Title

Viral Fission Internship Program

(Date: - 18 October 2022 - 02May 2023)
By Aman Jain
 Acknowledgement
I, Aman Mahendra Jain (TY BBA) would like to convey my gratitude to the Bakliwal
Foundation College of Arts Commerce And Science and Viral Fission on the 6-months Winter
Internship Program and giving me the platform to interact with industry professionals. Extend
my warm gratitude and regards to everyone who helped me during my internship.

Date: 05/11/23
Aman Jain,

TY. BBA
 Index
Topic no. Topic Page no
1 Title 1
2 Acknowledgement 3
3 Letter Of Intent 4
4 LOR 5
5 Certificate 6
6 Certificate 7
7 Certificate 8
8 Certificate 9
9 Objective 10
10 About Viral Fission 11
11 CEO 12
12 Brand Campaigns 14
13 CV-I & Placebud 15
14 ITC Limited 17
15 Mahindra Rise 19
16 Fevicol 21
17 IDFC First Bank 23
18 Conclusion 25

Objective
As a Team Leader, I can tell that the Youth Ambassador at Viral Fission is responsible for
representing the organization in various youth-centric events and activities, as well as spreading
awareness about Viral Fission's mission and initiatives through their social media channels.

The Youth Ambassador's and Team Leader’s role involves attending conferences, seminars, and
other public events to speak on behalf of Viral Fission and engage with potential partners and
stakeholders. We also work closely with the organization's social media team to create engaging
content and share updates about Viral Fission's programs and campaigns.
 About Viral Fission (Vi-Fi)
Viral Fission is a youth community platform that bridges the gap between India's most capable
youth and the brands they love, through engagements and experiences.

While we were born out of our own realizations and needs as students, our growth is a result of
us aligning with other like minded youth at large.

We devote our energy first to making sure we're adding to the experiences and skill sets of
India's Gen Z, and partner with brands to deliver the same, in innovative and creative ways that
solve otherwise complex marketing and financial issues for them as well.
 CEO
Shreyas Hegde is the CEO and co-founder of Viral Fission. Hegde attended the Welingkar
Institute of Management.
He also has a bachelor's degree in management studies from Mithibai College of Arts, Chauhan
Institute of Science, and A.J. College of Commerce and Economics.

Viral Fission is a youth community platform that connects India's youth with the brands they
like. The company was launched during the pandemic and is available on Android, iOS, and the
web.

Other members of the Viral Fission team include:

• Rishab Shetty: COO and co-founder

• Aditya Anand: Chief revenue officer

• Shreya Nair: Creative director

•
 Brand Campaigns
A brand campaign is a series of planned activities that communicate a company's message and
story to an audience. The goal is to increase brand awareness and improve brand equity. Brand
campaigns can also help differentiate a company from its competitors.

I had completed different brand campaigns consisting financial tasks like Bumble, Fevicol,
change.org, IDFC First Bank, Mahindra Rise, Blossom, Sprite, ITC Engage, 7 Eleven, Reliance
Digital, Cadbury, Ajio, YouTube and Royal Enfield.
Viral fission is also a digital partner of our college enabling vi-fi campus and will promote career
options and placements
 CVI

Term - (18 Oct 2022-03 May 2023) Online

Task 1: At Viral Fission, we have collaborated with a South Korean company, Rezi where we have

collectively provided students who are associated with the platform to avail the services of CVi.

CVi is an AI-automated CV builder that helps students enhance their resumes, further assisting them

in the initial stages of their careers. While this is one of the many benefits we provide to our students,

we are also actively working on platforms such as Placebud & Campus ViFi.

Placebud is our recruitment vertical where our focus lies on smart placements at scale, on the other

hand, Campus ViFi, is how We are digitizing the campuses and the youth across India.

