A SummerTrainingReport

ON
“MARKETING MANAGEMENT
”
AT

“Quick Engineering Solutions PVT” LTD

Submitted inpartial fulfillment of the requirement for the award

degree of

Bachelor
of Business
Administration
(BBA)

UndertheSupervision
of: - SubmittedBy:-

Dr.Agha Nuzzurman ARIFA NADEEM

Assistant profess
or BBA
ABCGS

Session:2023-24

AL-BARKAATCOLLEGEOF GRADUATE
STUDIES
Anoopshahr
Road,Aligarh
(Affiliatedto RajaMahendraPratapSinghStateUniversity,Aligarh)
 DECLARATION

I, Arifa Nadeem student of BBA. Al-Barkaat College of Graduate Studies affiliated to

Raja Mahendra Pratap Singh State University, Aligarh hereby declare that the training
report on “Marketing Management” at “Quick Engineering Solution PVT LTD”.

Further, I also declare that I have tried my best to complete this report a most sincerely
and accuracy, even then if any mistakes or errors has been crept in, I shall most humbly
request the readers to point out those errors or omission and guide me for the removal of
those errors in the future.

ARIFA NADEEM

Roll no. 2108235071012

BBA
 ACKNOWLEDGEMENT

A training report is never the sole product of the person whose name appears on the
cover. There is always help, guidance, and suggestion of many in preparation of such a
report. So, it becomes my first duty to express my gratitude towards all of them.

First of all, I express my gratefulness to Dr. Agha Nuruzzaman

(Assistant Professor), and Mr. Imran Alam (Head of the Department) Department of Al-
Barkaat College of Graduate Studies, Aligarh for their thoughtfulness, excellent
guidance and insight which was extended to me at every step of the making the project
and cozen environment which was available at all points.

A token of deep appreciation to my friends who were always by my side at me of need,

other than above there were many friends whom I have failed to mentioned the names
have also done the needful for me.

Above all, I am beholden to my parents for their loving and caring attitude and generous
support at every step of my life.

ARIFA NADEEM

TABLE OF CONTENT
Certificate I
Declaration II
Acknowledgement III

• INTRODUCTION

• COMPANY OVERVIEW

• TRAINING OBJECTIVE

• TRAINING PROGRAM STRUCTURE

• LEARNING OUTCOMES

• MARKETING ACTIVITIES AND PROJECTS

• MARKETING TOOLS AND TECHNIQUES

• CUSTOMER RELATIONSHIP MANAGEMENT

• MARKETING CAMPAIGNS AND PROMOTION

• SALES AND DISTRIBUTION

• CONCLUSION

• RECOMMENDATIONS

• BIBLIOGRAPHY
 INTRODUCTION

INTRODUCTION

The purpose of training is for providing trainees with practical learning

experiences as well as introducing them to working environments in the real-
world
Students will gain understanding as well as abilities in management,
communication, and work ethics via their industrial training.
In addition, training programme helps students to connect what they have
learned to its practical application in manufacturing sector.

The objectives of industrial training are as follows:

• prior to making long-term commitments

• students ought to be offered an opportunity to assess the interest in a

particular field of study.

• obtaining skills in the actual application of theory in

working environments.

• to learn techniques and abilities that have a connection to their

professions.

• Student' experiencing of accountability and responsible employment

practices will improve the outcome of internships.

COMPANY OVERVIEW

Quick Engineering Solutions Private Limited is a Private incorporated on 18 July 2022.

It is classified as non-govt company and is registered at Registrar of Companies, Kanpur.
Its authorized share capital is Rs. 1,500,000 and its paid-up capital is Rs. 600,000.
It is involved in Manufacture of general-purpose machinery

Quick Engineering Solutions Private Limited's Annual General Meeting (AGM) was last held
on N/A. As per records from Ministry of Corporate Affairs (MCA), its balance sheet was last
filed on N/A.
Directors of Quick Engineering Solutions Private Limited are:

• Mohd Abu Saad,

• Mohd Sufian,

• Irshad Ahmad

Quick Engineering Solutions Private Limited's Corporate Identification Number is (CIN)

U29100UP2022PTC167759 and its registration number is 167759.Its Email address is
qenggsolutions@gmail.com and its registered address is H. NO. 350 A, MAIN ROAD GALI
NO.1 HADI NAGAR DHORRA MAFI ALIGARH UP 202001 IN.
 Company Details

CIN U29100UP2022PTC167759

Company Name QUICK ENGINEERING SOLUTIONS PRIVATE

LIMITED

Company Status Active

ROC ROC-Kanpur

Registration Number 167759

Company Category Company limited by Shares

Company Sub Category Non-govt company

Class of Company Private

Date of Incorporation 18 July 2022

Activity Manufacture of general purpose machines

Number of Members --
 OUR PRODUCTS
INSTRUMENTS:

