‭USN No:‬

‭Trimester –III EMBA Examinations – Jun 2021‬

‭ ourse Title:‬‭Operation Management‬
C ‭Course‬‭Code:‬‭18EPG301‬
‭Duration:‬‭03 Hours‬ ‭Date:‬
‭05-06-2021‬
‭Time:‬‭10:00 AM to 01:00 PM‬ ‭Max Marks:‬
‭100‬

‭Note:‬ ‭ . All sections are compulsory‬

1
‭2. Draw neat diagrams wherever necessary‬

‭SECTION – A‬
‭(Short Answer – Answer any THREE Questions) 03x05=15‬
‭Marks‬

‭ hat do you understand by the term ‘Operation’ and what does ‘Management’‬
W ‭(05Marks‬
‭1.‬
‭include ?‬ ‭)‬

‭ hat are competitive priorities? Provide some examples of how OM influences the‬
W ‭(05Marks‬
‭2.‬
‭five major types of competitive priorities.‬ ‭)‬

‭What is Concurrent Engineering ?‬ ‭(05Marks‬

‭3.‬
‭)‬

‭ hat‬ ‭are‬ ‭the‬ ‭qualitative‬ ‭factors‬ ‭commonly‬ ‭considered‬ ‭while‬ ‭deciding‬ ‭a‬ ‭facility‬
W ‭(05Marks‬
‭4.‬
‭location ?‬ ‭)‬

‭ ECTION – B‬
S
‭(Short Essay – Answer any FOUR Questions) 04x10=40‬
‭Marks‬

S‭ hown below is the actual sales of refrigerators by an electric appliances store in‬
‭the city. Forecast the demand for July based on weighted moving average method.‬
‭Assume weightage of 0.25, 0.30 and 0.50.‬
‭(10Marks‬
‭5.‬ ‭Month‬ ‭Sales‬
‭)‬
‭Apr‬ ‭400‬
‭May‬ ‭480‬
‭Jun‬ ‭550‬
‭ n‬ ‭assembly‬ ‭line‬ ‭normally‬ ‭o perates‬ ‭2‬ ‭shifts‬ ‭a‬ ‭day,‬ ‭5‬‭days‬‭/‬‭week.‬‭Each‬‭shift‬‭can‬
A
‭produce 380 assemblies.‬
‭(10Marks‬
‭6.‬ ‭What is the weekly capacity?‬
‭)‬
‭If 700 items are assembled a day, on average, what is the resource utilization.‬
‭Determine the average safety capacity‬

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 ‭(10Marks‬
‭7.‬ ‭Define and distinguish between “Economies of Scale” and “Diseconomies of Scale”.‬
‭)‬

‭(10Marks‬
‭8.‬ ‭Explain the Supply Chain Operations Reference model.‬
‭)‬

‭ hat‬ ‭do‬ ‭you‬ ‭understand‬ ‭by‬ ‭‘non-value‬ ‭added’‬ ‭activity‬ ‭o r‬ ‭wastes?‬ ‭Name‬ ‭and‬
W ‭(10Marks‬
‭9.‬
‭describe eight types of wastes found in industries.‬ ‭)‬

‭SECTION – C (Case Analysis )‬

‭(Answer all Questions) 03x15=45‬
‭Marks‬

‭ mazon, through effective operations management, keeps its lead in online retail and the e-commerce‬
A
‭market.‬
‭The company uses advanced information and communication technologies to ensure that its online‬
‭retail services are efficient and convenient for target customers. The company automates the ordering‬
‭process to increase the capacity to accept as many simultaneous orders as possible.‬
‭Amazon builds its organizational culture to support innovative idea creation among employees,‬
‭encouraging them to take bold and pioneering decisions to solve issues. Workers are regularly trained‬
‭to maintain human resource capacity to satisfy the company’s growing businesses. It’s customer‬
‭service section monitors it’s efficiency through the number of inquiries answered per day.‬
‭The company focused on strategic locations of its warehouses or fulfillment centers, that are optimally‬
‭near the largest possible number of customers. Layout designs align with maximization of shelf space‬
‭and minimization of aisles, optimization of the movement of human resources, materials, and‬
‭information.‬
‭Amazon uses a combination of in-house employment and contract workers. The later fill the‬
‭temporary positions and are evaluated to determine suitability for permanent positions, especially in‬
‭warehouses and fulfillment centers.‬
‭Amazon streamlined its supply chain through automation. Sellers adjust supply levels based on‬
‭demand data available on company’s website, while buyers track order and communicate with‬
‭suppliers through data available from Amazon’s website. Amazon’s just-in-time inventory management‬
‭allows the finished goods that arrive at the company’s fulfillment centers are immediately shipped to‬
‭fulfill customers’ orders. In order to ensure optimal inventory ordering and holding, warehouse‬
‭employees are trained to maximize the speed of order fulfillment, as orders fulfilled per hour and‬
‭inventory items processed per hour, through mobile computers linked to a central computer and‬
‭database.‬
‭Suppliers access the company’s website to determine demand levels and implement their shipping and‬
‭delivery schedules accordingly. Amazon automates shipping schedules involving its fulfillment centers,‬
‭which provide shipping services to sellers for a fee.‬

‭ 0‬ H
1 ‭ ighlight Amazon’s use of advanced technology in different areas of operations‬ ‭(15Marks‬
‭.‬ ‭management.‬ ‭)‬

‭ 1‬ W
1 ‭ hat according to you reveals Amazon’s supply chain excellence as reflected in‬ ‭(15Marks‬
‭.‬ ‭the case study?‬ ‭)‬

‭ 2‬ W
1 ‭ hat are the key metrics, through which Amazon measures its efficiency of‬ ‭(15Marks‬
‭.‬ ‭o perations management?‬ ‭)‬
‭Mainly Batch production is used because Cadbury produce a wide variety,‬
‭including sizes and flavor.‬
‭Mainly Batch production is used because Cadbury produce a wide variety,‬

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‭including sizes and flavor.‬

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