 700 vehicles & 2 workshop also helps to reduce the transport cost & ensure safety & timely delivery of goods from factory to shipment compared to rental system. > QUALITY CONTROL: * A team of 35 researcher & chemists are devoted to contro! quality starting from raw material selection to final shipment, * Modern lab facility along with international standards instruments helps us to do the jab more scientifically, > ISO CERTIFICATE: + (SO-14001;2004 (Environmental Management System) * 1S0-8001:2008 (Quality Management System) > AUDIT PASSED: * Carrefour- social, ethical, technical & security * Trudeau Corporation - Audited by Bureau VERITAS, Bangladesh + KIK—Audited By STR, Bangladesh * Walt Disney — Audited by Bureau VERITAS, Bangladesh * BSCI certifications + SEDEX S|PageConclusion THE BEST PRODUCTS WITH BEST QUALITY AT THE BEST PRICE IN THE BEST DELIVERY TIME. 6|Page