Datamex College of Saint Adeline 65 J Teodoro

St. Cor. 10th Ave Brgy 62 Caloocan City

CHAPTER I

Introduction
I.I Name of the firm
SUSHITUN
The sushitun is a food that can be sold quickly and it is new with other people's tastes and can be
afforded by most people especially the students who like to go there or the other tourist because
of its cheap price because it is a combination of tuna with rice and nori (Seaweed Nori ) when
you buy sushitun, it comes with a dessert which is the jelly if you want.

I.2 Logo

This logo is unique and easy to understand. When you see this logo, you will or they will
immediately know the food that we sell and it is also new in their eyes. This food will
immediately grab attention and it will make them curious because in this uniqueness. and also
when you see the logo you can tell what it is or what kind of food is this. We create a logo like
this because it's simple and doesn't hurt the eyes and people will remember it immediately. We
chose this logo because we know it can attract the eyes of other people the design is simple and
this logo will attract the customer.

Datamex College of Saint Adeline 65 J Teodoro

St. Cor. 10th Ave Brgy 62 Caloocan City
I.3 Location
The location we chose is seaside moa because there are many people walking around and there
are also many tourists, the business name sushitun is sure to be popular because it is new to
people's eyes and it is also new to their taste because our competitors the food that they sell is
more on like Korean the other branches are almost all Korean food The sushi they sell is from a
Korean or Japanese product, unlike the sushitun we sell, which is made by ourselves and is new
to their taste.
our target market is you can have this for all seasons, like Christmas and New Year's, or even on
an ordinary day. Our target market will be families of all types of students in different school that
go in seaside moa to relax or tourist they can taste our sushitun Filipino version, you can also
make it snack while drinking coffee or having a meeting we can customize, and you can request
how sweet you want or spicy on the sauce and you can give it a as a birthday present.
I.4 Brief Description of the firm

And it can be seen in people's sights. Often visited by tourists and one of the mouth-watering
foods for people. All of us old and young can buy it because of the cheap price and it is
affordable for students who lack the budget because it has tuna rice and there is also Gelatin with
chocolate for dessert, we chose seaside moa to be a location because there are usually a lot of
people and there are sure to be many buyers and in moa there's a lot of tourist

Datamex College of Saint Adeline 65 J Teodoro

 St. Cor. 10th Ave Brgy 62 Caloocan City

CHAPTER ll

2.1 Brief background of study

Food is one of the basic necessities of life. The history of sushi began with paddy fields, where
fish was fermented with vinegar, salt and rice, after which the rice was discarded. Originally
sushi was developed in Southeast Asia between the 5th and 3rd centuries BC as a way of
preserving raw fish in fermented rice, gutted and salted fish wrapped in fermented rice was
stored for months without spoiling. The practice spread to South China before being introduced
to Japan around the 8th century. In Japanese, the word sushi means “ Sour Rice ” ( The rice is
traditionally moistened with rice vinegar. We thought of the Sushitun product because of this our
generation now that we will now adopt the culture of Korean or Japan because of the being fan
girling or fanboy of other that’s why we thought to make this product. Our product is sushi but
our sushi is Filipino version we make our own ingredients and it is a Filipino tuna rice with nori
(seaweed nori). Sushitun attracts young or oldest people and will attract the tourist and most of
all sushitun is new in their taste and ears and we will make sure that other people’s will enjoy to
eat our product not because it is new to their eyes and ears but because it’s a Filipino version.

2.2 Objectives of the study

• To help our customers to eat food in low cost
• Also for people who can't afford expensive foods
• To serve good quality convenient food for all on the go workers and students
• To help those are unemployed or student who want to work because of the lack of finances or
to those who want to gain more experience
2.3 Marketing environment analysis
It is a social cultural factor our product is sushi it can have an impact on the type and number of
customers it attract, because it was a Filipino version our cultural, it was a sushi but made in tuna
here in the Philippines. And this product you can have this for all season like Christmas and new
year or even on an ordinary days you can have it in snack time or anytime you want to eat it and
Sushitun is made in fish, fish is good for our body, it's good for our health.
2.4 Target market
Our target market is everyone, whether they are students or employee, businessman or travelers
even the oldest and youngest person, male or female because we are located in an open area
place and it is a type of sightseeing
Datamex College of Saint Adeline 65 J Teodoro
St. Cor. 10th Ave Brgy 62 Caloocan City
 CHAPTER III

COMPETITOR ANALYSIS

DIRECT COMPETITORS

A. House of sushi

Product
•California Roll
•Philadelphia Roll
•Kani Sushi
•Salmon Creamcheese

Price
•The price of house of sushi ranges from P170.00-P200 (California roll)
•The price of house of sushi ranges from P289.00-P300 ( Philadelphia Roll)
•The price of house of sushi ranges from P154.00-P200 ( Kani sushi)
•The price of house of sushi ranges from P290.00-P300 (Salmon Chreamcheese)

Place
•MOA Complex, Seaside Blvd, Pasay 1300 Metro Manila

Promotion
•Flyers and Social media advertisement

INDIRECT COMPETITORS
B. Sushi Yun Japanese Restaurant

Product
•Salmon sushi
•California Maki
•Futo Maki
•Mixed sushi
 Datamex College of Saint Adeline 65 J Teodoro
St. Cor. 10th Ave Brgy 62 Caloocan City

Price
•The price of Sushi Yun Japanese Restaurant ranges from P300.00 (Salmon Sushi)
•The price of Sushi Yun Japanese Restaurant ranges from P125.00 (California Maki)
•The price of Sushi Yun Japanese Restaurant ranges from P160.00 (Futo Maki)
•The price of Sushi Yun Japanese Restaurant ranges from P160.00 (Mixed Sushi)

Place
•829 Benavidez St, Binondo, Manila, 1006 Metro Manila

Promotion
•Social media advertisement

C. Genki Sushi

Product
•Hanah sushi
•Yellow tail sashimi
•Salmon Gunkan
•Tempura shrimp
•Salmon Roll

Price
•The price of Genki Sushi ranges from P200.00(Hanah sushi)
•The price of Genki Sushi ranges from P190.00(Yellow tail sashimi)
•The price of Genki Sushi ranges from P340.00(Salmon Gunkan)
•The price of Genki Sushi ranges from P280.00(Tempura Shrimp)
•The price of Genki Sushi ranges from P140.00(Salmon Roll)

Place
•Level 2, Corte, Ayala Malls The 30th, Meralco Ave, San Antonio, pasig, 1605 Metro Manila

Promotion

•Social Media advertisement