Professional Documents
Culture Documents
Business Research Syllabus
Business Research Syllabus
The President Ramon Magsaysay State University shall 1. Equip and empower students for ready employment in the
primarily provide advance and higher professional, technical, fields of marketing, financial management, human
University special instructions in various disciplines; undertake research, Program resources management, and public administration.
Mission extension, and income generation programs for sustainable Objectives 2. Adequately prepare accountancy students for CPA Licensure
development of Zambales, the region, and the country. Examinations: and
3. Develop graduates with potentials as business
administrators and leaders in competitive industries.
IILO 6 Critical thinker and problem solver, who is PILO 5 Apply information and communication technology
equipped in research methods and utilizes (ICT) skills as required by the business
empirical evidence and scientific approach to environment
knowledge creation and utilization through PILO 6 Work effectively with other stakeholders and
knowledge transfer manage conflict in the workplace.
PILO 7 Plan and implement business related activities.
PILO 8 Demonstrate corporate citizenship and social
responsibility.
PILO 9 Exercise high personal moral and ethical
standards.
By the end of the course, the students will be able to:
CILO 1 Demonstrate the ability to use appropriate
secondary data to solve business problems.
CILO 2 Develop a research plan including a problem
COURSE statement, hypotheses, related literature, and
INTENDED methodology.
LEARNING CILO 3 Illustrate their understanding of the scientific
OUTCOMES method of research and be able to differentiate
(CILOs) between descriptive, historical, correlational, and
experimental research methods.
CILO 4 Write a business research proposal.
CILO 5 Present business research proposal for approval
before a panel.
IV. COURSE CONTENT AND CONSTRUCTIVE ALIGNMENT
TOPIC
DURATION STUDENT TEACHING ASSESSMENT ONLINE/PRINTED
LEARNING
PILOs CILOs TOPIC OUTLINE /WEEK LEARNING LEARNING TASKS REFERENCES
OUTCOMES
NO. TIME ACTIVITIES
(TLOs)
Discuss the VMGO of University VGMO Week 1 3 hours Lecture Due by 10/18
the university, Orientation (09/28) Discussion Submit signed
college, class policies, CABA Goals & “Agreement
and PRMSU Research Objectives between Faculty
Format Course Introduction and Student”
Institutional Post
TLO 2
Define the meaning
of theory 2. Theory Building
Outline the goals of
theory
rights and
obligations of a)
research
respondents –
particularly
children, b)
business
researchers, and c)
research clients or
sponsors
Explain how to
avoid a conflict of
interest in
performing
business research
MODULE 2: THE RESEARCH PROCESS
TLO 4 4. The Business Week 4 3 hours Lecture Due by 10/22
Define decision Research Process: (10/19) Discussion Quiz Business Research Methods, 9th
making and An Overview Videoconfere Discussion ed., W. Zikmund, et al, South-
understand the role ncing Threads Western Cengage Learning
research plays in Web-based
making decisions instruction Research Methods for Business
Classify business A Skill-Building Approach, 7th
research as either ed., U. Sekaran and R. Bougie,
exploratory Wiley
research,
descriptive https://www.zamaros.net/
research, or causal Business%20Research.pdf
research
List the major https://www.academia.edu/
phases of the 24791258/
research process Chapter_4_The_Business_Resea
and the steps rch_Process_An_Overview
within each
Explain the https://www.studocu.com/en-
difference between ca/document/seneca-college/
Revision 00-08132021 8|Page
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
a research project
and a research
program
TLO 5
Explain why proper
“problem
definition” is applied-research-methodology/
essential to useful chapter-4-the-business-
business research research-process-an-overview/
