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Eng Economy
Eng Economy
BRIEF NOTES ON
CONTENT
Concept of Engineering Economics - Engineering Efficiency, Economic Efficiency,
Scope of Engineering Economics,
Elements of Costs, Marginal Cost, Marginal Revenue, Sunk cost, Opportunity cost,
Break-Even Analysis, P/V ratio.
INTRODUCTION
The utilization of scientific and engineering knowledge for our benefit is achieved
through the design of things we use, such as furnaces for vaporizing trash and
structures for supporting high rise buildings and magnetic railways. However, these
achievements don’t occur without a price, monetary or otherwise. In the light of these
innovative designs one need to develop and illustrate the principles and methodology
required to answer the basic economic question of any design: Do its benefits exceed
its costs?
engineering “is the profession in which a knowledge of the mathematical and natural
sciences gained by study, experience, and practice is applied with judgment to
develop ways to utilize, economically, the materials and forces of nature for the
benefit of mankind.”
This definition emphasizes both the economic aspects and physical aspects of
engineering. Clearly, it is essential that the economic part of engineering practice be
accomplished well. Thus, engineers use knowledge to find new ways of doing
things economically.
Engineering economy is the financial side of the decisions that engineers make or
recommend as they work to position a firm to be profitable in a highly competitive
marketplace. Inherent to these decisions are trade-offs among different types of costs
and the performance (response time, safety, weight, reliability, etc.) provided by the
proposed design or problem solution.
What should you do with the outcomes that are not economic (i.e., the expected
consequences that cannot be translated (and estimated) using the monetary unit)? First,
if possible, quantify the expected future results using an appropriate unit of
measurement for each outcome. If this is not feasible for one or more outcomes,
describe these consequences explicitly so that the information is useful to the decision
maker in the comparison of the alternatives.
The decision maker will normally select the alternative that will best serve the long-
term interests of the owners of the organization. In engineering economic analysis, the
primary criterion relates to the long-term financial interests of the owners. This is
based on the assumption that available capital will be allocated to provide maximum
monetary return to the owners. Often, though, there are other organizational
objectives you would like to achieve with your decision, and these should be
considered and given weight in the selection of an alternative. These non-monetary
attributes and multiple objectives become the basis for additional criteria in the
decision-making process.
The evaluation of results versus the initial estimate of outcomes for the selected
alternative is often considered impracticable or not worth the effort. Too often, no
feedback to the decision-making process occurs. Organizational discipline is needed
to ensure that implemented decisions are routinely post-evaluated and that the results
are used to improve future analyses and the quality of decision making.
2.0 ELEMENTS OF COSTS
Elements of Costs, Marginal Cost, Marginal Revenue, Sunk cost, Opportunity
cost, Break-Even Analysis, P/V ratio.
Fixed Costs
These are cost unaffected by changes in activity level over a feasible range of
operations for the capacity or capability available. Example of fixed costs include
insurance and taxes on facilities, general management and administrative salaries,
license fees, and interest costs on borrowed capital.
Variable costs
They are those cost associated with an operation that varies in total with the quantity
of output or other measures of activity level. For example, the costs of material and
labor used in a product or service are variable costs, because they vary in total with
the number of output units, even though the costs per unit stay the same.
Variable costs are also known as avoidable costs.
PROBLEM 2-1
Fixed and Variable Costs
In connection with surfacing a new highway, a contractor has a choice of two sites on
which to set up the asphalt-mixing plant equipment. The contractor estimates that it
will cost $2.75 per cubic metre kilometre (m3- km) to haul the asphalt-paving material
from the mixing plant to the job location. Factors relating to the two mixing sites are
as follows (production costs at each site are the same):
Site B, which has the larger fixed costs, has the smaller total cost for the job.
Note that the extra fixed costs of Site B are being “traded off” for reduced variable
costs at this site. The contractor will begin to make a profit at the point where total
revenue equals total cost as a function of the cubic yards of asphalt pavement mix
delivered. Based on Site B, we have
Therefore, by using Site B, the contractor will begin to make a profit on the job
after delivering 24,200 m3 of material.
Direct costs
They are costs that can be reasonably measured and allocated to a specific output or
work activity. The labor and material costs which are directly associated with a
product, service, or construction activity are direct costs. For example, the materials
needed to make a pair of scissors would be a direct cost.
Indirect costs
These are costs that are difficult to allocate to a specific output or work activity.
