Scope Database Link: https://sdbindex.com/documents/00000011/00000-00613.

pdf
Article Link: https://www.iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_11_ISSUE_7/IJM_11_07_029.pdf

Manuscript ID : 00000-00613 Source ID : 00000011

International Journal of Management

Volume 11, Issue 7, July 2020, Pages 303-316, Page Count - 14

ATTITUDE OF INDIAN CONSUMERS TOWARDS GREEN PRODUCTS

Gunjan Anand (1) Sopnamayee Acharya (2)

(1)
Assistant Professor, Prestige Institute of Management and Research, Indore, India.
(2)
Assistant Professor, Prestige Institute of Management and Research, Indore, India.

Abstract
Increase in worldwide environmental issues attracted enormous focus on itself in last few decades. Growing and fast urbanization of human
colonies are increasing environmental safety as necessity and phase of a greater agenda. There are multiple sources for the depreciation of
environment. India as a developing nation wants to prevent pollution and preserve its natural resources. Awareness of Environmental issues are
attitudes represent environmental consciousness. Accordingly, this study empirically explores the mind-set of Indian consumers concerning the
environment in general and precisely towards green products. A survey is used to develop and headed throughout India. In current study 150
Indian consumers responded the questionnaire. The current study tried to understand the factor that influences environment focus behavior for
green products along with perception towards purchase of green product. The outcome would assist government towards the higher recognize
consumers` environment conscious behavior, with focus on developing effectual environmental policies essential to advance green purchase.
Moreover, companies will have wisdom about how to contour consumers in India, to advance tremendous messages that will functionally and
emotionally allure the target customers.

Author Keywords
Environmental Conscious, Attitude, Green Product and Behavior

ISSN Print: 0976-6502 ISSN Online: 0976-6510

Source Type: Journals Document Type: Journal Article
Publication Language: English DOI: 10.34218/IJM.11.7.2020.029
Abbreviated Journal Title: IJM Access Type: Open Access
Publisher Name: IAEME Publication Resource Licence: CC BY-NC
Major Subject: Physical Sciences Subject Area classification: Environmental Science
Subject area: General Environmental Science Source: SCOPEDATABASE

References (72)

1. Bazan, E., Jaber, M.Y. and Zanoni, S

Carbon emissions and energy effects on a twolevel manufacturer-retailer closed-loop supply chain model with remanufacturing
subject to different coordination mechanisms

(2017) International Journal of Production Economics, Volume 183, Page No 394-408,

2. Bearse, S., Capozucca, P., Favret, L., and Lynch, B

Finding the green in today`s shoppers. Sustainability trends and new shopper insights

(2009)

Scope Database www.sdbindex.com Email:info@sdbindex.com

Scope Database Link: https://sdbindex.com/documents/00000011/00000-00613.pdf
Article Link: https://www.iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_11_ISSUE_7/IJM_11_07_029.pdf

3. Bhattacharya, A., Dey, P.K. and Ho, W

Green manufacturing supply chain design and operations decision support

(2015) International Journal of Production Research, Volume 53, Page No 6339-6343,

4. Bhattacharya, Saurabh
Consumer Attitude towards Green Marketing in India

(2011) The IUP Journal of Marketing Management, Page No 62-70,

5. Blengini, G.A., Busto M., Fantoni M., and Fino, D

Eco-efficient Waste Glass Recycling: Integrated Waste Management and Green Product Development through LCA

(2012) Waste Management, Volume 32, Page No 1000-1008,

6. Bord, R.J., O`Connor, R.E. and Fisher, A

In what sense does the public need to understand global climate change?

(2000) Public Understanding of Science, Volume 9, Issue 3, Page No 205- 218,

7. Bukhari, S. S
Green Marketing and its impact on consumer behavior

(2011) European Journal of Business and Management, Volume 3, Issue 4, Page No 375-383,

8. Chai, L.T and Chen, T.B

Religiosity as an antecedent of attitude towards green products: an exploratory research on young Malaysian consumers

(2009) Asean Marketing Journal, Volume 1, Issue 1, Page No 29-36,

9. Chamorro, A., Sergio Rubio, S., & Miranda, Francisco J

Characteristics of Research on Green Marketing

(2009) Business Strategy and the Environment, Volume 18, Page No 223–239,
DOI: http://dx.doi.org/10.1002/bse.571

10. Cheah, I and Phau, I

Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation

(2011) Marketing Intelligence & Planning, Volume 29, Issue 5, Page No 452–472,

11. Chen, T. B., and Chai, L. T

Attitude towards the environment and green products: consumers` perspective

(2010) Management science and engineering, Volume 4, Issue 2, Page No 27-39,

12. Chen, Y. S., and Chang, C. H

Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk

(2013) Journal of Business Ethics, Volume 114, Issue 3, Page No 489- 500,

13. Coddington, W
It`s no fad: environmentalism is now a fact of corporate life

(1990) Marketing News, Page No 7,

14. Dangelico, R. M., & Pujari, D

Scope Database www.sdbindex.com Email:info@sdbindex.com

Scope Database Link: https://sdbindex.com/documents/00000011/00000-00613.pdf
Article Link: https://www.iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_11_ISSUE_7/IJM_11_07_029.pdf

