SÃO PAULO

"FAZENDO O QUE PRECISA SER FEITO"

"DOING WHAT NEEDS TO BE DONE"
São Paulo slogan
CONTENTS

1. Introduction …… pg. 01
2. Transportation ….. pg. 03
3. Accommodations …. pg. 04
4. Food & Beverages …. pg. 07
5. Entertainment …. pg. 10
6. Travel Services …. pg. 12
7. SWOT analysis…. Pg. 14
8. Conclusion …. Pg. 16

1
Introduction

LOCATION
Located in southeastern Brazil, it is the most
populous city in Brazil on the American
continent and in the southern hemisphere
and its metropolis has almost 22 million
inhabitants, it is still the main financial
center in South America. I chose this
destination because it's where I currently live
and I know there are many things I don't
know.

HISTORY
The area where Greater São Paulo is located was inhabited mainly by the
indigenous tribe of the Guaianás in the pre-Cabral period, a people who also
dominated the region of the current Vale do Ribeira. The city's population
emerged on January 25, 1554 with the construction of a Jesuit college (now
Pátio do Colégio) by twelve priests, including Manuel da Nóbrega and José de
Anchieta. São Paulo is the most multicultural city in Brazil and one of the most
diverse in the world. Currently, it is the city with the largest populations of
Italian, Portuguese, Japanese, Spanish, Lebanese and Arab ethnic origins
outside their respective countries. The São Paulo Formula 1 Grand Prix also
takes place here, where tourists from all over the world gather.

WEATHER
Brazil, being located on top of a tectonic plate, does not suffer from
earthquakes, tsunamis, hurricanes or anything like that.
The climate in São Paulo is characterized as humid subtropical, where the
winters are dry and the summers are rainy and the high level of humidity in
the air. best time to go to São Paulo and the rest of the year where
temperatures are milder from March to November. But as the climate is very
unstable, it's always good to take warm clothes, a cold one and an umbrella.

TOURISM

2
According to A SPTuris, which released data on tourists coming to São Paulo,
Brazilian travelers stayed, on average, three days in the city and spent R$ 180
each. International guests stayed four days, on average, and spent R$484. In
proportion, 83.9% are Brazilians and 16.1% are foreigners. 12.4 Million Brazilian
Tourists and 2.5 Million Foreign Tourists
Debit and credit cards are used more, but banknotes are accepted in all
establishments, the currency we use is the Real R$.

Transportation

AIR
In the city of São Paulo is where the majestic GRU - Guarulhos International
Airport is located, which is the largest airport in South America and also with
the CGH- Congonhas airport and in the greater São Paula in the city of
Campinas we have the VCP - Viracopos airport totaling 3 airports.

First image is about all possible destinations and connections departing from Guarulhos airport.
Second image is one of the entrances to Guarulho airport.

WATER
There is no water transport in the São Paulo city.

GROUND
In the city of São Paulo we have several means of transport on the ground that
we can use, namely:

- Train
Companhia Paulista de Trens Metropolitanos (CPTM) operates six lines, with 90
stations, 260.8 km long, serving 19 of the 39 municipalities in the RMSP, and

3
three more municipalities to the northwest. Of the 90 stations, eight are
integrated with the subway and seven interconnect the metropolitan train
lines themselves. All CPTM lines have physical connections with Metro lines.
Cities served:
São Paulo, Caieiras, Franco da Rocha, Francisco Morato, Campo Limpo Paulista,
Várzea Paulista, Jundiaí, Itapevi, Jandira, Barueri, Carapicuíba, Osasco, São
Caetano do Sul, Santo André, Mauá, Ribeirão Pires, Rio Grande da Serra, Ferraz
de Vasconcelos, Poá, Suzano, Mogi das Cruzes, Itaquaquecetuba.

- Bus
​The São Paulo fleet comprises 15,000 buses. There are 1,314 lines, of which 832
run through concessions and 482 operate with permission. This structure
transports almost 3 billion passengers a year.

Metro, train and bus tickets cost R$4.40 to any destination.

