COMPANY NAME:

Shawarmazing

Pineda St., Cutcut 2nd Capas Tarlac

0912 198 9553
“THE TASTE THAT IS WORTH TO WAIT”

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 COMPANY’S VISION AND MISSION
Vision
Our company vision at shawarmazing is to craft an extraordinary shawarma
experience, delivering impeccable taste and quality products that bring
satisfaction to our diverse customer base. We aspire to swiftly broaden our
operations, becoming a prominent choice in the shortest time possible.

Mission
Our company mission is to fulfill the cravings and needs of every customer,
making judicious choices that create a mutually beneficial scenario for both
our business and patrons. Committed to providing reasonably priced
excellence, Shawarmazing is dedicated to delivering a delightful blend of
quality and taste.

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Table of contents (Page 1, 2 & 3)
Business logo and Tagline
Company’s vision and mission
Part of Business Plan
I.Description of business (Page 4 & 5)
Type of business partnership
Status of the business: start up
II.Marketing Plan (Page 5 & 6)
Target costumer/consumer
market potential
competitors
product
price
place
promotion
III.Operation Plan ( Page 6,7,8,9 &10)
raw materials
supplier(s) of raw materials
process
time allotment in producing the product
IV.Human Resource Plan (Page 10,11,12,& 13)
number of employees and designation
profiles and credentials
skills
V.Brief View ( Page 13,14,15 & 16)

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 Executive summary
business description
company description
product/service
sales and distribution strategy
financial objectives financial objectives

V.Financial Plan ( Page 16,17 & 18)

financial forecast
financial breakdown
SWOT analysis
Market segmentation

DESCRIPTION OF THE BUSINESS

Type of business: Partnership
Is common and widely used business structure. A partnership is an
arrangement between two or more people to oversee business operations
and share its profits and liabilities. In general partnership company, all
member shares both profits and liabilities. In order to come into being,
every partnership necessarily involves a partnership agreement is not
legally required, but partners may benefit from a partnership agreement
that circulates the important terms of the relationship between them.

Status of business: Start-up

Our business will start a capital of 120,000 pesos, which includes the place
that we will rent, as well as the renovation equipments and ingredients.
Shawarmazing is a partnership that will start on June 2024 at Pineda St.,
infront of Pandayan Bookshop, next to Dominican School in Capas, Tarlac.

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In our quest for a delightful dining experience, we’ve embarked on the
journey of crafting Shawarmazing – a savory treat that captivates the
senses and nourishes the body. Our goal is to bring joy to our customers by
offering a delectable, wholesome shawarma that strikes the perfect balance
between affordability and satiety. We are committed to satisfying cravings
while promoting a healthier lifestyle.

MARKETING PLAN
A.Target Consumers/Customers
The “Meat Mavens” in Capas, Tarlac, will be Shawarmazing’s main target
market. This comprises individuals from all social levels who value tasty
foods and premium meat, as well as students and working professionals
who are five years of age and older.
Although “Meat Mavens” are the main target audience, don’t forget to pitch
to local tourists, families with small children (who might prefer chicken
shawarma or lesser servings), and anyone looking for a quick and easy
lunch.
B.Market Potential
Market potential is the total market size of a product at a particular point in
time, based on article's description. This represents the upper limit of the
product market. Market potential is usua measured by either sales value or
sales volume. The estimated daily market potential is P800 the annual
revenue is expected to be P250,000
C.Competitors
Street food vendors that sell grilled meats offer convenience and
affordability but may lack the specialized shawarma experience. But
Shawarmazing can cater to your specific desires for premium meat that has
unique flavors that can satisfy your shawarma cravings. We use fresh and
great-quality ingredients that focus on the authenticity of our cooking
techniques and very own recipe.
D.&E.Product and Price

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 SHAWARMAZING
PRODUCT PRICE
Prince wrap 29.00
Queen wrap 39.00
King wrap 49.00

F.Place
Shawarmazing is planned to be located at Pineda St., infront of Pandayan
Bookshop, next to Dominican School in Capas, Tarlac.. The stall will be
open from Monday to Sunday, in line with school and workdays, which the
institution will be bustling with prospective clients who will take advantage
of Shawarmazing’s offerings.
G.Promotion
Shawarmazing will be promoted through social media platforms such as
Facebook and Instagram by posting and sending what we have offer

OPERATIONAL PLAN
A. Raw Materials
Marinating and Mixing:
• Large mixing bowls with tight-fitting lids.
• Measuring cups and spoons.
• Whisk or spatulas for mixing marinade.
• Food processor for chopping large quantities of garlic or herbs.

