FROZEN FRUITS: GLOBAL MARKET

Executive Summary:

We propose a project to expand our presence in the frozen fruits market, leveraging the
increasing demand for convenient and healthy food options. This initiative aims to capitalize on
the global trend towards frozen fruits and position our company as a leading provider of high-
quality, innovative frozen fruit products.

Introduction

The frozen fruits industry has witnessed significant growth in recent years, driven by changing
consumer lifestyles and preferences. This essay explores the factors contributing to the
popularity of frozen fruits, their nutritional value and the challenges and opportunities within the
market.

One key driver of the frozen fruits market is the growing demand for convenience in today's fast-
paced world. Frozen fruits offer a convenient and time-saving option for consumers who seek the
nutritional benefits of fresh fruits without the hassle of washing, peeling, and cutting. The
availability of a wide variety of frozen fruits year-round further enhances their appeal.

Nutritional value is another crucial aspect that contributes to the success of frozen fruits.
Freezing is a preservation method that helps retain the essential vitamins and minerals present in
fresh fruits. The process involves rapidly freezing the fruits, locking in their nutritional content.
This makes frozen fruits a viable alternative to fresh ones, especially when certain fruits are out
of season.

Despite the positive aspects, the frozen fruits industry faces challenges. One such challenge is the
perception that frozen fruits are less healthy than their fresh counterparts. Educating consumers
about the preservation methods and nutritional benefits of frozen fruits is essential to overcome
this perception.

Additionally, concerns about additives or preservatives in some frozen fruit products have raised
questions about their overall healthiness. Companies in the industry must prioritize transparency
and provide clear information about the ingredients used in their frozen fruit products to address
these concerns.

On the positive side, the frozen fruits market presents opportunities for innovation. Companies
can explore new freezing techniques, packaging methods, and product combinations to cater to
evolving consumer preferences. The rise of health-conscious consumers also opens avenues for
the development of new, healthier frozen fruit options.

In conclusion, the frozen fruits market is thriving due to its convenience, year-round availability,
and nutritional benefits. While challenges exist, addressing consumer perceptions and embracing
innovation can further propel the industry's growth. As consumers continue to seek convenient
and healthy food options, the frozen fruits market is poised for continued expansion in the
coming years.
Background

According to precedence research ,the global frozen market is increasing as there is increasing
Foreign Direct Investment in many developing nations. The frozen products market is expected
to expand in the near future. Rising demand for convenience food technological advancements
in the cold chain market and the developments in retail stores are driving forces for the growth of
this market. As frozen fruits products require less time and effort as compared to washing and
peeling, this market is expected to grow during the forecast. Freezing the fruits slows down the
decomposition process. The use of preservatives is extremely less in frozen food products as the
microorganisms do not grow at a temperature all 15 degrees Fahrenheit which happens to be
sufficient in itself to prevent food spoilage.

Development of Cold Chain Infrastructure globally Drives the Commercial Viability of Frozen
Fruits & Vegetables. Convenience Food Explosion Expands the Addressable Market
Opportunity for Frozen Fruits & Vegetables.

Internet of things has changed business operations dynamics, most consumers preferring to shop
online. This has led to the rise of Digital Grocery consumption trend, Set Into Motion by the
Pandemic this pushed-Up Demand for Frozen Fruits & Vegetables.

The reasons why Consumer Preference for Frozen Foods is Growing:

Growing Awareness & Debunking the Myth of Frozen Foods Being Inferior in Nutritional
Quality to Benefit Market Growth

Rise of Innovative Food Freezing Technologies Amplifies Growth in the Market

Innovation in Frozen Food Packaging Remains Crucial for Sustained Growth in the Market

Plant & Vegan Based Food Trends Bode Well for Consumption of Frozen Fruits & Vegetables

Blockchain Emerges Into Spotlight for Its Ability to Enhance Safety of Frozen Fruits &
Vegetables.

Objectives:

Market entry: To leverage on a strategic market entry into the frozen fruits segment within the
next 12 months.

Innovation: To introduce at least two new frozen fruit products that cater to evolving consumer
preferences for health and convenience.

Consumer: Develop a comprehensive marketing and educational campaign to inform consumers

about the nutritional benefits and transparency of our frozen fruit products.
Market Analysis:

The Global Frozen Foods Market Size was valued at USD 278.9 Billion in 2022 and the
Worldwide Frozen Foods Market Size is expected to reach USD 442.2 Billion by 2032,
according to a research report published by Spherical Insights & Consulting.

Conduct an in-depth analysis of current market trends, consumer preferences, and competitor
strategies in the frozen fruits industry. Identify key growth regions and target demographics to
tailor our products accordingly.

The World Frozen Fruits and Vegetables Market has experienced notable growth, with a
summarized analysis .

The U.S. Market is Estimated at $6.7 Billion while China, the world's second largest economy, is
forecast to reach a projected market size of US$3.3 Billion by the year 2030 trailing a CAGR of
5.8% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets
are Japan and Canada, each forecast to grow at 2.6% and 3.5% respectively over the 2022-2030
period. Within Europe, Germany is forecast to grow at approximately 3.2% CAGR.

MARKET LANDSCAPE

The global frozen fruit has grown by an average of 3.4% per year reaching a value of USD 278
Billion in 2022.Frozen fruits are a convenient and healthy alternative to fresh produce as they
retain their nutritional value and taste after being frozen.

The global frozen fruits and vegetables market is expected to grow from US$ 26.3 billion in
2022 to US$ 30.9 billion by 2028, at a CAGR of 2.6%. The growth of the market is attributed to
the rising demand for convenient and nutritious food products, increasing urbanization, and
growing awareness of the health benefits of frozen fruits and vegetables.