Normally, they are costs allocated through a selected formula (such as proportional to
direct labor hours, direct labor dollars, or direct material dollars) to the outputs or
work activities. For example, the costs of common tools, general supplies, and
equipment maintenance in a plant are treated as indirect costs.
Overhead
They consists of plant operating costs that are not direct labor or direct material costs.
Examples of overhead include electricity, general repairs, property taxes, and
supervision. Administrative and selling expenses are usually added to direct costs and
overhead costs to arrive at a unit selling price for a product or service.
Standard Costs
They are planned costs per unit of output that are established in advance of actual
production or service delivery. They are developed from anticipated direct labor hours,
materials, and overhead categories (with their established costs per unit).
Because total overhead costs are associated with a certain level of production, this is
an important condition that should be remembered when dealing with standard cost
data. Standard costs play an important role in cost control and other management
functions. Some typical uses are the following:
Marginal Cost
This is the extra cost incurred in producing one more unit of a product. It is the cost of
producing one additional item. Simply put, marginal cost is the change in the cost for
production when you decide to produce one more unit of a good.
Marginal Cost (MC) is the additional cost of producing one more unit of a good or
service.
It is calculated by dividing the change in total cost by the change in the quantity of
output.
For example: if a brick manufacturer produces 100 bricks at a total cost of $50. The
marginal cost of producing one more brick would be calculated by dividing the
additional cost of producing that extra brick by the change in the quantity of output,
which in this case is one. If the cost of producing the 101st brick is $0.50, then the
marginal cost of producing that brick would be $0.50.
The marginal cost formula is important for firms since it shows them how much each
additional unit of output costs them.
To understand the meaning of marginal and average revenue, you have to start by
understanding the meaning of total revenue.
Total revenue is all the money a firm makes during a period by selling the goods and
services it produces.
The total revenue doesn’t take into account the cost that the firm incurs during a
production process. Instead, it only takes into account the money coming from selling
what the firm produces. As the name suggests, total revenue is all the money coming
into the firm from selling its products. Any additional unit of output sold would
increase the total revenue.
The total revenue formula helps firms calculate the amount of the total money that
entered the company during a given sales period. The total revenue formula equals the
amount of output sold multiplied by the price.
A firm sells 200,000 blocks a month. The price per block is £1.5. What’s the firm’s
total revenue?
Total revenue = the amount of block sold x the price per block
Average revenue
Average revenue shows how much revenue there is per unit of output. In other
words, it calculates how much revenue a firm receives, on average, from each unit of
product they sell. To calculate the average revenue, you have to take the total revenue
and divide it by the number of output units.
Average revenue shows how much revenue there is per unit of output.
We calculate the average revenue, which is the firm’s revenue per unit of output sold
by dividing the total revenue by the total amount of output.
Assume that a firm that sells microwaves makes £600,000 in total revenues in a year.
The number of microwaves sold that year is 1,200. What’s the average revenue?
Average revenue = total revenue / number of microwaves sold
= 600,000/1,200
= £500.
Before jumping right into the definition of sunk costs, let's get a quick refresher on
what costs mean in economics.
Firstly, we must know that economists measure costs differently than accounting costs.
Economists are concerned with costs that will likely be incurred in the future so they
can organize their resources in a way that aids businesses in minimizing costs and
maximizing profits.
Hence, we can define economic cost as a term used to describe a firm's costs while
utilizing resources during production.
An economic cost considers all of the costs associated with production. The costs
include fixed and variable costs, but there is another type of cost that is very important
- opportunity cost. This is the benefit lost when a company chooses one alternative
over another.
Illustration:
Suppose Jack owns a building and operates his office there as he has to pay no
rent. Does this imply that Jack has no rental costs associated with running a
business? In terms of accounting cost, sure, it is zero; nevertheless, in terms of
economic cost, Jack incurs a cost. Jack might have rented out the office
building to another company and generated a considerable rental income. This
lost rental income is the opportunity cost of running a business in the building.
Sunk Costs:
It is the cost that have already been invested by the firm or an individual and cannot
be recovered.
As firms are not able to recover the sunk costs, firms must carefully assess them, and
they must make sure those sunk costs are ignored while making business decisions.
Sunk costs are typically the costs associated with failed research and development
projects or the purchase of obsolete equipment for a single purpose with no other
practical use.
Economic cost refers to the expenses incurred by a company while using its resources
for production.