Meat Preparation:
• Sharp knives for trimming and portioning meat.
• Cutting board large enough for slicing meat.
• Meat tenderizer for tougher cuts.

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• Skewering tools or needles for preparing shawarma on the spit.

Cooking and Service:

• Shawarma machine (electric) for cooking the meat.
• Tongs for handling skewered meat.
• Grill pan or griddle for additional cooking or warming pita bread.
• Sharp serrated knife for slicing cooked shawarma.
• Serving spoons and tongs for vegetables and sauces.
• Salad spinner or colander for washing and drying vegetables.
• Food containers for storage or takeout orders.
• Kitchen towels and cleaning supplies for maintaining hygiene

A1. Ingredients for our Delicious Shawarmazing

Main Meat:
• Chicken: The most common shawarma meat, typically boneless, skinless
chicken breasts or thighs.
• Beef: Another popular option, usually using sirloin or tenderloin cuts

Marinating Ingredients:
• Spices: Paprika, cumin, coriander, turmeric, cardamom, cinnamon, black
pepper, garlic powder, onion powder, cayenne pepper.
• Acids: lemon juice, pomegranate molasses, vinegar.
• Fats: Olive oil, vegetable oil.
Other: Salt, sugar, ginger and garlic.

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Accompaniments and Service:
• Pita Bread: The classic wrap option, ensure freshness and good quality.
• Vegetables: Tomatoes, onions, cucumbers, lettuce, pickled vegetables,
shredded carrots.
• Sauces: Tahini sauce, hummus, garlic sauce, hot sauce, yogurt sauce.
Other: Salad greens, french fries, rice, pickles, onions, napkins, disposable
serving containers.

B. Supplier of Raw Materials

The following are the supplier of our Raw Materials:
• RCS Capas Tarlac
• Waltermart Capas Tarlac
• Capas Public Market

C. Process
•Shawarmazing
1.)Prepare Marinade: Mix olive oil, garlic, yogurt, lemon juice, cumin,
coriander, paprika, salt, and pepper.
2.)Marinate Meat (2 hours): Coat meat in marinade, refrigerate for 2 hours.
3.)Skewer & Shawarma Machine (2 hours): Thread marinated meat on
skewers, cook in shawarma machine for 2 hours.
4.)Wash & Slice Vegetables: Quickly wash and slice fresh vegetables like
tomatoes, cucumbers, and onions.
5.)Warm Pita Bread: Heat pita bread to perfection.
6.)Assemble Shawarmas: Layer sliced meat and veggies on warm pita
bread.
7.)Drizzle with Sauces: Add tahini, garlic sauce, or your choice of sauces.

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8.)Package for Serving/Takeout: Arrange shawarmas in packaging for
serving or takeout.
9.)Clean Equipment: Thoroughly clean the shawarma machine and
utensils.
10.)Quality Check: Conduct a brief quality check to ensure each shawarma
meets standards.
•Serving Shawarmazing
D. Time allotment in producing the product
Meat Marination:
20 minutes: Prepare marinade.
2 hours: Marinate meat.
Meat Preparation:
15 minutes: Trim and skewer.
Cooking Process:
15 minutes: Set up shawarma machine.
2 hours: Cook skewered meat.
Vegetable Preparation:
20 minutes: Wash and slice veggies.
30 minutes: Prepare toppings.
Pita Bread and Service Preparation:
15 minutes: Warm pita.
10 minutes: Set up for assembly.
Shawarma Assembly:
15 minutes: Slice and layer.
15 minutes: Assemble shawarmas
Final Touch and Packaging:

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10 minutes: Drizzle sauce.
15 minutes: Package shawarmas.
Cleaning and Hygiene:
30 minutes: Clean thoroughly.
20 minutes: Ensure hygiene.
Overall Quality Check:
10 minutes: Final inspection.
Total Production Time:
Approximately 5 to 6 hours
Overall Quality Check:
10 minutes: Final inspection.
Total Production Time:
Approximately 5 to 6 hours.

