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Netflix 2 (Support Material)
Netflix 2 (Support Material)
How
CountriesNetflix in Expanded
7 Years to 190
by Louis Brennan
October 12, 2018, Updated October 12, 2018
Netflix has worked with, and responded to, the new markets
it’s entered. The company has partnered with key local
companies to forge win-win relationships. In some cases, it has
joined with cell phone and cable operators to make its content
available as part of their existing video-on-demand offerings. For
example, when Vodafone launched a TV service for its customers
in Ireland, it included a dedicated Netflix button on its remote
controls. More recently, Netflix announced deals with Telefonica
in Spain and Latin America and with KDDI in Japan.
LB
Louis Brennan is a professor at the Trinity
Business School at Trinity College Dublin. His
areas of teaching and research interest include
international business and operations strategy.
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