Mainstreaming green product innovation: Why and how companies integrate environmental sustainability

(2010) Journal of Business Ethics, Volume 95, Issue 3, Page No 471- 486,

15. DeCarlo, T.E. and Barone, M.J

Company environmental and societal positions as sources of competitive advantage: implications for sustainable agriculture
producers

(2005) Leopold Center Progress Report, Volume 14, Page No 45–46,

16. Deif, A.M

A system model for green manufacturing

(2011) Journal of Cleaner Production, Volume 19, Issue 4, Page No 1553-1559,

17. Delmas, M.A., & Burbano, V.C

The drivers of greenwashing

(2011) California Management Review, Volume 54, Page No 64–87,

18. Deshwal P
Green marketing: Issues and challenges

(2012) ZENITH International Journal of Business Economics & Management Research, Volume 2, Issue 2, Page No 105- 114,

19. Doyle, J
Hold the Applause: A Case Study of Corporate Environmentalism

(1992) The Ecologist, Volume 22, Issue 3, Page No 84-90,

20. D`Souza, Clar

Eco-label programmes: a stakeholder (consumer) perspective

(2004) Corporate Communications an International Journal, Volume 9, Issue 3, Page No 179-188,

21. Du, S., Tang, W. and Song, M

Low-carbon production with low-carbon premium in cap-and- trade regulation

(2016) Journal of Cleaner Production, Volume 134, Page No 652-662,

22. Fishbein, M. and Ajzen, I

Belief, attitude, intention, and behavior: An introduction to theory and research

(1977) Reading,

23. Gleim, M. and Lawson, S.J

Spanning the gap: an examination of the factors leading to the green gap

(2014) Journal of Consumer Marketing, Volume 31, Issue 6-7, Page No 503 -514,

24. Gonzalez, E.M., Felix, R., Carrete, L., Centeno, E. and Castano, R
Green shades: a segmentation approach based on ecological consumer behavior in an emerging economy

(2015) Journal of Marketing Theory and Practice, Volume 23, Issue 3, Page No 287-302,

25. Gutowski, T., Murphy, C., Allen, D., Bauer, D., Bras, B., Piwonka, T., Sheng, P., Sutherland, J., Thurston, D. and Wolff, E
Environmentally benign manufacturing: observations from Japan, Europe and the United States

Scope Database www.sdbindex.com Email:info@sdbindex.com

Scope Database Link: https://sdbindex.com/documents/00000011/00000-00613.pdf
Article Link: https://www.iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_11_ISSUE_7/IJM_11_07_029.pdf

(2005) Journal of Cleaner Production, Volume 13, Issue 1, Page No 1-17,

26. Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. and Tatham, R.L
Multivariate Data Analysis

(2006)

27. Hamid, S. A. R., Shah, T. Z., and Ghafoor, H. A

Analysis of attitude towards green purchase: Pakistan in Context

(2012) International Journal of Business and Social Science, Volume 3, Issue 6, Page No 112-115,

28. Harik, R., El Hachem, W., Medini, K. and Bernard, A

Towards a holistic sustainability index for measuring sustainability of manufacturing companies

(2015) International Journal of Production Research, Volume 53, Issue 13, Page No 4117-4139,

29. Henion, K. E., & Kinnear, T. C.

Ecological Marketing

(1976)

30. IGD Retail Analysis

Tesco trials carbon labeling

(2008)
Article Link: http://www.igd.com/analysis/news/ index.asp?nidp=&nid=4789

31. Jain, S. K., and Kaur, G

Green Marketing: An Indian Perspective

(2004) Decision, Volume 31, Issue 2, Page No 168- 209,

32. Jones, S.F.I

The cost of carbon management using ocean nourishment

(2014) International Journal of Climate Change Strategies and Management, Volume 6, Issue 4, Page No 391-400,

33. Kalafatis, S.P., Pollard, M., East, R. and Tsogas, M

Green marketing and Ajzen`s theory of planned behaviour: a cross-market examination

(1999) Journal of Consumer Marketing, Volume 16, Issue 5, Page No 441 -460,

34. Khan, M.N. and Kirmani, M.D

Environmental concerns, perceived environmental responsibility and willingness to pay for green products: an empirical
investigation

(2014) International Journal of Management Development & Information Technology, Volume 12, Issue 1, Page No 78- 85,

