BALIAN COMMUNITY COLLEGE

Municipal Government of Pangil

4018 Pangil, Laguna
Tel. No.: (049) 557-1457
E-mail: bcc_1972@yahoo.com

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

LEADER:
ALEJAR, ORLANDO

MEMBERS:
ACAYLAR, JOHN LESTER
BOREJON, HARLENE
JAMITO, KRISTALYN
GABRIEL, KIM AIRA

SUBMITTED TO:
Mr. EMMARD HERMOSURA LPT, MAED
 THE ACCEPTABILITY AND PROFITABILITY OF RED MUNGBEAN MAJA
FLAVOR

Background

Mung bean [Vigna radiata (L.) R. Wilczek], known as the green gram, is a member of
the legume family. It is mainly cultivated in East Asia, Southeast Asia, and the Indian
subcontinent and used as an ingredient in both savoury and sweet dishes. Mung
bean is an important edible legume grown in Asia, particularly in the Indian
subcontinent, where it is used for human and animal consumption. India is the
world’s largest producer as well as consumer of green gram with about 1.5–2.0
million tons annually from about 3 to 4 million hectares of area, with average
productivity of 500 kg per hectare. To date, phytoplasma strains belonging to 16SrII-
C and -D subgroups have been reported to be associated with mung bean crops in
Pakistan (Akhtar et al., 2010, 2012) and India (Andhra Pradesh) (Ragimekula et al.,
2014; Saeed et al., 2015, Rao et al., 2017, 2018) and phytoplasma strains belonging
to 16SrII-D and 16SrVI-A subgroups have been found associated with mung bean
seed pod abortion symptoms in Iran (Ghayeb Zamharir et al., 2021).

Recently, a new phytoplasma strain belonging to the 16SrII-V subgroup was

identified in mung bean cultivation areas in the central–southern region of western
Taiwan (Chen et al., 2021). The mung bean with typical phytoplasma-induced
disease symptoms, such as witches’ broom, phyllody, virescence, and proliferation,
was observed in Yunlin County, Taiwan. The phytoplasma-like bodies in sieve
elements along with filament-like structures in sieve pores were observed in electron
microscopy examination of leaf veins from symptomatic mung beans. Further, the
association of phytoplasma with symptomatic mung bean was confirmed by
sequence analyses of the 16S rRNA and immunodominant membrane protein genes
and the iPhyClassifier-based virtual RFLP analysis. Phylogenetic analysis indicated
that the SAP11-like protein identified in mung bean phyllody disease is identical to
PnWB phytoplasma’s SAP11. The results described in this report confirmed that the
16SrII-V phytoplasma, a widely distributed phytoplasma associated with peanut
witches’ broom disease in Taiwan, also infect mung bean (Chen et al., 2021) The
dessert is the local Filipino adaptation of the Spanish dish manjar blanco
(blancmange, literally "white delicacy"), but it has become distinct in that it uses very
different ingredients, like coconut milk instead of milk or almond milk. The dish was
most popular in Luzon, especially in Tagalog, Kapampangan, Pangasinense, and
Ilocano cuisine. But it was also popular in the south, especially among Chavacano-
speaking Zamboangueños.[1][2]
 A. Brief history of Making Maja

Maja Blanca is one of the famous Philippine desserts, it is made out of

coconut milk, corn and cornstarch not sure how this originated but basing on
its name it is definitely of Spanish origin, it may have been invented when the
Philippines was still under control of the Spanish Colonial Government as the
name is purely Spanish where “Maja” means to pound, grind, mash or reduce
to pulp while “Blanca” means white. The name itself closely defines the food
and how it is made because during that period the coconut meat is ground
and pounded to extract the coconut milk. There are also some variations of
this recipe but the basic ones are just using coconut milk and cornstarch,
other add corn kernels (Maja Mais) and I even saw some variations that placed
ground nuts.

