A

A ARTHUB
ATELIER

Feasibility Study of
ArtHub Atelier

Members:

Arambulo
Baldovino
De Jesus
Gecolea
Gonzalvo
Lapitan
Librada
Sanvictores
Sta. Maria
A
A ARTHUB
ATELIER

1. Product and Services

What are ArtHub Atelier’s services or

products all about?

Our services specialize in comprehensive

graphic design solutions focused on creating and
enhancing brand identities. This includes custom
logo design, complete brand identity packages,
custom illustrations, rebranding services,
vectorization, animated logos, icon design,
mockups, printed materials, social media
graphics, website integration, merchandise
design, marketing collateral, brand guidelines,
and strategic branding consultation. Our
expertise ensures a strong and memorable
brand identity, vital for success in today's
competitive market. The use of digital graphics
technology enables high-quality, versatile, and
scalable designs for various media and
platforms.

How can this solve the problem of our

clients?

Our service offers a complete solution for brand

identity, including logo design, illustrations,
rebranding, and more. This ensures a
professional and adaptable image across all
platforms. Animated logos add interactivity, while
clear guidelines maintain consistency. With
strategic advice, to empower users to make
informed branding decisions, solving their
challenges effectively.
A
A ARTHUB
ATELIER

2. Market

Who is our target audience?

We cater to startups, small and medium-sized

companies, and individuals across different
industries who don't have in-house design
knowledge. They look for a variety of design
services, from digital graphics to logos. This
market also includes independent contractors
and business owners who require customized
branding to create a distinctive brand.

Why are they our target market?

Since these companies and individuals don't

have the funds for permanent design teams,
outsourcing is an affordable option. They may
improve their brand visibility without breaking the
bank thanks to our services, which are tailored to
their various demands.

What will be our edge so that this target

market can choose our service over others?

Our competitive edge is derived from our

exceptional creative work, client-centered
methodology, prompt delivery, reasonable
prices, and a wide range of services. We provide
dependability and modern solutions by providing
creative designs that are in line with customer
visions and keeping up with trends, making us
the market's top pick.
A
A ARTHUB
ATELIER

3. Technical Aspect

Will this technology help us make our business

outstanding from the rest?

Technology enables our company to excel by providing

tools for enhanced creativity, efficiency, and innovation.
It allows for the creation of interactive and personalized
designs, ensuring adaptability across various
platforms. Data-driven insights inform design decisions
and a strong online presence showcases expertise.
Robust cybersecurity builds trust, and seamless
collaboration tools enhance communication. Staying
updated with industry trends demonstrates a
commitment to cutting-edge design solutions, setting
the company apart from competitors.

Do I need to hire this type of specific people to run

my business?

Running a graphic design business effectively requires

a team with specialized skills. These roles include
Graphic Designers, Art Directors for creative direction,
Project Managers for organization, UI/UX Designers for
digital user experiences, Web Developers for
translating designs into functional websites, and
specialists like Illustrators or 3D Artists for unique
elements. Additionally, we may need professionals in
marketing, sales, accounting, legal advisory, and
content creation. The composition of our team may
evolve based on our business's focus and size. As we
grow, adjust, and expand our team as needed,
consider experience, expertise, and cultural fit in our
hiring decisions.
A
A ARTHUB
ATELIER

3. Technical Aspect

If I place my office in this area, will it be

accessible to the public? Will I be noticed?

An easily accessible and visible office benefits

both the business and its employees. Factors
like location, foot traffic, and signage are
crucial considerations. This significantly
increases the likelihood of the company being
recognized.

Is this type of software advanced that will

make my work stand out?

Advanced software significantly boosts the

quality and uniqueness of your work. It offers
superior tools and features for more precise
and efficient design processes. It can also
enable innovative techniques like 3D modeling,
AR, and VR, setting your work apart. However,
remember that it's the expertise and creativity
of the designers that truly bring the software's
potential to life.
A
A ARTHUB
ATELIER

4. Finance

Is this amount enough to start up my business? Will I need a

business loan from the bank?

An Estimated Amount of 600,000 to 1,000,000 PHP would suffice as

the starting funds for Arthub Atelier’s operations. This includes the
devices and software that are needed to produce high-quality
Illustrations, logos, and animations.

Will I need some people to help me fund my business?

Given the cost estimated to start the Arthub Atelier’s operations, We

certainly need investors to fund the necessities of the animation
studio. Crowdfunding can also serve as a support for the Studio’s
funds.
A
A ARTHUB
ATELIER

5. Organization

6. Conclusion

Discuss how do you see the business succeeding, with all

honesty.

We see the business of graphic design

succeeding through a combination of factors.
First and foremost, the business must have a
strong portfolio of work that showcases their
unique value proposition and capabilities as
a designer. This requires a deep
understanding of the latest design trends, as
well as an ability to adapt to changing client
needs and preferences. The business must
also be aware of their target market and
understand the specific needs and wants of
that market.