Outcome : Working of CVI and Placebud

 ITC Limited

Period : April 2023

Task 2: As a Youth Ambassador I had Successfully been a part of #EngageSuddenly campaign for

Engage by ITC Limited

Outcome : Refer to Page NO.06

Highlights: Execution Guidelines:

Start Date: 6th April, Thursday 11.00AM

End Date: 10th April, Monday 11.00PM

Platform: Instagram

Activity Type: Content Engagement

Points: 150

Step 1: Upload the template shared by us on your IG story

Step 2: Describe a dream interaction with your crush through a scene from an iconic movie or TV

show where the characters had a ‘Sudden Encounter’ and you relate to it.You can also share a

memory of a meet-cute moment through text on your IG story

Step 3: Follow the tag & hashtag mandates Tag Mandates: @engagebyitc Hashtag Mandates:

#EngageSuddenly #EngageByITC #EngageFragrances

Step 4: Add a relevant caption encouraging your audience to check out Engage’s pocket perfume to

be ready for sudden encounters

Step 5: Add this link: https://blinkit.onelink.me/z75u/EngagePocket

 Mahindra Rise

Timeline: January 2023

Task 3: As a Youth Ambassador I had Successfully been a part of Mahindra Rise’s

#TogetherWeRise Initiative for change

Outcome: Refer to Page NO.07

Brand Problem Statement: To create awareness and to amplify the film which brand has created with

a very strong message that every youth is connected with.

Campaign Dates: 28th July – 1st August

Timelines: 4 days

Platforms: Instagram, LinkedIN & Whatsapp

Rewards: VF Points: 400

Execution Guidelines : Start Date: 28th July, Friday 11:00 AM

End Date: 1st August, Tuesday 11.00 PM

Platform: Instagram

Activity Type: Brand amplification

Rewards: 150 VF Points

Step 1: Carefully watch the entire video Here is the link- bit.ly/3q1hBOL

Step 2: Like, share and comment on the video

Step 3: Don’t forget to mention the below mandates in your story.

Tag Mandates: @MahindraRise @MahindraLifespaces Hashtag Mandates: #ShelsOnTheRise

#RethinkTheBias
 Fevicol

Timeline: October 2022

Task 4: As a Youth Ambassador I had Successfully been a part of Fevicol’s Remix Reel Challenge

Outcome: Refer to Page NO.08

Brand Problem Statement: Remix with the reel to generate engagement on the already existing

content on Fevicol’s Instagram page. A tug of war challenge!

Campaign Dates: 16th December – 20th December

Platform: Instagram

Create buzz around the content pieces amongst the youth

Rewards:

VF Points: 200

VF x Fevicol co-branded certificate

Execution Guidelines:

Start Date: 16th December, Friday &00PM

End Date: 20th December, Tuesday 11.00PM

Platform: instagram

Activity Type: Participation through content creation

Hashtags Mandates: #FevicolKaJod #Mazboot.Jod Tag Mandates: @fevicolkajod

Participants need to show that a rope is synced with the Fevicol video clip and create some fun

content. Please restrict yourself on making any political or religious based ideas.
 IDFC First Bank

Timeline: January 2023

Task 5: As a Youth Ambassador I had Successfully been a part of IDFC First Bank’s Initiative that

says – “Mirchi get Active Expo” for Mumbai Marathon

Outcome: Refer to Page NO.09

Brand Problem Statement: To create a buzz around the IDFC First Bank’s initiative and drive

conversations around their” Mirchi get Active Expo” amongst the fitness community.

Campaign Dates: 12th – 15th January

Platform: Instagram

Suggested Strategies

Create buzz with the help of UGC’s and sharing experiences amongst your micro-audiences.

Rewards

• 200 VF Reward Points

• VF project certificate for IDFC First Bank

Execution Guidelines

Start Date: 12th January, Thursday 10.00 AM

End Date: 14th January, Saturday 11.00 PM

Platform: Instagram

Activity Type: Content Engagement

Tag Mandates: @idfcfirstbank

Hashtag Mandates: #Journey To TheStart #IDFCFIRSTBank #Har DilMumbai

 Internship Report

Viral Fission
(Vi-Fi)

Prepared by:
Aman Jain – TYBBA
E-Mail : amanmjain247@gmail.com

Submission Date:
7th December 2023