- Intercity Bus (EMTU)

There are more than 500 intercity lines, which serve the cities of the
Metropolitan Region of São Paulo, managed by the state government through
EMTU/SP, with 19 thousand stopping points.

- Bike Itaú
Service provided by the Itau bank if you rent a bicycle, the cheapest price is
R$4.39 every 15 minutes

- Transport by Application
In addition to the famous uber, we use 99 POP and In Drive, which are
generally cheaper than Uber.

In a way, getting around the city of São Paulo is quite simple, but you can't be
too careful, using buses, subways, bicycles, ubers, among other means, you can
get around very easily. Traffic during rush hour is very complicated because of
the number of people.

Accommodations
São Paulo offers numerous accommodation options for travelers who want to
enjoy the city. These include luxury hotels, budget hostels, apartment rentals
and hostels. All possible types of accommodation in São Paulo are: Hotel, Inn,
Resort, Farm hotel, AirBnB, Historic hotel and Flat/apart hotel.

4
 HOTELS

Sao Paulo offers a wide range of hotels to meet the needs of its guests.
Travelers looking for luxury and comfort will find 5-star hotels, with modern
services and sophisticated facilities, such as a heated pool, gym and gourmet
restaurant. There are also 4-star hotels with exclusive services, including spas,
indoor pools and a fully equipped gym. For those looking to save money, there
are 2-star hotels with basic accommodations, common areas and a good
location. Backpackers can also enjoy hostels that offer common spaces and
offer a great environment to make new friends. Finally, apartment rentals are
ideal for those who want to spend a few days in the city.

Photo Name Category Cost Amenities Audience Stars

Hotel Luxury R$800 It offers modern Tourists 5 stars.

Emiliano service per services and looking for a
São Paulo night luxurious facilities, 5-star
(USD such as a break experience in
$154) room, lounge, addition to
restaurant and comfort and
business center. luxury

Hotel Mid-level R$600 oferece excelentes The 4 stars.

Grand service/ per serviços e establishment
Hyatt São commerci night instalações, offers
al (USD accommodati
Paulo incluindo spa,
$115) on options for
piscina interna, business
ginásio totalmente travelers,
equipado, lounge e families,
localização couples and
privilegiada groups.

Hotel Ibis Economy/ R$200 It offers cozy It is a great 2 stars.

Budget Limited per accommodation, option for
São Paulo service night common areas such tourists
(USD as lounge, meeting looking for
$38) rooms and budget
restaurant. accommodati
on.

OTHER ACCOMMODATIONS

5
 Hotels in São Paulo can vary from small family establishments to large chain
hotels offering modern services and sophisticated facilities, such as heated
pools, gyms and spas. Hostels are a great option for those looking to save
money to explore the city. They offer the basics like temporary
accommodation, common area and good location. Hostels are also great
options for backpackers who want to enjoy the local culture and make new
friends. Finally, apartment rentals are ideal for those who want to extend their
stay for a longer period.

Photo Name Catego Cost Amenities Audience Stars

ry

Adagio São Serviced R$400 Fully-equipped Business 4 stars.

Paulo Apartm per kitchen, fitness travelers,
Berrini ent night center, rooftop families,
(USD pool, sauna, long-term stays
$76) laundry facilities,
24-hour reception

Airbnb Vacatio R$250 Fully-equipped Travelers 3 stars.

apartment n Rental per kitchen, Wi-Fi, air seeking a home
in Vila night conditioning, away from
(USD laundry facilities, home
Madalena
$48) private balcony or experience,
terrace families, groups
of friends

Bee.W R$100 Communal Budget 2 stars.

Hostel/Bar Hostel/B per kitchen, lounge travelers,
ar night area, rooftop bar, backpackers,
(USD daily events and solo travelers,
$19,17) activities, free digital nomads,
breakfast, bike party-goers
rental Stars: N/A

According to the latest report by the Ministry of Tourism, the hotel sector in
São Paulo is well positioned, with the occupancy rate of hotels in the city
registering relatively high numbers. The average room rate has also shown
healthy growth and the number of visitors to the state has increased in recent
years.

