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    The document is a questionnaire about Samsung products. It contains 26 questions regarding demographics, Samsung product ownership, spending habits, brand perceptions, reasons for choosing Samsung, satisfaction with Samsung products and service, and factors that influence mobile phone preferences such as price, quality and advertising. The questions cover a wide range of topics to understand consumer behavior and perceptions of Samsung as a brand.

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    The document is a questionnaire about Samsung products. It contains 26 questions regarding demographics, Samsung product ownership, spending habits, brand perceptions, reasons for choosing Samsung, satisfaction with Samsung products and service, and factors that influence mobile phone preferences such as price, quality and advertising. The questions cover a wide range of topics to understand consumer behavior and perceptions of Samsung as a brand.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views3 pages

    Project

    Uploaded by

    hakkim sathar
    The document is a questionnaire about Samsung products. It contains 26 questions regarding demographics, Samsung product ownership, spending habits, brand perceptions, reasons for choosing Samsung, satisfaction with Samsung products and service, and factors that influence mobile phone preferences such as price, quality and advertising. The questions cover a wide range of topics to understand consumer behavior and perceptions of Samsung as a brand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 3

    QUSENTIONNAIRE

    1. Name:
    2. Your gender:
    Male Female
    3. Your Age

    Less than 18 18-22 22-26 26-30

    More than 30
    4. What is your occupation?

    College student Business man Working people

    Others
    5. Do you have any of the following manufactured by Samsung?

    Mobile Tablet TV Home apps

    PC/Laptop Others
    6. How many members are there in your family?

    3-5 5-7 8-10 10-15


    7.How many people in your family use Samsung mobiles?

    1-2 2-4 3-5 5 Above


    8.Annual Family Income

    Up to 200000 200000 – 400000 400000 – 600000 600000 – 800000

    9. Price ranges for mobile phones


    < 1 0 0 0 10 0 0 1 – 2 0 0 0 0 2000 -30000

    > 3 0 0 0 1
    10. How long you are using the current mobile phone?

    Less than I year 1-2 years 2-4 years Above 4 years


    11. The reason(s) you choose Samsung mobile phone.

    Many functions in mobile phone The price is cheap

    The outlook is good

    The company sponsor


    12. Are you satisfied with the Samsung product?

    Yes No
    13. Application support

    Yes No
    14. What do you think is the differentiating factor of Samsung compared with its
    competitors?

    Affordable Price Innovative Design Technology


    Applications Others
    15. Will you be ready to buy a Samsung product just because of its brand name?

    Yes No
    16. Mobile Menu design

    Easy to operate Need advanced level Very risky to operate


    17. I consider brand popularity when choosing a mobile phone

    Strongly agree Disagree Neither agree nor disagree Agree

    18.Do you believe Samsung could become the market leader in majority of their
    product categories?

    Yes No
    19.Do you feel purchasing a Samsung product to be worth?

    Yes No
    20. Where do you often see the Samsung advertisement?

    T.V News Paper Magazine Online Outdoor

    Radio Leaflets Others


    21. Why you like the Samsung brand?

    Advertisement Appearance Price Functions


    Quality Brand Image Service Others
    22. Are you satisfied with the service of Samsung product?

    Fair Good Excellent poor


    23. Motivations for mobile phone brand preferences

    Advertisement Referrals Own choice Others


    24. I associate brand popularity with mobile phone quality.

    Strongly disagree Disagree Agree Strongly agree


    25. Price affects the mobile phone brand I prefer.

    Strongly disagree No ratings yet Disagree Neither agree nor


    disagree Agree Strongly agree
    26. Price is important when I choose a mobile phone.

    Strongly disagree Disagree Neither agree nor disagree Agree


    Strongly agree

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