Sunk costs are expenses that have already been incurred and cannot be recovered by
the firms.
Now let us understand how sunk costs are calculated by economists and how it aids in
their decision-making process.
Assume that you decided to manufacture a new software and had a projected total
revenue of GH₵50,000 and a cost of GH₵30,000, which is a good opportunity in the
market. You decided to start the development of software, and in the middle of the
development process, after you had spent GH₵20,000, you realized that the project
would cost a total of GH₵60,000. Now, should you move forward with the project?
The initially spent GH₵20,000 is your sunk cost, as you wouldn't have started the
project if you had projected GH₵60,000 at the start of the project. But as an economist,
you have to ignore the GH₵20,000 sunk cost and move on with the software
development process looking forward to the future benefits. By ignoring the sunk cost,
the additional cost of software development will be GH₵40,000. The initially
projected revenue of GH₵50,000 is still greater than the initial cost of GH₵40,000.
Here, in terms of accounting costs, there is a loss of GH₵10,000, but in terms of
economic costs, there is a revenue of GH₵10,000. So, from an economic perspective,
it is better to continue the project even after realizing a sunk cost of GH₵20,000.
This example depicts that sunk costs must be ignored in decision-making as they have
already been incurred and cannot be recovered.
The opportunity cost is the value the company forgoes when choosing one option over
another, whether the loss is monetary or use of time (productivity) or energy
(efficiency). When a company decides to allocate resources to one activity or area, it
also decides not to pursue a competing activity. Opportunity cost is an especially
important calculation for smaller businesses, which by definition have more limited
resources and funds than their larger counterparts. It involves weighing which
decision will potentially provide the greatest return on their investments and with the
least risk, helping managers make better decisions.
Key Takeaways
Opportunity cost is money or benefits lost by not selecting a particular option during the
decision-making process.
Opportunity cost is composed of a business's explicit and implicit costs.
Opportunity cost helps businesses understand how one decision over another may affect
profitability.
Opportunity cost is incurred when a business chooses one option over another. For
example, consider an e commerce business that to date has shipped its products
directly to customers. Now sales volume has surged to the point where the time it
takes to handle shipping has become unmanageable. As a result, the company is
seriously considering outsourcing the function to a third-party logistics provider.
Granted, the latter will cost it more, but the time saved also has value by eliminating
employee involvement. Instead, these workers can focus on new product development,
which, in the long run, can lead to new revenue streams.
Every business decision represents benefits gained and lost. By understanding what is
given up by not choosing a particular option, a business can better compare the value
— i.e., the opportunity cost — of one decision over the other.
For example, the decision to purchase a new construction vehicle can be viewed as a
comparison between what the business will gain by buying one — such as the ability
to begin a new project while another is ongoing — versus what it will cost it by not
buying one, such as the inability to take on that new project and forgoing its resulting
profit. Opportunity cost informs the business about what it will miss out on by not
selecting an option or, conversely, the opportunity realized from its selection.
Opportunity cost is the sum of two specific types of costs: explicit and implicit, the
former being more easily calculated than the latter.
Explicit costs
Explicit costs, also referred to as accounting costs and explicit expenses, are typical
business expenses a company incurs and records in its general ledger. They have an
actual, tangible dollar amount and directly affect cash flow and profitability.
Examples of explicit costs include typical business expenses that can be quickly
obtained from an enterprise resource planning (ERP) system that centralizes the data,
such as rent, payroll, equipment, utilities and advertising, from different parts of the
business.
Implicit costs
Unlike explicit costs, implicit costs typically don't have a fixed monetary value that a
company can track. Rather, they reflect the indirect, intangible costs of using already
owned assets and resources. Implicit costs — also referred to as implied, imputed or
notional costs — aren't recorded for accounting purposes and reflect a loss in income,
not profit. For example, the time spent by a procurement team member to research
and compare different construction vehicles is an implicit cost; the explicit cost is the
vehicle's purchase price.
Implicit costs are considered an opportunity cost, in and of themselves. The time
spent by the procurement employee tasked with assessing construction vehicles
represents a loss of what that person could have been working on otherwise.
At the end of the day, opportunity cost can be framed as profit made or missed as the
result of a business decision. Just as there are two types of costs, there are also two
types of profit: accounting and economic.
Accounting profit
Accounting profit is a business's net income, also known as the bottom line because it
can be found at the end of the income statement. Accounting profit is calculated by
subtracting the business's total explicit costs from total revenue, revealing how well
the company is performing financially. Investors and lenders also look at accounting
profit to help determine whether they want to work with the business.
