J.D.

BIRLA INSTITUTE
SYLLABUS FOR NEW CURRICULUM UNDER NATIONAL EDUCATION POLICY

COURSE: BBA (Hons)

YEAR: 1st │SEMESTER: II
NAME OF SUBJECT: Business Communication (Theory)
SUBJECT CODE: BBA202 (EDC)
Credit: 04 │Marks: 100│ Lectures per week: 04 │Duration per lecture: 01 hour

Programme Specific Outcome:

This course will give students a good understanding of: effective business writing, effective
communication skills, research approaches and information collection.

Course Outcome:
CO1: To develop knowledge on the development of language and process of communication
CO2: To learn to effectively write for business purposes.
CO3: To learn the basic format of business report writing.
CO4: To recapitulate English grammar.
CO5: To understand how to effectively plan out a presentation in the workplace.

Course Structure
Units Content Course No. of Weightage
Outcome Lectures of (%)
01 Hour
Duration
I Introduction
Introduction to Communication and Development
of Language; Process of Communication; Types of
Communication; Different forms of CO1 08 14%
Communication; Individual and Group
Communication; Barriers to Communication.

II Written Communication
Introduction to Written Communication; Business
Letter Writing; Inviting quotations; Sending
quotations; Placing orders; Inviting tenders; Sales
letters; Claim & adjustment letters; Social
CO2 24 43%
correspondence; Memorandum / Inter -office
Memo; Notices; Agenda for Meeting; Minutes of
the Meeting; Job application letter; Preparing the
resume.

III Business Report Writing

Introduction to Business Report; Business reports,
Types, Characteristics, Importance, Elements of
structure; Process of writing report; Order of
writing report; The first draft; The final draft; CO3 07 13%
Checklist for reports.
IV English Grammar
Words often confused; Words often misspelt;
Common errors in English; Parts of Speech;
CO4 09 16%
Agreement of the Verb with the Subject;
Punctuation.

V Presentation – Oral & Written

Importance of Written and Oral Presentation;
Preparation of Presentation Plan; Power point CO5 08 14%
presentation; Visual aids.

TOTAL LECTURES (Over 14 weeks) 56 hours

Assignments
1 MCQ / Quiz 4th Week
2 PPT Presentation 8th Week
3 Assignment 12th Week
Tutorials 15th Week

Reference Source
1 Bovee, and Thill, Business Communication Today, Pearson Education.
2 Lesikar, R. V. & Flatley, M. E. Kathryn Rentz; Business Communication Making
Connections in Digital World, 11th ed., McGraw Hill.
3 Shirley Taylor, Communication for Business, Pearson Education.
4 Locker and Kaczmarek, Business Communication: Building Critical Skills, McGraw Hill
5 Leena Sen, Communication Skills, PHI Learning