• Digital Ground Water Level Recorder (piezometer)

• Online Water Analyzer

• Water Flow Meter

• AAQMS (Ambient air quality monitoring system)

• SPM Monitor

• Tribo-Electric SPM

• Optical Dust Measurement

• Weather Stations

• Smart IOT Box

• Combo sampler

Digital Ground Water Level Recorder:

Digital Water Level Recorder provides highly accurate water level

measurement for a wide variety of applications, including those in harsh
environments. A GWLR is a tool used to measure groundwater levels and
pressure in wells or boreholes.
Online Water Analyzer:

A water analyzer is an instrument used to assess the chemical, physical, and

biological properties of water samples. Water analyzers can measure various
parameters, including PH, DO, conductivity, COD, BOD, TSS, ETC. This provides a
CLEAR understanding of water quality and enables the identification of
contaminants.

Water Flow Meter:

A water flow meter is a device used to measure the flow rate of water in
pipes, channels. Water flow meters provide accurate measurements of water flow
rates, allowing for exact quantification of water usage or discharge.
AAQMS:

Air quality monitors are tools for air quality professionals and enthusiasts alike
to gather real-time information on the surrounding air. They are a flexible air
quality monitoring solution that can be configured with 30+ different gases
(depend on requirement) sensors and particle sensors for a range of uses from
environmental monitoring to industrial applications

SPM Monitor:
The scattered light meters are delivered with the sender and receiver units
gathered in one unit. Light is sent into the process by a well-defined angle in
relation to the flow direction. The sender/receiver unit is also installed in a well-
defined angle in relation to the flow direction. The light that the dust particles in
the process reflect back onto the receiver unit is an expression of the dust
concentration in the process. Optical dust measurement is a relative and not an
absolute measurement because the dust particles do not have a well-defined
density and because the reflecting/absorbing qualities will vary depending on
the application.
Weather Monitoring Station:

A weather station is a facility equipped with instruments and sensors that measure
various atmospheric parameters such as temperature, humidity, pressure, wind
speed and direction, precipitation, and solar radiation. These measurements are
used to provide real-time and historical weather data that are important for a range
of applications including weather forecasting, climate monitoring, agriculture,
aviation, and emergency management. Weather stations can be automated or
manually operated and can vary in size and complexity depending on their purpose
and location. Some weather stations are small and portable, while others are large
and fixed in place. Some are designed for personal use, while others are operated
by government agencies, research organizations, or private companies.

Combo Sampler:

With the feature of simultaneous sampling of PM 10, PM 2.5, and four different
water-soluble gases. We use USEPA designed PM 2.5 Impactor with dual stage Imp
actor. PM 10 is sampled through EN12341 low flow impactor. Four different
independently controlled gases can be sampled in glass impinge in a gaseous
sampling attachment through wet chemical method. All the parameters are sampled
at a time with each technology approved from international bodies for environmental
sampling like CPCB and USEPA, ETC.
MISSION, VISION AND CORE VALUES OF COMPANY
Mission Statement:

"To provide innovative engineering solutions that meet the evolving needs of our
clients, while maintaining the highest standards of quality, efficiency, and customer
satisfaction."

Vision Statement:

"To be a leading provider of engineering solutions in Aligarh and beyond, known for
our technical expertise, reliability, and commitment to delivering exceptional value to
our clients."

Core Values:

Excellence: Strive for excellence in all aspects of our work, constantly seeking ways
to improve and exceed expectations.

Integrity: Conduct business with the utmost integrity, honesty, and transparency,
ensuring ethical practices and maintaining trust with clients, employees, and
stakeholders.

Innovation: Foster a culture of innovation and creativity, encouraging our

employees to think outside the box and develop groundbreaking solutions to
engineering challenges.

Collaboration: Promote a collaborative environment that encourages teamwork,

open communication, and knowledge sharing, both internally among our
employees and externally with our clients.

Customer Focus: Place our clients at the center of everything we do,

understanding their unique needs, and providing personalized solutions that add
value to their businesses.

Safety: Prioritize the safety of our employees, clients, and the communities in which
we operate, adhering to rigorous safety standards and best practices in all our
projects.
TRAINING OBJECTIVES

The specific objectives and goals of the marketing training program are as follows:

• Enhance Marketing Knowledge

• Develop Strategic Thinking

• Improve Branding and Communication

• Enhance Digital Marketing Competence

• Foster Customer-Centric Approach

• Enhance Analytical Skills

• Cultivate Creative Problem Solving

• Promote Collaboration and Teamwork

• Foster Ethical Marketing Practices

• Measure Program Effectiveness

TRAINING PROGRAMME STRUCTURE.