Economic profit
Economic profit equals total revenue minus explicit and implicit costs; don't be
surprised if it's very different than accounting profit. Also, keep in mind that
economic profit is theoretical in nature because it accounts for opportunity costs,
meaning the value of actions not taken. Economic profit reflects how efficiently a
business is operating and allocating its resources.
There are as many examples of opportunity costs as there are decisions made. Even
the decision not to make a decision is a decision. But every decision has a value
associated with the path not taken. Here are some examples of opportunity cost:
Break-Even Analysis
Break-even analysis is the effort of comparing income from sales to the fixed costs of
doing business. The analysis seeks to identify how much in sales will be required to
cover all fixed costs so that the business can begin generating a profit.
Key Takeaways:
Break-even analysis tells you how many units of a product must be sold to
cover the fixed and variable costs of production.
The break-even point is considered a measure of the margin of safety.
Break-even analysis is used broadly, from stock and options trading to
corporate budgeting for various projects.
= [(total fixed costs of production) / (price per individual unit)] - (variable costs of
production)
Fixed costs are costs that remain the same regardless of how many units are sold.
Break-even analysis looks at the level of fixed costs relative to the profit earned by
each additional unit produced and sold. In general, a company with lower fixed costs
will have a lower break-even point of sale. For example, a company with $0 of fixed
costs will automatically have broken even upon the sale of the first product, assuming
variable costs do not exceed sales revenue.
Contribution Margin
The contribution margin is the excess between the selling price of the product and the
total variable costs.
For example, if an item sells for GH₵100, the total fixed costs are GH₵25 per unit,
and the total variable costs are GH₵60 per unit, the contribution margin of the product
is GH₵40 (GH₵100 - GH₵60). This GH₵40 reflects the amount of revenue collected
to cover the remaining fixed costs, which are excluded when figuring the contribution
margin.
Returning to the example above, the contribution margin ratio is 40% (GH₵40
contribution margin per item divided by GH₵100 sale price per item). Therefore, the
break-even point in sales cedis is GH₵50,000 (GH₵20,000 total fixed costs divided by
40%). Confirm this figured by multiplying the break-even in units (500) by the sale
price (GH₵100), which equals GH₵50,000.
There are several reasons why break-even analysis is important to businesses. They
are as follows:
Pricing: Businesses get a comprehensible perspective on their cost structure
with break-even analysis. With that understanding, businesses can set prices
for their products that not only cover their fixed and variable costs but provide
a reasonable profit margin as well.
Decision-Making: When it comes to new products and services, operational
expansion, or increased production, businesses can chart their profit to sales
volume and use break-even analysis to help them make informed decisions
surrounding those activities.
Cost Reduction: Break-even analysis helps businesses find areas where they
can reduce costs to increase profitability.
Performance Metric: Break-even analysis is a financial performance tool and
helps businesses ascertain where they are when it comes to achieving their
short-, medium-, and long-term goals.
Break-even analysis is a useful tool. However, like any tool, there are limitations to it.
Break-even analysis assumes that the fixed and variable costs remain constant
over time. In reality, this is usually not the case. Costs may change due to factors
such as inflation, changes in technology, or changes in market conditions.
Another limitation is that Break-even analysis makes some oversimplified
assumptions about the relationships between costs, revenue, and production levels.
For example, it assumes that there is a linear relationship between costs and
production. This is not always true.
Also, break-even analysis ignores external factors such as competition, market
demand, and changing consumer preferences, which can have a significant
impact on a businesses' top line.
There are five components of Break Even Analysis. They are: fixed costs, variable
costs, revenue, the contribution margin and the break-even point. Fixed costs entails
expenses that do not vary with changes in the level of production or sales. However,
variable costs do change with the level of production or sales.
Revenue represents total income generated from the sale of goods or services by an
individual or business. The contribution margin is the difference between revenue and
variable costs. The final component of break-even analysis, the break-even point, is
the level of sales where total revenue equals total costs. At this point no profit is made
and no loss is incurred.
The contribution margin's importance lies in the fact that it represents the amount of
revenue required to cover a business' fixed costs and contribute to its profit. Through
the contribution margin calculation, a business can determine the break-even point
and where it can begin earning a profit.
