DIGITAL MARKETING

What are the 7 D's of digital marketing?

Define
Discover
Determine
Delegate
Design
Develop
Deliver

What are 4 keys of digital marketing?

Analytics, Content, CRM, and Channels.

What are the 5 stages of digital marketing?

 Phase 1: Setting Up and Laying Down Your Digital Marketing Strategy.
 Phase 2: Implementation and Traction.
 Phase 3: Conversion and Expansion.
 Phase 4: Understanding Client Desires.
 Phase 5: Re-plan and Research.

What are the four pillars of marketing?

The 4Ps of Marketing, often referred to as the Marketing Mix:
Product, Price, Place and Promotion.

1. Search Engine Optimization

2. WordPress and Web Designing
3. Competition And Ranking Analysis
4. Keyword Research and Optimization
5. Landing Page Building and Optimization
6. Google Analytics
7. Search Engine Marketing
8. Mobile Marketing
9. Social Media Marketing
10. Group Marketing
11. Influencer Marketing
12. Affiliate Marketing
13. E-commerce And Drop-shipping.
14. SMS Marketing
15. Google Tag Manager
16. Tracking Visitors
17. Lead Generation
 18. Media Buying and Selling
19. Mobile App Creation
20. Webinar Creation
21. Artificial Intelligence in Digital Marketing
22. Content Writing and Blogging
23. Search Engine Optimization
24. Social Media Marketing
25. Search Engine Marketing
26. Inbound Marketing
27. Email Marketing
28. Web Analytics
29. WordPress Web Development
30. Integrated Digital Marketing Strategy
31. Online Reputation Management
32. Media Buying
33. Video Marketing
34. Marketing Automation
35. Digital Infographic Resume Preparation

1. Search Engine Optimization

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search
engines such as Google.
Because search is one of the main ways in which people discover content online, ranking higher in
search engines can lead to an increase in traffic to a website.
 White-Hat SEO
 Black-Hat SEO
 Gray-Hat SEO
 On-Page SEO (On-Site SEO)
 Off-Page SEO (Off-Site SEO)
 Technical SEO
 International SEO
 Local SEO
 Content SEO
 Mobile SEO
 Negative SEO

2. WordPress and Web Designing

WordPress is an open-source content management system (CMS) used to build websites.
Although the WordPress software is free, many people hire professional WordPress developers for
high-quality website design and development.

3. Competition And Ranking Analysis

Competitive market analysis is the process of determining who your competitors are, researching
their strategies, and unpacking what they do well (and not so well).
From this process, you can learn a lot about your company's own strengths and weaknesses, as well
as how to remain a strong competitor in your industry.

4. Keyword Research and Optimization

Keyword optimization is the process of increasing the relevance of a webpage's content to a given
search query. It's a fundamental process in SEO because Google aims to serve the most relevant
content to its users.

5. Landing Page Building and Optimization

Landing page optimization (LPO) is the process of improving elements on a website to increase
conversions.
 Use a simple sentence structure. Keep sentences short.
 Use short words. Short words are easy to understand and skim.
 Don't get fancy with your wording.
 Be clear and succinct. Use the most basic words to describe what you're trying to say.

The essential components of an effective landing page are:

 A main headline and a supporting headline.
 A unique selling proposition.
 The benefits of your offering.
 Images or video showing context of use.
 Social proof.
 A reinforcement statements.
 A closing argument.
 A call to action.

6. Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social
networking sites, and applications.
The ABCs of Google Analytics include Audience, Behaviour and Conversions.

7. Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a
website in search engine results pages (SERPs).

8. Mobile Marketing
Mobile marketing is any promotional activity that takes place on smartphones and other handheld
devices.
Mobile marketing aims to reach an audience of mobile device users through methods such as push
notifications, marketing emails, and advertisements.
 9. Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or
service.
Most social media platforms have built-in data analytics tools, enabling companies to track the
progress, success, and engagement of ad campaigns.

10. Group Marketing

Group marketing is the use of the psychological mechanisms underlying group influence to guide
customer behaviours that are beneficial to the firm.
Group dynamics means how one person’s purchasing influences the other individual's actions.

11. Influencer Marketing

Influencer marketing is a collaboration between popular social-media users and brands to promote
brands' products or services.

