HUBSPOT

ARCHITECTURE PRACTICUM
WORKBOOK
This practicum is one of two requirements for receiving your
HubSpot Architecture I Certification. You must also take the exam and
receive a passing grade (at least 75%).
Listen to the discovery call recording, fill out the questions in this
editable PDF, and submit them for a grade. Save the PDF as
YOURNAME_ArchitecturePracticum.pdf.

This practicum tests your ability to extract

information from a discovery call and use client
use cases to make recommendations.
OBJECTIVE:
Analyze a real discovery call and make recommendations
based on client requirements.

Depending on your level of expertise, this practicum

should take one to three hours.
 DIRECTIONS
Review all the requirements on this page.

Listen to the client role-play call.

Answer each of the questions in a complete sentence.

Copy the shareable link to this page and paste it into the input field in the
Submit HubSpot Architecture I Practicum form and click Submit.

We will send you an email if your practicum does not meet the requirements. In the
email, we will provide general feedback on why your practicum did not pass. Given the
volume of submissions that we receive, it's not possible to provide specific feedback on
every practicum, so please review these instructions carefully when completing this
exercise. However, if you reach out to us, we are happy to reply if you have any questions.

TIPS
• We recommend completing the optional practical exercises if you don’t have much
HubSpot experience.
• This practicum is designed to evaluate your thought process. If you’re making a
recommendation, be sure to explain why.

SUBMIT THESE ANSWERS TO

COMPLETE THE CERTIFICATION

• What are the primary use cases that the customer is currently using HubSpot for?
Notes:

• What are the main teams of their organization that uses HubSpot?
Notes:

Hubspot Architecture Practicum Workbook

 • What are their existing challenges?

Notes:

• What are the needs they have for future projects?

Notes:

• What are the main software tools Acorn uses?

Notes:

• What is the core business data that powers their business model that is specific to
their marketing, sales and service operations?
Notes:

Hubspot Architecture Practicum Workbook

 • What three technical recommendations would you make to the client based on their
use cases? Explain why you chose each answer.
Notes:

• What additional questions would you ask to feel confident in making these
recommendations?
Notes:

Hubspot Architecture Practicum Workbook