Also, by understanding the contribution margin, businesses can make informed
decisions about the pricing of their products and their levels of production. Businesses
can even develop cost management strategies to improve efficiencies.
The P/V Ratio is a financial metric that measures the relationship between a
company’s profits and its sales revenue. It represents the percentage of each sales cedi
(or dollar) that contributes to the company’s profits after covering its variable costs.
Where the Contribution Margin is the difference between the sales revenue and the
variable costs of a company. The variable costs are the costs that vary directly with
the level of production or sales, such as raw materials, direct labor, and sales
commissions.
Example 1:
If a company has total sales of GH₵100,000 and total variable costs of GH₵60,000,
the contribution margin would be GH₵40,000.
To calculate the P/V ratio, divide the contribution margin by the total sales and
multiply the result by 100.
Note that
In the cases of low margin, the company has to increase the selling price to improve
the PV Ratio or increase the sale turnover to earn satisfactory profit in the business.
Uses of PV Ratio
The PV ratio is a very important tool for businesses to understand their profitability,
break-even point, and impact of changes in sales volume or price on their profits.
The break-even point is the sales volume at which a business neither makes a profit
nor a loss. The PV ratio is an essential tool for calculating the break-even point. By
dividing the fixed costs by the PV ratio, a business can calculate the sales volume
required to cover its fixed costs. The break-even point is an important metric for
businesses to understand as it helps them to determine their minimum sales volume
required to stay afloat.
PV ratio helps businesses to analyze the impact of changes in sales volume on their
profitability. By calculating the PV ratio at different sales volumes, a business can
determine the sales volume required to achieve a certain level of profit.
For example, if a business wants to achieve a 20% profit margin, it can use the PV
ratio to determine the sales volume required to achieve this margin.
It also helps businesses to evaluate the impact of changes in costs on their profitability.
By calculating the PV ratio before and after changes in costs, a business can
determine the impact of these changes on its profitability. This information can help
businesses to make informed decisions about their cost structure and profitability.
Importance of PV Ratio
2. PV ratio helps in making decisions related to pricing and product mix. For
instance, businesses can use the PV ratio to evaluate the profitability of
different products or services and to determine which products are generating
the highest contribution to fixed costs and profits. This information can be
used to make decisions regarding pricing strategies or to decide which
products to focus on in order to maximize profits.
How to Improve Profit/Volume ratio
Value engineering is the review of new or existing products during the design phase
to reduce costs and increase functionality in order to increase the value of the product.
The value of an item is defined as the most cost-effective way of producing an item
without taking away from its purpose. Therefore, reducing costs at the expense of
quality is simply a cost-cutting strategy.
The concept of value engineering evolved in the 1940s at General Electric, in the
midst of World War II.1 Due to the war, purchase engineer Lawrence Miles and
others sought substitutes for materials and components since there was a chronic
shortage of them. These substitutes were often found to reduce costs and provided
equal or better performance.
With value engineering, cost reduction should not affect the quality of the product
being developed or analyzed.
For example, consider a new tech product is being designed and is slated to have a life
cycle of only two years. The product will thus be designed with the least expensive
materials and resources that will serve up to the end of the product’s life cycle, saving
the manufacturer and the end-consumer money. This is an example of improving
value by reducing costs.
Value engineering often entails the following six steps, starting from the information-
gathering stage and ending with change implementation.
Value engineering begins by analyzing what a product life-cycle will look like. This
includes a forecast of all the spending and processes related to manufacturing, selling,
and distributing a product.
Value engineers will often break these considerations down into more manageable
data sets. In addition to assigned financial values, value engineers may prioritize
processes or elements along a product's manufacturing plan. Value engineering may
also call for expectations regarding time, labor, or other resources for different
manufacturing stages.
With the core baseline expectations for the product having been documented, it's now
time for the value engineering team to consider new, different ways for the product to
be developed. This includes trying new approaches, taking risks on things never been
done before, or creatively applying existing processes in a new way.
Levering these creative ideas, value engineers will re-imagine how the product will be
created and distributed from state to finish. This phase is the "idea-generation" stage
where members of the team should be encouraged to brainstorm freely without fear of
criticism.
Examples of thinking creatively may include changing the materials used, changing
the product's design, removing redundant features, trading off reliability for flexibility,
or changing the steps/order of the manufacturing process.
With a bunch of ideas now on the table, it's time to decide which are reasonable and
which aren't Each idea is often assessed for its advantages and disadvantages. Instead
of focusing on the quantity of each tally, the value engineering team must consider
which pros and cons outweigh their counterpart.