12. Affiliate Marketing

Affiliate marketing is basically an advertising model where a company pays a small commission to any
individual for advertising their product and service to generate sales.
These individuals are usually termed as “Affiliates.”
The affiliates refer/market the products and services on their website, app, or blog to generate sales.
In return for this, commissions are paid by the company on the leads that get converted into sales.

13. E-commerce And Drop-Shipping

Drop-shipping is an order fulfilment method that does not require a business to keep products in
stock. Instead, the store sells the product and passes on the sales order to a third-party supplier, who
then ships the order to the customer.

14. SMS Marketing

Short message service (SMS) marketing is a form of marketing that businesses use to send
promotions to customers via text messages.
In other words, SMS marketing is the same thing as text marketing.

15. Google Tag Manager

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social
networking sites, and applications.
 16. Tracking Visitors
Website visitor tracking is a tool that is used by most websites, especially for advertising purposes,
across multiple devices.
Specifically, when a user collects information on its visitors, they can use that data to learn more
about user behaviour and gauge the effectiveness of campaign strategies.
9 best tracking tools:
- Smart Look
- Crazy Egg
- Hotjar
- Google Analytics
- Clicky
- Kissmetrics
- Leadfeeder
- Lead Forensics
- SalesPanel

17. Lead Generation

It is the process of targeting these prospective customers and nurturing their initial interest in a
particular product or service.
The overall goal of lead generation is to convert the interested party into a buyer and increase your
company's sales.

18. Media Buying and Selling

Media buying includes purchasing traditional media, such as television, radio, print, and outdoor, as
well as digital channels, including websites, social media, streaming services, and apps.

19. Mobile App Creation

This type of marketing refers to the process of promoting a mobile application to reach a larger
audience and increase downloads.
The process happens through various channels, such as social media, online advertisements, app
store optimization, influencer marketing, email marketing, etc.

20. Webinar Creation

A webinar is an online seminar that aims to convey relevant information to educate a specific
audience about a product or a service.
And webinar marketing, smartly put, is the art of creating and developing the right content to
achieve that end goal of getting a good number of high-quality leads.

21. Artificial Intelligence in Digital Marketing

Artificial Intelligence is a method in computer science where it is taught to understand and mimic
human conversation and human behaviour.

22. Content Writing and Blogging

Content writing is the process of writing, editing, and publishing content in a digital format. That
content can include blog posts, video or podcast scripts, eBooks or whitepapers, press releases,
product category descriptions, landing page or social media copy.

23. Social Media Marketing/Optimization

Social media marketing is the use of social media platforms to connect with your audience to build
your brand, increase sales, and drive website traffic.
Social media optimization (SMO) is the use of social media sites to manage and enhance an
organization's message and online presence.

24. Search Engine Marketing

Search engine marketing refers to paid search marketing, a system where businesses pay Google to
show their ads in the search results.

25. Inbound Marketing

Inbound marketing is a business methodology that attracts customers by creating valuable content
and experiences tailored to them.
While outbound marketing interrupts your audience with content they don't always want, inbound
marketing forms connections they are looking for and solves problems they already have.

26. Email Marketing

A form of direct marketing as well as digital marketing, that uses email to promote your business's
products or services.

27. Web Analytics

Web analytics refers to the process of collecting website data and then processing, reporting, and
analysing it to create an online strategy for improving the website experience.

28. Integrated Digital Marketing Strategy

Integrated digital marketing refers to a marketing approach in which a business brings together
multiple strategies to put out a single message.
 29. Online Reputation Management
Online reputation management (ORM) is the practice of crafting strategies that shape or influence
the public perception of an organization, individual or other entity on the Internet. It helps drive
public opinion about a business and its products and services.

30. Video Marketing

Video marketing describes the use of video content to promote or inform audiences about your
brand and products.
Brands can use video across a variety of digital channels and formats, including their own website,
social media marketing, programmatic advertising, and more.

31. Marketing Automation

Marketing automation uses software to automate monotonous marketing work.
Marketing departments can automate repetitive tasks such as email, websites, social media, and text
messages to generate sales leads.

32. Digital Infographic Resume Preparation

An infographic resume, also called a visual resume, uses graphic design elements, such as colours,
fonts, layouts, charts, and images, to convey your professional experience.