“SVIT – TAKE A STEP INTO THE FUTURE”

Lukyana Boyko
Ulyana Karahina
Oleksandra Manzel
David Noaman
Arsen Shvets
Liya Spitsarava
Maryna Zoyarnyuk

Prof. UEK dr hab. Marek Szarucki

International Marketing

25.05.2023

SVIT
TABLE OF CONTENT
............................................................................................................................. ........................... 2

INTRODUCTION ...................................................................................................................................................................... 3

EGYPT PESTEL ANALYSIS ................................................................................................................................................... 3

POLITICAL FACTORS ............................................................................................................................................................................ 3

ECONOMIC FACTORS ........................................................................................................................................................................... 6
SOCIAL FACTORS ................................................................................................................................................................................ 10
TECHNOLOGICAL FACTORS .......................................................................................................................................................... 12
ENVIRONMENTAL FACTORS ......................................................................................................................................................... 14
LEGAL FACTORS .................................................................................................................................................................................. 15
THE 4P ANALYSIS ................................................................................................................................................................. 19

PRODUCT ................................................................................................................................................................................................. 19
PRICE ......................................................................................................................................................................................................... 21
PLACE ........................................................................................................................................................................................................ 23
PROMOTION ........................................................................................................................................................................................... 24
CONCLUSION......................................................................................................................................................................... 26

TABLE OF FIGURES AND TABLES.................................................................................................................................. 26

BIBLIOGRAPHY .................................................................................................................................................................... 26
INTRODUCTION
First of all , we would like to introduce our creation “Svit”, which is a digital program with all
personal documents and government services. Our inspiration: “Diia” application, that was
developed for the Ukrainian market, the purpose of its development, and the way it forever changed
the perspective of digital government services in Ukraine.

Digitalization has become Ukraine's flagship topic and the state priority during the last two years.
Ukrainians are already the first ones who can use digital ID’s with absolutely no internal restrictions.
Ukraine is moving forward with the concept of building a digital state and becoming the world's
leading country in terms of providing services for citizens and businesses.

There are more than 21,7 million users of the “Diia” portal by now - over 70 government services are
available online. Mobile application “Diia’ allows Ukrainians to access 14 digital documents (ID
card, foreign biometric passport, student card, driver's license, vehicle registration certificate, vehicle
insurance policy, tax number, birth certificate, IDP certificate) and 21 services in total.

Ukraine is the first country with a digital ID that is valid and can be used everywhere within the
country and the fourth in Europe to launch a digital driving license. All digital documents in “Diia”
now have the same legal force as their plastic or paper counterparts.

That is exactly what inspired our team to develop our own app. Today we present you “Svit”- a hybrid
app available for downloading on any device, that will forever change your view on digital
documentary. The name of our creation comes from Ukrainian “Світ”, which means “World”. We
chose that particular name to symbolize unity between different countries worldwide. “Svit” is an
altered version of Ukrainian “Diia”, that not only provides the same services, but also possesses a lot
of new ones, for example in “Svit” and is adapted for the needs of citizens of Egypt. Unlike “Diia”, in
“Svit” people can share digital copies of the documents, and pay debts or fines.

EGYPT PESTEL ANALYSIS

POLITICAL FACTORS

For that indicator, we provide data for Egypt from 1996 to 2021. The average value for Egypt during
that period was -0.93 points with a minimum of -1.64 points in 2013 and a maximum of 0.05 points in
2000. The latest value from 2021 is -1.02 points. For comparison, the world average in 2021 based on
194 countries is -0.07 points.
Table 1 Political stability index

Definition: The index of Political Stability and Absence of Violence/Terrorism measures perceptions
of the likelihood that the government will be destabilized or overthrown by unconstitutional or violent
means, including politically-motivated violence and terrorism.

TAXES, FINES
As of 2021, the following fines and taxes exist in Egypt:
1. Income tax: This is a tax levied on the income of businesses and individuals.
The tax rate may depend on the type of activity and the level of profit.
2. VAT (Value Added Tax): This is a tax on goods and services that is charged to the final consumer.
The VAT rate is usually 14%, but may vary depending on the product or service.
3. Real Estate Tax: This is a tax levied on the owners of real estate such as
houses, flats or plots of land. The tax rate may depend on the size of the property
and its market value.
4. Fines for traffic violations: Fines can be imposed for traffic violations in
Egypt. Fines may vary depending on the type of violation.
5. Other fines: In Egypt, fines may also be imposed for violations of other
laws or regulations, such as fines for illegal trade, prohibited activities in
historical sites, etc. Fines may vary depending on the specific violation.
As mentioned earlier, you can pay all the fines and taxes in our program “Svit”, which saves your time
a lot and reduces bureaucracy.

