MAGT 303 Spring 2024

DriveElite

Entrepreneurship And Small Business Management

L51

Dr. Tahniyath Fatima

Students ID
Maryam Al-Sulaiti 201907386
Haya Al-Kuwari 201302151
Muneera Al-Badr 202001631
Hamda Al-Maadeed 201701273

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MAGT 303 Spring 2024

DriveElite - Tailored Driving Solutions

Summary:

With DriveElite, you can get anywhere with ease whether you are heading to accomplish some
work tasks in the city or you are vacationing in another city.

Idea Draft:
DriveElite is a premium drivers' company redefining your travel experience. With DriveElite, you
have the power to choose the perfect combination of driver and vehicle to suit your needs. Here's a list of
our services that our company offers:

1. Driver Selection:
- Browse through our curated list of professional drivers, each with a detailed CV showcasing their
skills and experience.
- Filter drivers based on language proficiency, driving certifications, and customer reviews.
- Select the driver who aligns best with your preferences.

2. Car Options:
- Choose from a plethora of vehicles ranging from economical models to luxurious cars, ensuring a
personalized and comfortable journey.
- Our diverse collection includes sedans, SUVs, and executive cars, all maintained to the highest
standards.

3. Packages for Every Occasion:

- Opt for our economical packages for everyday commuting or select our luxurious packages for special
events and VIP experiences.
- Packages include a variety of add-on services such as Wi-Fi, refreshments, and a concierge option for
seamless travel.

4. Flexible Booking:

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- Book a driver for a minimum of 5 hours, making it convenient for short trips or events.
- Enjoy the flexibility to hire a driver on a daily, weekly, or monthly basis, catering to your long-term
travel needs.

5. Additional Services:
- Unlock a range of premium services such as airport pickups, event transportation coordination, and
chauffeur-driven city tours.
- Customize your experience with extras like flower arrangements, in-car entertainment, and more.
- An electronic application has been created on smart phones that connects our driver partners and
passengers. You can simply choose the means of transportation through this electronic application,
whether it runs on Android or Apple, after which the name, mobile phone number, and credit card
information are recorded.
- The company has a website that includes all the answers to potential customers’ inquiries. The website
can also communicate with technical support and contains many tips for customers to get the best service.
- Customers can also communicate with the company through:
Use the company email: DriveElite2024@gmail.com
The customer can also send a message through the company’s official Facebook page explaining his
complaint or request.
The customer can also request or send his complaint through the company’s application installed on the
phone, where he clicks on Settings and chooses to report a problem, then track and determine the nature
of the problem and its details.

6. Transparent Pricing:
- Clear and transparent pricing with no hidden fees.
- Receive detailed quotations based on your selected driver, car, and additional services, allowing you to
make informed decisions.

7. Female Driver Option:

- DriveElite recognizes the importance of providing a comfortable and secure environment for all
clients.

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- Choose a female driver option for those who prefer and feel more at ease with a female chauffeur,
ensuring a personalized and considerate travel experience.
- Our female drivers are skilled professionals committed to providing a safe and reliable journey for
everyone.
At DriveElite, we prioritize safety, reliability, and a luxurious experience. Elevate your journey with our
tailored driving solutions. Your destination, our commitment.

Our group arrived at this business idea using these idea generating techniques:
1. Brainstorming: During the initial phase, our team engaged in lively brainstorming sessions for the
idea and of the transportation industry. Through this process, we generated innovative ideas aimed at
enhancing traditional chauffeur services, filling gaps in customization, and ultimately improving the
overall user experience. As a result of our collaborative efforts, we conceptualized personalized options
for both drivers and vehicles, as well as diverse packages to cater to varying needs.
2. Library and Internet Research: Thorough research was conducted using both traditional library
resources and modern online platforms to gain insights into the transportation industry. By analyzing
customer reviews, along with current market trends and competitor offerings, we established a strong
basis for developing a truly exceptional and competitive transportation service. Our research also
highlighted the increasing desire for personalized, flexible, and inclusive transport options, leading us to
incorporate female drivers and a range of diverse package offerings.

Why is the business idea an opportunity:

The characteristics that made us go for the opportunity and pursue making DriveElite were how
attractive it was based on how many people do not own a car especially in a city like Doha with all the
traffic, making this an attractive opportunity as well as how accessible it is to choose what driver you
want. For example, if you are a woman and need transportation but don’t want to hop in a car with a
strange man, you have the ability to choose a female driver to make your transportation as comfortable as
possible. Our opportunity is timely as ride services are growing in demand in big cities, especially a city
like Doha where there is a lot of traffic. Durable would be that a luxury transportation service like ours
that is flexible in the drivers and the cars that you can choose would be in demand even in economically
challenged times. Our business aims to enhance your ride experience while also meeting the need of
transportation of your choice which adds value to our end users.

Approaches taken to find this business opportunity:

Realizing there is a gap in the market and solving a problem we have come up with a business
idea to close this gap in the transportation service market. There are few similar services in the market
like Taxi, Ober and PinkDriver “all female drivers abb” services; however, non-have this particular
specialized service that we are providing. We are adding a more luxurious aspect, more value and
ensuring the safty of our customers.

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Feedback – Peer Review:

a. The idea was described well in the introduction; however, it was not specified how the service
will be provided if its through an application or a website. There is no clear and precise
introduction or an executive summary that sums up the business in one concise paragraph.
b. The name of the organization is well-picked as it is catchy and gives an insight into how their
business illuminates the idea of luxury.
c. The group initially used brainstorming in coming up with the business idea and further enhanced
it through library and internet research by analyzing customer reviews.
d. They identified their opportunity as durable due the flexibility of the business and timely due to
the state of the market at the current time.
e. The group used a combination of filling a gap in the market and solving a problem in their
approach to finding opportunity. They identified how other businesses (Uber & Pink Driver) are
missing the option of customization. They filled in the gap by offering services that are missing
such as choosing the driver and booking flexibility.

Thank you for the feedback. Your comments have been added and acted upon.