Competitive audit

Compare ticket booking experience of each competitor's app

Genera

Competitor type Location(s) Product offering Price

(direct or indirect) ($ - $$$$)

BookMyShow Direct Munbai , India 5000+ screens in 650+ towns200 rs

PVR Cinemas Direct Chennai ,India 846 Screens 250 rs

Paytm Indirect Chennai ,India 2250 screens 190 rs

 General information

Website Business size Target audience

(URL) (small, medium, large)

Local millennials and

http://in.bookmyshow.com/ Large
Families
College students and
http://www.pvrcinemas.com/ Large
Working adults
Working students and
http://paytm.com/ Large
adults
 First impressions
Unique value proposition Desktop website experience
Good
Ticket booking for also laughter therapy, + Welcoming and easy to use
popular events and sports events - Feel dense
only for PVR cinemas Good
+ Easy to navagate
Outstanding
Earn vocher and get rewards + Easy to use and fully responsive
- Difficult to find options
First impressions
App or mobile website experience Features
Outstanding Outstanding
+ Easy to navigate and find information + ''Create account'' feature
+ Fully responsive + Online booking of tickets and snacks
Good Outstanding
+ Fully rseponsive
Okay + ''Create account '' feature
Good
+ Clear design + Directly link with bank account
- Hard to find options + Earn rewards
 UX
(rated: needs work, okay, good, or outstanding)
Interaction
Accessibility User flow
Outstanding Good
+ Website avaialble in six language + Easy to find key info
- Menu image is not accessable - Home page is too busy
Good Okay
+ Website available in six languages
Outstanding + Easy to find key info
Outstanding
+ Website available in Eight languages + Fun to use
+ Seat selection is share to others + Easy to find key info
Err:509
tanding)
Visual design
Navigation Brand identity
Outstanding Good
+ Easy to navigate + Visual appearence of buttons is good
+ Easy to switch location and languages - Low contrast of images
Good Needs work
+ Clear indication of clickable elements
Outstanding -Outstanding
High contrast of images
+ Very easy to navigate + Strong brand identity, including colors, font, style,
+ Familiar way to navigate (e.g., swipe) motion, imagery, and photography
 Content
Tone Descriptiveness
Friendly and indirect Good
+ All key info is present
- Too descriptive
Friendly and indirect Outstanding
Serious and direct + Short and to the point
Outstanding
+ Short
+ Focused on info relevant to target audience