CORRUPTION Here are some of the main aspects of

corruption in Egypt:
• Public sector: Corruption is widespread among government officials, politicians
and civil servants. It may include receiving bribes, undeclared enrichment, abuse of
power, money laundering and other illegal activities.
• Law enforcement: Corruption in law enforcement can take the form of paying
bribes to avoid responsibility for crimes or to influence investigations and court
proceedings.
• Business Environment: Corruption affects the business environment in Egypt,
particularly in the areas of obtaining permits, contracts, procurement and other
commercial transactions. This can create insufficient conditions for the development of
entrepreneurship and competition.
• Social services: Corruption can affect access to social services such as health
care, education, housing and others. This can lead to illegal enrichment of individuals
and limited access of citizens to necessary services.
The Government of Egypt is taking measures to fight corruption, including the establishment of
anticorruption agencies, the adoption of anti-corruption laws, and strengthening transparency and
accountability. However, the eradication of corruption requires systemic changes, including the reform
of institutions and a change in the cult.

STABILITY
Political stability in Egypt may be subject to change and variation over time. However, in recent years,
Egyptian politics has been known for its stability in a certain context. Here are a few factors that have
contributed to the stability of politics in Egypt:
● Authoritarian rule: Egypt has a tradition of authoritarian rule, where stability and control are
highly valued. In recent years, President Abdel Fattah al-Sisi has exercised strong control over
the political system, which promotes stability but can limit political pluralism and freedom of
expression.
 ● Power structures: The armed forces of Egypt play a significant role in the political life of the
country. They are one of the key pillars of stability, ensuring security and order in internal
affairs.
● Economic stability: Ensuring economic stability is one of the priority goals of Egypt's political
system. Attracting foreign investment, tourism development, and economic reforms
contributed to maintaining the government's stability and political legitimacy. However, it is
worth noting that the stability of politics in Egypt can be a subject of debate and criticism.
Egypt also faces challenges such as social inequality, restrictions on freedom of expression and
human rights that may affect long-term stability.
Egypt's political right has been limited in recent years. Pluralism, restrictions on freedom of speech
and media freedom, repression of the opposition and human rights defenders, as well as violations of
human rights. Many human rights organizations have expressed concern about the human rights
situation in the country. Egypt's judicial system is the only branch of government that has retained its
independence from the president and the government. Telecommunications:
Egypt has long been the cultural and information center of the Arab world, and Cairo
is the largest publishing region and broadcasting center.
• 10,808,000 people are covered by the main telephone network (2006).
• Mobile communication — 30,047,000 (2007).
• Currently, there are three companies that offer cellular services: Mobinil, Vodafone Egypt and Etisalat
Egypt. These companies provide voice communication services on — 3G and 3.75G standards.
• 3.07 million are covered by the centralized radio network (1997).
• Television stations — 98.
• Internet service providers (ISPs) — 220 (2008).
• Internet Hosts — 5363 (2007).
• Population covered by the Internet — 12,568,900 (as of June 2009).

ECONOMIC FACTORS
Egypt is considered a regional power in North Africa, the Middle East and the
Muslim world, and a middle power in the world. Egypt’s economic freedom score is 49.6, making its
economy the 151st freest in the 2023 Index. Its score is 0.5 point higher than last year. Egypt is ranked
11th out of 14 countries in the Middle East/North Africa region, and its overall score is below the
regional and world averages.
Deeper institutional reforms needed to sustain long-term growth and stable economic development
include strengthening of the judicial system, better protection of property rights, and more effective
eradication of corruption. Policies that might have helped to open markets have been undercut by the
heavy state presence in the economy.

With one of the largest and most diversified economies in the Middle East, which some predict will
become one of the largest in the world in the 21st century, Egypt has the 3rd largest economy in Africa
and the 40th largest in the world by nominal GDP.
Table 2 GPD of Egypt

Gross domestic product (GDP) per capita based on purchasing-power-parity (PPP) increased fourfold
between 1981 and 2006, from US$1,355 in 1981, to US$2,525 in 1991, to US$3,686 in 2001 and to
an estimated US$4,535 in 2006. Based on national currency, GDP per capita at constant 1999 prices
increased from LE 411 in 1981, to LE 2,098 in 1991, to LE 5,493 in 2001 and to LE 8,708 in 2006.
Based on the current US$ prices, GDP per capita increased from US$587 in 1981, to US$869 in 1991,
to US$1,461 in 2001 and to an estimated US$1,518 (which translates to less than US$130 per month)
in 2006.
According to the World Bank Country Classification, Egypt has been promoted from the low income
category to lower middle income category. As of 2013, the average weekly salaries in Egypt reached
LE 641 (approx. US$92), which grew by 20% from the previous year.

The reform program is a work in progress. Noteworthy that the reform record has substantially
improved since Nazif government came to power. Egypt has made substantial progress in developing
its legal, tax and investment infrastructure. Indeed, over the past five years, Egypt has passed, amended
and admitted over 15 legislative pieces. The economy is expected to grow by about 4% to 6% in 2009–
2010.
Surging domestic inflationary pressures from both economic growth and elevated international food
prices led the Central Bank of Egypt to increase the overnight lending and deposit rates in sequential
moves since February 2008. The rates stood at 11.5% and 13.5%, respectively, since 18 September
2008.

The rise of the World Global Financial Crisis led to a set of fiscal-monetary policy measures to face its
repercussions on the national economy, including reducing the overnight lending and deposit rates by
1% on 12 February 2009. The rates currently stand at 10.5% and 12.5%, respectively.
Reform of energy and food subsidies, privatization of the state-owned Bank of Cairo, and inflation
targeting are perhaps the most controversial economic issues in 2007–2008 and 2008–2009.