Describe how to 5568209
recognize problem
Translate https://www.studocu.com/en-
managerial ca/document/seneca-college/
decision applied-research-methodology/
5. Problem Definition:
statements into chapter-6-the-problem-
The Foundation of
relevant research definition-the-foundation-of-
Business Research
objectives then into business-research/5568208
research questions
and/or research
hypotheses
Outline the
components of a
research proposal
Construct tables as
part of a research
proposal
TLO 6 6. Qualitative Week 5 3 hours Lecture Due by 10/29
List and Research Tools (10/26) Discussion Quiz Business Research Methods, 9th
understand the Videoconfere Discussion ed., W. Zikmund, et al, South-
differences ncing Threads Western Cengage Learning
between qualitative Web-based
and quantitative instruction Research Methods for Business
research A Skill-Building Approach, 7th
Describe the role of ed., U. Sekaran and R. Bougie,
qualitative research Wiley
Revision 00-08132021 9|Page
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
in exploratory
research designs http://adphealth.org/irtoolkit/
and the basic research-methods-and-data-
qualitative research management/research-tools-
orientations and-techniques.html
Prepare a focus
group interview https://
outline humansofdata.atlan.com/
Recognize 2018/03/3-qualitative-research-
technological methods/
advances in the
application of https://www.questionpro.com/
qualitative research blog/qualitative-research-
approaches, its methods/
common tools and
its advantages and https://www.nature.com/
limitation of use articles/bdj.2008.192
Identify risks
associated with
acting on only
exploratory risks
TLO 7
Discuss the
advantages and
disadvantages of
secondary data
Define types of 7. Secondary Data https://www.questionpro.com/
secondary data Research in a blog/secondary-research/
analysis conducted Digital Age
by business https://www.alchemer.com/
research managers resources/blog/secondary-data-
Identify various analysis/
internal and
proprietary sources https://
of secondary data www.managementstudyguide.co
Give examples of m/secondary_data.htm
Revision 00-08132021 10 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
various external
sources of
secondary data
Describe the
impact of single-
source data and
globalization on
secondary data
research
Prepare and submit
an annotated
Due by 11/08
bibliography of ten http://www.apastyle.org/
PAPER 2: Annotated Week 6 Paper 2
(10) articles from 3 hours Write shop
Bibliography (11/02) Annotated
academic, peer-
Bibliography
reviewed and/or
scholarly journals
MODULE 3: COLLECTING PRIMARY DATA
TLO 8 8. Survey Research: Week 7 3 hours Lecture Due by 11/12 Business Research Methods, 9th
Define surveys and An Overview (11/09) Discussion Quiz ed., W. Zikmund, et al, South-
explain their Videoconfere Discussion Western Cengage Learning
advantages ncing Threads
Describe the type Web-based Research Methods for Business
of information that instruction A Skill-Building Approach, 7th
may be gathered in ed., U. Sekaran and R. Bougie,
a survey Wiley
Identify sources of
error in survey https://www.questionpro.com/
research article/survey-research.html
Distinguish among
the various https://opentextbc.ca/
categories of researchmethods/chapter/
surveys overview-of-survey-research/
Discuss the
importance of https://edtechbooks.org/
survey research to designing_surveys/Overview
Revision 00-08132021 11 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
total quality
management
programs
TLO 9
Summarize ways
researchers gather
information
through interviews
Compare the
https://www.mitre.org/sites/
advantages and
default/files/pdf/05_0638.pdf
disadvantages of
conducting door-
https://slideplayer.com/slide/
to-door, mall
1486155/
intercept, and
telephone
9. Survey Research: https://www.zeepedia.com/
interviews
Communicating read.php?
