Online and Broadcast Media

Online Media includes photos, video, and music, distributed over the
internet, which are either non-copyrighted materials provided either freely or
for free.

Importance of Online media:

Digital Learning makes students smarter. Learning tools and technology
enable students to develop effective self-directed learning skills. They can
identify what they need to learn, find and use online resources, apply the
information on the problem at hand, and even evaluate resultant feedback.

The Benefits of social media to Students:

● Learning and Networking- students can take classes from e-learning
websites, discuss their learnings or doubts having various channels. They can
also make friends and build a strong connection with peers.

● For creative connection- social media is a beautiful platform for students to

express themselves. It helps students to share their thoughts without fear.

● Experience global exposure- social media is such a broad platform that

students can connect with anyone in the world. It allows students to interact
with people, indeed they get immense knowledge from it. They even get to
know about the diverse cultures present around the world.

 Employment opportunities- social media helps students grab

opportunities. It helps them research about the company and get
information about the fields they are interested in.

● Social media marketing- students can promote any festivals or activities

using social media. It is also a good platform for fund raising activities.

Broadcast Media covers a wide spectrum of different communication methods

such as television, radio, newspapers, magazines, and any other materials
supplied by the media press.

One advantage of broadcast media and technologies is that they ensure a

common standard of learning materials for all students. This is particularly
important in countries where teachers are poorly qualified or of variable
quality.

Some benefits of social media to improve the academic performance of

students:
● Communication and collaboration
● Finding concrete information online
● Parental involvement
 Improved literacy, communication and reading skills
● Distance learning opportunities
Activity 7

1. Social media is a computer-based technology that facilitates the sharing of ideas,

thoughts, and information through the building of virtual networks and
communities. By design, social media is internet-based and gives users quick
electronic communication of content. Based on your own experience, is social media
helpful or not? If yes, why? If no, why not? Support your answer. You may use words
in comparing and contrasting. (100 words).

2. Read the article about broadcast news vs. print news: emphasizing the differences by
Wilton C. Jackson II, a reporter, professor and a leader. Then, list down at least three
(3) differences on the blanks provided below.

Broadcast News vs. Print News: Emphasizing the Differences

In mass communications and journalism, there are different ways messages are
distributed to consumers. With the changing society today, many individuals use various
social media platforms to find out information. Because there is no regulation of
information on social platforms, it brings up a notion of media ethics. Is this ethically
correct to emphasize information before it breaks the mainstream news (print or
broadcast)?

Moreover, most news is distributed through print news and broadcast news.
Many individuals rely on broadcast news more than print news because we are in an era
where many of us do not have the time to sit down and read a newspaper. Thus, broadcast
news is more convenient for most people. Nevertheless, broadcast and print news share
similarities and differences. Broadcast news and print news are similar in that they both
apply the use of the characteristics of news when writing stories, they use leads, they have
specific organizational patterns for writing, and they both provide consumers with news
within their society on a daily basis.

The differences between print and broadcast news is that broadcast news is written for
listeners and viewers turning in with their ears and sometimes eyes. Print news is tangible
information structured to be reread. Print news uses AP style while broadcast news uses AP
style as well as a broadcast presentation style. With print news, the concern is newspapers.
In references to leads, print news leads are robust and answer many of the Ws (who, what,
when, where, why/how) in regards to news. Broadcast leads use fewer words and use
contractions. Broadcast leads fully engage the audience, and they also have two other
styles of leads. Nevertheless, broadcast news is criticized for exaggerating news and
simplifying news stories to where stories can be distorted by viewers. They are also
criticized by creating stories based on the bias of the company or company owner.
Broadcast news can overcome these criticisms by giving more information to consumers
when on air, and limiting the overall bias within certain news station companies. Thus, I
believe consumers would not feel like the daily news is not as biased.

Differences on print and broadcast news:

1.
2.
3.

3. Read the comparisons between print and broadcast media. Then, write a short
paragraph in comparing these media. (1 paragraph consist of 50 words).