The dessert is the local Filipino adaptation of the Spanish dish manjar blanco
(blancmange, literally “white delicacy”), but it has become distinct in that it
uses very different ingredients, like coconut milk instead of milk or almond
milk. The dish was most popular in Luzon, especially in Tagalog,
Kapampangan, Pangasinense, and Ilocano cuisine. But it was also popular in
the south, especially among Chavacano-speaking Zamboangueños.[1][2]

Maja blanca is also known as dudul in Ilocano which reflects its Austronesian
origin dodol;[1] as well as maja blanca con maíz, maja maíz, or maja blanca
maíz when corn kernels are used in the preparation (maíz is Spanish for corn

OBJECTIVES

 To provide new alternative flavor of Maja Blanca

 To develop a comprehensive market-entry strategy
 To give awareness and educate customers in the product
 To open employment and promote nutritious flavor of Maja
 Mission
To enhance and innovate new
flavored product of Maja in the
market
Core Values
1. Accountability – Willingness
to accept responsibility or to
account for one’s actions.
2. Cooperation – Credits good
teamwork for their success.
3. Enjoyment – Activity of the
mind and exercises of the
body.
Competitive Advantage
LOGO INFORMATION
A. The Packaging…
FORM OF OWNERSHIP
ORGANIZATIONAL STRUCTURE
Vision
Maintaining and sustaining the
capability of the product also the
company’s ability to penetrate
products inside the market for us to
nomitized and
Organizational-wide-strategies
2024- Create new product and own
design of packaging.
2025- Execute on the market to
increase the sale.
2026- Develop new ideas and
improve the product and add new
ingredients on the product.
2027- Expand our business and
develop the infranstructure to
growth a new product.
Implementation
 Manager
Harlene Borejon

Financial Manager Marketing Manager Operating Manager Training Manager

Kristalyn Jamito John Lester Acaylar Kim Aira Gabriel Orlando Alejar

POSITIONS NAME FUNCTIONS/OBLIGATIONS

Manager Harlene Borejon  Shape the culture of their teams and workplaces
in countless ways.
 Ensuring that the company has the adequate and
suitable resources to complete its activities.
 Designing and implementing business plans and
strategies to promote the attainment of goals
 Developing business managements goals and
objectives that tend to growth and prosperity.
 Establishing a plan, gathering resources,
mobilizing, and carrying out the actual delivery.

Financial Kristalyn Jamito  Responsible for overseeing the financial health of

Manager an organization.
 Responsible for creating financial reports
 Developing and implementing financial strategies,
and managing investments
 Financial managers work in a variety of settings,
including corporations, non-profit organizations,
and government agencies.

Marketing John Lester  Creating, overseeing, and assessing marketing

Manager Acaylar programs
 Directing the plan for social media engagement
 Organizing marketing campaign budgets.
 Working together with the creative and
advertising departments.
 Creating Contracts for advertising
  Conducting market research to identify potential
new markets
 Supervising staff in the marketing department
 Researching competitors and analyzing market
trends.

Operating Kim Aira Gabriel  Typically involved planning and coordinating

Manager various operational activities, (production,
inventory managements, quality control, and
resource allocation)
 They analyze processes and identify areas for
improvement, implementing strategies to
enhance productivity, reduce costs, and optimize
efficiency.
 Play an important role in managing relationships
with suppliers, vendors, and other external
stakeholders.
 Involved in setting and monitoring key
performance indicators (KPIs), evaluating
operational performance, and marketing data-
driven decisions to drive continuous
improvement.

Training Orlando Alejar  Responsible for identifying and assessing training

Manager needs, creating tailored training plans, and
implementing various training methods to
enhance employees’ skills and performance.
 Monitor training program effectiveness, manage
budgets, and stay updated on training trends.

Reference:

Edgie Polistico (2017). Philippine Food, Cooking, & Dining Dictionary. Anvil
Publishing, Incorporated. ISBN 9786214200870.

“Maja Blanca”. Driftless Appetite: Life & Food in the Driftless Area. Retrieved
November 26, 2011.

Reynaldo G. Alejandro & Doreen G. Fernandez (1998). Food of the Philippines.

Tuttle Publishing. P. 102. ISBN 978-962-593-245-3.
 Vanjo Merano (November 8, 2009). “Maja Blanca”. Panlasang Pinoy. Retrieved
July 4, 2011.

J. Dagoon (2005). Home Economics Technology IV. Rex Bookstore, Inc. p. 89.
ISBN 978-971-23-4221-9.

“Maja Blanca Recipe Filipino by Pilipinas Recipes”.

Regional Field Unit No. 5. Emily B. Bordado (ed.). Vegetable-based recipes

(PDF). Department of Agriculture, Republic of the Philippines. P. 11.

“Maja Maiz”. Home Cooking Rocks! July 30, 2004. Archived from the original
on May 2, 2011. Retrieved July 4, 2011.

Dagoon; et al. (1999). Culinary Arts I. Rex Bookstore, Inc. p. 269. ISBN 978-
971-23-2603-5.

“Buco Pandan Maja with Corn”. Mely’s Kitchen. Retrieved April 28, 2018.

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https://www.britannica.com/plant/adzuki-bean