Evaluate the
with Respondents survey_research_choosing_a_co
advantages and
mmunication_media_research_
disadvantages of
methods&b=71&c=20
distributing
questionnaires
through the mail,
the Internet, and
by other means
Discuss the
importance of
pretesting
questionnaires
Describe ethical
issues that arise in
survey research
TLO 10 10. Observation Week 8 3 hours Lecture Due by 11/19 Business Research Methods, 9th
Discuss the role of Methods (11/16) Discussion Quiz ed., W. Zikmund, et al, South-
observation as a Videoconfere Discussion Western Cengage Learning
business research ncing Threads
Revision 00-08132021 12 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
systematic
experimental error
Identify ways of
minimizing
experimental
demand
characteristics
Avoid unethical
experimental
practices
Recognize the
advantages of a
between-subjects
experimental
design
Weigh the trade-off
between internal
and external
validity
Use manipulations
to implement a
completely
randomized
experimental
design, a
randomized-block
design, and a
factorial
experimental
design
Week 9 3 hours Online Exam
MIDTERM EXAMINATION
(11/23)
Prepare and submit a PAPER 3: Literature Week 10 3 hours Write shop Due by 12/07 Business Research Methods, 9th
relevant literature Review (12/02) Literature Paper 3 ed., W. Zikmund, et al, South-
review Review Literature Western Cengage Learning
Revision 00-08132021 14 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
TLO 13 https://
Describe how 13. Attitude www.psychologydiscussion.net/
business Measurement attitudes/measuring-the-
researchers think attitude-of-an-individual-top-5-
of attitudes techniques/1362
Identify basic
approaches to https://
www.simplypsychology.org/
Revision 00-08132021 15 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
measuring
attitudes
Discuss the use of
rating scales for
measuring attitude-measurement.html
attitudes
Represent a latent https://
construct by www.qualityresearchinternationa
constructing a l.com/socialresearch/
summated scale attitudemeasurement.htm
Summarize ways https://egyankosh.ac.in/
to measure bitstream/123456789/16074/1/
attitudes with Unit-6.pdf
ranking and
sorting techniques
Discuss major
issues involved in
the selection of a
measurement scale
TLO 14 14. Questionnaire Week 12 3 hours Lecture Due by 12/17 Business Research Methods, 9th
Explain the Design (12/14) Discussion Quiz ed., W. Zikmund, et al, South-
significance of Videoconfere Discussion Western Cengage Learning
decisions about ncing Threads
questionnaire Web-based Research Methods for Business
design and wording instruction A Skill-Building Approach, 7th
Define alternatives ed., U. Sekaran and R. Bougie,
for wording open- Wiley
ended and fixed-
alternative https://www.pewresearch.org/
questions our-methods/u-s-surveys/
Summarize writing-survey-questions/
guidelines for
questions that http://www.fao.org/3/w3241e/
avoid mistakes in w3241e05.htm
questionnaire
Revision 00-08132021 16 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
design
Describe how the https://
proper sequence of www.simplypsychology.org/
questions may questionnaires.html
improve a
questionnaire https://www.ncbi.nlm.nih.gov/
Discuss how to pmc/articles/PMC4797036/
design a
questionnaire https://imotions.com/blog/
layout design-a-questionnaire/
Describe criteria for
pretesting and https://www.questionpro.com/
revising a blog/what-is-a-questionnaire/
questionnaire and
for adapting it to
global markets
Business Research Methods, 9th
Work on
ed., W. Zikmund, et al, South-
questionnaire. Revise
Western Cengage Learning
the problem
Due by 01/07
Prepare and submit statement, the Week 13
3 hours Write shop Submission of Research Methods for Business
Chapter 1 purpose of the study, (01/04)
Chapter 1 A Skill-Building Approach, 7th
and the study’s
ed., U. Sekaran and R. Bougie,
research questions
Wiley
and hypothesis(es).
