EXTERNAL FACTORS

POLITICAL

Opportunities:

1. International relations: Positive international relations can lead to increased foreign trade
and investments, benefiting the bank.

2. Banking regulation: Being regulated by the SBS instills confidence in clients and enhances
security.

Threats:

1. Political instability: Political instability can lead to reduced investments and uncertainty in
the banking sector.

2. Implementation of new tariffs laws: New tariffs can make it more difficult to access
countries without trade agreements, decreasing foreign trade credits.

ECONOMIC

Opportunities:

1. Exchange rate: Favorable exchange rates can increase profitability when clients make
currency exchanges.

2. Changes in food prices in 2023: If food prices improve, it can lead to greater profitability in
businesses and increased investments.

Threats:

1. Inflation: Inflation can negatively impact customers' purchasing power and their ability to
save or invest, affecting the bank's profitability.

2. Interest rates: Rising interest rates can lead to an increase in medium- to long-term
delinquencies on financial obligations.

SOCIAL

Opportunities:

1. Culture and values: Adapting to local culture is essential for building strong relationships
with different types of clients.

2. Corporate social responsibility: Promoting social support and inclusion campaigns can
enhance the bank's reputation.

Threats:

1. Shopping habits: Increased use of credit cards can generate higher profitability but may also
lead to an increase in card overdrafts and delinquencies.

2. Demography: An increase in the foreign population can lead to informality, which is

detrimental to the growth of small businesses and the bank.
TECHNOLOGICAL

Opportunities:

1. Cybersecurity: Greater investment in cybersecurity and fraud prevention can build client
trust and security.

2. Technological competence: Staying at the forefront of innovation with safer apps can
enhance the bank's competitive edge.

Threats:

1. Physical infrastructure: High-quality materials for cards can reduce duplicate cards, but it
may limit cash withdrawal for debit cards.

2. Applications Research: Quick interbank transfers are convenient, but an increase in

electronic scams poses a threat.