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Religious polarisation
between evangelicals, conservatives and secular liberals
- Evangelicals
strictly following the teachings of the Bible
frequently attending worship services
more conservative
e.g.: against abortion + gay marriage
Religious Pluralism
1. “What’s above the ground is more important than what’s beneath the ground”
- frontier offered a new beginning
little attention was paid to family background
Disappointment, failure? move to the west
* new beginning
* constant need for farmers, labourers, merchants, lawyers…
- fewer differences in
wealth rich >< poor
people dressed, lived, acted more alike
don’t show material wealth/act superior
* treated politely
- equality?
shared by hired helpers
* refused to be called “servants”
2. The American frontier may not be “the key” to American development.
- one major factor
- frontier: provided space + conditions
* helped to strengthen American ideals
* enlargement of ideals and made workable
The heritage of abundance
American Ways: chapter 5
1. A history of abundance
America = “throw-away” country
* 4,5 pounds of trash per person each day
* >20% of the world’s energy/year
1. Comfort
- frontier experience: created strong
desire tough life; very few comforts
- today: furnish their homes, design their cars + travel
e.g.: how you choose a mattress: lie down on several mattresses to choose the most
comfortable one
2. Cleanliness
- Puritan heritage = strict Protestant church
group need to cleanse the body of dirt and all
evil
* including sexual
desire “Cleanliness is next to
godliness”
- Today: keep body, house, cars, pets clean + smelling
good offended if you don’t follow standards
e.g.: Febreze that destroys odours
3. Novelty
- Pride in their inventiveness
improving old products + inventing new ones
advertisements encourage people
* get rid of old products and try new ones
* not enough money? credit card: “Buy now – pay later”
4. Convenience
- 1900s: increase in labour-saving devices
e.g.: dishwashers, food processors, microwave ovens...
- concepts of fast-food
e.g.: McDonald’s; KFC
4. An abundance of technology
1. Technological devices can engage us 24 hours a day
- increased the pace of life
- changed the way we receive + exchange
information e.g.: cable or satellite tv >< hundreds of
TV channels
- TV viewing audience has become more
fragmented smaller % watching any given program
mass advertisers use other ways
e.g.: the hero drinks Coca-Cola
- the Millennials
= young people who came of age at the start of the new millennium (2000)
desirable market group
* targeting them on the Internet
2. Where does advertising money go to?
- Internet
fewer people watch TV
e.g.: smartphone, iPad, laptop…
- TV, newspapers + news magazines: lost advertising revenue
* serious consequences
* big city papers have gone out of business: no ads = no money for publishing
* some news magazines: online publishing online
* news organisations had to downsize
* fewer staff reporters
* hard to get in-depth coverage + analysis
3. Desire for instant reporting and explanation
- factual mistakes + wrong interpretation
* superficial/silly
- attention to lives of celebrities
“infotainment” or
“newsertainment”
1. CEOs do not create new businesses, they manage existing business corporations
- built in 19th century → new leader 20th century
* powerful + acquire great personal wealth
* not the image of a hero
* managing someone else’s business
2. Americans have lost respect for CEOs
- CEOs have come under severe attack
* multi-million-dollar-a-year salaries
* self-serving management decisions
* Bill of rights: protects specific individual rights + freedoms from government interference
Electoral college = collection of 538 votes that determine who the president will be
- Entitlements
= a government program providing benefits to members of a specified group
- Controversial
o economic security provided by government
* weaken self-reliance (individual freedom)
Americans dependent on government instead of on themselves
* less accepting of social programs
e.g.: President Obama was accused of being a socialist (liberal stands)
o government should provide a “safety-net”
e.g.: temporary loss of employment, natural disaster damages, retirement
“welfare” >< entitlements
Welfare: unemployment benefits, food stamps, Medicaid Entitlements:
Social Security, Medicare
* working Americans + employers pay into these systems
* being entitled to have this aids
9. The political landscape in the 2000s: red states vs. blue states
What are the traditional beliefs of the Republican and the Democratic parties? What are three
important differences?