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Syllabus-Entrepreneurial Management
Syllabus-Entrepreneurial Management
The President Ramon Magsaysay State University shall 1. Equip and empower students for ready employment in the
primarily provide advance and higher professional, technical, fields of marketing, financial management, human
University special instructions in various disciplines; undertake research, Program resources management, and public administration.
Mission extension, and income generation programs for sustainable Objectives 2. Adequately prepare accountancy students for CPA Licensure
development of Zambales, the region, and the country. Examinations: and
3. Develop graduates with potentials as business
administrators and leaders in competitive industries.
employment as a
contributory factor
in economic
development
Explain
entrepreneurship
and socio-economic
development
TLO 3 3. Developing A Week 3 3 hours Lecture Due by 10/22
Discuss the factors Business Plan (10/18) Discussion Quiz
that should be Videoconfere Discussion https://youtu.be/_9-1zfIRJA8
studied before ncing Threads
venturing a new Web-based Paper 1 Business
business instruction Proposal https://www.shopify.com/ph/
Explain the blog/business-plan
importance of
environmental
scanning
Explain the
importance of
selecting the
proper business
location
Discuss the
important role of
SWOT analysis
before starting the
business
Discuss the
importance of a
business plan
before business
formation
Give the different
phases of a
business plan
Revision 00-08132021 7|Page
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
Prepare a
comprehensive
business plan
4. Identification Of
TLO 4
Target Market
Identify the target
https://www.youtube.com/
market
watch?v=ciIHPRlUdP0
Types of products:
goods or services, Due by 10/29
Lecture
consumer, or Quiz
Discussion https://www.youtube.com/
industrial Discussion
Week 6 Videoconfere watch?v=p2AboI8Pzp4
Relate the tips on 3 hours Threads
(10/25) ncing
identifying market Paper 2
Web-based
problem Company
instruction https://www.inc.com/guides/
Solve a research Background
2010/06/defining-your-target-
problem
market.html
Analyze market
needs and barriers
to entry
TLO 5 Week 7 3 hours Lecture Due by 11/12 https://alltopstartups.com/
Define the meaning (11/08) Discussion Quiz 2016/04/26/critical-branding-
of brand name and 5. Branding Videoconfere Discussion strategies/
product branding Strategies ncing Threads
Determine the Web-based
appropriate instruction https://openstax.org/books/
strategies in entrepreneurship/pages/8-4-
branding an entrepreneurial-branding
reasons for the
existence of brands
discuss the https://www.entrepreneur.com/
structure of article/77408
product, its
prototype and
patenting
Evaluate the
prototype using
Revision 00-08132021 8|Page
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
qualitative
evaluation
technique
Write shop Due by 11/22
Week 8
Paper 3 Market
(11/15)
Analysis
Week 9 3 hours
MIDTERM EXAMINATION Online Exam
(11/22)
TLO 6
Define the meaning
of product, price,
place, promotion,
people, packaging,
6. Marketing Mix in
positioning and
The Development
their importance
of Marketing https://blog.hubspot.com/
Determine the
Strategy
appropriate marketing/marketing-mix
strategies in Lecture
pricing, products, Discussion Due by 11/19
place, promotion, Week 10 Videoconfere Quiz https://opentextbc.ca/
3 hours
packaging, (11/29) ncing Discussion businessopenstax/chapter/
positioning and Web-based Threads developing-a-marketing-mix/
people instruction
Evaluate how https://www.youtube.com/watch?