TLO 15 15. Sampling Design Week 14 3 hours Lecture Due by 01/14 Business Research Methods, 9th
Explain reasons for and Sampling (01/11) Discussion Quiz ed., W. Zikmund, et al, South-
taking a sample Procedures Videoconfere Discussion Western Cengage Learning
rather than a ncing Threads
complete census Web-based Research Methods for Business
Describe the instruction A Skill-Building Approach, 7th
process of ed., U. Sekaran and R. Bougie,
identifying a target Wiley
population and
selecting a https://theintactone.com/
sampling frame 2019/05/04/brm-u3-topic-1-
Revision 00-08132021 17 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
sample-design-and-sampling-
Compare random
procedure/
sampling and
systematic (non-
https://
sampling) errors
www.healthknowledge.org.uk/
Identify the types
public-health-textbook/research-
of nonprobability
methods/1a-epidemiology/
sampling, including
methods-of-sampling-population
their advantages
and disadvantages
https://www.scribbr.com/
Summarize the
methodology/sampling-
advantages and
methods/
disadvantages of
the various types
https://medcraveonline.com/
of probability
BBIJ/sampling-and-sampling-
samples
methods.html
Discuss how to
choose an
https://www.questionpro.com/
appropriate sample
blog/types-of-sampling-for-
design, as well as
social-research/
challenges for
Internet sampling
Business Research Methods, 9th
ed., W. Zikmund, et al, South-
Due by 01/21 Western Cengage Learning
Submission of
Prepare and submit PAPER 4: Research Week 15
3 hours Write shop Chapter 1-3 with Research Methods for Business
Chapter 1-3 Proposal (01/18)
research A Skill-Building Approach, 7th
instrument ed., U. Sekaran and R. Bougie,
Wiley
1-3 with
research
instrument
V. GRADING SYSTEM
Assessment Task Midterm Period Final Period Targets and Standards
Class Standing (Quizzes/Activities 35%,
Participation/Assignment/ Attendance, 50% 50%
etc. 15%) = 50% 90% and above of the class obtaining at least
Major Exams (Major Exam – passing rate of 75% and above
Written or Performance/Lab. Exam 50% 50%
30%, Project 20%) = 50%
Total 100% 100%
SEMESTRAL GRADE = 50% MIDTERM GRADE + 50% FINAL GRADE
VI. COURSE-LEVEL CURRICULUM MAP
Legend: L– Learning; P – PROGRAM EDUCATIONAL
PROGRAM INTENDED LEARNING OUTCOMES (PILOs)
Practice; O – Opportunity OBJECTIVES (PEO)
COURSE INTENDED
LEARNING OUTCOMES PILO 1 PILO 2 PILO 3 PILO 4 PILO 5 PILO 6 PILO 7 PILO 8 PILO 9 PEO 1 PEO 2 PEO 3
(CILOs)
MISSED MAJOR EXAMINATIONS Any late submission of/missed quizzes, homework and activities will have a
MISSED ACTIVITIES grade of zero. Unexcused exam absence will automatically merit the student a
grade of zero. For an excused exam absence, the student will be given a
grade of INC and a chance to take the equivalent examination, i.e. similar
topics, in a future Specs 500 class. A valid excuse is qualified as either death
of family members up to the second degree of consanguinity, confinement
due to a serious medical condition (certified by a doctor who is not related to
the student), or representing the college/ university in competitions. It is the
Revision 00-08132021 20 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
Revision 00-08132021 21 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
SPECIAL SERVICES If you are a student with special needs and require accommodations, you
must be registered with the University’s Guidance and Counseling Office
(GCO). Students must provide current documentation to GCO which identifies
their special needs and need for accommodation(s). Students must meet
instructors with appropriate notification from GCO of the approved
Revision 00-08132021 22 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
Note: For other academic and student policy, please refer to the student
handbook/manual.
Revision 00-08132021 23 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
Annex A
AGREEMENT BETWEEN FACULTY AND STUDENT
_______________________________________
(Student Signature over Printed Name/Date)
Witness:
______________________________________________________
(Parent’s/Guardian Signature Over Printed Name)
______________________________________________________
(Faculty Signature over Printed Name/Date)
Revision 00-08132021 24 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
Annex B
ACVITIES REQUIRED FOR SUCCESSFUL COMPLETION OF BA CORE 7
Agreement between Faculty and Student: All students are required to read, sign, and return the agreement between the faculty and student.
Bibliographic Info: Post a brief biography about yourself by sharing with the class a little bit about: Who are you? Where are you from? What is your major?
What are your interests and/or hobbies? Why are you taking the course? What do you hope to get out of this course? What is your current career goal?
