T-SQL for salesforce marketing cloud

Trainer Name: Parthiban Reviewer/Approver: Avinash

Reddy

Foreword:
We are all aware that T-SQL plays a major role in retrieving data from various sources to
Salesforce Marketing Cloud, such as Dataviews, sendlog tables, sendable and non-sendable
data extensions. It would be nice if we all spend a good amount of time learning about T-SQL
on Salesforce Marketing Cloud.

Avinash has decided to conduct a session to share knowledge on T-SQL and familiarize the
entire MarTech team with it. I, Parthiban, am seizing this great opportunity to share my T-
SQL knowledge with other team members. This will provide an excellent opportunity for me
to connect with the entire team and discuss T-SQL on Salesforce Marketing Cloud.

The session will be divided into small pieces, likely 1 hour a week, making it a much more
interactive experience for everyone. I will be creating this document based on publicly
available information and creating a database within our Salesforce Marketing Cloud. Even
though the information is publicly available, it will be used only for reference purposes. As
employees of a publicly traded company, we need to maintain data documentation and use
cases in a much more confidential manner.

I am excited to make use of this opportunity with all of you, and with God's grace, this
session will be a long series in the upcoming days, with takeaways at the end of each session.
With your great support, we aim to make this a more interactive session in the coming days.

I would like to take this moment to express my gratitude to Avinash for believing in my skills
at the early stage of my career at Gale Partners.

Table of the Content:

1. A primer on databases
1.1. Introduction
1.1.1. Welcome
1.1.2. Tables
1.1.3. Columns and rows
1.1.4. Notation
1.1.5. SQL
1.1.6. Queries
2. Selecting data from one table
2.1. Returning all data from a table
2.1.1. Get all data from a table
2.1.2. Read the result
2.2. Select some columns
2.2.1. Select one column
2.2.2. Select multiple columns
2.3. Filtering rows
2.3.1. Select only a few rows
2.3.2. Conditional operators
2.3.3. The inequality operator (!=)
2.3.4. Conditional operators and selecting columns
2.4. Logic
2.4.1. Logical operators – OR
2.4.2. Logical operators – AND
2.4.3. The BETWEEN operator
2.4.4. The BETWEEN operator
2.4.5. Logical operators – NOT
2.4.6. Join even more conditions
2.5. Text patterns
2.5.1. Use text
2.5.2. Unicode text
2.5.3. The percentage wildcard (%)
2.5.4. The percentage wildcard (%) continued
2.5.5. The underscore wildcard (_)