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    Rue Presentation

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    The document outlines a plan to achieve 65% market share over 2 years through: 1) Strong digital marketing across platforms like Facebook, Instagram, and Google Ads. 2) Outstanding customer service and referrals to promote customer retention and acquisition. 3) Further product developments like negotiated fees, credit facilities for loyal customers, and free WiFi. 4) A token of appreciation for loyal customers through redeemable points or discounts on future rides.

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    Rue Presentation

    Uploaded by

    rumbidzayiruwizhi9
    3 views1 page
    The document outlines a plan to achieve 65% market share over 2 years through: 1) Strong digital marketing across platforms like Facebook, Instagram, and Google Ads. 2) Outstanding customer service and referrals to promote customer retention and acquisition. 3) Further product developments like negotiated fees, credit facilities for loyal customers, and free WiFi. 4) A token of appreciation for loyal customers through redeemable points or discounts on future rides.

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    The document outlines a plan to achieve 65% market share over 2 years through: 1) Strong digital marketing across platforms like Facebook, Instagram, and Google Ads. 2) Outstanding customer service and referrals to promote customer retention and acquisition. 3) Further product developments like negotiated fees, credit facilities for loyal customers, and free WiFi. 4) A token of appreciation for loyal customers through redeemable points or discounts on future rides.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    3 views1 page

    Rue Presentation

    Uploaded by

    rumbidzayiruwizhi9
    The document outlines a plan to achieve 65% market share over 2 years through: 1) Strong digital marketing across platforms like Facebook, Instagram, and Google Ads. 2) Outstanding customer service and referrals to promote customer retention and acquisition. 3) Further product developments like negotiated fees, credit facilities for loyal customers, and free WiFi. 4) A token of appreciation for loyal customers through redeemable points or discounts on future rides.

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    of 1

    What will we do to achieve 65% Market Share

    1. Strong digital marketing to boost application downloads.

    DIGITAL MARKETING PLATFORMS AND BUDGET ALLOCATION


    PLATFORM BUDGET ALLOCATION
    Facebook 15.00%
    Instagram 11.00%
    Play store 12.00%
    App store 12.00%
    YouTube 10.00%
    Google Ads 15.00%
    In-app Ads 15.00%
    LinkedIn 10.00%

    2. Outstanding customer services to promote referrals, both leading to customer retention and
    acquisition

    3. Further product development that may see introduction of:


    a. Negotiation of fees
    b. Credit facility to loyal clients who have at least 50 trips with us
    c. Putting free Wi-Fi on board, with limited usage
    4. A token of appreciation to loyal customers that may see redeemable points e.g. on every
    10th trip, the customer gets a free ride or 50% off.
    5. Projected 2 year market share growth

    VAYA TAXIS MARKET SHARE 2 yEARS PRO-


    JECTIONS

    59% 60%
    56%
    52%
    45%
    37%

    25%

    10%

    Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y1 Q1 Y2 Q2 Y2 Q3 Y2 Q4 Y2

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