KIDOZ

CASE STUDY
A CLIENT SUCCESS STORY:
Mondelez Cadbury Gems
March 2023
Mondelez: Cadbury Gems
THE BACKGROUND
For over seven decades now Mondelez has been making delicious products that
“wow” consumers. They are a “70 years” young company with a powerful purpose:
Empower People to Snack Right. The people at Mondelez take pride in making
incredible snacking brands such as Cadbury, Tang, Bournvita, Oreo, 5 Star and many
more.
Mondelez is the market leader in the chocolate confectionery business with a market
share of over 70%. On 21 April 2014, Cadbury India changed its name to Mondelez
India Foods Limited. They operate five categories under this umbrella: chocolate
confectionery, beverages, biscuits, gum and candy. Products include Cadbury Dairy
Milk, Dairy Milk Silk, Bournville, Temptations, Perk, Eclairs, Bournvita, Celebrations,
Gems, Bubbaloo, Cadbury Dairy Milk Shots, Halls, Bilkul, Tang, and Oreo.
 THE CHALLENGE
Mondelez: Cadbury Gems wanted to extend influence
beyond their traditional TV audience, and use Kidoz' kid
and family-safe mobile ad technology to directly reach
children (ages 2-14yrs) and parents (ages 22-40 yrs),
located specifically in India.

Why are mobile games the best choice for marketers?

Children and Parents watch less and less traditional linear
TV and are turning to gaming for entertainment instead.
Advertising inside mobile games gives a high
performance alternative to YouTube (less transparency)
and Facebook/Instagram (more expensive) for delivering
highly targeted, family-safe ad campaigns.
THE METHOD
Contextual Targeting
The key to unlocking Mondelez: Cadbury Gems digital strategy was in
implementing Kidoz's unique contextual targeting technology across the
most popular gaming apps for both children and parents (where the
average mobile user spends over 52 min per day playing games).

High Engagement
Mondelez: Cadbury Gems partnered with Kidoz in March 2023, to
accelerate brand awareness and retention by showing 30 second ad spots
that highly engaged audiences would watch to completion, then click
through to the custom landing page.

Massive Reach:
With Kidoz' enormous reach of over 400+ million MAU, advertisers can
target their specific demographic using proven contextual targeting to
engage with new and existing customers.
 THE RESULTS

VCR CTR TOP APPS FEATURED

88.9%
(for REW Video)
5.16%
(for REW Video)
Carrom Pool:
Disc Game
Dream League
Soccer
My Talking
Tom Friends
100M+ Downloads 100M+ Downloads 100M+ Downloads
*Industry Average is 80% *Industry Average is 0.72%