35. Khare, A
Influence of green self-identity, past environmental behaviour and income on Indian consumers` environmentally friendly
behaviour

(2015) Journal of Global Scholars of Marketing Science, Volume 25, Issue 4, Page No 379-395,

36. Laroche, M., Bergeron, J., and Barbaro-Forleo, G

Targeting consumers who are willing to pay more for environmentally friendly products

Scope Database www.sdbindex.com Email:info@sdbindex.com

Scope Database Link: https://sdbindex.com/documents/00000011/00000-00613.pdf
Article Link: https://www.iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_11_ISSUE_7/IJM_11_07_029.pdf

(2001) Journal of consumer marketing, Volume 18, Issue 6, Page No 503-520,

37. Law, K.M.Y. and Gunasekaran, A

Sustainability development in high-tech manufacturing firms in Hong Kong: motivators and readiness

(2012) International Journal of Production Economics, Volume 137, Issue 1, Page No 116-125,

38. Lee, K
Opportunities for green marketing: young consumers

(2008) Marketing Intelligence & Planning, Volume 26, Issue 6, Page No 573-586,
DOI: http://dx.doi.org/10.1108/02634500810902839

39. Lee, K
Gender Differences in Hong Kong Adolescent Consumers Green Purchasing Behavior

(2009) Journal of Consumer Marketing, Volume 26, Issue 2, Page No 87-96,

DOI: http://dx.doi.org/10.1108/07363760910940456

40. Li, K. and Lin, B

Heterogeneity analysis of the effects of technology progress on carbon intensity in China

(2016) International Journal of Climate Change Strategies and Management, Volume 8, Issue 1, Page No 129-152,

41. Luken, R., Van Rompaey, F. and Zigova, K

The determinants of EST adoption by manufacturing plants in developing countries

(2008) Ecological Economics, Volume 66, Issue 1, Page No 141- 152,

42. Malhotra, N.K. and Dash, S

Market Research- An Applied Orientation

(2007)Page No 610-635,

43. Mangla, S., Madaan, J. and Chan, F.T.S

Analysis of flexible decision strategies for sustainability-focused green product recovery system

(2013) International Journal of Production Research, Volume 51, Issue 11, Page No 3428-3442,

44. Mangun, D. and Thurston, D. L

Incorporating component reuse, remanufacture, and recycle into product portfolio design

(2002) IEEE Transactions on Engineering Management, Volume 49, Issue 4, Page No 479-490,

45. Massawe, E., and Geiser, K

The dilemma of promoting green products: what we know and don`t know about biobased metalworking fluids

(2012) Volume 74, Issue 8, Page No 8-16,

46. Massoud, M.A., Fayad, R., Kamleh, R. and El-Fadel, M

Environmental management system (ISO 14001) certification in developing countries: challenges and implementation strategies

(2010) Environmental Science and Technology, Volume 44, Issue 6, Page No 1884-1887,

47. Mintel, R., & Stamatiou, E

Green roofs– A 21st century solution to the urban challenges of green space, air pollution, flooding & energy conservation

(2006) Journal WSEAS Transactions on Energy, Environment, Ecosystems and Sustainable Development, Volume 2, Issue 6, Page No

Scope Database www.sdbindex.com Email:info@sdbindex.com

Scope Database Link: https://sdbindex.com/documents/00000011/00000-00613.pdf
Article Link: https://www.iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_11_ISSUE_7/IJM_11_07_029.pdf

909- 918,

48. Mohanasundaram V
Green marketing–Challenges and opportunities

(2012) International Journal of Multidisciplinary Research, Volume 2, Issue 4, Page No 66-73,

49. Montalvo, C
General wisdom concerning the factors affecting the adoption of cleaner technologies: a survey 1990-2007

(2008) Journal of Cleaner Production, Volume 16, Issue 1, Page No S7-S13,

50. Myburgh-Louw, J., and O‟Shaughnessy, N.J

Consumer perception of misleading and deceptive claims on the packaging of `green` fast moving consumer goods

(1994) AMA summer educators` conference proceedings, Volume 5, Page No 344–353,

51. Nguyen, T.T.M., Nguyen, H.L. and Nguyen, V.H

Materialistic values and green apparel purchase intention among young Vietnamese consumers

(2019) Young Consumers, Volume 20, Issue 4,

52. Ottman, J.A., Stafford, E.R. and Hartman, C.L

Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products

(2006) Environment: Science and Policy for Sustainable development, Volume 48, Issue 5, Page No 22-36,

53. Prakash, A
Green Marketing, public policy and managerial strategy

(2002) Business Strategy and the Environment,

Article Link: https://doi.org/10.1002/bse.338

54. Rahbar, E., & Wahid, N. A

Investigation of green marketing tools` effect on consumers` purchase behavior

(2011) Business Strategy Series, Volume 12, Issue 2, Page No 73–83,

55. Renukappa, S., Akintoye, A., Egbu, C. and Goulding, J

Carbon emission reduction strategies in the UK industrial sectors: an empirical study