6
 Food & Beverage
São Paulo offers a wide variety of food and beverage options. You will find
establishments specializing in international cuisines, such as Japanese, Italian,
French, and Arabic, as well as restaurants offering typical dishes from the
region, such as sun-dried meat, tropeiro beans, pizza, snacks, acarajé, and
coxinha. Altogether, São Paulo has more than 15,000 restaurants offering 51
types of cuisine.
For those who want to feel Brazilian, they can accompany their meals with
traditional Brazilian coffee or options for sweet or fizzy drinks, natural or
industrialized juices, and a wide variety of local beers. In addition, there are
wines and distillates typical of the region, such as cachaça. If you're looking for
something cheaper, there are also street markets and food stalls serving fresh
food at affordable prices. São Paulo is known for its sandwiches, like the
famous Bauru, but also for its Japanese cuisine. There's a wide variety of
establishments offering typical and specialty dishes to satisfy any palate, so
you're sure to have no trouble finding something you like.

QUICK-SERVICE

Name Cuisine Meals Features Price

McDonald's American breakfast, menu with burgers, fries, nuggets, salads $

Cuisine lunch, and other quick options, drive-thru and
dinner and delivery service, children's toys in the
snacks restaurant.

Subway Sandwich lunch and customized sandwich options with a wide $$

Kitchen dinner variety of ingredients, vegetarian and
vegan options, fast and convenient service.

Taco Bell Mexican lunch and menu with tacos, burritos, nachos and $$
Cuisine dinner other Mexican dishes, vegetarian options

7
CASUAL DINING

Name Cuisine Meals Features Price

Mr. Cheney Fast Food, Breakfast, Takeout, Delivery, wheelchair $$

American, brunch Accessible
cookies

Ramen Japanese, Breakfast, Seating, Serves Alcohol, Table Service $$$

Ikkousha Asian brunch

Supra di Italian, Lunch, Parking Available, Delivery, Takeout, $$

Mauro Maia European, Dinner, Reservations, Seating, Validated
Tuscan, Drinks Parking, Valet Parking, High Chairs,
Central-Itali Wheelchair Accessible, Free Wifi,
an Accepts Credit Cards, Table Service,
Gift Cards Available

8
FINE DINING RESTAURANTS

Name Cuisine Meals Features Price

Président French cooking Lunch, dinner Delivery, Takeout, $$$$

Reservations, Seating, Valet
Parking, Wheelchair
Accessible.

Maní Brazilian, Lunch, dinner Validated Parking, Valet $$$

Manioca Contemporary Parking, High Chairs,
and Wheelchair Accessible, Full
Vegetarian, vegan Bar, Free Wifi, Accepts Credit
and gluten-free Cards, Table Service
options

Sal Brazilian, Lunch, Dinner, Reservations, Outdoor $$$$

Gastronomia Barbecue, Drinks Seating, Valet Parking,
Contemporary, Wheelchair Accessible, Full
Dining bars Bar, Free Wifi, Accepts Credit
Cards, Table Service

Recreation and Entertainment

São Paulo is a bustling city with an array of recreational activities and

entertainment options available for visitors. The city is known for its vibrant
nightlife, and travelers often flock to São Paulo for its numerous bars,

9
nightclubs, and live music venues. Additionally, the city offers a wide range of
cultural activities, including museums, art galleries, and theater
performances. Visitors can explore the São Paulo Museum of Art or catch a
show at the Teatro Municipal de São Paulo.

In addition to its cultural offerings, São Paulo is also home to a variety of

natural wonders, such as the Serra da Cantareira and the Parque Estadual da
Serra do Mar. These natural attractions provide opportunities for hiking,
birdwatching, and exploring the region's lush forests.

São Paulo is also known for its historic sites, such as the São Paulo Cathedral
and the Museu do Ipiranga, which showcase the city's rich history and cultural
heritage. Additionally, the city hosts numerous events throughout the year,
including the São Paulo Fashion Week and the São Paulo International Film
Festival.