Frozen fruits and vegetables are preserved by freezing them at very low temperatures, which
inhibits the growth of bacteria and other microorganisms. This process also helps to retain the
nutrients and flavor of the fruits and vegetables. Frozen fruits and vegetables are available in a
variety of forms, including whole, sliced, diced, and pureed.

There are several advantages of frozen fruits and vegetables over fresh produce. Frozen fruits
and vegetables have a longer shelf life, which makes them more convenient to use. They are also
more affordable than fresh produce, especially during off-season months. Frozen fruits and
vegetables are also readily available in all parts of the world, regardless of the climate.

The major applications of frozen fruits and vegetables include household consumption, food
service, and the processed food industry. Household consumption is the largest segment of the
market, accounting for over 60% of the global market share. The food service segment is also
growing rapidly, as more and more restaurants are using frozen fruits and vegetables to prepare
convenient and nutritious meals.
Product development

Some of the key trends that are expected to shape the frozen fruits and vegetables market in the
coming years include: Premiumization: Consumers are increasingly willing to spend more
money on premium frozen fruits and vegetables. This is driving growth in the sales of organic,
fair trade, and sustainably sourced frozen fruits and vegetables.

Innovation: Food manufacturers are constantly innovating with new frozen fruits and vegetables
products, such as frozen fruit smoothies, frozen vegetable blends, and frozen fruits puree.

This is appealing to consumers who are looking for new and convenient ways to eat fruits.

Health and wellness: Consumers are becoming more focused on their health and wellness, which
is driving demand for frozen fruits that are high in nutrients.

Clean Label Products: Market players are increasingly focusing on clean label products, with
transparent ingredient lists, minimal processing, and no artificial additives, addressing the
demand for healthier options.

Customizable Fruit Blends: Manufacturers are offering customizable fruit blends, allowing
consumers to create their unique combinations. This innovation provides more options for
smoothies, desserts and cooking.

Sustainability Initiatives: The adoption of sustainable sourcing and packaging continues to be a

priority. Companies are actively promoting their eco-friendly practices to meet consumer
expectations.

Innovations in Packaging: Developments in packaging technology, such as resalable pouches and

portion-controlled packaging, are enhancing product convenience and reducing waste.

Technological Advancements: Improved freezing and preservation technologies are contributing

to better texture and taste retention in frozen fruits, enhancing the quality of products.

Marketing and Branding:

Develop a robust marketing strategy to promote our expanded frozen fruits line. Utilize digital
platforms, social media, and partnerships to reach a wider audience. Emphasize transparency in
labeling and communicate the nutritional benefits of our products to build consumer trust.

1. Identify frozen fruits vendors and resellers both locally and globally.

2. Probe companies needs to supply.

3. Pitch sales: Give the competitive advantage why your company should be picked.

4. Follow up and close sales.

 Distribution and Logistics:

Optimize our supply chain and distribution channels to ensure efficient delivery of frozen fruit
products. Exploring partnerships with retailers, supermarkets, and online platforms to maximize
market reach and accessibility.

Fruits export channels in Kenya:

I. Busia one stop border post.

II. Eldoret international airport.

III. Isebania one stop border post.

IV. JKIA Airport.

V. Lunga Lunga one stop border post.

VI. Malaba one stop border post.

VII. Moi international airport.

VIII. Namanga one stop border post.

IX. Taveta one stop border post.

X. Port of Mombasa.

XI. Inland container depot.

Export of fruits is regulated by the Kenya Plant Health Inspectorate Service (KEPHIS), who
issue a phytosanitary certificate, to ascertain that the consignment is pest and disease free, and
meets the standards of the country of destination.

The procedure is as below:

1. Pre-clearance documentation

Contract a clearing agent

Obtain passed clearance entry

2. Lodge a customs entry

3. Obtain passed entry

4. Submit clearance documents

Obtain KEPHIS release

 5. Submit documents for verification

6. Consignment inspection by KEPHIS

7. Pay for phytosanitary certificate

8. Obtain phytosanitary certificate

Obtain Port Health Services release

9. Apply for export health certificate and generate an e-slip

10. Pay for export health certificate

11. Submit clearance documents for verification

12. Verification of consignment

13. Obtain export health certificate

14. Obtain Port Health Services release

Obtain KRA release

15. Submit clearance documents for verification

16. Verification of consignment

17. Obtain certificate of export

7. Quality Assurance:

Obtain phytosanitary certificate

1. Obtain unique consignment reference (UCR).

2. Submit request for godown facility audit and apply for phytosanitary certificate.

3. Godown facility audit

4. Pay for phytosanitary certificate

5. Obtain phytosanitary certificate

Financial Projections:

Fixed assets and expense requirements

Fixed assets

Land

Equipments:

1. Cutting and cleaning

2. Packaging

Transportation

Total fixed assets costs

Expense

Organization cost

Permits and Phytosanitary certificate 41,000

Marketing

Inventory

Provide a detailed financial projection, including initial investment, expected revenue, and return
on investment over the next three years. Assess potential risks and mitigation strategies.

9. Timeline:

Outline a clear timeline for the project, including key milestones, product launch dates, and
marketing campaign rollouts.

10. Conclusion:
This project aims to position our company as a leader in the frozen fruits market through product
innovation, strategic marketing, and a commitment to quality. By aligning with consumer
preferences and addressing market trends, we anticipate significant growth and success in this
expanding industry.