Discussion: The chapter discussion threads are an important part of students’ learning. Failure to post will have negative impact on students’ participation
grades. Students should plan to participate throughout the semester. It is the responsibility of each student to keep up with the scheduled readings
and discussions. Once the discussion boards have been closed, they will not be re-opened.
REFLECTIONS POST: The intent of the topic discussion is for you to post your critical comments, assessments, insights, or questions on the readings for
the week. You may choose to comment on one of the readings, a chapter, article, or several. We all will have read the content so you should not restate
the content.
COMMENT TO OTHERS: For every week, a discussion is assigned within the course, each learner must post replies to a minimum of two different
original reflections posts created by other learners. The idea is that asynchronous discussion will develop among all of us.
Discussion for each week should be posted by the specified due date(s) in the Schedule of Activities. Please do not attach a document to your posts.
Simply write within the text/comment field of the message. Entries should be no longer than the equivalent of one page in length.
Quizzes/Activities: There will be weekly quizzes given to assess your understanding of course material and assigned readings. See the schedule of activities for
approximate due dates. Please note: Extensions or Make-ups will NOT be given. If a student misses the deadline for a quiz, the student will earn a
grade of zero.
Attendance: Attendance is taken in the synchronous event. To mark present, the student should be present during the scheduled videoconferencing. Students
not meeting the minimum attendance requirement for synchronous meeting means unable to comply with one requirements for passing this course.
Revision 00-08132021 25 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
Major Exams: There will be two major examinations for the entire semester to assess your term understanding of the course material. Please note:
Extensions or Make-ups will NOT be given. If a student misses the deadline for the major exam, the student will earn a grade of zero.
Paper 1 Research Topic: Submit an idea for a research study based on a business/economic problem. Write the title of the study. Explain your overarching aim
for the study. What is the problem? Why are you passionate about it? What is the significance of it? Draft at least two research questions. Consider vague
definitions. This paper must follow APA format. More details about this assignment are provided within the class. Please refer to the schedule of activities for the
approximate due date.
Paper 2 Annotated Bibliography: Prepare and submit an annotated bibliography of ten (10) articles from academic, peer-reviewed and/or scholarly journals.
These articles should be related to your idea for a research study (e.g., Paper 1). The annotated bibliography will serve as a resource for developing and writing
your literature review and research proposal. This paper should be formatted according to the 6th edition of the APA publication manual (examples of reference
formats are also available at http://www.apastyle.org/). More details about this assignment are provided within the class. Please refer to the schedule of activities
for the approximate due date.
Paper 3 Literature Review: Prepare and submit a relevant literature review to allow your reader some insight into the background of your topic (e.g., Papers 1
& 2). This paper must follow APA format and be approximately 4 pages double-spaced. The reference list is not counted in the page limit. You need to have at
least 4 references in your paper from peer-reviewed journals. More details about this assignment are provided within the class. Please refer to the schedule of
activities for the approximate due date.
Paper 4 Research Proposal: Prepare and submit Chapters 1 to 3 indicating the background of the problem, the problem statement, the purpose of the study,
the study’s hypothesis(es), a review of the literature (this should be your revised and improved version of Paper 3) and the methodology to be employed in your
proposed study. You will develop a questionnaire to be used to solve your problem. In a Prospectus, you will devise a research plan that will explain your ideas in
a structured format for your analysis – You will do everything except collect the data. This paper must follow APA format. More details about this assignment are
provided within the class. Please refer to the schedule of activities for the approximate due date.
Oral Defense: Prepare to defend the research proposal before a panel of evaluators for critiquing/comments/suggestions. Revisions have to be incorporated to
the paper prior to the eventual submission of the full-blown business research proposal paper.
SPECIAL NOTES
Revision 00-08132021 26 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
PROMOTION OF ORIGINALITY: All work submitted will be verified/checked via anti-plagiarism software/checker (e.g., plagscan) and the result will be given
back to students. Lower than 85% originality or 15% similarity index will earn no merit/credit.
Revision 00-08132021 27 | P a g e