Overall, São Paulo offers a diverse range of recreational activities and

entertainment options for visitors. Whether you're interested in exploring the
city's cultural heritage, its natural beauty, or its vibrant nightlife, São Paulo is
sure to have something to offer.

Arts, Culture &

Entertainment Sports, Recreation Natural Wonders

Ilha do Cardoso
MASP Parque Ibirapuera

Pinacoteca do Estado
Avenida Paulista Caverna do Diabo

Museu do Ipiranga Parque da Cantareira. Pedra do Baú

Balloon ride

10
The following images correspond respectively to the Arts, Culture &
Entertainment:

The following images correspond respectively to the Sports, Recreation:

The following images correspond respectively to the natural wonders:

11
Travel Services

BECOMING A PAULISTA IN 5 DAYS: AN ITINERARY FOR CULTURAL

TRAVELERS

Day 1: Museums and historic center

Start your day by visiting the São Paulo Museum of Art (MASP). This museum
houses a collection of over 8,000 pieces of art, including works by some of
Brazil's most renowned artists. From there, head to the historic district of São
Paulo, where you can take a walking tour of the city's colonial architecture,
including the Cathedral Square, the Pátio do Colégio, and the Municipal
Theatre.

Day 2: The most famous streets of São Paulo

On day two, explore the vibrant street art scene of São Paulo. Begin your day
at Beco do Batman, a small alleyway in the Vila Madalena neighborhood that
is covered in colorful graffiti and murals. Next, head to the Avenida Paulista,
where you can see some of the city's largest and most impressive murals,
including those by the artist Eduardo Kobra. End the day at the Museu de
Arte Urbana (MAU), which showcases urban art from São Paulo and around
the world.

Day 3: Stunning parks and traditional foods

Start your day at the Mercado Municipal de São Paulo, a vibrant market that is
home to dozens of food and souvenir vendors. From there, take a uber to the
Ibirapuera Park, one of the largest urban parks in Latin America. The park
features several museums, including the Museum of Modern Art, the Afro
Brazil Museum, and the Museum of Contemporary Art. After a day of

12
exploring the park, head to the Jardins neighborhood for dinner at one of São
Paulo's famous churrascarias, where you can try traditional Brazilian
barbecue.

Day 4: The Asian side at Basil/ Zoo

On day four, visit the São Paulo Zoo, one of the largest zoos in Brazil. The zoo is
home to over 3,000 animals, including several endangered species. After the
zoo, head to the Liberdade neighborhood, which is home to the largest
Japanese community outside of Japan. Explore the neighborhood's Japanese
markets, shops, and restaurants, and visit the Museum of Japanese
Immigration to learn more about the history of Japanese migration to Brazil.

Day 5: Historic city of Santos and the sea

On your final day in São Paulo, take a day trip to the nearby city of Santos.
Santos is a charming coastal town with a rich history, including a connection
to Brazil's coffee industry. Visit the Coffee Museum, which tells the story of
Brazil's coffee trade, and take a stroll along the city's historic waterfront. End
your trip with dinner at one of Santos' many seafood restaurants.

Resources:
São Paulo Museum of Art: https://masp.org.br/en
São Paulo Tourism: https://www.visitesaopaulo.com/
Beco do Batman:
https://www.tripadvisor.com/Attraction_Review-g303631-d2418213-Reviews-Be
co_do_Batman-Sao_Paulo_State_of_Sao_Paulo.html
Ibirapuera Park: https://www.parqueibirapuera.org/en/
São Paulo Zoo: https://www.zoologico.com.br/
Coffee Museum: https://museudocafe.org.br/

13
SWOT Analysis in São Paulo

STRENGTHS:

1. Cultural Diversity: São Paulo is a melting pot of various cultures,

including Portuguese, Italian, Japanese, and Afro-Brazilian, which
makes it a unique and vibrant destination for tourists to explore and
experience.
2. Gastronomy: São Paulo is famous for its diverse and delicious cuisine,
ranging from traditional Brazilian dishes to international cuisine. The
city has numerous restaurants, food markets, and street vendors that
offer a wide range of culinary options for tourists to try.
3. Nightlife: São Paulo is known for its vibrant and diverse nightlife, with
countless bars, clubs, and music venues catering to all tastes and styles.
4. Shopping: São Paulo offers a great shopping experience, with more
than 50 shopping malls, high-end boutiques, and street markets selling
a variety of local and international products.
5. Cultural and Historical Sites: São Paulo has several cultural and historical
landmarks, including museums, art galleries, theaters, and colonial-era
buildings, that offer tourists a glimpse into the city's rich cultural
heritage.

