1

KAIBOI TECHNICAL TRAINING INSITUTE

ENTREPRENEURSHIP EDUCATION DEPARTMENT

BUSINESS PLAN FORMART

QUALITIES OF A GOOD BUSINESS PLAN

 Clarity
 Precise
 Simplicity
 Logical and systematic
 Truthful
 Uses figures where need be
 Correct grammar, document layout
 Easy to read and understand.
Use present continuous tense, third person singular even if writing your own plan

EXECUTIVE SUMMARY
1.0 Summarize the business description key titles
1.01 Summarize the marketing plan key titles
1.02 Summarize the organization and management plan key titles
1.03 Summarize the production plan key titles
1.04 Summarize the financial plan key titles
2

1.00 BUSINESS DESCRIPTION

1.01 OWNERS BACKGROUND

Name, age, marital status…………………………………………………………………………………………….
Occupation, Education, professional qualification, business experience ………………………
Residential location and address …………………………………………………………………………………
1.02 THE BUSINESS
Name of the business, Status, Location, ………………………………………………………………………
Legal form of the business, purpose, ……………………………………………………………………………
Total amount to be invested-owners contribution (equity) and amount to be borrowed
1.03 THE PRODUCT/SERVICE
Name of the product or service, specify the outstanding and unique features or benefits
1.04 INDUSTRY OR SECTOR
State the Industry or sector in which the business falls, specify the performance
Characteristics of Industry/sector……………………………………………………………………………….
Trends/issues if any……………………………………………………………………………………………………
1.05 ENTRY PLAN
What will be done to ensure the business gains entry into the competitive
market…………………………….
1.06 GROWTH PLAN
What will be done to make the business
grow………………………………………………………………………………………
1.07 JUSTIFICATION OF OPPORTUNITY
What are the factors that justify the business idea as a prime opportunity to business success?
1.08 BUSINESS GOALS
State the major business goals/objectives
3

2.00 MARKETING PLAN

2.01 POTENTIAL CUSTOMERS

Profile or classify the main customers …………………………………………………………………………………………
State target market, range, population, location…………………………………………………………………………
Plans on how to attract and hold on the target market, expected sales……………………………………..
2.02 DISTRIBUTION
Specify how the business is to ensure the product/service reaches all the customers in the
Target market, means of transport, geographical area to cover, any intermediaries to be
Involved the distribution……………………………………………………………………………………………
2.03 COMPETITION
State the main competitors in the market, their strengths and weakness…………………………………
Explain the business competition strategy………………………………………………………………………………..
Derive the business market share expected …………………………………………………………………
2.04 PACKAGING AND WARRANTIES
Describe the business product warranties if any…………………………………………………………………
Describe the product packaging if applicable …………………………………………………………………
2.05 ADVERTISING AND PROMOTION
State the planned advertising and promotion efforts…………………………………………………………………
Specify the media to be used, frequency of adverts ……………………………………………………………………
Describe the promotional activities …………………………………………………………………………………
Expected cost of advertisement and promotion……………………………………………………………
2.06 OTHER MARKETING FEATURES
State any other features or factors that can enhance marketing if any ……………………………………
4

3.00 ORGANIZATION AND MANAGEMENT

3.01 ORGANIZATION STRUCTURE

Show the organization structure with respective job positions ……………………………………………………
3.02 KEY PERSONEL
Specify each Job position, number of employees………………………………………………………………………
State the required qualifications, duties and responsibilities for each position ………………
3.03 REMUNERATION
Specify the salaries, benefits, bonuses and any other employee compensation for the job
position …. ……………………………………………………………………………………………………………………….
3.04 RECRUITMENT AND PLACEMENT
How the business is to recruit, train, place employees………………………………………………………
Promotions, staff development and any other motivations for the employees…………
3.05 SURPPORT SERVICES
Specify the licenses, permits, needed and where they are to be obtained.Costs…………………………
state the support services for the business and where or the firms to provide. Costs……
Banking, Legal, Postal, Security, etc ………………………………………………………………………
5

4.00 PRODUCTION OPERATIONAL PLAN

401 FLOOR PLAN
Show floor plan of the premises and placement of the major equipment ……………………………
4.02PRODUCTION FACILITIES
Describe the production facilities, their costs, source, ……………………………………………………………
4.02 PRODUCTION FACILITIES
Outline the production processes ………………………………………………………………………………………………
4.03 FACTORIES ACT
State any industrial act laws and regulations that affect production and how the business is to
meet the requirements …………………………………………………………………………………………………………….
4.04 OTHER LEGAL REQUIREMENTS
Describe trademarks, patents, copyrights, that the business has if any ……………………………………
6

5.00 FINANCIAL PLAN

*USE ACCOUNTING PRINCIPLSES AND TABLES*

5.01 PREOPERATIONAL COSTS
Market research, Renovations, Transport, Installations, Printings, Photocopies…………………………
All costs before the business starts.
TOTAL PREOPERATIONAL COSTS……………………………………………………………………………………………
5.02WORKING CAPITAL
State expected stock of raw materials, Work in progress, Stock of finished goods
Debtors, Cash …………………………………………………………………………………………………………………
TOTAL WORKING CAPITAL ……………………………………………………………………………………………
5.03 PROJECTED CASH FLOW
5.04 PROFOMA BALANCE SHEET
5.05 PROFOMA INCOME STATEMENT
5.06 PROFITABILITY RATIOS
Breakeven point, return on equity, Return on investment ………………………………………………………
5.07 DESIRED FINANCING
Preoperational costs, working capital, fixed assets ……………………………………………………………………
TOTAL DESIRED FINANCING
5.08 CAPITALIZATION
Total investment, Owners contribution, borrowed funds

APPENDICES
At the back of the business, copies of important documents mentioned in the main chapters
can be
Attached under appendices. This can be like copies of title deeds, maps, licenses, etc .

OTHER FEATURES
At the front pages, a business plan can include acknowledgement, declarations, vision, mission
Statements.

COVER PAGE
The cover page should communicate clearly the name of the business, the owner of the
business and other particulars. It should not be congested with writings.

Hss19