Training Sessions:
 • Deliver training sessions covering various marketing topics, strategies, and techniques.
• Sessions can be conducted through lectures, interactive discussions, and hands-on
exercises.
• The content can be divided into sections, focusing on different aspects of marketing such
as market research, branding, digital marketing, CRM etc.
• Allow time for participants to ask questions, engage in discussions, and share their insights.

Practical Exercises and Activities:

• Provide participants with practical exercises and activities to apply the concepts learned
during the training.
• These activities can include developing marketing plans, creating marketing campaigns,
analyzing case studies, or conducting market research.
• Encourage participants to work individually or in groups to promote collaboration and
problem-solving skills.

Industry Insights:
• This provides participants with real-world perspectives and the opportunity to learn from
professionals in the field.

Interactive Workshops:
• Conduct interactive Sessions to reinforce learning and allow participants to practice
marketing skills.
• Participants can engage in group activities, brainstorming sessions.

Assessments and Progress Evaluation:

• Time to Time assessments and questions to evaluate participants understanding and
progress.

Post-Assessment and Certification:

• Conduct an assessment to measure the participants improvement and knowledge.
• Upon successful completion of the training program, provide participants with a certificate
of completion or achievement.

Follow-Up and Support:

• provide post-training support and resources to participants, such as access to training
materials, additional learning opportunities.
• Encourage participants to apply their newfound knowledge and skills in the real world.
 LEARNING OUTCOMES

some common learning outcomes include: -

Knowledge Acquisition: Training help us to gain new knowledge and understanding

of specific topics, concepts, theories, or practices related to their field or industry.

Skill Development: Training program aimed to enhance and develop specific skills or
competencies required for a particular job or role. These skills were technical, or soft
skills, such as communication or leadership.

Improved Performance: Effective training led to improved performance in job-related

tasks. we learn how to apply their knowledge and skills to real-world situations,
resulting in increased efficiency and effectiveness in our work.

Confidence Building: Training also boost our confidence by providing them with the
necessary knowledge and skills to perform their job responsibilities competently.
This increased confidence positively impact our performance and overall job
satisfaction.

Behavior Change: Training programs often target behavior change, aiming to modify
certain attitudes, habits, or practices in individuals. This include adopting new safety
procedures, embracing diversity and inclusion, or developing customer service
skills.

Problem-Solving and Critical Thinking: Training programs enhanced individual

problem-solving and critical thinking abilities. we learned how to analyze situations,
evaluate options, and make informed decisions, which are essential skills in many
professional settings.

Teamwork and Collaboration: Some training programs focus on promoting effective

teamwork and collaboration. trainee learn how to work harmoniously with others,
communicate effectively, and leverage collective strengths to achieve common
goals.
Adaptability and Flexibility: In rapidly changing work environments, training can help
individuals become more adaptable and flexible. They learn how to embrace
change, and acquire new skills to stay relevant and succeed in evolving
circumstances.

Professional Growth and Advancement: Training can provide opportunities for

professional growth and career advancement. By acquiring new knowledge and
skills, individuals can increase their value to employers and open doors to new
opportunities within their organization or industry.

Continuous Learning: Training programs often instill a mindset of lifelong learning.

Participants are encouraged to seek out new knowledge, stay updated with industry
trends, and actively pursue self-improvement throughout their careers.
 Marketing Activities and Projects

Market Research:
Market research project involves gathering data on target markets, consumer
behavior, and industry trends, involving surveys, interviews, analysis, and
presentation, addressing challenges.

Digital Marketing:
Plan and execute a digital marketing campaign, focusing on strategy, goals, content
creation, online advertising, analytics, and performance optimization. Challenges
include selecting channels, targeting audience, budget constraints, and staying
updated on trends.

Integrated Marketing Communications (IMC) Plan:

create an IMC plan to ensure consistent messaging across channels, coordinating
with agencies, public relations, and creative professionals, managing media
relations, and overseeing promotional activities.