Since the 2000s, the pace of structural reforms (including fiscal and monetary policies, taxation,
privatization and new business legislation) helped Egypt move towards a more market-oriented
economy and prompted increased foreign investment. The reforms and policies have strengthened
macroeconomic annual growth results. As Egypt's economy healed, other prominent issues like
unemployment and poverty began to decline significantly. The country benefits from political stability;
its proximity to Europe, and increased exports. It also enjoys a strong currency. From an investor
perspective, Egypt is stable and well-supported by external stakeholders. For that indicator, we provide
data for Egypt from 1980 to 2021. The average value for Egypt during that period was 0.631 points
with a minimum of 0.452 points in 1980 and a maximum of 0.731 points in 2021. The latest value
from 2021 is 0.731 points. For comparison, the world average in 2021 based on 186 countries is 0.721
points. See the global rankings for that indicator or use the country comparator to compare trends over
time.
Table 3 HDI of Egypt

Factors concerning our application:

1- Interest rates: The rate of interest in Egypt might impact our company's and prospective consumer
costs of borrowing.
2- Raw material costs, such as server and hosting fees, software development tools, and license fees.
3- Economic growth in Egypt can open up new prospects for firms and boost consumer confidence. 4-
Foreign exchange rates: The cost of importing or exporting products and services, such as payment
processing costs or licensing fees, can be influenced by foreign exchange rates. Exchange rate
fluctuations might also have an impact on our profitability.

Also, this application will help practically in the Economic part, how?!
-It will save a lot of money on printing supplies like paper, ink, and colors as well as on printing
equipment and services. It will also save money on labor costs to complete these tasks and on the
electricity required to run the entire process.
SOCIAL FACTORS
The Egypt of today is a complex social and political entity, and one that faces a struggle against poverty,
population growth and authoritarian government on the road to equitable human development.

Egypt approaches the Millennium Development Goals (MDGs) as a country with a dual identity. The
first Egypt is led by a dynamic, reform-minded government, and is determined to achieve prosperity
and social cohesion through the mechanism of overall economic and political reform. The second
Egypt is, through the effects of decades of deeply embedded poverty and political disaffection,
distanced from and indifferent to the first. The majority of Egypt’s 78 million people are in the latter
category. Slowly, however, things are beginning to improve.

POPULATION
The population of the country in 2015 was 88.487 million people (16th place in the world). The number
of Egyptians is steadily increasing, the birth rate in 2015 was 22.9 ‰ (69th place in the world), the
death rate was 4.77 ‰ (195th place in the world), the natural increase was 1.79% (65th place in world).
The average age of the population of Egypt for 2016 is 23.8 years (150th in the world): 23.5 for men,
24.1 for women. The average life expectancy in 2015 was 73.7 years (126th in the world), for men -
71.06 years, for women - 76.47 years.
Official language: Arabic. Other common languages: English and French (especially common in the
field of education).

Ethnic composition (2005 year)

Table 4 Ethnic composition (2005 year)

Ethnos Percentage

Egyptians 99.6%

Others 0.4%

EDUCATION
Egypt is among the bottom nine countries in the world for literacy, with only 40.8 percent of the
population able to read and write in 2005. In 1997, the total adult literacy rate and the adult female
literacy rate, were estimated at 51% and 37%, respectively. Educational access is improving, and the
country has made progress in the area of literacy. Continuing education for girls remains a problem,
however, especially in the rural south. The common style of child rearing in the Arab family is the
authoritarian and over-protective. Hence children become accustomed to suppressing their inquisitive
and exploratory tendencies.

An important subcomponent of the Decentralized Government Management(DGM) activity focuses

on improving the linkages between school and work to encourage relevant and effective preparation
for the world of work and promote private sector involvement.

The Egypt Education Reform Project, a five-year program funded by USAID, addresses these issues
through an integrated approach that combines community mobilization, non formal education such as
life skills and literacy training, school construction, teacher training, and girls' scholarships while
ensuring effective leadership and participation on the part of the Egyptian government.

SOCIAL ISSUES

Egypt’s most serious social issues are poverty and overpopulation. There are few wealthy people and
many poor people. When adjusted for inflation, the incomes of peasants and

working people rose only modestly between the mid-1970s and the end of the 20th century.
Overpopulation has strained the physical infrastructure—including roads, sewer systems, water supply,
and utility lines—and social service networks of Cairo and other cities. Middle-class housing is
expensive and difficult to find. Violent crimes, relatively rare until the late 20th century, have increased
as urban life has become more difficult.

Employees of the government and of state-owned enterprises receive substantial social benefits,
including health care, a pension, and unemployment insurance. Large private firms also may provide
such benefits. Smaller privately owned firms are not required to do so, and most do not.

WORK FOR YOUTH

In cooperation with the developing countries, Egypt develops decent and productive work for youth.

