Pricing study help businesses decide on the best pricing plan to increase market share, profit, or

revenue. By determining the price point at which consumers are willing pay for a product, Furthermore,
pricing research assists businesses in finding ways to increase profits and sales by making calculated
price changes.

A product's pricing is mostly determined by the dynamics of supply and demand in the market. Pristine
Fresh Egg offers affordable price that is profitable for the company as well as economically feasible for
customers in order to determine the right price for the egg.

Pristine Fresh Egg aims to establish a pricing strategy that not only meets the economic realities of the
local market but also ensures that our eggs are both accessible and of top-notch quality for consumers
in Cebu City.