WEAKNESSES:

1. Safety: São Paulo has a reputation for being unsafe, with high levels of
crime and violence, particularly in certain areas. This can be a deterrent
for some tourists.
2. Pollution: São Paulo is known for its poor air quality, which can
negatively affect tourists' health and make outdoor activities less
enjoyable.
3. Lack of Public Transportation: São Paulo's public transportation system
is limited, and the city is known for its heavy traffic congestion, which
can make it difficult for tourists to navigate and explore.

14
OPPORTUNITIES:

1. Tourism Infrastructure: São Paulo has the potential to invest in its

tourism infrastructure by developing more hotels, restaurants, and
other amenities to cater to tourists' needs.
2. Sustainable Tourism: São Paulo could focus on promoting sustainable
tourism practices, such as eco-tourism and responsible tourism, to
attract environmentally conscious tourists.
3. Events and Festivals: São Paulo could promote and organize more
cultural events and festivals, such as the São Paulo Fashion Week and
the São Paulo International Film Festival, to attract more tourists and
showcase the city's cultural diversity.

THREATS:

1. Political and Economic Instability: Brazil's political and economic

instability could negatively impact tourism in São Paulo by affecting the
country's overall image and discouraging tourists from visiting.
2. Natural Disasters: São Paulo is prone to natural disasters, such as
flooding and landslides, which can disrupt tourism and cause damage
to the city's infrastructure.
3. Competition from Other Destinations: São Paulo faces competition
from other popular tourism destinations in Brazil, such as Rio de Janeiro
and Salvador, which may limit its potential for growth in the tourism
industry.
4. Perception of Crime: The perception of crime and violence in São Paulo
can also be a threat to its viability as a tourism destination, even if the
actual crime rates are decreasing. The negative perception can
discourage potential tourists from visiting the city.
5. Language Barrier: English is not widely spoken in São Paulo, and many
tourists may find it difficult to communicate with locals, which can
make their experience less enjoyable and hinder their ability to explore
the city independently.

15
Conclusion

São Paulo is a vibrant and dynamic city that offers an unforgettable

experience for any traveler. With its rich cultural heritage, stunning
architecture, and world-class cuisine, São Paulo is a destination that should
not be missed.

One of the most attractive aspects of São Paulo is its incredible diversity. From
the colorful street art of the Vila Madalena neighborhood to the sleek
skyscrapers of Avenida Paulista, there is something for everyone in this city.
Whether you are interested in art, history, music, or fashion, São Paulo has a
wide variety of museums, galleries, and cultural events that are sure to
captivate your imagination.

In addition to its cultural offerings, São Paulo is also renowned for its cuisine.
The city is home to an incredible array of restaurants, cafes, and bars, serving
up everything from traditional Brazilian cuisine to international delicacies.
Foodies will be in heaven in São Paulo, as there is always something new and
exciting to discover.

Beyond its cultural and culinary attractions, São Paulo is also a great
destination for outdoor enthusiasts. The city has numerous parks and green
spaces, such as the Ibirapuera Park, which offer a peaceful escape from the
hustle and bustle of the city. And for those who love sports, São Paulo is home
to some of Brazil's most iconic football stadiums, such as the Allianz Parque
and the Morumbi Stadium.

In conclusion, São Paulo is a city that truly has it all. From its vibrant cultural
scene to its delicious cuisine and beautiful parks, São Paulo is a destination
that promises to leave a lasting impression on any traveler. So why not book
your trip to São Paulo today and discover all that this amazing city has to
offer?

16