(2013) International Journal of Climate Change Strategies and Management, Volume 5, Issue 3, Page No 304-323,

56. Schiederig, T., Tietze, F., and Herstatt, C

Green innovation in technology and innovation management–an exploratory literature review

(2012) R&D Management, Volume 42, Issue 2, Page No 180-192,

57. Shafaat, F. and Sultan, A

Green marketing

(2011) EXCEL International Journal of Multidisciplinary Management Studies, Volume 2, Issue 5, Page No 184-195,

58. Shil, P
Evolution and future of environmental marketing

(2012) Asia Pacific Journal of Marketing & Management Review, Volume 1, Issue 3, Page No 74-81,

Scope Database www.sdbindex.com Email:info@sdbindex.com

Scope Database Link: https://sdbindex.com/documents/00000011/00000-00613.pdf
Article Link: https://www.iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_11_ISSUE_7/IJM_11_07_029.pdf

59. Shrikanth, R. and Raju, D.S.N

Contemporary green marketing-Brief reference to Indian scenario

(2012) International Journal of Social Sciences & Interdisciplinary Research, Volume 1, Issue 1, Page No 26-39,

60. Shrum L. J., McCarty J. A., and Lowrey T. M

Buyer characteristics of the green consumer and their implications for advertising strategy

(1995) Journal of Advertising, Volume 24, Issue 2, Page No 71-82,

61. Singh, D.
Get eco-savy or lose out on mega investments

(2007)Page No 8,

62. Singh, P.B. and Pandey, K.K

Green marketing: policies and practices for sustainable development, Integral Review

(2012) A Journal of Management, Volume 5, Issue 1, Page No 22-30,

63. Sinha, A.K. and Anand, A

Towards fuzzy preference relationship based on decision making approach to access the performance of suppliers in environmental
conscious manufacturing domain

(2017) Computers and Industrial Engineering, Volume 105, Page No 39-54,

64. Tomasin L., Pereira G.M., Borchardt M., and Sellitto M.A
How can the sales of green products in the Brazilian supply chain be increased?

(2013) Journal of Cleaner Production, Volume 47, Page No 274-282,

65. Vandermerwe, S. And Michael, D. O

Customers Drive Corporations Green

(1990) Long Range Planning, Volume 23, Issue 6, Page No 10-16,

DOI: http://dx.doi.org/10.1016/0024-6301(90)90096-M

66. Veluri K. K
Green marketing: Indian consumer awareness and marketing influence on buying decision

(2012) International Journal of Research in Commerce & Management, Volume 3, Issue 2, Page No 60-66,

67. Vernekar, S. S., & Wadhwa, P

Green Consumption: An Empirical Study of Consumers Attitudes and Perception regarding Eco-Friendly FMCG Products, with
special reference to Delhi and NCR Region Abstract

(2011)

68. Wee H. M., Lee M. C., Yu J. C. P., and Wang C. E

Optimal Replenishment Policy for a Deteriorating Green Product: Life Cycle Costing Analysis

(2011) International Journal of Production Economics, Volume 133, Issue 2, Page No 603-611,

69. Yadav, R. and Pathak, G.S.

Determinants of Consumers` Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned
Behavior

(2017) Ecological Economics, Volume 134, Page No 114–122,

Scope Database www.sdbindex.com Email:info@sdbindex.com

 Scope Database Link: https://sdbindex.com/documents/00000011/00000-00613.pdf
Article Link: https://www.iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_11_ISSUE_7/IJM_11_07_029.pdf

70. Zhang, B., Bi, J. and Liu, B

Drivers and Barriers to Engage Enterprises in Environmental Management Initiatives in Suzhou Industrial Park, China

(2009) Frontiers of Environmental Science & Engineering in China, Volume 3, Issue 2, Page No 210-220,

71. Zhao, H. H., Gao, Q., Wu, Y. P., Wang, Y., and Zhu, X. D
What Affects Green Consumer Behavior in China? A Case Study from Qingdao

(2014) Journal of Cleaner Production, Volume 63, Page No 143-151,

72. Zibenberg, A., Itay, G., Tally, K. and Handy, F

Environmental Behavior among Russian Youth: The Role of Self-Direction and Environmental Concern

(2018) Environmental Management, Volume 61, Issue 2, Page No 295-304,

About Scope Database Customer Service

What is Scope Database Help
Content Coverage Guide Scope Database Key Persons
Scope Database Blog Contact us
Content Coverage API
Scope Database App
© Copyright 2021 Scope Database, All rights reserved.

Scope Database www.sdbindex.com Email:info@sdbindex.com

Powered by TCPDF (www.tcpdf.org)