For example, a single change may result in five new benefits. However, doing so
would outlaw distribution to a country that the company exports the most goods to. In
this case, the five benefits may not outweigh the one disadvantage.
Once the ideas are ranked, the best ideas are taken and further analyzed. This includes
drafting model plans, detailing changes and their impacts, producing revised financial
projections, redesigning physical renderings, and assessing the overall viability of the
change.
With plans devised and presentations pulled together, it's time to deliver the best ideas
to upper management or the board for their consideration. Often, more than one idea
will be presented at a time so the deciding group can consider and compare
alternatives. Each alternative should be consistently presented with fair representation
across each choice.
Value engineering calls for enhancing the value of each product; therefore,
presentations should begin and end with how the change will benefit the company.
Presentations should also include revised timelines, financial projections, drawings,
and risks. Often, management may seek specific answers on changes or desire to see
different analysis performed than what is presented.
Types of Value
When performing value engineering, analysts must often consider how to define
'value'. After all, one customer's perception of a product may be very compared to
another customer based on their assigned value of the good. In general, there are four
primary types of value recognized by value engineering:
i. Use Value
Use value is the primary type of value and it is determined by the attributes of the
good. These attributes define what the product is able to do, how it is used, and what
its purpose is. This heavily ties to product differentiation where consumers can only
derive value from a specific good without competitors.
The use value of a product is the primary purpose of value engineering. Without a use
value, consumers would not initially purchase the good.
For instance, if a type of shoe did not adequately protect someone's feet or make it
easy so they could walk down the street, the shoe has little to no use value. Without
use value, products will ultimately fail because they serve no purpose.
Assuming we have a good generating use value, it's now time to consider how it takes
to make that good. Let's assume the shoes from above are tremendous for hiking,
rugged wear, and waterproof protection. This means the shoes may require
experienced labor to craft, specifically-treated raw materials for its production, and
premium quality control for consumer safety.
In this example, all of the variables mentioned above represent different cost variables
with different values. A consumer may value the shoes at GH₵50/pair; if the company
determines its cost value is GH₵75/pair, the company must assess how to re-balance
the equation. Alternatively, charging a customer prices too high will likely yield
negative cost value.
While the use value describes the physical benefit of a product, consumers may also
experience intrinsic value that often extends beyond what the product is. For example,
should the shoe above come from Nike, consumers may be willing to pay higher
premium for the shoe because of the added esteem benefit of the brand recognition.
Though esteem value is often positive and associated with brand recognition, it can
also be negative and correlated to brand dissonance. This is often related to the target
consumer of the product. For example, low-cost, budget-conscious consumers may
have negative esteem value when considering Apple's innovative, higher-cost product
line.
Still, a value engineer must understand how to facilitate the distribution of a product,
the physical characteristics of a product, and other attributions that make it so the
good can easily be bought or traded. Should consumers find it very difficult to buy or
receive the good, value may be lost or destroyed.
There are countless ways to define or categorize customer value. In reality, value
engineering encompasses every value perceived or received by a customer whether it
conforms to the four primary types above.
While value engineering is the technique often used before a product has been
fabricated, value analysis is the technique used to analyze an existing product. The
goal of value analysis is often to review an existing set of costs and benefits with the
intention of enhancing its value.
While value engineering occurs earlier to prevent value loss, value analysis occurs
after-the-fact and may be used to remediate product deficiencies. Value engineering is
generally used to aid manufacturing, while value analysis may sometimes be used
more heavily in the business or sales department.
Though the two terms may often be used interchangeably, value engineering is the
practice of preventing unnecessary costs or deficient value while value analysis is the
practice of eliminating costs or negative value components. Changes made in
response to value analysis may be brought about during different stages of a product's
life span, while value engineering only occurs at the initial product stage.
Value engineering is the process of designing a product to ensure the value a customer
receives is maximized. This is a careful activity of balancing the functions of the
product along with the financial consideration of a product. In general, value
engineering strives to maximize the benefit a consumer receives while minimizing
costs.
Value engineering is the process to ensuring your customer's satisfaction and utility of
a product is maximized. Without considering a product's use, cost, or functionality, a
good may lose its place in the marketplace because it doesn't solve a problem or
reflect accurate financial prices. Value engineering is important because it forces a
company to evaluate its future plans to maximize profitability.
