MINI PROJECT REPORT

ON
“THE STUDY OF AUTOMOBILE INDUSTRY
IN INDIA
CUSTOMER SATISFACTION
ON AIRTEL
MINI PROJECT- 2 (KMBN-152)
PROJECT REPORT
ON

BraJRAJ FOODS
(AN OPENAIR RESTAURANT)
Submitted to DR. APJ ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW

In the partial fulfillment of the requirement for the

Awards of degree of

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE:
Mr. Ram Shrivastava
(H.O.D.)
SUBMITTED BY:
Narendra Thapak
 MBA 2nd Sem.

AASHLAR BUSINESS SCHOOL FARAH, MATHURA

SESSION-2022-2024
DECLARATION

I declare that this project report entitled “BRAJRAJ FOODS” is original

and bonafide work of my own in the partial fulfillment of the requirements
for the award of the Degree of MASTER OF BUSINESS
ADMINISTRATION and submitted to AASHLAR BUSINESS
SCHOOL

The data that has been collected by me is truly authentic and contains true
and complete information.

Narendra Thapak

Roll No.-
MBA DEPARTMENT & AASHLAR BUSINESS
SCHOOL FARAH, MATHURA

CERTIFICATE

This is to certify that the report titled “Brajraj foods” being submitted
by Narendra Thapak, Roll No.………………… in partial fulfilment of
the requirements for the award of the Degree of Master of Business
Administration, is a bonafide record of the project work done by
Narendra Thapak of MBA Dept. & AASHLAR BUSINESS SCHOOL
FARAH, MATHURA

Mr. Ram Shrivastava Dr. Sandhya Shrivastava

(H.O.D.) Director
 ACKNOWLEDGEMENT

Through this acknowledgement I express my sincere gratitude towards all those

people who helped me in this project, which has been a learning experience.

This space wouldn‟t be enough to extend my warm gratitude towards my project

guide Mr. Ram Shrivastava for his efforts in coordinating with my work and
guiding in right direction. I escalate a heartfelt regards to our Institution Director
Dr. Sandhya Shrivastava for giving me the essential hand in concluding this
work.

It would be injustice to proceed without acknowledging those vital supports I

received from my beloved classmates and friends, without whom I would have
been half done.

I also use this space to offer my sincere love to my parents and all others who had
been there, helping me walk through this work.

Narendra Thapak

Roll No.-
 Preface

In the preparation of this project, I have precisely demarcated all

the important points. I have made my best possible efforts to
remove all the errors. It is a great pleasure for me to thank all
those valuable suggestions that have been given to me by Mr.
Ram Shrivastava Sir. I must thank the almighty for this inspiration
and guidance as well as my parents, teachers who directed me to
complete this project file.
 Table of content

1. Introduction
 Purpose
 Objective
 Problem Statement
 Goal and Vision
2. Product description
 Product or Service line
(a) Nutritious food
(b) Healthy Environment
(c) Promotion of local culture
(d) Braj darshan
3. Market Feasibility
 Market analysis (SWOT)
 Customer segment
 Marketing strategy
 Types of restaurant technology
 Digital marketing for business Growth
4. Financial Feasibility
 Fund Requirement
 Source of fund and request
 Revenue Stream
 Financial Projection
5. Conclusion
 Introduction

The BrajRaj foods

is food chain start-
up that serves
visitors with
organic food and a
traditional culture.
It is situated in Vrindavan and have open air and village like
experience.

Restaurant will have

outdoor seating and
suitable trees will
planted to keep
atmosphere cool in
summer.
Fire pits will be
arranged for winter.
 Purpose

As we are seeing that people are becoming conscious about their

good lifestyle and food habits. After Corona virus the way the
whole world is becoming aware of good lifestyle and the
government is also paying attention towards organic farming.
Keeping all in mind, I have decided to contribute in building new I

India.

Objective

My objective is not to serve food only once or twice a day. My first

aim is to make people aware of the benefits of organic farming
and including organic products in daily life style. “Food will
available anywhere but Satvik food will not be available
everywhere”.
 Problem statement

Presently the quality of food is not good and people are not aware
about the nutritional requirements of their body. People like to eat
spicy and sweet food but are not aware of its side effects in the
long run.

The problem solution statement is to change the food habits and

try to re-adopt the traditional culture of India.
 Goal and Vision

My goal is to provide best experience and the startup is all about

selling concept rather than a product or service. Spreading
awareness among the visitors is a main aim.

My vision is to be among the best Openair restaurant in India.

And to promote and maintain local heritage of Mathura and

Vrindavan.
 Product and Service description

The term “organic” refers to how certain foods are produced.