In parallel with the UN efforts to promote youth, Egypt hosted the Alexandria Youth Employment
Summit in September 2002. The summit launched a campaign for youth employment under the “YES”
framework of action of employment, creation, employability, equity, environmental sustainability and
empowerment. These summits have continued to be held every 2 years and in 2006 Kenya was the
sight.

Egyptian Association for Community Initiatives and Development (EACID) began working with youth
and designed the Promoting and Protecting the Interests of Children who Work (PPIC-Work) project.
Through PPIC-Work, EACID provides financial services to business owners who employ children and
also to family-run businesses to improve the working conditions and learning opportunities for children
and youth.

More than a billion jobs need to be created between now (1998) and 2010 to accommodate young
workers entering the labor force and reduce unemployment.

One billion young people (15-24 years old), 85 percent in developing countries, are in the labor market
with few skills, and even fewer opportunities for productive work. Nearly three billion people, that is,
half the world's population, are under the age of 25 years. High levels of unemployment and rapidly
deteriorating standards of living are resulting in destructive social unrest and dangerous levels of
tension. This is most evident amongst the youth who make up 50 percent of the world's population.

RELIGION
Religion in Egypt controls many aspects of social life and is endorsed by law. The state religion of
Egypt is Islam. Although estimates vary greatly in the absence of official statistics. Since the 2006
census, and thus available statistics are estimates made by religious and non-governmental agencies.
The country is majority Sunni Muslim (with estimates ranging from around 80% to 94%), with the
next largest religious group being Coptic Christians (with estimates ranging from 6% to 20%). The
exact numbers are subject to controversy, with Christians alleging that they have been systemically
under-counted in existing censuses.

TECHNOLOGICAL FACTORS
Development of Technologies in Egypt: A Report on Technology Incentives, Innovation, Automation,
and R&D Activity

1. Introduction. Egypt has been making significant strides in the development of technologies,
driven by various factors such as government incentives, a growing culture of innovation,
increasing automation, and a focus on research and development (R&D) activities. This report
provides an overview of the progress and key initiatives in these areas.
 2. Technology Incentives. The Egyptian government has recognized the importance of technology
in driving economic growth and has implemented several incentives to foster its development.
These incentives include:

a) Tax incentives: The government provides tax breaks and exemptions for technology companies,
encouraging investment and promoting the establishment of technology-focused businesses.

b) Investment zones: Special economic zones, such as the Technology Innovation and
Entrepreneurship Center (TIEC), have been established to attract domestic and foreign investments in
the technology sector. These zones offer various benefits, including simplified administrative
procedures and access to infrastructure.

c) Startup support: The government has launched initiatives to support startups, including funding
programs, mentorship, and incubation centers. These programs aim to nurture entrepreneurship and
innovation in the technology sector.

3. Innovation In recent years. Egypt has witnessed a growing culture of innovation, with numerous
initiatives and platforms encouraging creativity and technological advancements. Some notable
developments include:

a) Innovation hubs: Egypt has established innovation hubs, such as the Greek Campus and the
Smart Village, which serve as collaborative spaces for startups, entrepreneurs, and researchers. These
hubs provide a supportive environment for networking, knowledge sharing, and idea exchange.

b) Competitions and awards: Egypt hosts various technology competitions and awards, such as
the Cairo ICT, which promote innovation and recognize outstanding achievements in the field. These
events attract participation from both local and international innovators.

c) Academic research: Egyptian universities and research institutions have been actively involved
in fostering innovation. They conduct cutting-edge research and collaborate with industry partners to
develop new technologies and solutions.

4. Automation Automation has played a significant role in enhancing productivity and efficiency
across various sectors in Egypt. Key areas of automation development include:

a) Manufacturing: The industrial sector has witnessed increased automation, with the adoption of
advanced manufacturing technologies such as robotics, computer numerical control (CNC) systems,
and Internet of Things (IoT) devices. This automation has improved production processes, reduced
costs, and enhanced product quality.

b) Agriculture: Egypt's agricultural sector has embraced automation to improve farming practices
and increase yields. Automated irrigation systems, precision agriculture techniques, and drone
technology are being utilized to optimize resource utilization and monitor crop health.

c) Transportation and logistics: Automation has also impacted the transportation and logistics
sector. The deployment of automated warehouses, autonomous vehicles, and smart logistics solutions
has streamlined operations, reduced delivery times, and enhanced supply chain management.

5. Research and Development (R&D) Activity R&D activity in Egypt has witnessed significant
growth, supported by both public and private investment. Key highlights include:

a) Government initiatives: The government has launched initiatives to encourage R&D

investments and collaborations between academia, industry, and research institutions. Funding
programs, research grants, and partnerships have been established to support R&D activities in various
technological domains.

b) Science and technology parks: Egypt has established science and technology parks, such as the
Technology Innovation and Entrepreneurship Centers (TIECs), to facilitate R&D activities. These
parks provide infrastructure, resources, and a collaborative ecosystem for researchers and innovators.

c) Industry-academia collaboration: Collaboration between industry and academia has been

actively encouraged to drive innovation and technology development. Partnerships between
universities and companies facilitate knowledge transfer, joint research projects, and the
commercialization of research outcomes.

