B.

Marketing

TARGET MARKET
The target market are the grade 11 and grade 12 students from Gen. Pantaleon
Garcia Senior High School located at Pedro Reyes St. Malagasang 1-G, City of Imus

Procedure in data gathering

In analyzing the market demand, During the 1st day we used blank sheet of
paper that was distributed to each of the students and we used a cartolina that enlist
the products, And then asked if it is affordable, Lastly their daily allowance .On the
2nd day we used printed survey sheet's that are distributed to each students of
different sections in Gen. Pantaleon Senior High School. The data gathered from the
survey results provided us the information.of which is the most preferred by the target
market among four listed products which are the; cheese stick, gulaman, oreo
churros, and sandwich.

GRAD P1 P2 P3 P4 TOTAL
E 11 YES NO YES NO YES NO YES NO YES NO
COLL 3 4 5 6 20
OSIA 3 0 7 0 9 0 1 0 20 0
NS
CORI 3 7 9 0 20
NTHI 3 0 7 0 9 0 0 0 20 0
ANS
EPHE 5 9 5 1 20
SIAN 5 0 9 0 4 1 1 0 19 0
S
GALA 5 11 3 1 20
TIAN 4 1 11 0 3 0 0 1 18 2
S
HEBR 3 12 3 1 20
EWS 3 0 12 0 3 0 1 0 20 0
JAME 6 8 5 2 20
S 6 0 8 0 5 0 2 0 20 0
JOHN 6 10 4 0 20
6 0 10 0 4 0 0 0 20 0
JUDE 6 9 4 1 20
6 0 9 0 4 0 1 0 20 0
LUKE 5 4 7 4 20
5 0 4 0 6 1 4 0 19 1
MAR 8 4 7 1 20
K 8 0 4 0 7 0 1 0 20 0
MATT 3 9 5 3 20
HEW 3 0 7 2 5 0 3 0 18 2
ROM 6 5 5 4 20
ANS 6 0 5 0 5 0 4 0 20 0
PETE 9 8 3 0 20
R 9 0 8 0 3 0 0 0 20 0
TIMO 3 10 3 4 20
THY 3 0 9 1 3 0 4 0 19 0
TITU 1 0 7 1 9
S 1 0 0 0 7 0 1 0 9 0
TOTA 72 113 79 24 289
L 71 1 110 3 77 2 23 1 275 5

GRADE 12 P1 P2 P3 P4 TOTAL
YES NO YES N YES N YE NO YES
O O S
ALAMID 4 9 6 1 20
4 0 9 0 6 0 1 0 20
BAKOKO 5 6 4 5 20
5 0 6 0 4 0 4 1 19
BUTAAN 5 4 8 3 20
5 0 4 0 8 0 3 1 19
BINTURON 8 3 4 5 20
G 8 0 3 0 3 1 4 1 18
DUGONG 5 2 6 7 20
5 0 2 0 6 0 6 1 19
DULANGAN 2 2 10 5 20
2 0 1 1 10 0 5 0 19
KAGWANG 6 4 7 3 20
6 0 4 0 7 0 3 0 20
KALAW 6 1 12 1 20
6 0 1 0 11 1 1 0 19
LAYAGAN 8 4 6 4 20
7 1 4 0 6 0 4 0 19
MAMAG 8 10 1 1 20
8 0 10 0 1 0 1 0 20
PAPAN 9 8 4 0 20
9 0 8 0 4 0 0 0 20
PILANDOK 7 4 6 1 20
7 0 4 0 6 0 1 0 20
PIPIT 6 6 5 2 20
6 0 6 0 5 0 2 0 20
PUNAY 2 8 7 0 20
2 0 8 0 6 0 0 0 20
TABYOS 2 3 8 7 20
2 0 3 0 8 0 7 0 20
 TANDIKAN 3 9 3 5 20
3 0 9 0 3 0 5 0 20
TIKLING 5 9 5 1 20
5 0 9 0 5 0 1 0 20
TOTAL 95 92 102 51 340
94 1 91 1 99 2 48 3 332

YEAR LEVEL P1 P2 P3 P4 TOTAL

YES NO YES NO YES NO YES NO YES NO
GRADE 11 72 113 79 24 288
71 1 110 3 77 2 23 1 281 7
GRADE12 95 92 102 51 340
94 1 91 1 99 3 48 3 332 8
TOTAL 167 205 181 75 628
165 2 201 4 176 5 71 4 613 15

GRADE LEVEL 1O-30 31-50 51-70 71-100 TOTAL

GRADE 11 25 46 54 164 289
GRADE12 32 41 58 209 340
TOTAL 57 87 112 373 629
Result of survey

→Based on the result, the gulaman has the highest votes approximately 32.6 percent
of all the votes, followed by the oreo churros with 28.8, then the cheese stick that
scored 26.6, and lastly the sandwich that only got 11.9

→ Out of 205 respondent’s that voted for Gulaman, 201 answered that the said
product is affordable while 4 others answered that it is not.

→ As for the Oreo churros 176 said it was affordable,while 5 said it was not.

→And 165 that voted for cheese sticks said it was affordable.while the 2 did not.

→ Meanwhile the 71 respondents in the sandwich category said yes. while 4 said
otherwise.

The average food allowance of respondents ranges from 20 pesos to 100

pesos
PROMOTIONAL STRATEGY

Benefits?
Our Delicious jelly is made from gelatin. that consists of both protein and amino acids,
that can help the body to produce more collagen, a vital element for a healthier and
fairer skin. As well as condensed milk that is rich in Vitamin D, B12, A and riboflavin,
nutrients necessary for stronger bones

Convenience of purchase?
As for the convenience of purchase, you can have it brought to your classroom by
our friendly sales staff, and could also be bought in our stationary stall.