effective the v=7SSu0KtXI2c
marketing mix to
the organization
Discuss the product
lifecycle to create
strategies
Identify the other
P’s marketing
TLO 7 Week 11 3 hours Lecture Due by 12/10 https://
Scribe how 7. Management (12/06) Discussion Quiz www.universalclass.com/
manpower,
machine, materials
and methods
processes on
setting up a
business
Differentiate the
different forms of
business ownership
and their
Requirements
advantages and articles/business/project-
disadvantages Videoconfere management/business-analysis-
Illustrate the ncing Discussion planning-and-management-
business model as Web-based Threads requirements.htm
a new way in instruction
clarifying direction
in the organization
Identify and
classify the
different
government
agencies and areas
for registration
Discuss further the
other M's in
management
Week 12
(12/13)
TLO 8 8. Finance: Week 13 3 hours Lecture Due by 12/17 https://www.netsuite.com/
Prepare financial Analyzing (01/03) Discussion Quiz portal/resource/articles/
statements such as Financial Videoconfere Discussion financial-management/small-
balance sheet Statements and ncing Threads business-financial-
income statement Creating Web-based Paper 4 projections.shtml
cash flow Projections instruction Execution
projections and
summary of sales https://www.bdc.ca/en/articles-
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Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
and receipts
tools/start-buy-business/start-
Interpret financial
business/6-steps-making-
statements
financial-projections-new-
Identify where
business
there is a profit or
loss for a business
TLO 9
Describe the
business operation
Discuss the https://
elements in corporatefinanceinstitute.com/
analysis of resources/knowledge/strategy/
business business-operations
operations Lecture Due by 01/14
Illustrate business Discussion Quiz https://
9. Business
records and Week 14 Videoconfere Discussion ostmanbusinessstrategy.com/
Operations and 3 hours
accounting records (01/10) ncing Threads operations-implementation/
Implementation
Determine different Web-based Paper 5 Financial
activities in instruction Plan https://www.citigroup.com/citi/
implementing citizen/community/data/
business guide6_eng.pdf
Prepare a Gantt
chart
Generate an overall
report on the
activity
Prepare and submit Comprehensive Week 15 Due by 01/21
3 hours Write shop
Business Plan Business Plan (01/17) Business Plan
Business Plan Week 16 Student Oral Defense (to
3 hours
Proposal Presentation (01/24) Presentation be announce)
Due by 02/04
Revised Business Plan Week 17 Submission of
3 hours Write shop
Proposal (01/31) revised Business
Plan
Week 18 3 hours
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Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
V. GRADING SYSTEM
Assessment Task Midterm Period Final Period Targets and Standards
Class Standing (Quizzes/Activities 35%,
Participation/Assignment/ Attendance, 50% 50%
etc. 15%) = 50% 90% and above of the class obtaining at least
Major Exams (Major Exam – passing rate of 75% and above
Written or Performance/Lab. Exam 50% 50%
30%, Project 20%) = 50%
Total 100% 100%
SEMESTRAL GRADE = 50% MIDTERM GRADE + 50% FINAL GRADE
VI. COURSE-LEVEL CURRICULUM MAP
Legend: L– Learning; P – PROGRAM EDUCATIONAL
PROGRAM INTENDED LEARNING OUTCOMES (PILOs)
Practice; O – Opportunity OBJECTIVES (PEO)
COURSE INTENDED
LEARNING OUTCOMES PILO 1 PILO 2 PILO 3 PILO 4 PILO 5 PILO 6 PILO 7 PILO 8 PILO 9 PEO 1 PEO 2 PEO 3
(CILOs)
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Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
MISSED MAJOR EXAMINATIONS Any late submission of/missed quizzes, homework and activities will have a grade of zero.
MISSED ACTIVITIES Unexcused exam absence will automatically merit the student a grade of zero. For an excused exam
absence, the student will be given a grade of INC and a chance to take the equivalent examination,
i.e. similar topics, in a future Specs 500 class. A valid excuse is qualified as either death of family
members up to the second degree of consanguinity, confinement due to a serious medical condition
(certified by a doctor who is not related to the student), or representing the college/ university in
competitions. It is the student’s duty to establish the veracity of the excuse. This should be
coordinated with the instructor as soon as possible/in the meeting following the exam. Only one
examination may be excused in this manner.
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Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
ACADEMIC INTEGRITY It is expected that the student follows the highest principles of academic honesty. Any form of work
that will be submitted should be their own or should have the work of others clearly documented
and acknowledged. All students must be committed to the principles of intellectual honesty and
integrity. Once found responsible of an academic dishonesty violation (cheating, fabrication,
plagiarism, sabotage, participation in academically dishonest activities, facilitating academic
dishonesty, etc), a student will be subjected to the University's rules and regulations which may
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Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
Due to this pandemic face to face consultation is not encouraged. To ensure the instructor’s
availability, schedule an appointment with the instructor. Consultation via e-mail is encouraged as
well. Please state your question as completely as possible. Consultation through phone will only be
CONSULTATION
entertained if the student introduces himself/herself and follows courteous language. (refer to
faculty manual/individual faculty teaching load)
If you are a student with special needs and require accommodations, you must be registered with
the University’s Guidance and Counseling Office (GCO). Students must provide current
documentation to GCO which identifies their special needs and need for accommodation(s).
Students must meet instructors with appropriate notification from GCO of the approved
SPECIAL SERVICES
accommodation as early in the semester as possible. You may learn more about the services of the
GCO by visiting its office.