ENVIRONMENTAL FACTORS
“Svit” is completely digitized. Therefore, it is absolutely ethical and eco-friendly, which is also a huge
benefit, considering that the Egyptian government has lately been focusing on the protection of the
environment, implementing a variety of policies with the purpose of conservation of the environment.
What is more, “Svit” is even beneficial for the ecology, as it substantially reduces the number of actual
paper being used, and, therefore, helps preserve our forests and reduces the amount of waste.
LEGAL FACTORS
Egypt's legal system is mixed. Issues of personal status (marital, family and inheritance relations) are
governed by Muslim law, and all others are governed by Romano-Germanic law (consolidated during
the time of French expansion and improved for Egyptian social relations). In general, Egyptian courts
enjoy a reputation as impartial servants of the law. The judicial system includes: general,
administrative, and state security courts.

ANTITRUST
In September 2021, Egypt had laws in place to regulate antitrust and promote fair competition in the
country. The primary legislation governing antitrust in Egypt is the Egyptian Competition Law, Law
No. 3 of 2005. This law aims to prevent monopolistic practices, protect consumers, and encourage fair
competition in the market.
The Egyptian Competition Authority (ECA) is the regulatory body responsible for enforcing the
competition law and ensuring compliance. The ECA has the authority to investigate and
penalize anti-competitive behavior, such as cartels, abuse of dominant market positions, and
mergers and acquisitions that may result in a significant reduction of competition.
Under the Egyptian Competition Law, certain activities are prohibited, including:
Anti-competitive agreements: Agreements or arrangements between competitors that restrict
competition, such as price-fixing, market allocation, or bid rigging.
Abuse of dominant position: Exploitative or exclusionary practices by a dominant player in the market
that limit competition, such as predatory pricing or refusal to deal. The ECA has the power to
investigate potential violations, conduct raids and inspections, impose fines and penalties, and take
legal action against entities engaged in anti-competitive behavior. The penalties for violating the
competition law can be substantial, including fines and potential imprisonment for individuals
involved.

LABOUR
Labour laws in Egypt are designed to regulate the relationship between employers and employees,
protect workers' rights, and ensure fair working conditions. Here are some key
points regarding labour laws in Egypt:
1. Employment Contracts: Employment contracts in Egypt can be either written or
verbal, but a written contract is recommended to ensure clarity and avoid disputes. The
contract should include details about wages, working hours, leave entitlements, and other
relevant terms and conditions.
2. Minimum Age: The minimum age for employment in Egypt is generally 15 years
old. However, there are restrictions on the types of work and conditions for those under 18
years old, which aim to protect their safety, health, and education.
3. Working Hours: The maximum legal working hours in Egypt are 48 hours per week,
with a maximum of 8 hours per day. There are provisions for overtime work, and
employees are entitled to additional compensation for working beyond regular hours. 4.
Leave Entitlements: Employees in Egypt are entitled to various types of leave, including
annual leave, sick leave, and maternity leave. Annual leave is typically granted after
completing one year of continuous service, and the duration depends on the length of
employment.
5. Social Security: Employers in Egypt are required to contribute to the social
insurance system on behalf of their employees. This provides coverage for various
benefits, such as healthcare, maternity benefits, disability benefits, and pensions.
6. Termination of Employment: Termination of employment in Egypt is subject to
certain conditions and procedures outlined in the labor laws. Both employers and
employees have specific rights and obligations when it comes to terminating
employment contracts.

COPYRIGHT
Copyright laws in Egypt aim to protect the rights of creators and promote the growth
of intellectual property. Here are some key points regarding copyright in Egypt: 1.
Legal Framework: Copyright protection in Egypt is governed by the Law on
Intellectual Property Rights, Law No. 82 of 2002. This law provides the legal
framework for copyright protection, including the rights of authors, limitations and
exceptions, and enforcement mechanisms.
2. Protected Works: Copyright protection in Egypt extends to a wide range of
creative works, including literary, artistic, scientific, and musical works. This
includesbooks, poems, paintings, photographs, films, music, computer software, and
other original works of authorship.
3. Copyright Duration: In Egypt, the general term of copyright protection for most
works is the life of the author plus 50 years following their death. For anonymous works
or works published under a pseudonym, the protection period is 50 years from the date
of publication. Additionally, certain works such as cinematographic works and applied
art have a protection period of 50 years from the date of creation or first publication.
4. Copyright Ownership: In most cases, the author of a work is considered the first
owner of copyright. However, there are exceptions for works created by employees as
part of their employment or works created under specific contractual agreements. 5.
Rights of Copyright Holders: Copyright grants several exclusive rights to the creators,
including the right to reproduce, distribute, publicly perform, communicate to the
public, and make adaptations or derivative works based on the original work.
6. Enforcement and Remedies: The law provides mechanisms for copyright
enforcement in Egypt. Copyright infringement can be pursued through civil or criminal
proceedings, depending on the severity of the violation. Remedies for infringement
may include injunctions, damages, and the seizure or destruction of infringing copies.

