Professional Documents
Culture Documents
Case Study Questions
Case Study Questions
Miguel Villalon
Daniel Towes
CASE STUDY
QUESTIONS
¿HOW THE COMPANY
UBER CREATES NEED?
The company identified a problem that
was that people had a struggle with
transport so uber invented a new way to
be transported, and pay with an app. The
people that can’t afford a car, use the app
Uber they don’t need to carry money
physically, because if you want a taxi is
with cash and not all people have cash
every day.
HOW DID THEY
IDENTIFY THE NEEDS
OF ITS TARGET MARKET
2 User feedback
3 Market research
WHAT IMPACT DID THE COMPANY’S
PRODUCTS OR SERVICES HAVE ON THE
INDUSTRY AND CONSUMERS
weaknesses:
The experience is based on the driver
It can get expensive
Don’t works in closer distances
WHAT WOULD I
PROPOSE OR CHANGE
AS AN ENTREPRENEUR