Value engineering often breaks values into the use, cost, exchange, and esteem value.
Though other departments may use different categories to define consumer benefit,
the end goal is to ensure all benefits of a consumer are captured for analysis.
Value engineering is the process of ensuring a product doesn't waste away its
potential. Products that lack purpose or drive value will get lost in the marketplace,
becoming cost centers for a company that yields little to no profit. By implementing
value engineering, a company evaluates how a product can better serve its customers,
how value can be created, and costs can be minimized.
THE PURPOSE OF VALUE ENGINEERING IN CONSTRUCTION
Lawrence Miles codified his value engineering approach in 1947, and his method is
preserved today by the Society of American Value Engineers (SAVE). The
organization works to educate and train professionals in the process of value
engineering, which they break down into six key phases, namely
With this formula in mind, value engineers look to either decrease costs or to
increase function, since both of those approaches will add value to the project.
1. Information gathering
2. Functional analysis
3. Creativity & innovation
4. Evaluation
5. Development
6. Presentation
Through this process, the principles of value engineering help the key stakeholders in
a construction project — including owners, architects, structural engineers,
contractors, and construction managers — to make informed decisions about the best
approach to building.
Brainstorm alternative
Creativity and What other options are
approaches to meeting the building’s
innovation there?
needs.
These phases can be applied to nearly any construction project, though projects with a
larger scope or greater complexity are likely to see more benefit from the value
engineering process.
Value engineering works for both design-bid-build and design-build projects. With
both project delivery methods, value engineering takes place during the design phase,
though design-build projects have the advantage of involving the contractor before
bidding takes place.
Owners have goals and objectives for the building project, which will set the
guidelines for all future analysis of alternatives. Additionally, owners have significant
influence over the ultimate direction a project takes after the value engineering
process.
The design team, which includes architects and structural engineers, propose the
building’s initial design and work to incorporate any alternatives within the
parameters of safety as well as sound engineering and design principles.
A cost estimator calculates the costs associated with various proposals to change
aspects of the building’s design or construction techniques.
materials
construction methods
design needs
functionality
lifespan
cost
Taken together, all of these aspects contribute to the value of a construction project.
When a project goes through the value engineering process, the team seeks to
maximize the building’s value, balancing cost with immediate and long-term
function.
Here’s an example of what the process might look like with a specific aspect of a
building.
In the information gathering phase, the team will work to understand the owner’s
intentions for the project. For example, the owner may have a focus on energy
efficiency that has motivated the initial design proposal.
During functional analysis, the team identifies project components that could change.
For example, the building’s windows may use thicker glass to increase energy
efficiency and temperature regulation — but at a high cost.
Throughout the creativity and innovation phase, members of the team put forth as
many alternative approaches as possible. For example, the team might look into
window treatments, special coatings, window placement, and more.
When the team begins the evaluation stage, the goal is to narrow down the initial list
of ideas to those that are beneficial and realistic. For example, moving windows may
compromise the aesthetics of the design, so only window coatings are considered
realistic.
As the team works through the development phase, they’ll look into the specific
implantation, cost, and functionality of the proposed change. For example, they may
find that the lifespan of window coatings is shorter than thicker glass, but the cost of
materials and installation is significantly lower.
Finally, during the presentation phase, the team provides a comparison between the
original and proposed design for each aspect of the project. Importantly, a value
engineering team is not aiming to sell the owner on any particular implementation,
but simply to provide the advantages and disadvantages of each potential
implementation.
Overall, this process works to identify a variety of ways to improve the value of a
construction project — not simply by cutting costs, but also by improving
functionality.
When seen as strictly a cost-cutting exercise, there’s little incentive for a contractor to
embrace value engineering. It is, after all, designed to benefit the owner.
However, true value engineering doesn’t necessarily reduce the contract cost or
diminish the price of the work. Creating value often requires the owner to spend a
little more up front to reap rewards down the line.
Perhaps the greatest advantage to value engineering for contractors is in the trust it
builds. By leveraging your experience, your expertise, and your relationships to add
value to the project, you build a level of trust with your client that will lead to repeat
business, an enhanced reputation, and fewer disputes. People are generally happy to
hand their money over when they know they’re getting real value for it.
References
Madamba, D. (2023), Value Engineering: Definition, Meaning, and How It Works,
https://www.investopedia.com/terms/v/value-engineering.asp (accessed
11/12/2023)