DATA PROTECTION
Egypt’s data protection law imposes requirements for data processing, handling of sensitive data,
electronic marketing, and cross-border transfer of data.
On July 17, 2020 Egypt promulgated its Data Protection Law (law no. 151 of 2020). The law follows
some of the provisions of the EU’s General Data Protection Regulation (GDPR). It governs the
handling and management of all personal data, except that is handled by the Central Bank of Egypt
and all the entities under its supervision.
The law will become effective on October 15, 2020. The Government of Egypt (GOE) has given
a grace period of 21 months from the date of issuance for companies to abide by the law.
Each company must assign a data protection officer or else pay a fine of 2 million Egyptian Pounds
(around $125 thousand).
The law imposes licensing requirements for data processing, data control, handling of sensitive data,
electronic marketing, and cross-border transfer of data.
The law provides severe fines for violations of its various provisions. It applies to any data
controller and/or processor who is: an Egyptian national inside or outside of Egypt, foreign national
living inside Egypt, foreigner residing outside of Egypt, provided that the violation is punishable in
the country where the violation occurred and the data belongs to Egyptians or foreigners residing in
Egypt.
The Data Protection Law imposes several sanctions and determined that four acts will lead to
imprisonment. They are:
- Breach of the conditions for cross border data transmission
- Dealing with sensitive data without the clear written consent of the owner of the data or breach
of the relevant provisions of the law
- Breaking the provisions of the law by any data processor or controller who deals in personal
data, or processing or handling of personal data with the aim of exposing the data to danger.
- Preventing the representatives of the data protection center from performing their duties
It is not necessary to create a new database of personal data of the population, since it is already present
in Egypt. It is only necessary to combine it with our application and protect it.
We will take a completely similar protection of the database as in the Ukrainian action.
Diya is a well-protected platform. It is located in a reliable data center and meets global standards of
protection against cyber threats. In addition, Diya stores a minimum of information about its users. We
transmit and store all data exclusively in encrypted form, and for some critical data we use blockchain
technology for distributed data storage. Nothing better in the world has yet been invented.

HEALTH AND SAFETY

Egypt has long given high priority to the provision of public health services. There has recently been
an increasing emphasis on primary health care, with the adoption of new approaches emphasizing child
survival interventions, the control of diarrheal diseases and the strengthening of rural health services.
The national health strategy reflects the health policy of the state. The strategy aims at providing
primary health care for all of the population through a national system of health facilities at all levels
(central, governorate and local). This is mainly done through free government services, health
insurance and nongovernmental curative establishments. The health system is based on primary health
care, which is provided through various health establishments such as maternal and child health
centers, school health units and health offices, as well as rural and urban health centers.
Despite the commitment to improve the coverage and services of the healthcare system, health care
delivery in Egypt still faces some problems. Both health facilities and staff tend to be unevenly
distributed, clustering in urban areas, especially in Cairo and Alexandria. For
example, the average number of hospital beds per 10 000 population is 38 in Cairo and 28 in
Alexandria, compared with 16 in the rest of Lower Egypt and 12 in Upper Egypt.
The ratio of physicians increased from 12.3 per 10 000 population in 1981 to 17.7 per 10 000
population in 1989 and 20.2 in 1995. The nursing/midwifery personnel ratio has, however, decreased
from 16.5 per 10 000 population in 1981 to 23.3 in 1996.
Research is essential to maintain the improvement in the general health of the population and as
a factor in the education of health care professionals. Three bodies are responsible for
coordinating and encouraging research: these are the health councils, the Information Centre
and the central department of research and development in the Ministry of Health and
Population. The major obstacle in research, however, is shortage of funds, particularly since
external funding of most of these research activities is time limited, thus hampering the
continuity of research.
Egypt was in the forefront of mental health care for many centuries. One of the earliest psychiatric
hospitals were located in Cairo. It is recorded that this hospital was known for its humane
treatment of the mentally ill as well as the wide range of activities for recreation and occupational
therapy.

THE 4P ANALYSIS

PRODUCT

Egypt has advanced substantially in the sphere of technology in recent years. The nation has been
making investments in innovation and technology, with an emphasis on building up its digital
infrastructure and establishing a vibrant tech sector.

Alongside that, the Information and Communications Technology (ICT) sector in Egypt is very robust,
with a growth rate higher than Egypt’s overall level of GDP growth, equivalent to 16% in fiscal year
2020/2021 compared to 15.2%in year 2019/2020. Its contribution to the GDP has increased to 5% in
fiscal year 2020/2021 compared to 4.4% in 2019/2020. Total investments in the sector in year
2020/2021 has reached almost $3 billion.

As the figure illustrates, ICT exports is a growing trend in Egypt, which has increased by 86% since
2018.
Picture 1 ICT exports
Considering the information above, “Svit” will contribute substantially to the digitalization in Egypt
and will be a perfect addition to the already-growing sphere of technology.