HUMAN RESOURCE PLAN

A.Number of employees and designation
DESIGNATION NUMBER OF EMPLOYEES
Manager/Owner 1
Cooks 2
Servers 3
Cashier 1
Total number of employees 6
B.Profiles and credentials
Name: Saligumba, Aira Janelle C.
Age: 18y/old
Educational Attainment: Elementary School Graduate
Junior High School Graduate

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Position: Owner
Skills:
• Good Communicator
• Good Leader
• Decisive
• Optimistic
• Risk Taker
Name: Bagsic, Carlo
Age: 19y/old
Educational Attainment: Elementary School Graduate
Junior High School Graduate
Position: Cook
Skills:
•Good Cooking Skills
•Experience in kitchen operations
•Time Management Skills
•Good Communicator

Name: Castro Jamaica Kate

Age: 17y/old
Educational Attainment: Elementary School Graduate
Junior High School Graduate
Position: Cook
Skills:
•Good Cooking Skills

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•Maintaining a neat appearance
•Physical Stamina

Name: Casttro, Tricia

Age: 18y/old
Educational Attainment: Elementary School Graduate
High School Graduate
Position: Cashier
Skills:
•Strong mathematical skills
•Attention to detail
•Customer service
•Proficiency in handling transactions.

Name: Santos, Lizel

Age: 18y/old
Educational Attainment: Elementary School Graduate
Junior High School Graduate
Position: Server
Skill:
•Customer service skills
•Ability to handle transactions and teamwork
•Maintaining a clean and welcoming environment

Name: Alfonso, Aldrin

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Age: 18y/old
Educational Attainment: Elementary School Graduate
Junior High School Graduate
Position: Server
Skills:
•Customer service skills
•Ability to handle transactions and teamwork
•Maintaining a clean and welcoming environment

Name: Holgado, Ryan

Age: 18y/old
Educational Attainment: Elementary School Graduate
Junior High School Graduate
Position: Server
Skills:
•Ability to handle administrative task
•Organizational skills
•Maintaining neat appearance

BRIEF VIEW OF SHAWARMAZING

A.Executive Summary
Shawarmazing is an interesting and new type of food because of its healthy
vegetables toppings included with pork and beef stuffing. The start-up
management team will combine expertise with the cook and the other staff.
They need to have at least several years’ experiences on restaurants nor
Stalls. With the development of the Stall, we will keep inviting more
expertise Cooks and Servers.

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B.Business Description
Description of the Venture The official name of our business is
Shawarmazing which gives it is customers the ability to pull up and put
their order with classic, chicken ,lamb, beef and veggie and toppings on the
top and well-prepared shawarmazing.
We plan to provide our customers with our shawarmazing with specialty
drinks to go down such as different flavors of juices. Soft drinks and other
confections will be sold as well.
The Shawarmazing is located at Pineda St., infront of Pandayan Bookshop,
next to Dominican School in Capas, Tarlac. That place is a lot of people
They can chill and relax at our place while waiting for their orders. We
Promote our business by using social media, flyers and we offered a buy 2
get 1 free for a limited edition. By using that promotion, we can see the
people feedback and they can suggest some flavors that they want for our
shawarmazing
C.Company Description
Shawarmazing is a food stall located atPineda St., infront of Pandayan
Bookshop, next to Dominican School in Capas, Tarlac. Site which sells
shawarma as their main product, which classic, shawarma, the student
entrepreneurs coined the name shawarmazing to createa an impression
among customers about the kind of products the business offers, on the
other hand the nature of the proposed business follows that of a
partnership
D.Product and Services
Indulge in our Signature Shawarma Menu with premium meats and unique
spice blends, including Classic Chicken, Lamb, Beef, and innovative
Veggie options. Elevate your experience with Exclusive Sauces and
Marinades like traditional garlic yogurt, zesty tahini, and spicy harissa.
Customize your feast with platters suitable for all events, offering a mix-
and-match of your favorite Shawarma combinations. Enjoy hassle-free
Catering for Events, convenient Home Delivery of freshly prepared
Shawarmas, or embark on a culinary adventure with our DIY
Shawarmazing Kits. Subscribe for regular joy with weekly or monthly
deliveries, and enhance your skills through engaging Virtual Cooking
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Classes. Shawarmazing – Exquisite Flavors and Exceptional Service in
every bite!
E.Sales and Distribution Strategy
Shawarmazing’s potent sales and distribution strategy is a comprehensive
blend of technological prowess, strategic collaborations, and customer-
centric initiatives. Beginning with a seamless online presence, including a
user-friendly website and app, coupled with targeted social media
marketing, Shawarmazing ensures easy accessibility for customers.
Collaborations with popular food delivery apps, accompanied by exclusive
promotions, extend the brand’s reach and attract new patrons.
The strategic focus on event partnerships and specialized catering
packages aims to create memorable experiences, making Shawarmazing
the top choice for diverse occasions. The subscription model further
solidifies customer loyalty, offering incentives and exclusive selections for
regular subscribers. Extending its reach to retail, Shawarmazing partners
with grocery and specialty stores, utilizing in-store displays and promotions
to captivate customers with enticing DIY Kits.
Influencer collaborations and user-generated content incentives amplify the
brand’s visibility, creating a buzz around Shawarmazing Gourmet Delights.
Virtual cooking classes, promoted online with discounts, enhance customer
engagement and provide an interactive culinary experience. Exploring
regional expansion and franchise opportunities, backed by thorough market
research, positions Shawarmazing strategically in high-demand areas.
To nurture customer loyalty, Shawarmazing implements a robust program
rewarding repeat purchases, referrals, and engagement, offering exclusive
perks and early access to new releases. Quality assurance is paramount,
with a meticulous focus on flavor and presentation consistency, coupled
with a continuous feedback loop through surveys and reviews.
Through this well-crafted strategy, Shawarmazing not only aims to
maximize sales but also seeks to establish itself as a formidable player in
the gourmet food market, fostering a resilient brand foothold and an
unparalleled culinary experience for its customers.

