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  • Principles of Communication

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    Stephen Josh G Pagtama
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    The document outlines six principles of effective communication according to communication scholar Em Griffin: 1) Know your audience - tailor your message to their interests and needs. 2) Know your purpose - understand why you are communicating and what you want to achieve. 3) Know your topic - your topic is the core of your message and keeps your communication coherent. 4) Anticipate objections - be prepared to address challenges or questions from your audience. 5) Achieve credibility - share authentic experiences to establish trust and leave a lasting impression. 6) Present information in multiple ways - be creative and avoid linear storytelling to engage your audience.

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    Communication

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    Principles_of_Communication

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    The document outlines six principles of effective communication according to communication scholar Em Griffin: 1) Know your audience - tailor your message to their interests and needs. 2) Know your purpose - understand why you are communicating and what you want to achieve. 3) Know your topic - your topic is the core of your message and keeps your communication coherent. 4) Anticipate objections - be prepared to address challenges or questions from your audience. 5) Achieve credibility - share authentic experiences to establish trust and leave a lasting impression. 6) Present information in multiple ways - be creative and avoid linear storytelling to engage your audience.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    2 views1 page

    Principles of Communication

    Uploaded by

    Stephen Josh G Pagtama
    The document outlines six principles of effective communication according to communication scholar Em Griffin: 1) Know your audience - tailor your message to their interests and needs. 2) Know your purpose - understand why you are communicating and what you want to achieve. 3) Know your topic - your topic is the core of your message and keeps your communication coherent. 4) Anticipate objections - be prepared to address challenges or questions from your audience. 5) Achieve credibility - share authentic experiences to establish trust and leave a lasting impression. 6) Present information in multiple ways - be creative and avoid linear storytelling to engage your audience.

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    of 1

    Comm 01 / PURPOSIVE COMMUNICATION Handout No.

    05

    Chapter 1: Communication Processes, Principles and Ethics

    E. PRINCIPLES OF COMMUNICATION 4. Anticipate objections.


    -Ideas presented to the listeners are
    According to Em Griffin, a scholar,
    not always accepted, so, during the
    communication is a relational process of
    open forum, be prepared to answer
    creating and interpreting messages that
    challenging questions.
    elicits a response. In this definition,
    -Try to ask possible queries before
    communication is highlighted as a means of
    presenting your speech to an
    building relationships. Thus, a speaker needs
    audience and frame credible answers
    to know and apply the following principles of
    to the list of questions.
    communication to successfully put across
    the intended message to a receiver to
    5. Achieve credibility to your audience.
    prevent misunderstanding and to bridge
    -Share first-hand and authentic
    communication gaps.
    information
    1. Know your audience. -Share personal inspiring stories that
    - It is necessary to know whom you will motivate the listeners and
    are talking to because your therefore provide a lasting
    speech has to match the interest impression among themselves.
    of the listeners.
    - By gauging what they need, your 6. Present information in several ways.
    speech is tailored perfect to the -This is the best technique in
    discussion. storytelling.
    -You must be very creative and must
    2. Know your purpose. not follow a linear way of telling your
    - It is a need to know the reason tale.
    why you are placed in such a -Anything that is not predictable
    speaking engagement. catches attention of the listeners.
    - Knowing your purpose is
    essential since it will help you
    outline on what you are going to
    say.

    3. Know your topic.


    -It is the key and the heart of the Reference:
    discussion.
    -The topics knits all the information SyGaco, S. (2018). Principles and
    into a cohesive whole so that your competencies in purposive
    speech will have significance to the communication – writing, speaking,
    listeners. and presenting to different audiences
    -Enables you not to go off tangent and for various purposes. Quezon
    from the theme. City: Great Books Trading.

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