Activities and projects enhance participants' understanding of marketing practices by

providing hands-on experience in market research, brand management, digital
marketing, communication planning, and project management. They help them
develop skills in real-world marketing scenarios, balancing creativity with budget
constraints, adapting to changing market dynamics, and measuring impact.
 MARKETING TOOLS AND TECHNIQUES

Marketing tools and techniques are crucial for businesses to promote products,
attract customers, and increase brand awareness. Common tools include social
media marketing, content marketing, SEO, email marketing, PPC advertising,
influencer marketing, referral marketing, CRM software, marketing automation, and
analytics. These techniques help businesses reach a wide audience, engage with
potential customers, and drive organic traffic to their websites. By utilizing these
tools, businesses can make informed decisions, optimize their marketing strategies,
and measure the return on investment (ROI) of their marketing efforts.
 Customer Relationship Management

Customer Relationship Management (CRM) refers to a strategy, approach, and

technology that businesses use to manage and improve their interactions and
relationships with customers. CRM aims to enhance customer satisfaction, loyalty,
and retention by understanding customer needs, preferences, and behaviors.

CRM involves the collection, organization, and analysis of customer data, which can
include contact information, purchase history, communication history, social media
interactions, and other relevant data points. This data is stored in a centralized CRM
system, which allows businesses to access and utilize the information to deliver
personalized experiences and targeted marketing campaigns.

Its role in marketing:

CRM is necessary in marketing for deeper classification, customized marketing

campaigns, higher customer retention, loyalty, and successful cross-selling and
upselling. Businesses can design targeted campaigns, customize communications,
and boost interaction and conversion rates by collecting, organizing, and analyzing
customer data. Businesses may adapt offers, facilitate customer support, better
connect sales and marketing, and make decisions based on data with the help of
CRM. Businesses may personalize experiences, send targeted messages, and
increase customer happiness by analyzing consumer behavior, marketing
performance, and sales effectiveness. Which eventually results in business growth
and success.

CRM strategies implemented during the training program

During the training program, CRM strategies were implemented to build and
maintain strong customer relationships. Here's an overview of how CRM strategies
were applied and the insights gained:

Customer data collection: Customer data was collected through various channels,
including websites, and interactions during the training program. This data
encompassed participant information, preferences, feedback, and engagement
history.

Centralized CRM system: A CRM system was used to store and manage the
collected customer data. This centralized database facilitated easy access,
organization, and analysis of customer information.

Segmentation and targeting: The CRM system allowed for customer segmentation
based on factors such as industry, job role, and training preferences. This
segmentation helped tailor training content, communication, and follow-up activities
to specific customer groups.

Personalized communication: Using the customer data and segmentation,

personalized communication was sent to participants. This included customized
emails, training materials, and recommendations based on individual preferences
and needs. Personalization enhanced engagement and made participants feel
valued.

Proactive customer support: The CRM system enabled tracking of participants'

support queries and issues. The support team used this information to provide timely
and proactive assistance, resolving problems efficiently and ensuring a positive
experience throughout the training program.

Continuous engagement: CRM strategies were utilized to maintain ongoing

engagement with participants even after the training program ended. Regular
communication, such as newsletters, updates, and
exclusive offers, kept participants connected and interested in future training
opportunities.

Insights gained about building and maintaining strong customer

relationships:

Personalization drives engagement: Personalized communication and offerings

based on customer preferences and needs significantly increase engagement and
satisfaction. Customers appreciate when their individual requirements are
understood and catered to.

Proactive support builds trust: Timely and proactive customer support fosters trust
and loyalty. Addressing issues promptly and going above and beyond to provide
assistance creates a positive impression and strengthens the customer relationship.

Segmentation enables targeted approach: Segmenting customers based on relevant

criteria allows for a targeted marketing approach. Delivering relevant content, offers,
and recommendations based on specific customer groups enhances the
effectiveness of communication and drives better results.

Data-driven decisions improve outcomes: CRM systems provide valuable insights

and analytics on customer behavior, preferences, and interactions. Utilizing these
insights for decision-making helps optimize marketing strategies, improve customer
experiences, and achieve better outcomes.

Continuous engagement is vital: Building and maintaining customer relationships

requires ongoing engagement efforts. Regular communication, relevant updates,
and exclusive offers keep customers engaged, foster loyalty, and increase the
likelihood of repeat business.

By implementing CRM strategies during the training program, businesses can gain a
deeper understanding of their customers, deliver personalized experiences, and
nurture strong customer relationships. These insights can be applied to other areas
of the business to enhance overall customer satisfaction and drive long-term
success.

Marketing Campaigns and Promotions

Email marketing campaign: The training program could send targeted emails to
subscribers, offering a limited-time discount or early-bird registration for an
upcoming training session. The emails can highlight the key benefits and learning
outcomes of the program.
Referral program: Participants of the training program could be encouraged to refer
their friends or colleagues to join the program. Incentives, such as discounts on
future training or referral bonuses, can be offered as a reward for successful
referrals.

