Life Curve of the Enterprises in Media Economy:

Products have life curves that are considered in general economic terms.
Product life cycle is one of the most important factors in terms of profitability and
economic evaluation of the said product. These periods are divided into four parts in
classical business.

- Initialization stage

- Growing stage

- Maturity stage

- Death stage

 Each of these stages is an indicator of the activities and profitability of the product or
business in the relevant economic market.
 The life curve is important for the determination of the sales potential and profitability
of the product and analysis of the long-term investments planned for the said product.
 The initialization stage starts with the development and presentation of the product to
the market, the growing stage explains the point where the economic volume of the
product begins to expand.
 In the maturity stage, the product is at the maximum growth that it can reach, and in
the death stage, the economic volume of the product starts to shrink.

İn the following figure there is a graph for the X Newspaper ten months average sales. Please examine
the graph and write the steps of life cycle of this newspaper sales graph.
In which stage of life cycle is the newspaper in the 10th month?
What strategy would you suggest or do for this newspaper’s future?

Monthly Sales of Newspaper

90.000 82.000
80.000 75.000

70.000 62500
60.000
60.000 55000

50.000 43000
40.000 31000
30.000 21000
17000
20.000 12000
10.000
0
1 2 3 4 5 6 7 8 9 10