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F.Enterprise Objectives; Financial Objectives
FINANCIAL OBJECTIVES
a. Maintaining cash flow
b. Establishing and Sustaining Productivity
c. Attracting and Retaining customers
d. Planning for growth
e. To Generate good amount of profit

FINANCIAL PLAN
SHAWARMAZING
Income statement
For the year 2023
A. Financial forecast
PRODUCT QUANTITY PRICE NO. OF TOTAL
SIZES ITEMS
PRINCE 1PC 29 20 580
WRAP
QUEEN 1PC 39 20 780
WRAP
KING WRAP 1PC 49 30 980
TOTAL 2830
Financial Breakdown
PIECE PRICE PER TOTAL TOTAL
PIECE/KILO AMOUNT PRICE
CHICKEN 3PCS 210 3KG 630
BEEF 3KLS 300 2KG 600
BLACK PEPPER 20PCS 2 20PCS 40
GARLIC POWDER 20PCS 2 20PCS 40
ONION POWDER 20PCS 3 20PCS 60
SALT 1PC 40 200G 40
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 SUGAR 1PC 105 1KG 105
GINGER 5PCS 10 5PCS 50
GARLIC 5PCS 10 5PCS 50
VEGETABLE/
1LT 140 1LT 140
OLIVE OIL
PITA BREAD 60PCS 8 60PCS 480
TOMATOES 10PCS 5 10PCS 50
ONIONS 10PCS 8 10PCS 80
LETTUCE 5PCS 20 5PCS 100
PAPRIKA 1PC 50 250G 50
PHP TOTAL: 2595
TOTAL REVENUE-TOTAL TOTAL PROFIT
EXPENSE
PHP 2830-2595 PHP 835
SWOT analysis
STRENGTHS WEAKNESSES OPPORTUNITES THREATS
1. Unique and 1. Limited 1. Expansion into 1. Intense
delicious menu advertising and new locations competition from
offerings marketing efforts and markets other business
2. High-quality 2. Introducing near our
ingredients used new menu business place
in food offerings to
preparation attract more
3. Friendly and customers
knowledgeable 3. Launching a
staff loyalty program
4. Convenient to reward repeat
and easily customers
accessible
location.

Market segmentation
Location: Shawarmazing is located at Pineda St., in front of Pandayan
Bookshop, next to Dominican School in Capas, Tarlac.

Demographics:

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Gender: Available for all types of genders
Life Stages: Children to Adults
Age: 5 years old and above
Occupation: Students and Workers

Psychological:
Social Class: Lower, Middle and Upper Class
Shawarma for the Meat Mavens.
“Shawarmazing caters to the burgeoning community of ‘Meat Mavens,’
discerning food enthusiasts who crave expertly prepared, flavorful meat
dishes.”

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