Note: For other academic and student policy, please refer to the student handbook/manual.
Annex A
AGREEMENT BETWEEN FACULTY AND STUDENT
_______________________________________
(Student Signature over Printed Name/Date)
Witness:
______________________________________________________
(Parent’s/Guardian Signature Over Printed Name)
______________________________________________________
(Faculty Signature over Printed Name/Date)
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Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
Annex B
ACVITIES REQUIRED FOR SUCCESSFUL COMPLETION OF BA CORE 7
Agreement between Faculty and Student: All students are required to read, sign, and return the agreement between the faculty and student.
Bibliographic Info: Post a brief biography about yourself by sharing with the class a little bit about: Who are you? Where are you from? What is your major?
What are your interests and/or hobbies? Why are you taking the course? What do you hope to get out of this course? What is your current career goal?
Discussion: The chapter discussion threads are an important part of students’ learning. Failure to post will have negative impact on students’ participation
grades. Students should plan to participate throughout the semester. It is the responsibility of each student to keep up with the scheduled readings
and discussions. Once the discussion boards have been closed, they will not be re-opened.
REFLECTIONS POST: The intent of the topic discussion is for you to post your critical comments, assessments, insights, or questions on the readings for
the week. You may choose to comment on one of the readings, a chapter, article, or several. We all will have read the content so you should not restate
the content.
COMMENT TO OTHERS: For every week, a discussion is assigned within the course, each learner must post replies to a minimum of two different
original reflections posts created by other learners. The idea is that asynchronous discussion will develop among all of us.
Discussion for each week should be posted by the specified due date(s) in the Schedule of Activities. Please do not attach a document to your posts.
Simply write within the text/comment field of the message. Entries should be no longer than the equivalent of one page in length.
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Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
Quizzes/Activities: There will be weekly quizzes given to assess your understanding of course material and assigned readings. See the schedule of activities for
approximate due dates. Please note: Extensions or Make-ups will NOT be given. If a student misses the deadline for a quiz, the student will earn a
grade of zero.
Attendance: Attendance is taken in the synchronous event. To mark present, the student should be present during the scheduled videoconferencing. Students
not meeting the minimum attendance requirement for synchronous meeting means unable to comply with one requirements for passing this course.
Major Exams: There will be two major examinations for the entire semester to assess your term understanding of the course material. Please note:
Extensions or Make-ups will NOT be given. If a student misses the deadline for the major exam, the student will earn a grade of zero.
Paper 1 Business Plan Proposal: Submit an idea for a business venture. Identify the current needs of the society. Explain your nature of product or service.
Why are you passionate about it? What is the significance of it? More details about this assignment are provided within the class. Please refer to the schedule of
activities for the approximate due date.
Paper 2 Company Background: Prepare and submit a background for your company. Provide a description of the overall nature of your business and the
industry in which it operates. Include details like industry trends, demographics, and governmental and economic influences. More details about this assignment
are provided within the class. Please refer to the schedule of activities for the approximate due date.
Paper 3 Market Analysis: Prepare and submit an analysis of the market including target market, market profile, demand analysis, supply analysis, competitive
analysis and program analysis. It should show the competitive product advantage over existing product or service and designing the marketing program of the
company. More details about this assignment are provided within the class. Please refer to the schedule of activities for the approximate due date.
Paper 4 Execution: Prepare and submit product or service offerings, sales and marketing plan, sales plan and operations. More details about this assignment
are provided within the class. Please refer to the schedule of activities for the approximate due date.
Paper 5 Financial Plan: Prepare and submit the financial plan of the company. It includes forecasts on revenue, expense, and net profit and loss. Provide also
the sources of funding, and financial statements for profit and loss, balance sheet and cash flow. More details about this assignment are provided within the class.
Please refer to the schedule of activities for the approximate due date.
Oral Defense: Prepare to defend the research proposal before a panel of evaluators for critiquing/comments/suggestions. Revisions have to be incorporated to
the paper prior to the eventual submission of the full-blown business research proposal paper.
Revision 00-08132021 18 | P a g e
Republic of the Philippines
President Ramon Magsaysay State University
Zambales
Telefax : 047-8111683/email address: prmsu.edu.ph
SPECIAL NOTES
PROMOTION OF ORIGINALITY: All work submitted will be verified/checked via anti-plagiarism software/checker (e.g., plagscan) and the result will be given
back to students. Lower than 85% originality or 15% similarity index will earn no merit/credit.
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