Organic foods have been grown or farmed without the use of:

 artificial chemicals

 hormones

 antibiotics

1. Nutritious food – In today’s busy schedule, people are going

away from good food habits and it is very important to keep
both body and mind healthy. After a lot of research, it was
found that organic food is very important because the amount
of nutrition in organic vegetable and fruits was found to be
more than inorganic farming.
 Did you know?

 Eating organic fruits and vegetables could increase your

antioxidant intake by 60 to 70%.

 Organic tomatoes are 50% higher in vitamin C content than

conventional tomatoes.

 Several older studies have found that organic foods

generally contain higher levels of antioxidants and certain
micronutrients, such as vitamin C, zinc, and iron.

 Organically grown crops have also been shown to have

lower levels of nitrate. In fact, studies have shown that
nitrate levels are 30% lower in these crops.

 High nitrate levels are associated with an increased risk of

certain types of cancer.

2. Healthy Environment - While the greener restaurant trend is

growing, by setting an example as an eco-friendly in the
 community I hope to give my
customers one more reason
to

enjoy eating at my restaurant. As I mentioned earlier, the

weather friendly environment will make a huge impact on
visitors. It will also help me a lot through word of mouth
advertisement in marketing strategy. It is all about experience
rather than other service.

3. Promotion of local culture- Vrindavan culture involves

recognized put within the Indian history and culture. Vrindavan
is a dynamic center of Brahmanism, Buddhism, and Jainism for
a few decade in Uttar Pradesh. The art, religion and festival
comprise the culture of Vrindavan which is famous worldwide.

The Vrindavan culture is famous throughout India, particularly

in the places, which consider Hinduism to be the main religion.
Their rich tradition of folk songs are famous even in foreign
lands.
4. Braj darshan - BRAJ also known as Brij, is a region of Uttar
Pradesh in India, comprising the twin cities of Mathura and
Vrindavan. It is not just a sacred land where lord Krishna was
born and performed his cosmic leelas, but also a place of
divine reminisces.

Brajbhumi forms a pilgrimage halo with temple cities like

Mathura, Vrindavan, Govardhan, Gokul, Barsana under its vibrant
folds. These remarkable towns and villages unveil the captivating
areas where Lord Krishna grazed his cattle, killed

demons and played his melodious flute attracting milkmaids

whom he bullied for butter.

My aim is to serve culture of Mathura, Vrindavan, Goverdhan,

Gokul, Barsana at same place through art, different festivals,
through local activities.
 Market feasibility

Market analysis (SWOT)-

1. Strength-

 Pricing power
 Better local knowledge
 Unique dishes and service
 Organic Meal
 Healthy environment

2. Weakness-

 High supplier cost

 Small local population
 High cost
  Access to funding

3. Opportunities-

 Expand locations
 Run special offer
 More personalised guest experience
 Introduce new menus

4. Threats -

 Rising fixed costs

 Loss of good suppliers
 Competition taking customers

Customer segment

The whole thing depends upon the visitors. I strongly believe

upon 80-20 principle. In India people are getting aware of healthy
food life style. So all the aware people are in my customer
segment.
 Marketing Strategy

1. By developing restaurant’s brand identity

2. Establishing mission statement
3. Getting a website
4. Invest in paid ads
5. Offline Marketing Strategies

i. Hording
ii. Banner
iii. Postcards and local newspaper
 Types of Restaurant Technologies

 Touchscreen Point of Sale Terminals

 Order and Pay at the Table

 Self-Order Kiosks

 Kitchen Display Screens

 Digital marketing strategy for business

 Perfect Your Website

 Focus on Local SEO

 Gain Followers on Social Media

 Use Influencer Marketing

 Implement Email Marketing

 Take Advantage of Online Reviews

 Network with Other Local Businesses

 Keep Online Engagement High

 Financial Feasibility

1) Fund requirement-

For Fixed capital 350000

For Working capital 150000

2) Source of fund- Partnership firm with Equal share

3) Revenue Stream-
 Organic Meal
 Entertainment activities
 Meal package
 Additional Organic Products
 CONCLUSION

 Demand of food is never ending

 Industry has seen significant growth and changes
 Increasing demand in value added product can be a boon for
the industry
 Food industry consolidation resulting in outsourcing of
research and development
 Recognized leader in quality and innovation
 Major Health concious customers
 Rapidly growing revenue and strong margins
 Now a day’s technology is very advanced equipment using
in food industry. There are lot of advantages have using
equipment in food industries.
 References

 https://www.healthline.com/nutrition/what-is-organic-food

 https://www.organic-center.org/organic-health-benefits-part-
3-nutritional-benefits-organic-fruits-and-vegetables

 https://www.organic-center.org/organic-health-benefits-part-
3-nutritional-benefits-organic-fruits-and-vegetables

 https://www.scribd.com/document/542768235/My-Mini-
Project-Report-Modified-3-0