The name of our creation comes from Ukrainian “Світ”, which means “World”. We
chose that particular name to symbolize unity between different countries worldwide. “Svit” is
a multifunctional program with plenty of helpful tools and services.
Among them:
1. Storing documents.
ID, Passport, driver’s license, COVID-19 certificate, student card, vehicle registration
certificate, vehicle insurance policy, tax number, birth certificate, IDP certificate.
2. Government services.
Marriage registration, payment of fines, debts, and utility services
3. Sharing digital copies of documents.
Documents, shared via “Svit” are recognized as official and do not require furthernotarization.
4. Charity.
Our application cooperates with charitable organizations around the world, so anyone can make
a donation without leaving their house.
5. Voting.
Vote for the name of streets, districts, and reforms. All of the votes are official and will be
considered by the government.
“Svit” is completely free and available for downloading on Appstore or Google play.
Our product fits perfectly into the fast-growing process of digitalization in Egypt. We provide the
citizens of Egypt with a modern, accessible, and innovative solution for their everyday life. Our app is
a great opportunity for people who wish to follow the trends of modern society or to simply make their
life simpler. “Svit'' introduces its users to the possibility of carrying all their important documents,
bills, and insurances- all at once in a single app on their mobile phone. You no longer need to worry
about forgetting or losing a paper- now it's all in your pocket through an app. Such technology is
already thriving in its country of origin- in Ukraine, and now we offer the residents of Egypt to share
the delight of millions of other satisfied customers.

PRICE

Price information of “Diia”:

Almost 1 343 400$ of budget money in 2020 and 741 557$ of grant funds were spent on the
development of the «Diia» portal and application.
In 2021, according to the Ministry, about 3 786 913$ were spent from the state budget of Ukraine to
support the work of the portal and the mobile application "Diia".
In the context of the war with Russia, support for the work and administration of surveys in the mobile
application and the “Diia” portal during 2022 cost the state budget of Ukraine almost 8 862 286 $
which is almost twice as much as in 2021.
-In terms of grants, «Diia» received partial funding from the US government, the Swiss Confederation
and the Kingdom of Sweden. In particular, within the framework of the TAPAS project, in 2019, more
than 270 075$ were allocated for «Diia», in 2020 - more than 226 431$, in 2021 - more than 127 279$
We clarify that the TAPAS project financed "Diia" with the support of the US government.
-870 498 $ was spent on hosting the «Diia» mobile application in 2021. (Hosting — is a service for
providing resources for placing information on a server that constantly has access to the network.
Usually, the hosting service is included in the site maintenance package and implies, at a minimum,
the placement of site files on a server that runs the software necessary to process requests for these
files).

Price information of “Svit”:

The amount of money that needs to be spent directly depends on the population of the country. Ukraine
has a population of 43.79 million people, while Egypt has 109.3 million, which is 2.5 times more. The
difference in costs will not be proportional to the difference in the number of the population, but all
the same the costs need to be increased by approximately 1.5 - 2 times.

Based on the above information, factors, and the current figures of the “Diia” application, the total
capital of our “Svit” project is - 8 119 650$. This amount is taken entirely from the public capital of
Egypt.
These funds provide(!Budget and timelines are rarely standardized. They are calculated individually
for each project):
- Creation of the main and backup sites (purchase of server and network equipment,
cryptographic protection tools);
- Interface design;
- Procurement of software (proprietary software and database management systems);
- Рrovision of crypto libraries;
- Hosting;
- User testing (attracting respondents from the target audience of the product. They come to the
office and work with the application. Experts observe the process, record the data, then analyze the
errors and suggest how to fix them);
- The purchase of equipment also carries a considerable cost;
+ 135 385$ for functioning “Svit” with an online portal of electronic services.
+ А significant amount of money is also pledged for macroeconomic data analysis, information
analysis and the work of the main application development center;
- Since our work is only the creation of the application and its software, we will not take into
account the transfer and protection of the population database. This will be done internally within the
state, depending on what database they use and how they protect;
- In order to guarantee the protection of the World database, many costs must be incurred;
- Salaries:
The company has 10 departments including project administration, information and assistance centers
and analytical departments. More than 803 212$ was allocated for the maintenance of the company's
employees. So, for example, the salary of a hired project director will be 2 677$ per month. Тhe salary
of the technical director will be 1 624$. The salary fund of the administrative department is 16 516$
per month. Аs for the project implementers, the programmer's salary is 1 353$ per month; lead
programmer (IT specialist) — 1 489$ per month; The salary of a senior programmer will be 1 624$
per month.
Advantages of the program from the point of view of the population:
Вased on online voting in support of the app “Svit”, it turned out that most IT professionals are very
excited about the opportunity to work on the development of the application, because it is likely to
guarantee them a high salary. Thus, we will reduce the unemployment rate, because our company will
have a lot of working staff, and also, in case of successful use of the application in the Egyptian IT
market, the number of staff will grow along with the growth of income.
Picrure 2 Advantages of "Diia" survey

