[Your Business Name]

Executive Summary
● Business Overview: Briefly describe your business, mission, products or services, target
market, and unique selling proposition.
● Market Analysis: Provide an overview of your industry, target market, and competitive
landscape.
○ The goal is not to prove there are no competitors. In-fact the existence of a few
competitors in a market indicates that the market is healthy and there is a real
need for your product.
● Marketing and Sales Strategy: Outline how you plan to market and sell your products or
services.
● Financial Highlights: Summarize key financial projections and milestones.

Business Description
● Company Overview: Provide detailed information about your business, including its
history, legal structure, location, and team.
● Products or Services: Describe what you offer, including features, benefits, and any
intellectual property.
● Market Analysis: Provide an in-depth analysis of your industry, target market
demographics, size, trends, and growth potential.
● Competitive Analysis: Identify your main competitors and analyze their strengths,
weaknesses, and market positioning.

Marketing Plan
● Target Market: Define your ideal customer profile and outline strategies to reach them.
● Marketing Strategies: Detail your marketing channels, tactics, and messaging.
● Sales Plan: Describe your sales process, pricing strategy, and distribution channels.
● Promotional Activities: Outline any promotional campaigns, partnerships, or events you
plan to undertake.

Operations Plan
● Business Processes: Describe how your business operates on a day-to-day basis.
● Location and Facilities: Discuss your physical location, if applicable, and any facilities or
equipment needed.
● Technology: Outline any technology platforms or tools crucial to your operations.
● Supplier Relationships: Detail your relationships with suppliers, including agreements
and terms.
Management and Organization
● Management Team: Introduce your team’s key members, roles, and qualifications.
● Organizational Structure: Outline your company's organizational chart and decision-
making processes.
● Advisory Board or Consultants: Mention any advisors or consultants supporting your
business.

Financial Plan
● Financial Projections: Provide detailed economic forecasts, including income
statements, balance sheets, and cash flow statements.
● Funding Requirements: Specify the funding you need, how you'll use it, and your
preferred funding sources.
● Break-even Analysis: Calculate your break-even point and discuss its significance.
● Risk Management: Identify potential risks and mitigation strategies.

Appendices
● Resumes: Include resumes of key team members.
● Additional Documentation: Attach any other documents, such as legal agreements,
market research data, or patents.