Content marketing campaign: The training program could create and distribute
valuable content, such as blog posts, videos, or infographics, addressing common
industry challenges or providing helpful tips. This content can be promoted through
various channels to attract and engage the target audience.
 CONCLUSION

Throughout my training and ongoing development, I have been exposed to a wide

range of marketing concepts, strategies, and techniques. This includes
understanding the marketing mix, segmentation and targeting, branding, advertising,
digital marketing, customer relationship management, and more. I have learned
about various marketing channels, such as social media, email marketing, content
marketing, and their respective best practices.

By analyzing marketing-related queries, I have gained insights into the importance of

customer-centric approaches, the value of data-driven decision-making, the
significance of personalized communication, and the role of building strong
customer relationships in marketing success. I have also learned about the
challenges and considerations involved in sales and distribution activities, as well as
the impact of marketing campaigns and promotions.

However, it's important to note that the marketing landscape is dynamic and
constantly evolving, so it's always beneficial to consult additional sources and stay
updated on the latest trends and practices in marketing.

how the training has contributed to your personal and

professional growth:
The training program likely had specific objectives, such as improving participants'
knowledge and understanding of marketing principles and practices, enhancing their
skills in marketing strategy development and implementation, and fostering a
customer-centric mindset. By addressing these objectives, the training may have
provided individuals with valuable knowledge, insights, and tools to excel in their
marketing roles.

The training program may have contributed to personal growth by expanding

participants' understanding of marketing concepts, enabling them to think critically
about marketing challenges, and empowering them to develop creative and effective
marketing strategies. It may have enhanced their ability to analyze market trends,
identify target audiences, and craft compelling messages to engage customers.

Professionally, the training program may have equipped participants with the skills
needed to excel in their marketing roles. This could include competencies in digital
marketing, data analytics, customer relationship management, and campaign
management. Participants may have gained practical knowledge of marketing tools
and techniques, allowing them to develop and execute successful marketing
campaigns.

Additionally, the training program may have fostered professional growth by

providing networking opportunities. These can facilitate ongoing learning,
collaboration, and professional development in the field of marketing.

Overall, the training program may have contributed to the personal and professional
growth of individuals by expanding their knowledge, enhancing their skills, and
empowering them to excel in their marketing roles. By equipping participants with
the necessary tools and insights, the training program can help them navigate the
evolving marketing landscape and achieve success in their careers.
 SUGGESTIONS

The training program received positive feedback from participants, indicating its
effectiveness in covering key marketing concepts and strategies. The interactive
learning approach, including group discussions, case studies, and practical
exercises, was praised for its expertise and engaging delivery style. Participants
appreciated the opportunity to apply their learning in real-world scenarios, fostering
a deeper understanding of marketing principles and their practical applications. The
training provided valuable insights into current industry trends and best practices,
enhancing its relevance and practicality. Future trainees can expect a
comprehensive and engaging experience, equipping them with the necessary tools
and insights to excel in the field of marketing.

For future trainees, here are some additional suggestions to

enhance their training experience:
• Actively participate and engage in the training sessions to maximize learning
opportunities.

• Seek clarification and ask questions to deepen understanding.

• Take ownership of your learning by conducting additional research and

reading outside of the training program.

• Network with fellow trainees and industry professionals to expand your

professional connections.

• Apply the learned concepts and skills in real-life scenarios or projects to

solidify your understanding.

• Stay updated on industry trends and advancements through continuous

learning and professional development activities.

• By implementing these recommendations and providing additional support

and resources, the training program can be enhanced to better meet the
needs of future trainees and contribute to their growth and success in the field
of marketing.
QUESTIONNAIRE
1-What properties of water does water analyser assess?
A. COD
B. Bod
C. Conductivity
D. PH
E. All of the above

2-What is the other name of groundwater level recorder?

A. Flowmeter
B. Piezometer
C. Analyzer
D. Monitoring system

3-The use of water flow meter?

A. -Measuring water quality
B. -Measure availability of water
C. -measure water flow rate

4-use of AAQMS?
A. Monitoring air quality
B. Purifying air
C. Monitoring water quality

5-name three devices used for monitoring water?

A
B
C

6-Name two devices used for monitoring air?

A
B

7-write 4 parameters for weather monitoring station?

A
B
C
D

8-quick engineering solutions comes under which sector?

A. Marketing
B. Selling
C. Environment
D. Financial

9-any two devices used for monitoring dust particles?

A
B

10-which type of devices we need to go near the device to get the reading?
 BIBLIOGRAPHY

WEBSITES

• www.zaubacorp.com

• www.tofler.in

• www.google.com

• https://www.indiamart.com/quickengineeringsolutions/

• www.qenggsolutions.com

• http://qespl.com/
THANK YOU