It's time to break the stereotype that Egypt is a poor and destitute country. If you are worried that our
developed application will not resonate with the citizens of Egypt, then do not forward it.
Egypt is not having an easy time with the economy, it's true. But don't put too much emphasis on it.
Every country in the world has difficult times. But Egypt is striving to make more and more
comfortable living conditions for its citizens and is struggling with unemployment, living standards,
pricing, and so on. One of these steps towards creating a comfortable standard of living will be our
application “Svit”. They also try very hard for tourists. Egypt closely cooperates with many European
countries (Belgium, France, Israel, Germany, etc.), therefore, it will not be difficult to agree with
Ukraine. Our target audience is Egyptians of all ages. The application is absolutely free for Egyptian
citizens (this is a huge plus).
We spoke about the beginning of cooperation between Ukraine and Egypt at the very beginning of our
presentation. From the point of view of the price segment and financing of this project, we can say that
the analogue of the Diya application is not only a big step in the IT field for the Egyptians, but also a
big step towards creating a common relationship between Egypt and Ukraine. Many citizens of
Ukraine prefer Egypt as a place of rest and good time. But now two completely different peoples will
be connected by the IT theme! Thanks to our project, Egypt and Ukraine will be constantly in touch
and we think they definitely have something to discuss.

PLACE
The application on the Android operating system can be downloaded in Google Play, and on the IOS
operating system - in the AppStore. There is also a website where citizens can find all the information,
news about the app and ask for help, if needed. It is very helpful and well made for everyone, even
elderly people won’t need any help because the interface was designed in such a way that it would be
understandable for everyone.

Picture 3 Evaluation of application in Google Play

PROMOTION
As we sell our product to the Egyptian government, it is B2C (business to client; our client is
government).
By promoting the app effectively, we can transform the way Egyptians interact with their government
and access essential documents. Here's how we can ensure widespread adoption and utilization of
this groundbreaking tool:
1. Educational Campaigns: Launch an extensive educational campaign to inform citizens about
the app's features and benefits. Utilize television, radio, and online platforms to reach a wide audience.
Engaging infographics, explainer videos, and testimonials can effectively demonstrate how the app
streamlines document management, eliminating bureaucracy and reducing waiting times.
2. Collaborate with Government Agencies: Forge partnerships with various government agencies
and departments responsible for issuing different documents. Through joint efforts, we can ensure that
citizens are aware of the app's functionality and its role in facilitating document retrieval, renewal, and
updates. Agency websites, newsletters, and official announcements can serve as valuable channels for
app promotion.
3. Personalized Communication: Tailor communication efforts to different demographic
segments. Use targeted messaging to highlight specific document types and services that are relevant
to each group. This approach ensures that citizens understand how the app can cater to their unique
document management needs.
4. Partner with Mobile Network Operators: Collaborate with mobile network operators to promote
the app. Pre-install the app on smartphones or provide easy access to download it through operator-
specific platforms. This strategic partnership can significantly expand the app's reach, ensuring it
reaches citizens across the country.
5. Community Engagement: Organize community events, workshops, and information sessions
where citizens can learn about the app and its benefits. Engage with community leaders, local
influencers, and non-governmental organizations to amplify the message and encourage app adoption.
This grassroots approach fosters a sense of ownership and encourages citizen participation.
6. User Support and Feedback Mechanisms: Establish a dedicated support system to address user
queries, concerns, and technical issues promptly. Provide multiple channels for assistance, such as a
helpline, email, and in-app chat support. Actively seek user feedback and suggestions to continually
improve the app's functionality and user experience.
7. Personalized Communication: Tailor communication efforts to different demographic
segments. Use targeted messaging to highlight specific document types and services that are relevant
to each group. This approach ensures that citizens understand how the app can cater to their unique
document management needs.
8. Partner with Mobile Network Operators: Collaborate with mobile network operators to promote
the app. Pre-install the app on smartphones or provide easy access to download it through operator-
specific platforms. This strategic partnership can significantly expand the app's reach, ensuring it
reaches citizens across the country.
9. Community Engagement: Organize community events, workshops, and information sessions
where citizens can learn about the app and its benefits. Engage with community leaders, local
influencers, and non-governmental organizations to amplify the message and encourage app adoption.
This grassroots approach fosters a sense of ownership and encourages citizen participation.
10. User Support and Feedback Mechanisms: Establish a dedicated support system to address user
queries, concerns, and technical issues promptly. Provide multiple channels for assistance, such as a
helpline, email, and in-app chat support. Actively seek user feedback and suggestions to continually
improve the app's functionality and user experience.

CONCLUSION
During our PESTEL analysis, we have come to a conclusion that “Svit” is a perfect fit for the Egyptian
market and all the legal, political and economic aspects. It is an app of the future, designed for the
fastchanging and contemporary society we live in today. It's an app for people who are not afraid of
making positive changes in their life and join the international movement of digitalization . We offer
not simply convenience, but a completely new lifestyle- containing many functions and services, “Svit”
helps not only to partially get rid of bureaucracy, but also to save people's time by executing all
commands in a few clicks instead of walking with a pile of papers to different offices and solving their
questions over a long period of time.

For further information, visit our official website: www.svitgov.com

Table of figures and Tables:

Picture 1 ICT exports ............................................................................................................... 20
Picture 2 Advantages of "Diia" survey .................................................................................... 22
Picture 3 Evaluation of application in Google Play ................................................................. 23

Table 1 GPD of Egypt................................................................................................................ 7

Table 2 HDI of Egypt ................................................................................................................ 9
Table 3 Ethnic composition (2005 year) .................................................................................. 10

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